This article is the summary of the 4 part series explaining Favikon's scoring & ranking algorithm in detail. See all articles here:

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1. Favikon Methodology | Tiers

2. Favikon Methodology | Algorithm

3. Favikon Methodology | Authority Score

4. Favikon Methodology | Influence Scores

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Favikon Methodology

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Summary 🧮

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In the world of social media, creators and influencers wield significant power, shaping trends and driving online conversations. Favikon, a platform designed to assess and rank social media influencers, provides a comprehensive methodology to evaluate creators' authority and impact. This article breaks down the Favikon methodology, including its tier system and scoring process, and highlights how it adds value to both brands and creators.

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The Influence Tiers: A Breakdown of Social Media Impact

Favikon categorizes influencers into 10 distinct tiers, each representing a different level of social media impact based on the creator’s Authority Score:

• 🥇 Tier 1 (Score >9500): The top 0.1% of social media elites who shape trends and discussions, boasting massive influence and reach.
• 🥇 Tier 2 (9000-9500): The top 1%, highly influential voices with engaged audiences and regular impact on social media.
• 🥇 Tier 3 (8200-9000): The top 10%, recognized for their strong presence and active engagement in online communities.
• 🥈 Tier 4 (7200-8200): A recognized authority in specific niches, steadily growing in influence.
• 🥈 Tier 5 (6200-7200): A notable presence with a dedicated audience and consistent content.
• 🥈 Tier 6 (5300-6200): Emerging influencers, rising stars with growing traction.
• 🥈 Tier 7 (4500-5300): Budding creators just beginning to build their influence.
• 🥉 Tier 8 (3800-4500): Creators to watch, with potential to grow in prominence.
• 🥉 Tier 9 (2500-3800): Growing but still establishing a consistent online presence.
• 🥉 Tier 10 (0-2500): Creators with minimal influence, often unnoticed in the broader online space.

This tier system serves as a guide for both brands and creators, offering transparency into the levels of influence across social media.

The Favikon Scoring Methodology

The Favikon Authority Score is derived from evaluating a creator’s performance using three primary metrics:

• Audience (A): The size and reach of the creator’s followers.
• Engagement (E): The level of interaction (likes, comments, shares) a creator receives.
• Views (V): The visibility and reach of a creator’s content.

These three metrics are assigned different weights to reflect their importance. Engagement, for example, often carries more weight because it directly indicates how well a creator’s content resonates with their audience.

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Centile-Based Scoring

Favikon uses the centile method to rank creators. A centile divides a dataset into 100 equal parts, where each centile represents 1% of the data. For example, if a creator’s engagement is in the 91st centile, it means their engagement is higher than 91% of users in their category. This approach provides a clear, relative measure of influence compared to others in the same niche.

Weighted Scoring and Evolutionary Algorithms

Favikon refines its scoring system with evolutionary algorithms that fine-tune the weighting of different metrics like audience size, engagement, and views. The process continuously improves the score’s accuracy by evaluating and selecting the best weight combinations for these factors.

Visual Dashboards and Scoring Insights

Favikon’s scoring system is presented in a user-friendly dashboard with clear visual representations:

• Colored bars show performance in each category (green for top performance, orange for moderate, and red for below average).
• Trophy icons represent the relative importance of each metric.
• The overall score is calculated by summing the weighted scores from different criteria.

These dashboards offer both creators and brands a clear snapshot of social media performance across platforms.

Favikon’s Bonus and Penalty System

In addition to the core metrics, Favikon incorporates bonuses and penalties to encourage ethical practices. Bonuses reward behaviors that align with Favikon’s standards, while penalties are applied to discourage unethical behaviors like:

• Using bots to inflate metrics.
• Engaging in engagement pods (mutual engagement manipulation).
• Plagiarizing content or spamming followers with excessive content.

By applying these adjustments, Favikon ensures that its scoring system reflects not only a creator’s performance but also their credibility and integrity.

How Favikon Adds Value to Brands and Creators

Favikon’s methodology provides immense value to both brands and creators:

1. For Brands:
   • Targeted Collaborations: Brands can identify influencers whose scores and tiers align with their marketing goals, ensuring that they partner with creators who have real influence and can effectively reach their target audience.
   • Data-Driven Decisions: By using objective scores, brands can make informed choices about which creators to invest in, maximizing the impact of their influencer marketing strategies.
2. For Creators:
   • Measuring Growth: The Favikon score offers creators a way to track their influence and see where they stand in comparison to others. This motivates creators to improve their content and engagement strategies to reach higher tiers.
   • Platform Transparency: Creators can clearly see which areas need improvement, whether it’s engagement, views, or audience growth. The clear criteria help them optimize their presence across platforms.

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Conclusion: A Transparent and Fair System for Measuring Social Media Influence

Favikon’s tiered Authority Score and detailed scoring methodology create a transparent and fair system for measuring social media influence. By providing clear, data-driven insights, it helps brands connect with the right influencers and empowers creators to improve their digital presence. This balanced approach ensures that social media remains an authentic and impactful space for both content creators and the brands that collaborate with them.

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