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Top 20 YouTubers in Brazil in 2025

Brazil’s biggest YouTubers in 2025 continue to shape online trends with engaging content. This list highlights the top 20 creators making an impact.

March 30, 2025
Justine Castany

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Here’s the list of the Top 20 YouTubers in Brazil in 2025:

20. Erick Clepton

Erick Clepton is a Brazilian comedian and author known for his engaging humor and improvisational skills. With over 14 million followers across platforms, he shares comedic content, including stand-up performances and humorous sketches. His book, 'Aventuras Estranhas', has gained popularity, and he actively promotes his shows and merchandise. Clepton's content often features family dynamics and playful interactions, making him relatable to a wide audience. He engages with fans through community suggestions and interactive content.

YouTube Score: 93.7/100

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19. Fábio Castro

Fábio Castro, known as 'A Ruiva da Roça', is a content creator focused on rural life, agriculture, and family experiences. He shares insights into farming, animal care, and daily life on his farm, engaging a large audience across platforms like YouTube and TikTok. His content often features family interactions, humor, and practical farming tips, appealing to those interested in rural lifestyles and agriculture.

YouTube Score: 93.7/100

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18. Matheus MoriMura Jordão

Matheus MoriMura Jordão, known as MoriMura, is a Brazilian content creator based in São Paulo. He is highly active on platforms like TikTok and YouTube, where he shares humorous and relatable videos, often engaging with popular trends and memes. His content frequently includes interactive elements, encouraging audience participation. MoriMura also collaborates with brands, integrating promotional content seamlessly into his posts. His social media presence is characterized by a casual and conversational style.

YouTube Score: 93.8/100

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17. Paulinho o LOKO

Paulinho o LOKO is a Brazilian content creator known for his engaging and humorous videos primarily focused on gaming, particularly GTA RP. He actively interacts with his audience through live streams and social media, showcasing a vibrant personality. His content often features comedic skits, gaming challenges, and collaborations, appealing to a young audience interested in gaming culture and entertainment.

YouTube Score: 93.8/100

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16. Louix Marfil

Louix Marfil is a Brazilian content creator known for his humorous videos across platforms like YouTube and TikTok, where he has amassed millions of followers. His content primarily features comedic sketches and compilations, often engaging with themes of everyday life and entertainment. With a strong presence in Osasco, SP, he connects with a young audience through relatable humor and interactive content, making him a popular figure in the digital entertainment space.

YouTube Score: 93.9/100

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15. Victor Magalhães

Victor Magalhães is a Brazilian actor and writer known for his comedic content across social media platforms. He engages his audience with humorous sketches and compilations, often featuring family dynamics and relatable scenarios. His YouTube channel showcases a variety of comedic compilations, while his TikTok and Instagram posts highlight viral trends and relatable humor. He actively promotes his work and encourages audience interaction, making him a prominent figure in the Brazilian comedy scene.

YouTube Score: 93.9/100

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14. João Pedro Bastos

João Bastos is a prominent content creator on YouTube and TikTok, focusing on entertaining videos related to football and sibling rivalry. With a substantial following of 9 million on YouTube and 6 million on TikTok, he engages his audience through daily videos, live events, and humorous content featuring his younger brother. His posts often highlight football challenges, training sessions, and playful interactions, making him a relatable figure for young sports enthusiasts.

YouTube Score: 94/100

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13. Marcus Vinicius

Marcus Vinicius, known as Nauta, is a Brazilian content creator active on YouTube and Instagram. He shares humorous and engaging videos, often featuring collaborations and lighthearted themes. His content includes music, lifestyle, and comedic skits, appealing to a young audience. Nauta's posts reflect a playful approach to everyday situations, often incorporating elements of pop culture and humor. He actively engages with his followers through interactive content and relatable themes.

YouTube Score: 94/100

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12. Iohanan Carvalho

Iohanan, known as Ronazim, is a Brazilian content creator with a strong presence on YouTube and TikTok, focusing on humorous storytelling, gaming, and personal anecdotes. He has over 6.6 million subscribers on YouTube and engages his audience with relatable content, including challenges and reactions. His posts often feature lighthearted themes, such as gaming experiences and social interactions, appealing to a young audience interested in entertainment and humor.

YouTube Score: 94/100

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11. Enaldo Lopes

Enaldo Lopes, known as Enaldinho, is a prominent Brazilian YouTuber and entrepreneur with over 41 million subscribers. His content primarily focuses on entertainment, featuring pranks, challenges, and vlogs that engage a young audience. He has been recognized as one of the top creators in Brazil, with a significant presence on multiple platforms, including Instagram and TikTok. Enaldinho's posts often highlight his achievements and collaborations, showcasing his dynamic personality and creativity in content creation.

YouTube Score: 94.1/100

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10. Mateus Erd

Mateus Erd is a Brazilian content creator known for his comedic gaming videos on YouTube, TikTok, and Instagram. With a focus on humor and entertainment, he engages his audience through gameplay challenges, often featuring horror and adventure themes. His content includes collaborations with his girlfriend and interactive gaming experiences, appealing to a young audience. He has amassed millions of followers across platforms, showcasing a vibrant personality and a knack for finding humor in various situations.

YouTube Score: 94.4/100

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9. Caio Lo

Caio Lo is a prominent figure in the Brazilian football content creation scene, known for his engaging YouTube channel 'Banheiristas' which features entertaining football challenges and collaborations. He actively promotes brands like Nike and engages with a large audience through various social media platforms, showcasing his passion for football and creativity in content production. His posts often highlight football skills, challenges, and community engagement, making him a relatable figure for sports enthusiasts.

YouTube Score: 94.5/100

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8. Cacau Haxkar

Cacau Haxkar is a Brazilian actress and content creator known for her engaging YouTube videos and vibrant Instagram presence. With a following of 27 million on YouTube and 5.2 million on TikTok, she shares a mix of fun, relatable content, including school life, celebrations, and personal moments. Her posts often feature collaborations with brands and highlight her experiences in the entertainment industry, particularly aimed at a younger audience.

YouTube Score: 94.6/100

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7. Emilly Victória Martins

Emilly Victória Martins, known as Emilly Vick, is a prominent Brazilian content creator and YouTuber. At 19, she has established herself as a leading figure in the entertainment sector, particularly through her engaging and dynamic videos on YouTube. Emilly is associated with the 'Grupo Dos Rosa,' producing content that includes challenges, lifestyle vlogs, and music clips. Her social media presence is marked by a youthful and vibrant style, appealing to a broad audience.

YouTube Score: 94.9/100

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6. Bruno Castilho

Bruno Castilho, known as Cadres, is a prominent Brazilian YouTuber specializing in Minecraft content aimed at children and teenagers. With a significant following, he engages his audience through entertaining gameplay and humorous posts across platforms like Instagram and Twitter. His channel is recognized as one of the largest gaming channels in Brazil, showcasing a mix of creativity and fun in his videos. He actively promotes his merchandise and engages with fans through various interactive content.

YouTube Score: 95.3/100

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5. Juliano Barros

Juliano Barros, known as Jazzghost, is a Brazilian YouTuber and social media personality focused on gaming content, particularly Minecraft and horror games. He engages his audience with entertaining gameplay videos, often incorporating humor and interactive elements. His social media presence includes a mix of personal reflections and gaming highlights, showcasing a lighthearted approach to content creation. He actively interacts with his followers, expressing gratitude and sharing moments from his life.

YouTube Score: 95.5/100

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4. Marulho

Marulho is a comedic content creator focused on family-friendly humor. His YouTube channel features relatable sketches and insights into couple dynamics, appealing to a broad audience seeking light-hearted entertainment. With a significant engagement rate, he connects well with viewers looking for wholesome comedy.

YouTube Score: 95.5/100

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3. Heloisy Bello

Heloisy Bello is a Brazilian YouTuber and TikTok creator based in Sorocaba, known for engaging content that often features humor and relatable scenarios. His posts include a mix of lighthearted videos and Halloween-themed content, appealing to a young audience. He actively encourages sharing among friends and has a significant following on both platforms, showcasing a knack for creating viral content.

YouTube Score: 95.6/100

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2. Giuliana Mafra

Giuliana Mafra is a Brazilian content creator known for her engaging TikTok and YouTube videos that explore curiosities, life hacks, and mysteries. Her content often features intriguing facts and entertaining insights, appealing to a wide audience interested in unique and surprising information. With a strong presence on social media, she effectively combines humor and education, making her a popular figure among viewers seeking both entertainment and knowledge.

YouTube Score: 96.2/100

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1. Bispo Bruno Leonardo

Bispo Bruno Leonardo is a prominent religious leader and digital evangelist from Brazil, known for his massive online following and impactful prayer sessions. As the founder of the Igreja Batista Avivamento Mundial, he has dedicated his life to spreading the gospel and transforming lives through faith. His YouTube channel, with over 40 million subscribers, is a testament to his influence, offering daily prayers and spiritual guidance. He actively engages with his audience, encouraging faith and community support.

YouTube Score: 97/100

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View the full top 200 ranking here:

🏆 Top 200 YouTubers Creators in Brazil

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.