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Who is Espe Borrás?
Espe Borrás combines her love for football and gaming with a dynamic social media presence. As Olimpo United's president, she empowers women in sports while engaging online.

Espe Borrás: Merging Sports Leadership and Creative Expression
Espe Borrás is a multifaceted content creator and sports advocate based in Spain. Known for her vibrant personality and dynamic presence on social media, she seamlessly blends her roles as an actress, content creator, and the President of Olimpo United, a women's football organization. Her content primarily revolves around her passions for sports, gaming, and lifestyle, reflecting her diverse interests and commitment to women's sports empowerment.
Espe's content is characterized by its cheerful and interactive nature, fostering a sense of community among her followers. She actively engages her audience through platforms like TikTok, Twitch, Instagram, YouTube, and Twitter, sharing moments from her sports career, gaming streams, and everyday life. This combination of professional insights and personal moments makes her relatable and influential in both the sports and content creation spaces.

Her dedication to representing women in sports is evident through her leadership role at Olimpo United. By combining her public presence with her commitment to female athletes, she inspires a younger audience to pursue both athletic and creative goals. Espe’s content not only highlights her own journey but also uplifts those involved in women's sports and gaming communities.
Beyond her leadership and creative roles, Espe’s personality shines through in her casual, real-life content. Whether discussing her latest gaming session or celebrating a football match, her approach remains grounded and approachable. This authenticity builds a loyal community that resonates with her energy, optimism, and dedication to her passions.
An Influencer Active on Social Media

Espe Borrás actively engages her audience on TikTok, Twitch, Instagram, YouTube, and Twitter, maintaining a strong social presence across diverse platforms.
Espe’s Social Media Strategy Analysis
TikTok: Interactive Sports and Lifestyle Content

Espe Borrás’s TikTok strategy centers around showcasing her vibrant sports lifestyle. She regularly posts short, engaging videos featuring football drills, team moments, and personal fitness routines. Espe’s content is infused with upbeat music and catchy transitions, making it visually captivating and energetic. By balancing personal highlights with athletic content, she keeps her followers engaged and motivated.
One of the unique aspects of her TikTok is her interactive challenges related to football and fitness. These challenges often involve skill demonstrations, motivating her followers to participate and share their own versions. This approach not only drives engagement but also fosters a sense of community among her audience. Her content feels approachable and participatory, aligning well with her energetic personality.

Her consistency on TikTok sets her apart, with posts going live every day at 12 PM EST. This schedule caters to both night owls and international viewers, maximizing her content’s reach. Espe’s commitment to maintaining a regular posting routine reflects her dedication to keeping her audience connected and entertained. She effectively uses trending hashtags to boost visibility, ensuring her posts are discovered by new users.
Espe also utilizes collaborations on TikTok, often teaming up with fellow football enthusiasts and creators. These collaborations add variety to her content and help expand her network within the sports community. By featuring familiar faces in her videos, she maintains a dynamic feed that appeals to a broader audience while staying true to her athletic roots.
- Username: @espesfc
- Influence Score: 87/100
- Followers: 1.5M
- Activity: 8.5 Videos / Week
- Engagement Rate: 0.89%
- Growth: 0%
- Average Engagement: 13.3K
- Posting Habits: Everyday at 12 PM EST
Twitch: Real-Time Interaction and Gaming Passion

Twitch is where Espe truly builds her community through interactive live streams. As a Twitch Partner, she regularly hosts gaming sessions intertwined with fitness discussions, creating a unique blend that resonates with her audience. Her streams often feature gameplay from popular sports games, combined with casual conversations, making viewers feel directly involved.
One of her standout Twitch strategies is maintaining an interactive environment. Espe consistently responds to chat messages, engaging in real-time discussions with her followers. This two-way communication makes her streams feel like casual hangouts rather than just gaming showcases. She encourages questions and shares her experiences, reinforcing her approachable image.

Espe seamlessly blends her athletic and gaming passions during streams. For example, between game rounds, she often shares fitness tips or motivational advice. This integration keeps her content fresh and aligns with her identity as both an athlete and a gamer. By diversifying her stream segments, she keeps viewers entertained while fostering a sense of community.
Her consistent streaming schedule, typically every day at 4 PM EST, ensures that followers know when to tune in. This routine helps build viewer habits, leading to a loyal and engaged community. Whether playing solo or with teammates, Espe’s emphasis on community interaction remains at the forefront, reinforcing her commitment to genuine connection.
- Username: @espe
- Followers: 826.7K
- Activity: Live Streams / Week (Frequency varies)
- Engagement: High
- Posting Habits: Once a year at 7 PM EST
Instagram: A Visual Story of Passion and Positivity

Espe’s Instagram feed reflects her dual identity as an athlete and content creator. She frequently shares candid photos from her football matches, behind-the-scenes shots with Olimpo United, and personal moments that reveal her vibrant personality. Her posts are visually appealing, often featuring bold colors and dynamic poses, which mirror her energetic lifestyle.
Her Instagram Stories are a vital part of her strategy, giving followers real-time updates on her day-to-day activities. Whether she’s at a training session or traveling for a match, Espe uses stories to provide quick glimpses into her routine. This spontaneous content keeps her profile active and relatable, bridging the gap between professional achievements and personal moments.

Espe’s use of Instagram Reels is strategic and consistent, often highlighting short clips of her football skills or lifestyle moments. These reels complement her regular posts by adding a more spontaneous and playful touch. By diversifying her content, she keeps followers interested without deviating from her core theme of athletic empowerment.
She typically posts twice a week at 3 PM EST, tapping into early risers and international viewers. This schedule maximizes her visibility during low-competition hours. By consistently sharing both high-quality visuals and real-life updates, Espe builds a holistic narrative that resonates with sports enthusiasts and lifestyle followers alike.
- Username: @espe
- Influence Score: 82.5/100
- Followers: 685.6K
- Activity: 5 Posts / Month
- Engagement Rate: 5.72%
- Growth: -0.5%
- Average Engagement: 39.2K
- Posting Habits: Twice a week at 3 PM EST
Twitter: Casual Thoughts and Real-Time Updates

Espe Borrás uses Twitter as a space to share spontaneous thoughts related to her sports journey and personal reflections. Unlike her more structured content on other platforms, her tweets are candid and unfiltered, offering followers a real-time glimpse into her mindset. She frequently posts brief updates about football matches, motivational messages, and her reactions to trending topics. This casual approach makes her feed feel personal and relatable, contrasting with the more polished content she shares elsewhere.
One of the key aspects of her Twitter strategy is fostering direct interaction with her community. Espe regularly replies to comments, acknowledges positive feedback, and engages with conversations about women's sports and gaming. By responding promptly and openly, she makes her followers feel valued and included. This interactive style builds a loyal community that appreciates her willingness to connect on a more informal level.

Her ability to combine sports commentary with personal reflections creates a multidimensional online presence. For instance, after an important match, Espe often shares her thoughts on the team's performance, blending professional insights with personal feelings. This blend of content keeps her audience engaged, as they appreciate seeing both the athlete and the individual behind the public persona. Her openness about challenges and achievements also resonates with those who follow her journey in women’s football.
Espe’s consistent presence on Twitter, with frequent posts and responses, keeps her profile active and relevant. By using the platform to share her daily thoughts, she creates a casual space where followers can interact without the formalities of more visual platforms like Instagram. This approachable strategy helps her maintain a strong connection with her core community while allowing new followers to discover her personality through authentic, everyday updates.
- Username: @espesfc
- Influence Score: 82.1/100
- Followers: 279.3K
- Activity: 4.2 Tweets / Week
- Engagement Rate: 1.09%
- Growth: -0.03%
- Average Engagement: 3K
- Posting Habits: Everyday at 4 PM EST
YouTube: Storytelling Through Sports and Lifestyle

On YouTube, Espe adopts a storytelling approach that sets her apart from her short-form content on other platforms. Her videos often feature detailed narratives about her journey as a football leader and her life between Spain and Mexico. The content includes vlogs, match recaps, and thoughtful reflections, offering her audience a more in-depth perspective.
Espe’s commitment to longer, structured content shows her dedication to sharing meaningful stories. Her YouTube channel often highlights key moments from Olimpo United’s journey, giving her followers an inside look at the challenges and triumphs of managing a women’s football club. This content fosters a sense of belonging and pride among her dedicated fans.

Her focus on collaboration extends to YouTube as well. Espe occasionally features fellow athletes and creators, discussing topics like sports leadership and community building. These collaborations add depth to her content and position her as a leader who values teamwork and diversity within the sports community.
Espe uploads 3.3 videos per month, strategically scheduling releases in the morning to maximize viewership. Her consistent storytelling format, combined with thoughtful editing and relatable themes, keeps her YouTube channel engaging. By blending professional insights with personal anecdotes, she solidifies her role as both a content creator and a community leader.
- Username: @espe9
- Influence Score: 86.7/100
- Followers: 569K
- Activity: 3.3 Videos / Month
- Engagement Rate: 0.01%
- Growth: +0.23%
- Average Engagement: 65
- Posting Habits: Once a year at 7 PM EST
Espe Borrás’s Social Media Influence Summary

Espe Borrás stands out as a prominent content creator and sports leader with a strong digital presence. Her diverse content strategy, combining sports advocacy, gaming streams, and lifestyle insights, has earned her significant influence across multiple platforms. With an influence score of 9,073 points, she consistently engages a youthful and sports-oriented audience, particularly on TikTok and Twitch.
Learn more about the Favikon Methodology here
Content Strategy Rooted in Authenticity and Leadership
Espe Borrás’s content strategy is a well-rounded blend of sports advocacy, gaming engagement, and personal storytelling. Her dynamic presence across TikTok, Twitch, Instagram, YouTube, and Twitter enables her to connect with diverse audiences while maintaining a consistent and authentic message. As the President of Olimpo United, she leverages her leadership role to advocate for women's sports, while her passion for gaming and lifestyle content adds a relatable, human touch.
Reachability and Partnerships

Espe Borrás has a high level of reachability thanks to her diverse presence across multiple social media platforms. As a Twitch Partner, she engages in real-time interactions, building a loyal community through her interactive gaming streams and casual conversations. Her consistent presence on TikTok, where she shares energetic sports and lifestyle videos, ensures she stays relevant among younger audiences. By maintaining a structured posting schedule, she keeps followers engaged, whether through quick content on TikTok or detailed storytelling on YouTube.

Her role as President of Olimpo United enhances her credibility and reach within the sports community, particularly among those advocating for women’s football. This leadership position attracts followers interested in both athletic empowerment and personal growth. Espe’s collaborations with other sports creators amplify her visibility, creating cross-platform engagement that bolsters her influence. By strategically integrating her professional and personal life, she appeals to a wide audience, from football enthusiasts to lifestyle followers.
Conclusion: Empowering Women Through Sports and Creativity
Espe Borrás continues to break barriers as both a content creator and sports leader. Her commitment to promoting women's athletics while maintaining a creative and relatable online presence makes her a unique figure in digital media. As she continues to expand her influence, her passion for uplifting others remains at the heart of her content.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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