Who is Fernanda Villalobos aka Katteyes?

‍

‍

Fernanda Villalobos aka Katteyes: Leading Latin Pop and Fashion Influence with Viral Confidence

‍

‍

Fernanda Valentina Villalobos, also known as Katteyes, is a Chilean musician and content creator born in 2004. She began gaining attention through TikTok in her early teens, quickly building a massive following with her lip-sync videos and dance trends. Her ability to mix emotional lyrics with catchy visuals helped her song Febrero reach a wide audience. By the age of 20, she had already amassed over 44.5 million followers on TikTok.

‍

She is known for her confident style and expressive attitude, often wearing bold outfits in line with her fashion-forward collaborations. Her long-running work with SHEIN and SHEGLAM highlights her position in youth fashion campaigns. She regularly shares beauty tutorials, everyday looks, and outfit reveals, keeping her content cheerful and visual. On Instagram, her reach extends to over 13.1 million followers, with daily updates posted around 7 PM EST.

‍

‍

Katteyes uses her music to express personal stories and emotions, with tracks that blend Latin pop and emotional lyrics. Her YouTube audience, though smaller, is highly reactive, shown by a 58.33% engagement rate and average views of 56 million per video. Even with few uploads, her presence on the platform remains impactful. Her fans connect with her open storytelling and artistic voice.

‍

In addition to her solo success, she is part of a larger network of creators across Latin America. She collaborates frequently with others in the Chilean and Latin content space, including Sergio Ignacio and Benja. With a Favikon score of 9,964 points, she ranks #1 in TikTok both in Chile and globally. Her high rankings and brand-friendly image make her a standout partner for top campaigns.

‍

‍

An Influencer Active on Social Media

‍

‍

Katteyes is active on TikTok, Instagram, YouTube, and X, with a dominant influence on TikTok. Her content focuses on lifestyle, fashion, personal updates, and music, attracting millions of followers and high engagement.

‍

‍

Fernanda Villalobos’ Social Media Strategy Analysis

‍

‍

TikTok: The Powerhouse Platform

‍

‍

Fernanda Villalobos has built her TikTok presence with consistent, high-energy content that connects directly with Latin American youth. She posts around 7.6 videos per week, almost always at 7 PM EST, keeping a daily rhythm that her audience has come to expect. Her clips often feature dance trends, lip-syncs, and emotional storytelling paired with popular music. With 44.5 million followers and an average of 10.9 million views per month, her reach is unmatched in her niche.

‍

Her most successful videos blend relatable themes—such as heartbreak or confidence—with her signature fashion-forward looks. She knows how to capture attention in the first seconds, using expressive movement and polished editing. Her tone stays cheerful but not superficial, building trust with her community through emotional honesty. This balance has helped her maintain a strong engagement rate of 2.88%, with around 1.3 million interactions per post.

‍

‍

Katteyes is ranked #1 on TikTok in both Chile and globally, placing her in the top 1% of all creators. She uses her TikTok bio and pinned content to promote songs like Febrero, showing how music and video creation support each other. Her platform isn't just for dance—it's also where she introduces new sounds and fashion statements. Her performance here has made her a favorite for brands like SHEIN, which she integrates naturally into her daily content.

‍

She responds to trends quickly, often participating in new challenges within hours of their rise. This speed gives her a competitive edge and keeps her content relevant in real time. Her understanding of timing, style, and emotional tone makes her TikTok feed both strategic and personal. Over the past 30 days, she's gained more than 416,200 new followers, showing steady growth fueled by smart content planning.

‍

• ‍Username: @iamferv‍
• Influence Score: 99.9/100‍
• Followers: 44.5M‍
• Activity: 7.6 videos/week‍
• Engagement Rate: 2.88%‍
• Growth: +0.94% (416.2K new followers/month)‍
• Average Engagement: 1.3M‍
• Posting Habits: Everyday at 7 PM EST

‍

‍

Instagram: Daily Glam and Lifestyle Highlights

‍

‍

On Instagram, Katteyes focuses on curated visuals that highlight her style and collaborations with major fashion brands. With over 13.1 million followers, her profile serves as a digital lookbook where she posts bold, coordinated outfits and professional photos. Although she posts less frequently—just 1 post per month—each update generates over 157,600 engagements and around 4 million views. She often uses Instagram Stories and tags brands like SHEIN Mexico to reinforce partnerships.

‍

Her aesthetic is confident, clean, and colorful, using soft lighting and detailed close-ups to draw focus to fashion elements. She favors neutral backgrounds or urban locations, allowing her wardrobe to stand out in every shot. The captions remain short and direct, often including emotional phrases or short affirmations. This strategy lets the visuals do the talking while keeping her brand identity clear.

‍

‍

Despite lower posting volume, her Instagram engagement remains solid, especially during campaign pushes or music promotions. She often syncs her Instagram uploads with major TikTok drops or music announcements for cross-platform consistency. With a growth rate of +0.77% over the past month, she gained nearly 99,800 new followers, showing that quality content still fuels her rise. Her everyday 7 PM EST posting habit adds a layer of reliability for her followers.

‍

The use of branded content tags, frequent collaborations, and outfit-based storytelling makes her account highly marketable. Her polished image and casual captions hit the right mix of aspirational and relatable. Katteyes uses Instagram to reinforce her image as a fashion-forward creator while still keeping the vibe personal. The platform also serves as a key tool for direct brand interaction, thanks to strong tagging habits and consistent mentions.

‍

• ‍Username: @katteyes‍
• Influence Score: 94.1/100‍
• Followers: 13.1M‍
• Activity: 1 post/month‍
• Engagement Rate: 1.2%‍
• Growth: +0.77% (99.8K new followers/month)‍
• Average Engagement: 157.6K‍
• Posting Habits: Everyday at 7 PM EST

‍

‍

YouTube: Music Spotlight with Minimal Activity

‍

‍

Katteyes treats YouTube as a platform for long-form storytelling, specifically for releasing music videos and major announcements. Her account has 1.1 million subscribers and a jaw-dropping average of 56 million views per video, showing the deep impact of her music content. She posts about 0.5 videos per month, but her high-quality production and storytelling generate exceptional viewer retention. Her video Febrero is a core example, mixing performance visuals with emotional depth.

‍

Her engagement rate on YouTube is an incredible 58.33%, which reflects the loyalty of her music fans. Even though her upload frequency is low, her videos create lasting impressions with cinematic quality and focused narratives. She doesn't flood her channel with content; instead, each upload is treated as an event. This rare-drop model has proven effective in maintaining hype and maximizing viewership.

‍

‍

She does not rely on thumbnails with clickbait or exaggerated expressions. Instead, she chooses sleek, moody thumbnails that reflect her evolving brand as both an artist and influencer. Her videos often blend professional production with subtle, raw moments that feel genuine. Despite not being her primary platform, YouTube still plays a key role in elevating her presence in music and showing another side of her artistry.

‍

With a growth rate of +7.86% in the past 30 days, Katteyes added over 83,300 new subscribers without regular uploads. This shows her ability to stay relevant through quality and impact rather than quantity. For future brand partnerships, her YouTube could be a space for long-form sponsored storytelling, behind-the-scenes looks, or music video launches with exclusive brand integrations.

‍

• ‍Username: @lacattelles‍
• Influence Score: 92.1/100‍
• Followers: 1.1M‍
• Activity: 0.5 videos/month‍
• Engagement Rate: 58.33%‍
• Growth: +7.86% (83.3K new subscribers/month)‍
• Average Engagement: 664.9K‍
• Posting Habits: Once a year at 7 PM EST

‍

‍

X: Low Engagement But Still Present

‍

‍

On X (formerly Twitter), Katteyes keeps a low profile, sharing occasional thoughts and interacting with fans through short updates. She has 2.3 million followers, with minimal growth of +0.07% and limited content output—about 1.1 tweets per week. Her engagement rate is low at 0.14%, averaging around 3,200 interactions per tweet. Still, the platform offers her a space for informal thoughts and one-on-one fan replies.

‍

She doesn't focus on visuals here, opting instead for casual messages, short reflections, or retweets related to her latest projects. This tone contrasts with her more polished presence on TikTok and Instagram. While it may not drive major campaigns, her X account offers an alternate side of her personality. For dedicated fans, these tweets give small but meaningful windows into her daily thinking.

‍

‍

Her posting time is around 3 PM EST, which may limit peak interaction from her main Chilean audience. Still, the platform serves as a place for reposting announcements or linking to other platforms, such as YouTube drops or Instagram uploads. Even without major investment, her presence here keeps her network complete and helps with visibility in search results.

‍

While not a strategic focus, Katteyes’ X profile still provides occasional updates that fans use to track her projects. For brands looking to do cross-platform pushes, X could support wider campaign reach, especially for music and fashion-related content drops. However, most of her influence remains centered on TikTok and Instagram, where visuals and music can take center stage.

‍

• ‍Username: @laojosdegata‍
• Influence Score: 89/100‍
• Followers: 2.3M‍
• Activity: 1.1 tweets/week‍
• Engagement Rate: 0.14%‍
• Growth: +0.07%‍
• Average Engagement: 3.2K‍
• Posting Habits: Once a week at 3 PM EST

‍

‍

Katteyes’ Social Media Influence Summary

‍

‍

With a Favikon Influence Score of 9,964 points, Katteyes ranks among the most influential creators globally. She holds the #1 spot on TikTok both in Chile and worldwide, as well as #1 in Singers & Songwriters (Chile) and #4 worldwide. Her audience is mostly Spanish-speaking young adults and music fans across Latin America, placing her in the top 1% of all her categories.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Confidence, Music, and Fashion

‍

Katteyes keeps things casual, cheerful, and relatable. Her content style is marked by positivity, minimal politics, and very safe brand alignment. Whether she’s showcasing outfits, performing to her latest single, or sharing raw thoughts, she connects through emotion and authenticity. She posts around 11 times per month, mostly on TikTok, maintaining steady growth and visibility. Her fans appreciate her honesty and creativity—whether through her style, her voice, or her personal journey. Collaborations are central to her content, with SHEIN and Miami Photographer frequently featured. These partnerships feel organic, blending seamlessly into her content instead of appearing overly promotional.

‍

‍

Reachability and Partnerships

‍

‍

Katteyes is highly reachable for brand collaborations, especially on TikTok and Instagram, where she maintains regular posting and strong engagement. Her past partnerships with SHEIN, SHEIN Mexico, and other fashion brands show she’s open to lifestyle campaigns that match her aesthetic. She has tagged brand partners up to four times per campaign, indicating repeat interest and brand alignment. With daily activity at 7 PM EST, she offers consistent visibility for sponsored content.

‍

‍

Her audience consists mainly of Spanish-speaking young adults across Chile and Latin America, making her ideal for campaigns with youth appeal. With a Favikon score of 9,964, she ranks #1 in several national and global categories, giving her strong leverage in the Latin content space. Her casual and cheerful tone makes her a brand-safe pick, with minimal political content and high positivity. She's likely to accept music releases, fashion sponsorships, or personal care campaigns that reflect her interests.

‍

‍

Conclusion: A Leading Voice in Latin Youth Culture and Digital Music Influence

‍

Fernanda Villalobos aka Katteyes has built one of the most powerful influencer profiles in Latin America. With unmatched dominance on TikTok and a growing music portfolio, she is a rising force in both entertainment and fashion. Her reach spans over 60 million followers, and her consistent top rankings across platforms make her a go-to creator for campaigns targeting young Spanish-speaking audiences. Whether through viral dances, heartfelt posts, or stylish collabs, Katteyes proves she’s more than just a creator—she’s a cultural icon in the making.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Valentina Caballero - Complete Social Media Analysis‍

✨ Jibe Barroso - Complete Social Media Analysis

✨ Ignacia Antonia - Complete Social Media Analysis