Glossary

Creator Economy, made easy.

Activation
An offline PR or marketing activity such as an interaction or experience that drives consumers to action. This could include an event, stunt or initiative.
Affiliate Marketing
A type of performance-based marketing where influencers earn a commission by promoting a product and driving sales through a unique affiliate link.
Algorithm
A set of rules or calculations social media platforms use to determine which content appears in users' feeds based on their interactions and preferences.
Ambassador
An influencer who has an ongoing relationship with a brand and consistently promotes the brand's products or services over a long period.
Analytics
The data and statistics collected from social media platforms and campaigns to measure performance, engagement, and ROI.
Authenticity
The genuine and relatable quality of an influencer’s content, which resonates with their audience and builds trust.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand, often measured through influencer marketing campaigns.
Brand Partnership
A collaboration between a brand and an influencer to promote products or services, usually involving a formal agreement.
Call to Action (CTA)
A prompt in content that encourages the audience to take a specific action, such as clicking a link, making a purchase, or following a profile.
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Collaboration
The act of working with influencers to create content that promotes a brand, often involving mutual benefits.
Content Creator
An individual who produces engaging material for online platforms, including blogs, videos, and social media posts.
Conversion Rate
The percentage of users who take a desired action, such as making a purchase, after clicking on a link or seeing a campaign.
Cost Per Click (CPC)
The amount paid by a brand for each click on their advertisement or affiliate link.
Cost Per Engagement (CPE)
The amount paid by a brand for each engagement (like, comment, share) with their content.
Cost Per Thousand Impressions (CPM)
The cost of a thousand ad impressions (views) in a campaign, used to measure the cost-effectiveness of marketing efforts.
Disclosure
The requirement for influencers to clearly indicate when content is sponsored or paid for, ensuring transparency with their audience.
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as organic social media posts and word-of-mouth.
Engagement Rate
A metric that measures the level of interaction an influencer’s content receives, typically calculated by the number of likes, comments, and shares divided by the number of followers.
Follower Growth
The increase in the number of followers an influencer gains over a specific period, often used to measure popularity and reach.
Hashtag
A keyword or phrase preceded by the pound sign (#) used on social media to categorize content and make it discoverable to users interested in that topic.
Influencer Network
A group or platform that connects brands with influencers for the purpose of collaborative marketing efforts.
Key Performance Indicator (KPI)
A measurable value that indicates how effectively a company is achieving its key business objectives, often used to evaluate the success of an influencer marketing campaign.
Niche
A specific segment of the market or audience that an influencer specializes in, often defined by interests, hobbies, or demographics.
Organic Reach
The number of people who see an influencer’s content without paid promotion or advertising.
Paid Partnership
A collaboration where an influencer receives compensation from a brand to promote its products or services, often involving a formal agreement.
User-Generated Content (UGC)
Content created by consumers or followers of a brand, often shared on social media, which can be repurposed by the brand for marketing purposes.

FAQs

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Why Favikon?

Favikon, our AI-powered influencer marketing platform, offers a comprehensive suite of tools designed to optimize campaign performance and streamline processes for marketers. With real-time analytics provided by our Influence Score feature, users can make agile adjustments to their campaigns for maximum effectiveness. Our commitment to quality over quantity is evident in being the sole B2B-focused influencer marketing platform, catering specifically to the needs of businesses seeking to enhance their brand visibility and reach in the digital sphere. Additionally, our platform boasts a clean UI/UX design and is completely ad-free, providing a distraction-free environment for marketers to navigate seamlessly and focus on achieving their campaign objectives.

Are creators registered on the platform?

Favikon offers a comprehensive global directory of relevant creators, ensuring you'll always find the ideal match for your unique needs. We move beyond the typical influencer marketplace format, as we believe in maintaining the authenticity and personalized essence of creator marketing, rather than turning it into a mere industrial process. With Favikon, it's about quality connections, not just quantity.

How do you calculate influence scores?

Over the course of two years, our collaboration with skilled data scientists has been integral to refining our ranking algorithms, ensuring they adhere to rigorous scientific standards. This meticulous process has culminated in rankings that accurately capture the genuine impact and effectiveness of creators, furnishing you with dependable, data-backed insights crucial for informed decision-making in your marketing endeavors. For a comprehensive understanding of our methodology, we invite you to explore the detailed article available on our blog.

Is Favikon an agency?

Favikon is NOT an agency. We provide you with AI-powered data features through our platform to empower you with insightful analytics and tools, enabling you to make smarter, data-driven decisions for your influencer marketing strategies. This approach puts the power directly in your hands, ensuring precision and effectiveness in every campaign.

Do you have any affiliate or referral program? 

Yes, check out the website footer! We offer up to 30% commission for any referral on our platform.

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