Who's Who on Social Media
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Who is Angelica Torres aka CandyLover89?

Angelica Torres, widely recognized as Candy Lover, is a Puerto Rican singer and content creator with a vibrant online presence spanning beauty, music, and community advocacy. As the founder of Angelix Beauty, Angelica merges entrepreneurship with digital influence, building a loyal bilingual following across TikTok, Instagram, and YouTube.

April 16, 2025
Justine Castany
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Angelica Torres aka Candy Lover: Empowering Beauty and Mental Health Through Music and Digital Influence

Angelica Torres, known as Candy Lover, is a Puerto Rican singer, entrepreneur, and beauty influencer with a bilingual following across the U.S. and Latin America. Her journey began with handmade phone case sales, evolving into a multi-platform presence built on glam, resilience, and community care. She is the CEO of Angelix Beauty and creates content rooted in mental health advocacy and self-love. Her storytelling blends confidence-building with music, reflecting both vulnerability and strength.

With 5M followers on TikTok and 1.8M on Instagram, Angelica consistently shares beauty tutorials, product demos, and musical covers. Her content features bilingual affirmations, expressive makeup transitions, and heartfelt reflections. She posts at 5 PM EST–7 PM EST daily, offering steady visibility to her audience and collaborators. This regular rhythm helps her maintain strong engagement and personal relevance.

Angelica Torres Stuns in Black Gown: A Fashion Week Statement from the Beauty CEO (Source: @candylover89, Instagram, March 2025)

Angelica is highly active in brand partnerships, having tagged Tarte Cosmetics 32 times and IPSY 14 times in sponsored content. She frequently integrates her Angelix Beauty products into tutorials, offering testimonials that feel honest and empowering. Her collaborations stand out for being emotionally driven rather than trend-dependent. Most are framed around confidence, personal growth, or community stories.

Beyond beauty, Angelica supports mental health and community aid causes. She’s known for contributing to wildfire relief efforts and using her platform to highlight emotional recovery and wellness. This balance of glamor and purpose strengthens her bond with young women navigating similar struggles. With an Favikon Influence Score of 8,968 pts, Angelica ranks in the Top 1% for Instagram and Video Entertainment globally, affirming both her reach and impact.

An Influencer Active on Social Media

Angelica is active on TikTok, Instagram, and YouTube, with high engagement and consistent posting habits across the first two platforms.

Angelica Torres’ Social Media Strategy Analysis

TikTok: Empowerment Through Beauty, Music, and Voice

Angelica’s TikTok account, @candylover89, is her largest platform with 5M followers and an active posting rhythm of 5.8 videos per week. Her content merges makeup tutorials, voiceover affirmations, and vocal performances—all shared with a bilingual twist. She posts consistently at 7 PM EST, maximizing exposure during early scroll hours across Puerto Rico and the U.S. Her style blends expressive visuals with emotionally uplifting messages.

She maintains an engagement rate of 0.41%, with an average of 20.4K engagements and 224.9K views per post. Top-performing videos often pair beauty transitions with empowering quotes or original singing clips. Her affirmations in Spanish and English add relatability while enhancing her connection with Gen Z and millennial viewers. TikTok also acts as a direct line for showcasing Angelix Beauty with casual product shoutouts.

Many of her branded posts feature natural integration of Tarte Cosmetics, using trending formats that highlight both artistry and accessibility. She avoids filters or over-editing, instead relying on strong on-camera presence and natural lighting to reflect authenticity. Her consistency and cultural specificity help her stand out in the competitive beauty space. Bilingual voiceovers and captions further boost discoverability.

Angelica’s use of TikTok goes beyond promotion—she frequently shares life milestones and mental health commentary. These posts build deeper audience loyalty by positioning her as more than a brand rep. From makeup challenges to heartfelt duets, she mixes variety with a central theme of self-worth. Her TikTok rankings place her in the Top 2% in the U.S., confirming it as a primary platform.

  • Username: @candylover89
  • Influence Score: 87.7/100
  • Followers: 5M
  • Activity: 5.8 videos/week
  • Engagement Rate: 0.41%
  • Growth: 0%
  • Average Engagement: 20.4K
  • Posting Habits: Everyday at 7 PM EST

Instagram: Where Beauty Meets Consistency and Advocacy

On Instagram, Angelica (@candylover89) maintains a polished feed for her 1.8M followers, posting 13 times per month at a regular 5 PM EST slot. Her content includes high-res makeup photos, behind-the-scenes looks, fashion shoots, and sponsored collaborations. She uses this platform to highlight her visual aesthetic and long-term brand identity. Posts are typically in both Spanish and English, reinforcing cultural duality.

Her engagement rate sits at 0.34%, with an average of 6.1K engagements and 211.6K views per post. She leans into motivational captions and personal anecdotes, often linking beauty with confidence and personal growth. Collaborations with IPSY and Angelix Beauty are presented with clean visuals and emotionally resonant text. Instagram allows her to go deeper into storytelling compared to her short-form TikToks.

Her fashion content, such as red carpet or campaign shoots, often doubles as branded material—giving visibility to designers and fellow creatives. The LA Fashion Week post in a black gown exemplifies how she blends influencer work with aspirational lifestyle content. She tags photographers, designers, and stylists, giving credit while building cross-audience reach. This curation supports Angelica’s brand as a self-made beauty and music entrepreneur.

She also maximizes Stories and Highlights to reshare TikToks, post updates, and engage fans via polls and Q&As. This interactive layer enhances retention and strengthens brand familiarity. With a Favikon ranking in the Top 1% on Instagram U.S., her page serves as a core promotional hub with lasting influence.

  • Username: @candylover89
  • Influence Score: 88.4/100
  • Followers: 1.8M
  • Activity: 13 posts/month
  • Engagement Rate: 0.34%
  • Growth: +0.1%
  • Average Engagement: 6.1K
  • Posting Habits: Everyday at 5 PM EST

YouTube: A Dormant Platform With Archival Value

Angelica’s YouTube channel, @Candylover89, is largely inactive, with her last upload occurring 2 months ago. Despite having 215K subscribers, she posts just 1.1 videos per month and has an engagement rate of 0%. Her earlier uploads focused on long-form tutorials, GRWMs, and makeup reviews. The content archive remains discoverable but does not contribute to her current strategy.

Past videos featured in-depth breakdowns of beauty routines and mental health discussions filmed from her home setup. These videos gave more space for product details and allowed for storytelling at a slower pace. While the channel no longer drives traffic, it still offers legacy value for beauty-focused SEO and affiliate links.

Branded content on YouTube included sponsored mentions from Angelix Beauty and Tarte, with some formats extending TikTok tutorials into full looks. However, lack of new uploads and changing algorithm trends have minimized visibility. Any new video would require a campaign-led revival or content revamp to regain traction.

Given her strength in short-form media, Angelica’s focus has clearly shifted to platforms where engagement is highest. Unless relaunched for podcast-style or long-form formats, YouTube will remain a dormant archive.

  • Username: @Candylover89
  • Influence Score: 21.3/100
  • Followers: 215K
  • Activity: 1.1 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

CandyLover89’s Social Media Influence Summary

With an Favikon Influence Score of 8,968 pts, Angelica Torres ranks in the Top 1% in both Instagram U.S. and Video Entertainment Worldwide. She is ranked #5023 in Instagram United States and #627 in Video Entertainment United States. This places her among the top bilingual lifestyle creators globally, with a strong hold on two of the most commercially valuable digital platforms. While her YouTube is inactive, her dominance on Instagram and TikTok ensures consistent engagement, particularly with beauty-focused and wellness-driven content.

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Content Strategy: Blending Beauty, Music, and Mental Health for a Bilingual Digital Audience

Angelica’s strategy revolves around empowerment through beauty, music, and self-reflection. Her Angelix Beauty brand is woven naturally into her daily content, showcased through tutorials, testimonials, and lifestyle integrations. She doesn’t chase trends—she personalizes them. Her singing videos, affirmations, and beauty hacks are delivered with heart and intention. She leverages bilingual storytelling to engage both Puerto Rican and U.S.-based fans, using captions, voiceovers, and call-to-actions in English and Spanish.

Reachability and Partnerships

Angelica posts consistently across platforms, with 20 total posts per month and a fixed publishing routine at 5 PM EST on Instagram and 7 PM EST on TikTok. Her timing targets early-morning engagement in both Puerto Rico and the mainland U.S., helping her reach bilingual fans during peak scroll windows. With daily uploads on both platforms, she maintains top-of-mind visibility for beauty and lifestyle brands. This frequency supports high reach without compromising authenticity or message clarity.

An overview of Angelica’s top influential connections across key industries. (Source: Favikon)

She frequently partners with wellness and cosmetics-focused brands such as Tarte Cosmetics, IPSY, and her own Angelix Beauty, which she promotes through natural storytelling formats. Her network also includes creators like Ken-Y and Elysanij, expanding her access to music and Latinx beauty audiences. With content rooted in bilingual empowerment and mental health, her tone is safe, cheerful, and commercially adaptable. This positioning makes her a high-fit partner for inclusive and purpose-driven campaigns.

Conclusion: A Bilingual Trailblazer Empowering Beauty and Wellness Through Every Post

Angelica Torres, aka Candy Lover, is more than a content creator—she’s a bilingual force in the beauty and mental wellness space. With a confident digital voice, consistent publishing, and a socially conscious platform, she blends style and substance effortlessly. Through Angelix Beauty, she continues to lead with authenticity, empowering millions to embrace beauty, music, and mental clarity—one post at a time.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.