Who's Who on Social Media
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Who is Corey Campbell?

Corey Campbell is a content creator, entrepreneur, and lifestyle influencer with a strong presence on TikTok and Instagram. He is known for his engaging, humorous, and fashion-forward content, attracting a youthful audience interested in lifestyle and fashion.

March 7, 2025
Jeremy Boissinot
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Corey Campbell: Merging Lifestyle and Fashion with Engaging Content

Corey Campbell is a content creator, entrepreneur, and musician known for his engaging social media presence. With over 2.7M followers on TikTok, he has built a community through humor, fashion, and lifestyle content. His influence extends to Instagram, where he shares personal moments, brand collaborations, and fashion-forward posts.

Beyond social media, Corey is the founder of Mooni Drops, a clothing brand that reflects his style and creative vision. His brand appeals to a young audience interested in trendy fashion and self-expression. Through strategic collaborations with PUMA, Sephora, and Viktor & Rolf Fragrances, he has established credibility in the fashion industry.

Corey Campbell: Captivating Style and Luxury in High-Fashion Fragrance Campaign (Source: @imcoreycampbell, Instagram, August 2024)

His content strategy focuses on authenticity, relatability, and visual storytelling to engage his followers. Despite slowing posting activity, he maintains moderate engagement on TikTok and Instagram, with over 4K average views on his TikTok videos. His playful personality and humorous approach make him a standout creator in the lifestyle space.

With a ranking in the top 1% of musicians in the U.S., Corey has a strong digital footprint. His ability to blend music, fashion, and lifestyle content sets him apart in the influencer market. As he expands his brand partnerships, he continues to grow as a recognized figure in the fashion and lifestyle industry.

An Influencer Active on Social Media

Corey Campbell is a content creator, entrepreneur, and lifestyle influencer with a strong presence on TikTok and Instagram, engaging with over 3.5M followers across his social media platforms.

Corey's Social Media Strategy Analysis

TikTok: Corey Campbell’s Largest Platform

Corey Campbell’s TikTok presence is the strongest, with 2.7M followers and high engagement. His content is driven by humor, lifestyle moments, and fashion collaborations, making him highly relatable. With short-form videos being the main focus, he maintains an energetic and playful approach. His audience primarily consists of young adults who engage with his trendy and entertaining posts.

Despite his large following, his activity has been relatively low, averaging 0.3 videos per week in recent months. However, his past engagement shows that his audience responds well to interactive and humorous content. His ability to tap into viral trends helps him maintain relevance even with limited posting. A more consistent upload schedule could help him sustain and grow his influence.

With an engagement rate of 0% over the last 30 days, Corey’s recent inactivity has impacted his performance. While his videos still attract views, engagement has slowed due to the lack of new content. If he were to increase his posting frequency, his interactions and audience reach would likely improve. His TikTok strategy would benefit from regular uploads and more brand collaborations.

Corey’s posting habits show that he tends to post once a month, usually in the early morning. This schedule suggests that he prioritizes other projects, such as his clothing brand and partnerships. Given his strong brand appeal, brands like PUMA and Sephora have already connected with him. With a more consistent presence, his TikTok could remain his most powerful platform.

  • Username: @imcoreycampbell
  • Influence Score: 61.1/100
  • Followers: 2.7M
  • Activity: 0.3 videos per week
  • Engagement Rate: 0% (low recent engagement)
  • Growth: 0% in the last 30 days
  • Average Engagement: 99
  • Posting Habits: Once a month at 4 PM EST

Instagram: A Strong Visual Identity

Corey Campbell’s Instagram presence is another key platform, with 614.6K followers and regular updates. His content revolves around fashion, lifestyle, and personal branding, appealing to a style-conscious audience. He engages his followers with outfit inspirations, collaborations, and behind-the-scenes content. His visual storytelling and curated aesthetic make his profile a go-to for fashion enthusiasts.

Although he has a solid audience, his activity has been moderate, averaging 4 posts per month. This frequency is enough to keep his audience engaged but may not be maximizing his potential. A more aggressive posting strategy could enhance his visibility and follower engagement. Given Instagram’s visual nature, his content is well-suited for both organic and sponsored posts.

His engagement rate over the last 30 days is 0%, indicating a need for stronger audience interaction. While he does post consistently, his engagement per post could improve with more interactive content. Story polls, Q&As, and Reels could boost his presence and encourage more interaction. Implementing a more structured engagement strategy could help revitalize his metrics.

His posting habits show that he typically posts once a week, often in the morning. This suggests that Instagram remains a secondary platform, though still an important one for brand deals. Given his collaborations with Sephora, Viktor&Rolf Fragrances, and other fashion brands, his influence remains strong. A more strategic approach to engagement and content variety could help him maximize his Instagram potential.

  • Username: @corey
  • Influence Score: 50.6/100
  • Followers: 614.6K
  • Activity: 4 posts per month
  • Engagement Rate: 0% (low recent engagement)
  • Growth: 0% in the last 30 days
  • Average Engagement: 13
  • Posting Habits: Once a week at 6 PM EST

YouTube: An Inactive Yet Established Presence

Corey Campbell’s YouTube presence has 171K followers, but his channel has been inactive for two years. This inactivity has led to a complete halt in growth, engagement, and audience interaction. While he once used YouTube for longer-form content, it is no longer a primary focus. His previous content may have included vlogs, fashion hauls, and collaborations with fellow creators.

His activity has been nonexistent, with 0 videos per month over the past two years. Unlike TikTok and Instagram, YouTube requires consistent uploads and long-form content commitment. If he were to relaunch his channel, he could focus on lifestyle vlogs, fashion tips, and behind-the-scenes moments. Many influencers leverage YouTube for brand deals, making it a potential revenue stream if revived.

  • Username: @ImCoreyCampbell
  • Influence Score: 19.7/100
  • Followers: 171K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: 0% in the last 30 days
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

X (Twitter): A Dormant Account

Corey Campbell’s X (Twitter) account has 10.8K followers but has been inactive for three years. Unlike his other platforms, Twitter’s text-based format does not align with his content style. His past posts may have included personal updates, but they no longer contribute to his social presence. As a result, Twitter does not play a role in his overall engagement strategy.

His activity has been completely absent, with 0 tweets per week for several years. Given Twitter’s fast-paced nature, staying inactive for an extended period limits visibility. Many influencers use Twitter to drive traffic to other platforms, but Corey has chosen not to. This suggests a deliberate focus on visual-heavy platforms where his brand thrives.

  • Username: @imcoreycampbell
  • Influence Score: 9.2/100
  • Followers: 10.8K
  • Activity: 0 tweets per week
  • Engagement Rate: 0%
  • Growth: 0% in the last 30 days
  • Average Engagement: 0
  • Posting Habits: Once a year at 3 PM EST

Corey Campbell’s Social Media Influence Summary

Corey Campbell ranks within the top 1% of musicians in the U.S. on social media, proving his strong digital presence in this niche. His Favikon Influence Score is 5, reflecting a respectable level of credibility in the influencer market. His social media rankings show he is a significant player on TikTok but has lower rankings on Instagram and YouTube due to reduced engagement and growth. Despite this, his past collaborations with PUMA, Sephora, and Viktor & Rolf Fragrances reinforce his relevance in the fashion and lifestyle industry.

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Content Strategy: A Mix of Fashion, Humor, and Relatability

Corey Campbell’s content style is casual, cheerful, and safe for brands. He creates engaging posts that appeal to young audiences who enjoy humor, fashion, and lifestyle content. His playful tone makes him relatable, while his fashion-forward posts reinforce his credibility in the industry. Despite his success, Corey’s recent inactivity has impacted engagement and growth. His TikTok and Instagram still hold influence, but reactivating his audience through more frequent posts could improve his reach.

Reachability and Partnerships

Corey Campbell is an influencer, entrepreneur, and content creator who is highly approachable for brand collaborations. With a strong presence on TikTok and Instagram, he has worked with fashion brands, beauty companies, and lifestyle businesses. His past partnerships include PUMA, Sephora, and Viktor & Rolf Fragrances, reinforcing his credibility in the industry.

His Influencer Campaign Ripeness suggests that he is likely to accept sponsored posts and product promotions. His TikTok engagement makes him a great choice for brands looking to reach young audiences. While his Instagram activity is lower, his visual aesthetic still attracts fashion-oriented partnerships. His lifestyle influence makes him an ideal candidate for youth-focused marketing campaigns.

An overview of Corey’s top influential connections across key industries. (Source: Favikon)

Corey’s collaboration history shows that he is brand-friendly, with a safe and cheerful content style. He avoids political discussions, ensuring that his image remains neutral and brand-safe. His casual and relatable approach helps him build trust with his followers, making his sponsored content feel authentic. This makes him highly valuable for long-term collaborations.

For brands looking to partner with Corey, his reachability is moderate, given his recent decline in posting frequency. However, his potential remains high, especially on TikTok, where his engagement rate is still viable. If he increases activity, his influence could see a significant resurgence, making him an ideal choice for fashion, beauty, and lifestyle brands.

Conclusion: A Journey of Influence and Style

Corey Campbell has built a strong digital presence, particularly on TikTok and Instagram, where he engages a youthful audience through fashion, lifestyle, and humor. While his engagement and growth have slowed recently, his previous collaborations with major brands like PUMA and Sephora prove his credibility in the influencer space.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.