Who is Julia Simoura?

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Julia Simoura: From Screen to Social – Blending Performance with Digital Presence

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Julia Simoura is a Brazilian actress, singer, and digital creator who gained national recognition through her role as Sabrina in the popular TV series Cúmplices de um Resgate. Her talent and charisma on screen quickly positioned her as a standout figure among young audiences in Brazil. Transitioning from scripted television to reality, her appearance in A Fazenda 16 further expanded her fan base. This exposure helped solidify her identity as both a mainstream and social media personality.

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Her journey into the digital world was a natural evolution of her career, where she shares lifestyle content, fashion moments, and glimpses of personal growth. Julia’s social feeds reflect her dynamic personality, offering a mix of elegance, humor, and real-life experiences. Through visual storytelling and candid posts, she builds emotional resonance with her community. Whether she’s posting from Rio de Janeiro’s beaches or referencing pop culture trends, her voice remains uniquely hers.

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In addition to her entertainment career, Julia has also stepped into the modeling world, working with brands such as Bella Caramatti and appearing across multiple lifestyle campaigns. Her polished aesthetic and strong engagement make her a top choice for fashion, beauty, and entertainment collaborations. She regularly partners with Brazilian networks like Record TV, further intertwining traditional and digital media in her career. These brand associations reflect both trust and relatability within her audience.

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Surrounding herself with a powerful influencer network—including creators like Gizelly Bicalho and Lucas Selfie—Julia stays relevant in Brazil’s vibrant creator economy. Her influence is driven by consistency, cultural awareness, and approachable content that resonates with fans of all ages. Fluent in Portuguese and grounded in Brazilian culture, she represents a modern blend of celebrity and creator. Julia Simoura continues to build her brand with style, substance, and growing authority.

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An Influencer Active on Social Media

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Julia Simoura’s content spans Instagram, TikTok, Twitter, and YouTube, with her strongest engagement and visibility on Instagram and TikTok.

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Julia Simoura's Social Media Strategy Analysis

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Instagram Strategy: Visual Storytelling & Lifestyle Curation

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Julia Simoura’s Instagram strategy centers on visually rich storytelling that blends her fashion-forward aesthetic with moments of authenticity. Her feed features a mix of beachside shoots, behind-the-scenes glimpses, and personal reflections tied to cultural events like Carnaval. She maintains a consistent color palette and tone that reinforce her brand identity—elegant, cheerful, and engaging. This makes her feed both aspirational and grounded in local culture.

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She posts regularly (22 times per month) with disciplined timing—daily at 4 PM—which keeps her visibility high on followers’ feeds. Her engagement remains strong, averaging 10.1K interactions and 87K views monthly, despite a minor decline in follower growth. Julia uses Instagram Stories and Reels to expand her reach, often highlighting event attendance, fan engagement, or travel vlogs. These contribute to maintaining an active and loyal community.

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Collaborations with lifestyle and fashion brands are seamlessly integrated into her feed, reflecting a natural brand fit rather than disruptive sponsorships. Her association with Bella Caramatti, for example, blends product placement with storytelling. This reinforces her image as a trusted figure for fashion recommendations. Her influencer status within Brazil’s modeling category (Top 1%) makes her especially appealing for image-based campaigns.

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The tone of her Instagram presence is always safe and cheerful, making her a reliable choice for brand safety-sensitive advertisers. Julia rarely touches on polarizing topics and instead focuses on visually pleasant content that reflects positivity and light-heartedness. Her comment sections are often filled with compliments and emoji-heavy feedback from fans. This environment fosters high interaction and keeps her audience emotionally engaged.

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• Username: @juliasimouraoficial
• Influence Score: 81.3/100
• Followers: 2.1M
• Activity: 22 posts/month
• Engagement Rate: 0.47%
• Growth: -0.17%
• Average Engagement: 10.1K
• Posting Habits: Every day at 4 PM EST

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TikTok Strategy: Humor, Trends, and Relatability

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On TikTok, Julia taps into her expressive side by embracing humor, lip-syncs, and culturally relevant trends. Her videos often include facial expressions, acting-style delivery, and playful skits that echo her background in TV. By blending trending audio with personal situations, she adds a unique spin that resonates with younger users. These short-form videos help humanize her brand and add spontaneity to her persona.

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She uploads approximately 8.4 videos per week, maintaining a visible and active presence. While her engagement rate is relatively low (0.01%), she has several high-performing videos—one exceeding 285K views and 54.9K likes. These viral hits contribute to her discoverability and indicate potential for campaigns targeting bursts of visibility. Her daily posting at 5 PM supports the TikTok algorithm’s demand for frequent content.

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The nature of Julia’s TikTok content makes it ideal for casual, trend-based campaigns and comedic partnerships. She often features friends, lip-syncs to trending sounds, or jokes about mother-daughter similarities. These posts allow brands to tap into humor without compromising brand values. Her followers appreciate her candid tone, which contrasts nicely with the curated aesthetic on her Instagram.

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Her TikTok presence is less polished and more improvisational, creating an approachable image that broadens her audience reach. Though she’s not focused on brand-heavy content here, Julia has room to grow as a creative partner for campaigns leveraging TikTok-native formats. Story-driven brands or those targeting Gen Z would benefit from her cultural fluency and ability to execute playful concepts.

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• Username: @juliasimoura
• Influence Score: 71.7/100
• Followers: 1.2M
• Activity: 8.4 videos/week
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 139
• Posting Habits: Every day at 5 PM EST

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Twitter (X) Strategy: Humor, Commentary, and Micro-Engagement

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Julia’s Twitter (X) account is used for informal humor, cultural commentary, and quick audience touchpoints. Her tweets often playfully comment on Brazilian life, such as Carnaval preparations or shared female experiences. This platform shows her spontaneous, witty side—often in the form of short, relatable thoughts. With 231.3K followers, her presence is moderate but strategically varied from her visual platforms.

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She tweets lightly (0.8 times per week), which limits her visibility, but the tone she maintains is consistent and conversational. Engagement here is low—8 interactions per tweet on average—yet serves a different purpose: relatability and personality reinforcement. It is less about influence and more about staying connected with her core fans. This casual tone adds depth to her brand identity.

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Unlike Instagram and TikTok, Twitter is not a commercial focus for Julia. She rarely integrates brand content or promotions here, using the space instead to maintain her voice in Brazil’s social conversation. This strategy keeps her authentic, avoiding oversaturation of promotional posts. As a result, Twitter strengthens her credibility among fans who value her as more than a face for brands.

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Given its tone and usage, Twitter could become a strategic space for real-time brand commentary or participation in viral threads. Julia’s humorous lens is well-suited for brands seeking witty or event-based activations. Although her performance on the platform is currently limited, the stylistic consistency across posts keeps her voice aligned with her broader image.

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• Username: @JuliaSimoura
• Influence Score: 59/100
• Followers: 231.3K
• Activity: 0.8 tweets/week
• Engagement Rate: 0%
• Growth: -0.09%
• Average Engagement: 8
• Posting Habits: Once a week at 5 PM EST

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YouTube Strategy: Legacy Content and Untapped Potential

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Julia’s YouTube channel, with 113K subscribers, reflects her earlier content strategy but has been inactive for 5 years. Her existing content includes music and lifestyle-focused videos that once complemented her singer-actress identity. Despite the absence of new uploads, the channel still garners passive subscribers due to her name recognition. The platform currently plays a minimal role in her influence strategy.

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The lack of activity limits engagement and growth—both recorded at 0%—and she has not capitalized on YouTube Shorts or long-form vlogging. However, this dormant channel presents an opportunity for reactivation. If Julia revisits content like GRWMs, behind-the-scenes shoots, or performance diaries, she could attract a loyal viewership. Her storytelling ability would translate well to longer formats.

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• Username: @JuliaSimouraa
• Influence Score: 19.1/100
• Followers: 113K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Julia Simoura's Social Media Influence Summary

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Julia holds a total Influence Score of 8,677 pts, placing her in a top 3 badge tier on Favikon. She's ranked in the Top 7% for Instagram in Brazil and Top 8% worldwide, with standout performance in the Model category—reaching the Top 1% in Brazil and Top 2% globally. While her influence is concentrated regionally, she remains a recognizable and rising creator in Brazil’s lifestyle and entertainment space.

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Learn more about the Favikon Methodology here

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Content Strategy: A Blend of Glamour, Reality, and Charm

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Julia’s content is grounded in visual appeal and personal resonance. On Instagram, her posts highlight fashion looks, scenic shoots, and joyful personal moments, connecting with audiences through an aspirational yet relatable tone. TikTok allows her to explore humor and trends, showing her spontaneous, natural side in short-form video formats.

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Reachability and Partnerships

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Julia has collaborated with brands like Bella Caramatti and Record TV, with a strong presence in entertainment circles. Her participation in A Fazenda and proximity to digital creators like Gizelly Bicalho and Lucas Selfie position her well within Brazil’s influencer ecosystem. She is likely open to sponsored content, particularly on Instagram and TikTok where her audience is most active.

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Estimated campaign cost ranges between $10K–$20K per post, reflective of her audience size and engagement metrics. With the right brand alignment, Julia’s content can offer both visual appeal and cultural relevance.

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Conclusion: Bridging Television Stardom and Digital Influence with Authentic Style

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Julia Simoura is evolving from a TV personality into a digital creator with strong community ties and rising influence. Her content bridges fashion, lifestyle, and entertainment, with Instagram and TikTok acting as her strongest assets. With room for growth and a safe, engaging style, she remains a valuable voice in Brazil’s creator landscape—ideal for campaigns centered on visibility, charm, and relatability.

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