Who is Evan Alberto aka The Card Guy?

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Evan Alberto: From Janitor to 7-Figure Content Coach

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Evan Alberto started his journey in 2018 while working full-time as a janitor and attending college. Despite physically exhausting shifts, he committed to posting magic content daily on social media. His early videos often showed raw, low-production magic tricks mixed with personal reflections. This relentless posting schedule built the foundation for his explosive online growth.

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After gaining initial traction with card tricks, Evan shifted his content strategy toward creator education and motivational storytelling. He openly shared how he transformed his side hustle into a 7-figure business within two years. His transparency about income reports and failures made him relatable to aspiring entrepreneurs. Unlike most creators, he framed setbacks as valuable case studies, not just obstacles.

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Known as "The Card Guy," Evan used TikTok to turn simple sleight-of-hand tricks into viral motivational messages. He mastered short-form storytelling by linking his magic to larger life themes like perseverance and growth. His trademark hoodie and direct-to-camera delivery style became instantly recognizable. This branding helped him stand out in the crowded TikTok coaching and entertainment space.

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Today, Evan splits his time between coaching content creators, running brand partnerships, and promoting mental health and kindness. His collaborations with influencers like Spencer Barbosa and brands like Manscaped show his commitment to value-driven content. Evan’s personal mission remains clear: to show others how consistent content creation can change lives. His story continues to inspire creators worldwide who are just starting their own journeys.

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An Influencer Active on Social Media

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Evan Alberto has a strong presence across TikTok, Instagram, and YouTube, reaching millions through daily posting habits and coaching-driven content.

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Evan Alberto’s Social Media Strategy Analysis

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TikTok: Magic Meets Motivation

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Evan Alberto built his TikTok following by consistently blending close-up magic with motivational voiceovers. His videos are fast-paced, usually under 30 seconds, and hook the viewer within the first 3 seconds. He often uses storytelling to connect magic tricks to lessons about personal growth or resilience. His recognizable hoodie-and-cap outfit creates visual consistency that strengthens brand recall.

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He posts an average of 3.7 videos per week, maintaining daily visibility without overwhelming his audience. His TikTok engagement rate sits at 0.33%, driven mainly by shares rather than comments or likes. Despite having 16.2M followers, his growth has recently plateaued, showing the importance of his motivational pivot. Evan’s TikTok remains his biggest audience base, and he tailors content to beginner creators.

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Evan rarely relies on trends; instead, he often creates formats like "Magic that teaches you something" or "If I can, you can" series. His captions are short but strong, often including emotional appeals like "You’re closer than you think." He minimizes editing, usually filming against simple backgrounds to keep the focus on the message. His use of TikTok aligns perfectly with his goal of motivating large audiences quickly.

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His strongest TikTok growth periods coincided with heavy posting frequencies and strong call-to-actions in captions. He also cross-promotes his coaching services subtly at the end of some videos, linking emotional impact with action steps. Evan’s unique advantage on TikTok lies in humanizing magic rather than purely entertaining. His personal success story is often referenced in pinned posts to inspire and convert viewers into loyal fans.

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• ‍Username: @thecardguy‍
• Influence Score: 88.3/100‍
• Followers: 16.2M‍
• Activity: 3.7 Videos/week‍
• Engagement Rate: 0.33%‍
• Growth: 0%‍
• Average Engagement: 53.1K‍
• Posting Habits: Everyday at 7 PM EST

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Instagram: Coaching and Client Wins

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On Instagram, Evan uses a mix of feed posts, reels, and stories to promote both his personal brand and coaching services. His profile blends motivational quotes, magic clips, and testimonials from creators he has coached. He posts around 15 times a month, often scheduling morning uploads at 1 PM EST to capture early global engagement. His visual style stays minimalistic, prioritizing clean visuals and bold text overlays.

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Evan’s Instagram engagement rate is around 1.71%, with an audience built primarily through inspirational reels rather than still posts. His Reels usually repurpose TikTok content but are reformatted vertically with native Instagram editing. He places strong CTAs in his captions, encouraging DMs for coaching or magic-related inquiries. His stories frequently show behind-the-scenes footage from his creator coaching sessions.

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Unlike his TikTok, Evan uses Instagram to share longer success stories, posting screenshots of clients' growth metrics. He also runs occasional Instagram Lives where he gives free tips about social media monetization. His highlights are carefully curated into sections like "Growth Tips," "Magic Tricks," and "Client Wins." These strategic uses show Instagram is his primary channel for converting passive viewers into clients.

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Evan focuses heavily on comments and DMs, frequently replying and creating conversations with potential customers. He does not overuse hashtags; instead, he selects 5–7 very specific ones like #SocialMediaCoach or #ContentMotivation. His growth on Instagram has been steadier compared to TikTok due to his consistent community-building approach. The platform has evolved into a key driver of his brand loyalty.

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• ‍Username: @thecardguy‍
• Influence Score: 91.4/100‍
• Followers: 1.8M‍
• Activity: 15 Posts/month‍
• Engagement Rate: 1.71%‍
• Growth: +2%‍
• Average Engagement: 30.2K‍
• Posting Habits: Everyday at 1 PM EST

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YouTube: Collaborations and Compilations

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Evan’s YouTube strategy centers around community highlights, coaching insights, and compilations of viral TikTok magic videos. His YouTube channel is not his top priority, posting far less frequently with zero recent video uploads. However, he maintains a library of evergreen content, ensuring new visitors still find valuable material. His pinned videos usually introduce his personal story of transitioning from janitor to coach.

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Despite having 3.1M subscribers, Evan’s engagement rate on YouTube is now dormant, reflecting inactivity over the past months. Previously, his YouTube shorts mirrored TikTok’s structure but were adapted with slightly more storytelling and slower pacing. He emphasizes storytelling in YouTube titles, often using emotional hooks like "How Magic Changed My Life." His thumbnails feature simple expressions, avoiding flashy designs.

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YouTube has mainly functioned as a passive trust-building tool in Evan’s strategy rather than an active growth driver. Many coaching leads find him on TikTok or Instagram first, then validate credibility through his YouTube content. His decision not to chase aggressive YouTube uploads reflects a clear prioritization of short-form platforms. Even so, he retains a strong subscriber count that could be reactivated with consistent posting.

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If Evan returns to YouTube, strengthening his long-form storytelling format could easily boost his engagement again. Currently, there is no new activity planned according to his posting habits in 2024. His dormant YouTube presence, however, still underpins his brand authority, especially for clients researching his background. It's a support pillar rather than a lead-generation platform in his content mix.

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• ‍Username: @thecardguy‍
• Influence Score: 81.8/100‍
• Followers: 3.1M‍
• Activity: 0 Videos/month‍
• Engagement Rate: 0%‍
• Growth: +0.37%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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X: Minimal Presence

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Evan Alberto’s Twitter account (@evanthecardguy) shows very limited use, with no tweets posted in over two years and only 1.1K followers. His engagement rate on the platform is currently zero, reflecting that Twitter is not an active part of his audience communication or growth strategy. Evan’s brand thrives on visual storytelling through magic performances and motivational videos, formats that do not naturally fit Twitter’s text-first design. His focus remains concentrated on platforms like TikTok and Instagram, where short video content drives much stronger interaction with his community.

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Despite the inactivity, Evan appears to keep his Twitter profile active mainly for brand protection and name ownership. By securing his handle, he avoids impersonation risks and keeps the option open for future campaigns tied to major projects or product launches. While Twitter is not prioritized today, Evan’s proven adaptability in expanding his presence on new media suggests he could leverage the account later for announcements if his brand strategy evolves. For now, his social ecosystem remains firmly anchored around high-visibility, video-centric platforms.

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• ‍Username: @evanthecardguy‍
• Influence Score: 5/100‍
• Followers: 1.1K‍
• Activity: 0 Tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.21%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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The Card Guy’s Social Media Influence Summary

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Evan holds a Favikon Authority Score of 9,173 points, placing him firmly among top-performing creators in his category. He ranks in the Top 1% for Instagram and TikTok activity within the United States. He is ranked #9 in Magicians & Mentalists US and #17 worldwide, showing his dominance as both an entertainer and educator. Despite lower activity on YouTube and Twitter, his high consistency and engagement on TikTok and Instagram carry his overall influence. Evan's ability to combine motivational content with personal storytelling separates him from creators who focus only on entertainment.

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Learn more about the Favikon Methodology here

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Content Strategy: Building a Magic-Fueled Brand Across Visual Platforms

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Evan’s content is built on three core pillars: consistency, transparency, and personal empowerment. His TikToks offer quick wins and motivation, while Instagram deepens trust through case studies and coaching tips. YouTube acts as a secondary hub, featuring collaborations to expand his brand reach. Unlike creators who focus only on brand aesthetics or trends, Evan puts his personal journey at the center. His magic tricks often serve as metaphors for larger life lessons about persistence and mindset shifts. He ties nearly all content back to action—how viewers can grow, pivot, or win based on simple, repeatable strategies.

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Reachability and Partnerships

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Evan Alberto’s Twitter account (@evanthecardguy) shows very limited use, with no tweets posted in over two years and only 1.1K followers. His engagement rate on the platform is currently zero, reflecting that Twitter is not an active part of his audience communication or growth strategy. Evan’s brand thrives on visual storytelling through magic performances and motivational videos, formats that do not naturally fit Twitter’s text-first design. His focus remains concentrated on platforms like TikTok and Instagram, where short video content drives much stronger interaction with his community.

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Despite the inactivity, Evan appears to keep his Twitter profile active mainly for brand protection and name ownership. By securing his handle, he avoids impersonation risks and keeps the option open for future campaigns tied to major projects or product launches. While Twitter is not prioritized today, Evan’s proven adaptability in expanding his presence on new media suggests he could leverage the account later for announcements if his brand strategy evolves. For now, his social ecosystem remains firmly anchored around high-visibility, video-centric platforms.

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Conclusion: Evan Alberto’s Inspirational Influence

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Evan Alberto has built more than just a social media following—he has created a brand centered on resilience, empowerment, and practical success. His journey from janitor to 7-figure coach serves as proof that consistent content creation can change lives. With a loyal audience, a powerful message, and room to expand into newsletters and more YouTube content, Evan’s influence shows no signs of slowing down.

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