Who is Heath Hussar?

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Heath Hussar: Documenting Life, Family, and DIY with Heart and Humor

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Heath Hussar is a lifestyle creator from Los Angeles known for sharing his personal life, DIY projects, and candid family moments. His content evolved from group vlogs with longtime collaborator Zane Hijazi to a more intimate look at his own journey. Heath’s unique appeal lies in his blend of humor, authenticity, and cinematic quality. This has made him a favorite among audiences looking for heartfelt but entertaining content.

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Heath frequently highlights milestones in his life, from home renovations to his recent wedding to dancer Mariah Amato. His storytelling is supported by strong visual narratives, often mixing cinematic shots with casual vlogging. He shares his experiences with vulnerability, balancing playful humor with emotional depth. This duality strengthens the bond between him and his audience across platforms.

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A lifelong car enthusiast, Heath has carved a niche in the automotive and DIY renovation scene. His YouTube videos feature truck builds, car restorations, and interior projects with step-by-step commentary. These uploads attract both lifestyle and maker communities, further diversifying his following. His hands-on expertise paired with relatable storytelling sets him apart from other lifestyle influencers.

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Outside of solo content, Heath is also a podcast host, co-leading Zane and Heath: UNFILTERED, which ranks highly in entertainment circles. He’s collaborated with brands like Canon USA and GUESS JEANS, thanks to his safe and engaging content style. His influence extends through a strong creator network, making him both a community builder and partner-friendly name. Heath continues to grow by staying real, consistent, and creatively open.

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An Influencer Active on Social Media

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Heath Hussar connects with over 6 million followers across YouTube, Instagram, TikTok, and X, specializing in casual lifestyle and DIY content with a humorous and heartfelt tone.

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Heath Hussar's Social Media Strategy Analysis

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YouTube: DIY Projects and Long-Form Storytelling

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Heath uses YouTube as a hub for in-depth DIY and automotive content. His channel focuses on restoration projects, particularly involving his red Ford Lightning SVT. Each video has a strong narrative arc, documenting progress, setbacks, and personal reflections. This makes it appealing to both car fans and casual viewers.

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His posting rhythm is slow—about one video per month—but still garners tens of thousands of views. Videos like “Reupholstery and Interior Restoration” show detailed work paired with conversational voiceovers. Heath often appears on camera working hands-on, reinforcing his role as a builder rather than just a lifestyle narrator. This sets him apart from other creators in the same niche.

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While his engagement rate is low (0.14%), his loyal viewership shows steady replay value and video completion rates. Comments reflect appreciation for both the technical content and his laid-back, personable delivery. Heath’s on-camera style remains informal and self-aware, inviting fans into both his workshop and his thought process. This boosts trust with returning subscribers.

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His YouTube also serves as a portfolio for brand collaborations involving tools, gear, and cameras. Products appear in natural settings—like him testing tools mid-build—without sounding overly promotional. Canon USA, a frequent sponsor, fits seamlessly into his video environment. This integration style appeals to sponsors seeking authentic, value-driven creators.

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• ‍Username: Heath Hussar‍‍
• ‍Influence Score: 71.3/100‍
• Followers: 2.2M‍
• Activity: 1.2 videos/month‍‍
• ‍Engagement Rate: 0.14%‍
• Growth: 0%‍
• Average Engagement: 3.1K‍
• Posting Habits: Once a year at 8 PM EST

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Instagram: Milestones, Aesthetics, and Sentiment

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Heath’s Instagram is his emotional anchor—where he shares key personal moments and celebrates life’s highs. It includes a mixture of carousels, wedding photos, and candid lifestyle shots with Mariah Amato. His grid features high-quality, lightly edited visuals that lean toward nostalgic, cinematic aesthetics. It’s carefully curated while still feeling intimate.

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Posting about three times a week, Heath keeps followers engaged with consistent life updates and playful captions. His wedding content—particularly the “cherry on top” and “signed, sealed, delivered” series—received hundreds of thousands of likes. This shows that his audience connects deeply with emotionally charged and aesthetically strong content. Instagram is where he’s most vulnerable and visually expressive.

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His Reels highlight relationship dynamics, travel moments, and dance videos, often trending thanks to their relatability. One example: a romantic black-and-white wedding Reel that hit 1.1M views, driven by emotional resonance. He balances sentimentality with humor, which helps the platform stay lighthearted. The mix of depth and levity broadens his reach across different demographics.

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Instagram is also where Heath tags most of his brand partnerships, including GUESS and Luftgekühlt. He typically integrates product promotion into real-life moments, like dancing with Mariah in GUESS outfits. These aren’t hard sells; they feel like extensions of his lifestyle. Brands benefit from association with real emotions rather than staged endorsements.

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• ‍Username: Heath Hussar‍
• Influence Score: 82.7/100‍‍
• ‍Followers: 1.6M‍
• Activity: 10 posts/month‍
• Engagement Rate: 1.44%‍
• Growth: -0.35%‍
• Average Engagement: 23.7K‍
• Posting Habits: 3 times a week at 7 PM EST

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TikTok: Comedy, Couple Content, and Viral Energy

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TikTok is Heath’s most engaging platform, with a top-tier score of 86.9/100 and an average engagement of 120.1K. Despite posting only twice a month, his videos often hit virality due to their humor and relatability. He excels at creating quick, fun moments with his wife and friends that feel spontaneous but polished. These bite-sized clips pack personality.

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One standout example is his GUESS Jeans collab, which racked up nearly 950K views and 119K likes. The format—a simple dance in matching outfits—reflects how Heath taps into trends while staying true to his tone. TikTok allows him to blend branded content and everyday fun without forcing it. That balance is key to his creator identity.

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Unlike Instagram, where captions carry sentiment, TikTok relies on body language, expressions, and light audio cues. Heath plays up his facial reactions and improvises well on camera, keeping things fast-paced. His content is often dialogue-free, making it globally relatable. This visual-first approach helps him thrive despite lower upload volume.

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Heath ranks in the Top 3% globally on TikTok and is #1 in the Car Industry, showing his niche dominance. He doesn’t post in bulk but prioritizes quality over quantity. Brands benefit from his high virality per post rather than consistency. His TikTok is best suited for product features that can blend into humor or quick lifestyle demonstrations.

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• ‍Username: @heathhussar‍
• Influence Score: 86.9/100‍
• Followers: 1.1M
• ‍Activity: 0.6 videos/week‍
• Engagement Rate: 10.92%‍
• Growth: 0%‍‍
• ‍Average Engagement: 120.1K‍
• Posting Habits: Twice a month at 9 PM EST

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X (Twitter): Inactive Legacy Platform

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Heath’s Twitter account, while verified and with over 1.1M followers, is no longer active. His last tweet was over four years ago, and current engagement sits at 0%. The platform once served as a direct communication tool with fans, particularly during his group content days. Today, it’s largely dormant.

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Though he doesn't use it now, Heath still links to his YouTube from his Twitter bio. This suggests it acts more like a static profile marker than a functional content channel. It maintains his early fanbase visibility, especially for users who discovered him during the Vlog Squad era. However, no new updates or tweets are expected from the account.

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• ‍Username: @HeathHussar‍
• Influence Score: 8/100‍
• Followers: 1.1M‍
• Activity: 0 tweets/week‍‍
• ‍Engagement Rate: 0%‍
• Growth: -0.25%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 9 PM EST

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Heath Hussar's Social Media Influence Summary

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Heath Hussar holds a Favikon Influence Score of 9,049 pts, ranking #2 in the lifestyle creator space. He ranks in the top 1% in the U.S. and globally for car content, and in the top 5% of U.S. TikTok creators. His standing as a casual, high-safety, and emotionally engaging creator positions him favorably for collaborations that aim to balance entertainment with relatability.

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Learn more about the Favikon Methodology here

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Content Strategy: Family, Friendship, and Fixing Things

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Heath’s content strategy hinges on three core pillars: family milestones, DIY builds, and friend-centered adventures. These elements form a personal brand that feels genuine, optimistic, and skill-based. He packages major life updates—like his wedding—alongside automotive renovations and spontaneous dance clips, offering variety without compromising his tone.

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Reachability and Partnerships

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Heath Hussar is highly approachable for lifestyle and DIY-focused brands. With an estimated $30K–$60K/post rate, he provides value through strong brand safety, cheerful tone, and a consistent network of collaborators. His prior brand deals showcase product integration done through storytelling—rather than overt ads—boosting trust and effectiveness.

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He frequently appears in collaborative settings with creators like Zane Hijazi, Mariah Amato, and Alisha Marie, extending his reach across the U.S. creator community. His visual content has featured products from Canon, GUESS, and Accelerator Active Energy, each woven naturally into his lifestyle narratives.

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Conclusion: Heath Hussar’s Impact in DIY and Lifestyle

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Heath Hussar offers a unique blend of humor, heart, and hands-on content, making him one of the most reliable lifestyle influencers in the U.S. His ability to document real-life moments while building trust with fans and partners cements his place in the top ranks of digital creators. Whether celebrating a wedding or rebuilding a vintage truck, Heath delivers content that resonates—and keeps followers coming back for more.

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