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Who is Winner Max?
Winner Max is a Colombian content creator and gamer known for his entertaining videos that combine gaming, rap stories, and family moments. With over 18 million subscribers on YouTube, he has made a name for himself by creating engaging content that resonates with both young gamers and family audiences.

Winner Max: Transforming Gaming Content with a Family Touch
Winner Max is a Colombian YouTuber and gamer known for his engaging content that blends gaming, rap stories, and family moments. With over 18 million subscribers on YouTube, he has become a prominent figure in the Latin American gaming community. His videos often feature high-energy gameplay combined with relatable storytelling, making him popular among both gamers and family audiences. His upbeat personality and creative approach have earned him a loyal following.
Winner Max's content stands out for its mix of humor and real-life elements. He frequently incorporates rap battles into his gaming videos, adding a unique and entertaining twist. His ability to turn everyday scenarios into catchy rap stories makes his content memorable and widely shared. This creative integration of music and gaming has set him apart from other content creators in the gaming niche.

Apart from his gaming videos, Winner Max also shares personal moments with his family, especially highlighting his experiences as a new father. His TikTok features clips of his newborn, showcasing a more personal and relatable side of his life. This combination of gaming with family-oriented content allows him to appeal to a diverse audience, including young adults and parents. His focus on positive and safe content ensures a wide reach while maintaining family-friendly standards.
Winner Max actively collaborates with other creators and brands, further expanding his online presence. He has partnered with well-known brands such as Fitness 24Seven Colombia and Carestino, integrating promotions naturally into his content. His versatile approach to content creation and brand partnerships makes him a valuable influencer in the gaming and family entertainment space. By maintaining authenticity and consistent engagement, Winner Max continues to grow his community and influence.
An Influencer Active on Social Media

Winner Max has built a significant presence on social media, primarily through YouTube and TikTok. His content targets Spanish-speaking gamers and families, particularly in Colombia, where his relatable and vibrant videos have made him a household name.
Winner Max’s Social Media Strategy Analysis
YouTube: Where Gaming Meets Storytelling

YouTube is Winner Max's primary platform, where he has accumulated over 18.4 million subscribers. His content mainly revolves around gaming, featuring popular titles, challenges, and creative rap stories. Known for his unique blend of storytelling and gameplay, Winner Max crafts videos that feel both dynamic and relatable. His most notable series involves rap battles that turn gaming scenarios into catchy musical narratives, drawing in viewers from diverse backgrounds.
Winner Max's content strategy on YouTube emphasizes consistency and creativity. He regularly collaborates with other creators to bring fresh perspectives into his videos, making them more engaging. These collaborations often include gaming duels, reaction videos, or joint rap storylines. His charismatic approach to narration and gameplay sets his content apart from typical gaming channels, making his videos both entertaining and interactive.

His posting frequency on YouTube is around 6.7 videos per month, focusing on maintaining high-quality content rather than posting daily. This strategic approach ensures that each video is well-crafted and thoughtfully edited. Despite a relatively modest engagement rate of 0.02%, his sheer follower base means that each video still garners significant interactions. On average, his content receives 3.4K engagements and 94.9K views per month.
YouTube also serves as a platform for brand collaborations, where Winner Max integrates promotions smoothly without disrupting his content's flow. He has worked with brands like Fitness 24Seven Colombia, embedding their messages naturally within his videos. His audience appreciates the authentic way he presents sponsored content, maintaining trust and credibility while showcasing products.
- Username: @WinnerMax
- Influence Score: 93.1/100
- Followers: 18.4M
- Activity: 6.7 videos/month
- Engagement Rate: 0.02%
- Growth: +0.5%
- Average Engagement: 3.4K
- Posting Habits: Twice a week at 7 PM EST
TikTok: Quick Entertainment with a Personal Twist

TikTok is where Winner Max showcases his more spontaneous and playful side, appealing to his 14.2 million followers with short, engaging clips. His content on TikTok often includes snippets from his gaming videos, humorous rap lines, and candid family moments. One of his most appreciated content types is sharing clips with his newborn, adding a human touch that complements his otherwise gaming-centric image.
The content style on TikTok is vibrant and casual, emphasizing humor and quick engagement. Winner Max uses this platform to experiment with trends while adding his unique twist, often incorporating his love for rap into short videos. Whether he's showcasing a quick gaming highlight or sharing a family joke, his content resonates with both gaming fans and parents alike.

He maintains a moderate posting frequency of 2 videos per week, balancing quality with consistency. His engagement rate on TikTok is relatively high at 3.26%, with each video gathering around 463K interactions. The platform's fast-paced nature suits his energetic content, and his strategic use of trends keeps his profile fresh and appealing.
TikTok also serves as a space for collaborations, allowing Winner Max to connect with other creators and brands. His humorous and relatable content style makes him an ideal partner for family-oriented and gaming brands. By keeping his videos lighthearted and approachable, he ensures that brand messages feel organic and well-received.
- Username: @WinnerMaxYT
- Influence Score: 97/100
- Followers: 14.2M
- Activity: 2 videos/week
- Engagement Rate: 3.26%
- Growth: +1.3%
- Average Engagement: 463K
- Posting Habits: Twice a week at 4 PM EST
Instagram: A Glimpse into Daily Life

Instagram provides Winner Max with a platform to showcase his more personal and relatable side. With 2 million followers, he uses this space to post candid photos, gaming updates, and behind-the-scenes glimpses from his daily life. His content often includes moments with his newborn, workout clips, and snippets from his gaming setup, creating a well-rounded image that resonates with his audience.
His content strategy on Instagram revolves around maintaining a connection with his followers through visuals and stories. Unlike his fast-paced gaming videos, Instagram allows him to slow down and share more thoughtful updates. He frequently posts about his family life, gaming achievements, and collaborations with other content creators, fostering a sense of community.

His posting frequency on Instagram is around 9 posts per month, striking a balance between personal content and gaming highlights. Despite being less active than on YouTube, his engagement rate here is 3.61%, significantly higher compared to other platforms. Each post averages about 71.4K interactions, indicating that his audience appreciates his more personal and visual content.
Instagram also acts as a platform for brand partnerships, where Winner Max collaborates with companies like Carestino. His ability to present promotions in a natural and relatable way enhances his credibility. Whether promoting family products or sharing daily updates, his content remains authentic, helping brands connect with a young, family-oriented audience.
- Username: @WinnerMaxYT
- Influence Score: 89.1/100
- Followers: 2M
- Activity: 9 posts/month
- Engagement Rate: 3.61%
- Growth: 0%
- Average Engagement: 71.4K
- Posting Habits: Twice a week at 4 PM EST
Winner Max’s Social Media Influence Summary

Winner Max holds a Favikon authority score of 9,648 points, placing him at the top 1% of influencers in both the Video Entertainment and Gaming categories in Colombia. His rank as #15 on TikTok Colombia and #4 in Video Entertainment Colombia highlights his dominant presence. Globally, he stands at #338 on TikTok and #73 in Video Entertainment, showcasing his influence beyond his home country.
Learn more about the Favikon Methodology here
Content Strategy: Blending Gaming with Family Values
Winner Max's content strategy is rooted in combining gaming with family-friendly entertainment. His storytelling approach, whether through gaming narratives or real-life moments, makes his content relatable and engaging. By balancing gaming with personal experiences, he attracts a diverse audience. His positive and bright content style makes his videos suitable for all age groups, reflecting his inclusive approach to content creation.
Reachability and Partnerships

Winner Max is a highly approachable influencer due to his consistent presence on multiple platforms. His audience consists primarily of Spanish-speaking gamers and families, especially in Colombia. Brands targeting young adults and gaming enthusiasts find him an ideal collaborator, as his content style is both entertaining and relatable. His consistent growth and high engagement rates make him an appealing choice for digital marketing campaigns.
One of Winner Max’s key strengths is his engagement across social media platforms, which keeps his audience actively involved. On TikTok, his engagement rate is 3.26%, while on Instagram, it stands at 3.61%. These figures demonstrate his ability to maintain a loyal following, even with varied content styles. His ability to balance humor, gaming, and family moments makes him a versatile partner for brands aiming to reach diverse demographics.

Winner Max has already partnered with major brands such as Fitness 24Seven Colombia and Carestino, showcasing his marketability in both fitness and family product sectors. His content style is casual yet professional, allowing for smooth integration of promotional messages. By presenting collaborations in an authentic and non-intrusive way, he maintains his audience’s trust while effectively delivering brand messages.
His cross-platform reach significantly boosts his appeal to brands. With 18.4 million subscribers on YouTube, 14.2 million followers on TikTok, and 2 million on Instagram, Winner Max offers extensive exposure across digital spaces. His consistent growth rate of +1.3% on TikTok and +0.5% on YouTube reflects his ongoing relevance. This diverse and expanding presence makes him an attractive option for long-term partnerships and multi-platform campaigns.
Conclusion: Gaming with Heart and Humor
Winner Max has carved out a unique space by combining gaming content with family values. His ability to mix entertainment with real-life storytelling makes him a standout figure in the digital landscape. Whether showcasing rap battles or sharing joyful moments with his family, Winner Max continues to grow his presence with content that resonates with a wide audience. His consistent creativity and relatable style ensure his continued success as a leading content creator in Colombia and beyond.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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