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Here's the list of the Top 20 Fashion Influencers in Japan in 2025:
20. mayaaa._.124
Maya is a 21-year-old content creator and mother of two, sharing her journey through motherhood and fashion. She promotes her brand, mililoa, and engages her audience with relatable posts about parenting, beauty, and lifestyle. Her TikTok and Instagram feature a mix of personal milestones, product promotions, and interactive content, showcasing her vibrant personality and connection with her followers. Maya also authored a book detailing her experiences as a young mother.
Favikon Authority Score : 9 055 pts
19. ___2toua2___
Toua is a creative director and influencer based in Japan, known for her original apparel brand 'BG' that promotes self-expression beyond age and gender. She actively engages her audience through music, with her first EP 'I am I' set to release in November 2024. Her content spans fashion, beauty, and lifestyle, often featuring personal anecdotes and creative projects. Toua also emphasizes empowerment and curiosity in her messaging, appealing to a diverse audience interested in contemporary culture.
Favikon Authority Score : 9 061 pts
18. oochiyuuoo
Chiyu is a popular social media personality known for her engaging content across platforms like TikTok and Instagram. She often shares playful and humorous posts, showcasing her personality and lifestyle. Her content includes dance videos, personal anecdotes, and interactions with her audience, emphasizing her appeal as a relatable figure. Chiyu also promotes her fan club, offering exclusive content and experiences, which highlights her entrepreneurial spirit and connection with her followers.
Favikon Authority Score : 9 068 pts
17. Shigemori Satomi | 重盛さと美
Shigemori Satomi is a Japanese influencer known for her vibrant social media presence, particularly on Instagram and TikTok. She shares a mix of personal moments, fashion insights, and promotional content, including her photo book 'ANGEL'. Her posts often feature playful and relatable themes, showcasing her personality and style. With a significant following, she engages her audience through interactive content and behind-the-scenes glimpses of her life and work.
Favikon Authority Score : 9 084 pts
16. Zutti Mattia
Zutti Mattia is a Japanese makeup artist and video creator known for exploring genderless beauty. His content focuses on makeup, fashion, and personal transformation, often sharing his journey from Barbie to Ken. He engages with a diverse audience through platforms like TikTok and Instagram, promoting self-expression and the joy of makeup. His posts frequently highlight beauty products and collaborations, showcasing a vibrant and creative approach to beauty and identity.
Favikon Authority Score : 9 100 pts
15. runa_mm_0211
22-year-old creator associated with the lingerie brand Lulumerry, showcasing personal moments and brand collaborations on social media. Engages with followers through relatable content, including beauty tips, lifestyle updates, and emotional reflections. Recently announced her departure from the group 'BanBanZai' after six years, expressing gratitude towards her fans. Her posts often highlight her experiences and personal growth, resonating with a young audience interested in fashion and lifestyle.
Favikon Authority Score : 9 105 pts
14. Meruru Nukumi | 生見 愛瑠
Meruru Nukumi is a popular Japanese influencer known for her vibrant social media presence, particularly on Instagram and TikTok. She shares a mix of personal moments, fashion insights, and promotional content, often featuring collaborations with brands. Her posts reflect a youthful and playful aesthetic, engaging her audience with relatable content and glimpses into her life, including events and special occasions. She has also ventured into voice acting, showcasing her versatility beyond social media.
Favikon Authority Score : 9 112 pts
13. rolaofficial
Rola is a Japanese-Bengali-Indian influencer focused on sustainable living, agriculture, and cultural experiences. She shares her journey of learning farming in Niigata, emphasizing gratitude for food and the importance of self-sufficiency. Rola also engages in traditional Japanese arts, eco-friendly fashion, and wellness practices, promoting a connection to nature and cultural heritage. Her content often highlights local communities and environmental issues, aiming to inspire younger generations.
Favikon Authority Score : 9 126 pts
12. Kasumi Mori | 森香澄
森香澄 is a Japanese idol and actress affiliated with seju. She shares engaging content about her work in entertainment, including acting roles in dramas and films, as well as her experiences in various locations like Thailand and Korea. Her posts often highlight her personal style, beauty routines, and collaborations with brands, showcasing her vibrant personality and connection with her audience.
Favikon Authority Score : 9 137 pts
11. Yuri | ゆーり
Yuri is a rising music artist and content creator known for her engaging TikTok videos and original songs. She actively collaborates with friends and fellow creators, showcasing her musical talents through covers and original tracks. With a strong presence on multiple platforms, she shares her journey in the music industry, including her debut single 'Heart 111' and her latest work 'Ushirojikan'. Her content often features playful interactions and behind-the-scenes glimpses into her creative process.
Favikon Authority : 9 163 pts
10. Nicole Fujita | 藤田ニコル
Nicole Fujita is a prominent Japanese model and TV talent known for her vibrant social media presence. She shares fashion collaborations, personal experiences, and beauty tips, often promoting her own brand, CALNAMUR. Her content features a mix of lifestyle, fashion, and beauty, appealing to a youthful audience. Nicole engages with her followers through interactive posts and showcases her work in various media, including modeling and television appearances.
Favikon Authority : 9 170 pts
9. shuzo__3120
Shuzo is a Japanese model and DJ known for his engaging presence on TikTok and Instagram. He shares music-related content, including song releases and collaborations, often featuring popular artists. His posts reflect a vibrant lifestyle, showcasing travel, fashion, and music events. Shuzo actively interacts with his audience, asking for their favorite songs and sharing personal experiences. His content is visually appealing and often includes promotional partnerships with brands like Prada and Chanel.
Favikon Authority : 9 190 pts
8. Tian Xiang Xinghua
田向星華 is a 23-year-old model affiliated with the magazine 'nuts'. She actively engages her audience on Instagram and YouTube, sharing personal insights, fashion, and beauty content. Her posts often highlight her modeling work, lifestyle, and beauty routines, showcasing a vibrant and youthful aesthetic. She promotes products like contact lenses and beauty items, indicating a strong presence in the fashion and beauty industry.
Favikon Authority Score : 9 196 pts
7. Yuya Sugawara
Yuya Sugawara, known as Stanmi, is a Japanese streamer, actor, and cosplayer based in Tokyo. He actively engages with his audience through various platforms, including Twitch and YouTube, where he shares live streams, gaming content, and personal experiences. His content often features humor and interaction with fans, showcasing a blend of entertainment and personal storytelling. Stanmi also promotes affiliate links for Amazon, indicating a focus on monetization through content creation.
Favikon Authority Score : 9 200 pts
6. Haruna Kojima
Haruna Kojima is a prominent figure in the beauty and fashion industry, serving as the Founder and CCO of Her lip to. She shares her expertise through engaging content on makeup, fashion, and lifestyle vlogs across platforms like Instagram and YouTube. Her posts often highlight her brand's products, including a new contact lens line, and showcase her personal style. With a strong following, she effectively combines her professional insights with relatable daily life moments, appealing to a diverse audience interested in beauty and fashion.
Favikon Authority Score : 9 202 pts
5. Sho Hirano
Sho Hirano is a 28-year-old Japanese artist known for his engaging dance performances and collaborations with prominent figures in the entertainment industry. His Instagram showcases a blend of personal moments, promotional content for brands like YSL and Louis Vuitton, and teasers for upcoming music releases. With a strong following, he effectively combines artistry with brand partnerships, appealing to a youthful audience interested in fashion and music.
Favikon Authority Score : 9 247 pts
4. Nozomi Tsuji | 辻希美
Nozomi Tsuji is a prominent Japanese influencer and mother of four, sharing her family life and experiences on platforms like Instagram and YouTube. Her content often revolves around parenting, personal milestones, and lifestyle, including her recent pregnancy announcement. Tsuji actively engages with her audience, expressing gratitude for their support and sharing heartfelt moments, such as her children's graduations and birthdays. She also promotes her own brands, including a color contact lens line and various lifestyle products.
Favikon Authority Score : 8 712 pts
3. sakura_0808_
Sakura is a vibrant content creator known for her engaging TikTok and Instagram posts, where she shares daily life, fashion, and beauty tips. With a focus on youthful trends and personal experiences, she has garnered significant attention, especially for her style book launch. Her content often features collaborations with friends and playful interactions, appealing to a young audience interested in lifestyle and fashion.
Favikon Authority Score : 8 742 pts
2. Hello Kitty
Hello Kitty is a beloved character and brand known for its cute and friendly persona. The official social media accounts promote a variety of engaging content, including collaborations with brands, seasonal events, and interactive posts that encourage community participation. The content often features themes of friendship, love, and wellness, appealing to a broad audience of fans and collectors. The brand's presence is strong across multiple platforms, showcasing merchandise and events that resonate with fans worldwide.
Favikon Authority Score : 9 328 pts
1. Heisei Flamingo | 一宮にこ
NICO, a prominent figure in the Japanese social media landscape, is known for her engaging content on platforms like YouTube and Instagram. She shares insights into her life, including personal anecdotes, fashion, and humor, often collaborating with her friend RIHO. Their content frequently revolves around lifestyle, relationships, and entertainment, appealing to a young audience. NICO also promotes her apparel brand, showcasing her entrepreneurial spirit. Her posts reflect a blend of personal experiences and light-hearted commentary.
Favikon Authority Score : 9 348 pts
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