How to find LinkedIn influencers?

Looking to boost your presence on LinkedIn by partnering with influencers? Finding the right LinkedIn influencers can feel overwhelming, especially with the platform’s professional focus and unique dynamics. But identifying influencers who can amplify your message and build credibility is essential for a successful B2B strategy. In this article, we’ll guide you through simple, actionable steps to help you discover the perfect LinkedIn influencers for your brand, so you can tap into their expertise and engage the right audience. Let’s dive into the best ways to find and collaborate with them.

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But first, why look for LinkedIn influencers?

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Brands should work with LinkedIn influencers because they provide credibility, access to a targeted professional audience, and valuable insights from industry experts. LinkedIn influencers are often leaders or thought experts in their fields, making their recommendations more trusted by decision-makers and professionals. Partnering with these influencers allows brands to build authority, increase visibility, and foster engagement within relevant communities. This makes LinkedIn an ideal platform for B2B marketing, where trust and expertise are key to influencing purchasing decisions and brand perception.

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Learn more about why brands should work with B2B influencers in our ultimate guide to B2B influencer marketing

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The best ways to find LinkedIn influencers

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1/ Use Favikon

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Favikon is the best way to find LinkedIn influencers easily because it provides a specialized platform that focuses on B2B creators. With an extensive database of influencers, Favikon allows brands to filter and identify LinkedIn influencers based on their industry, reach, and engagement. This streamlined approach saves time by offering curated lists of professionals who align with specific brand goals. Favikon’s user-friendly platform makes discovering, evaluating, and collaborating with relevant LinkedIn influencers simple and efficient, helping brands find the right influencers to drive business growth.​

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2. Utilize LinkedIn's Search Function

Start with the basics: LinkedIn's search function. Tailor your search using specific keywords related to your industry or interests. You can filter results by location, current company, past company, industry, and profile language. This method helps you pinpoint professionals who not only have a strong presence in your field but also share content that aligns with your interests or business goals.

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3. Explore LinkedIn Groups

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LinkedIn Groups are a treasure trove for finding influencers. These groups bring together like-minded professionals and industry leaders under one roof. By joining and actively participating in relevant groups, you can easily spot influencers who frequently engage and contribute valuable insights.

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4. Analyze Engagement Levels

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An influencer’s impact is often gauged by their engagement levels. Look for profiles with high levels of interaction, including likes, comments, and shares. This indicates that their content resonates well with their audience, making them a potential key influencer in your industry.

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5. Check LinkedIn Pulse Articles

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LinkedIn Pulse is LinkedIn's publishing platform, and it's a great place to discover thought leaders. Influencers often share their expertise through articles on Pulse. Regularly reading and engaging with these articles can lead you to influential voices in your field.

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6. Use LinkedIn's 'Follow' Feature

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Beyond connecting, consider following influencers. This allows you to see their updates and articles without necessarily being connected, which is particularly useful if the influencer has a large following and may not be able to accept all connection requests.

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Finding influencers on LinkedIn requires a blend of strategic searching, active participation, and utilizing the platform's features to their fullest. By following these steps, you can build a network rich with industry leaders and influencers, paving the way for enhanced learning, collaboration, and professional growth. Remember, the key to successful networking on LinkedIn is engaging authentically and consistently with the content shared by influencers, fostering meaningful connections that extend beyond a simple follow or connection request.

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You might also find interesting:

The Ultimate Guide to B2B Influencer Marketing

5 reasons to use Influencer Marketing Tools

The different types of influencer marketing campaigns

How are B2B Influencers Paid?

How to find B2B influencers? 

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