This article is one of the 4 part series explaining  Favikon's scoring & ranking algorithm in detail. See all articles here:

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1. Favikon Methodology | Tiers

2. Favikon Methodology | Algorithm

3. Favikon Methodology | Authority Score

4. Favikon Methodology | Influence Score

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Favikon Methodology

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The Influence Score ⭐

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The Favikon Influence Score is a comprehensive rating out of 100, calculated based on various criteria such as Audience, Engagement, Views, and other relevant metrics across social media platforms.

This score evaluates various aspects of the social media’s account’s performance, focusing on key metrics like Audience, Activity, Engagement, Views, and Growth. Each aspect is scored out of 100, with an assigned weight that indicates its contribution to the Authority Score.

The higher the score, the more influential the creator is in terms of social media impact and reach.

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Key Metrics

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1. Audience (A) = 93

• Total Followers: 3.4M

• Score: 93, rated as “Excellent”

• Weight: 9.23%

Explanation: The score is based on the total number of followers. It is evaluated against a benchmark or centile system to determine if this number is low, average, or excellent compared to other accounts in the same category.

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2. Activity (C) = 94

• Days Since Last Activity: 3.7 days

• Score: 94, rated as “Medium”

• Weight: 4.61%

Explanation: This score measures how frequently the account is active. A lower number of days since the last activity indicates more consistent posting, which generally leads to a higher score. The “Medium” rating suggests regular but not overly frequent activity.

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3. Engagement ( E ) = 92

3A. Engagement per Post (EPP) = 91

• Interactions: 27.9k, rated as “Excellent”

• Weight: 27.68%

3B. Engagement per Month (EPM) = 92: 362.9K interactions

• Interactions: 362.9K, rated as “Excellent”

• Weight: 27.68%

Explanation: Engagement is a critical metric and has a significant impact on the overall score due to its high weight. It measures how users interact with the content (likes, comments, shares) on both a per-post and monthly basis. High engagement indicates that the content is resonating well with the audience.

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4. Views (V) =  92

4A. Views per Post (VPP) = 91

• Views: 940.9K Views, rated as “Excellent”

• Weight: 10.20%

4B. Views per Month: 92

• Views: 6.6M views, rated as “Excellent”

• Weight: 11.38%

Explanation: Views are another key performance indicator. The score is based on the number of views per post and per month. Higher views indicate greater content visibility, which contributes positively to the score.

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5. Growth (G) = 96

• Followers Growth: +70.6K new followers

• Score: 96, rated as “Excellent”

• Weight: 9.23%

Explanation: This score reflects the account’s growth in followers over a certain period. A high score in this category indicates rapid or consistent growth, which is a strong indicator of increasing influence and popularity.

Scoring Methodology

• Centile System: Each metric is evaluated using a centile system, which divides the data into 100 equal parts. For example, a score of 93 means that the account is performing better than 93% of similar accounts in that specific metric.

• Weights: Each metric is assigned a weight, indicating how much it influences the overall score. For instance, Engagement carries more weight (27.68%) than Activity (4.61%), emphasizing the importance of user interaction over posting frequency.

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Final Influence Score

• The overall score of 92.2/100 is calculated based on the weighted average of all these 5 metrics, providing a comprehensive assessment of the account’s performance.

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Platform-Specific Scores

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Summary

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Each platform’s score is determined by a combination of metrics such as Audience, Growth, Views, Engagement, and Activity. High scores indicate strong influence and effectiveness, while low scores point to areas that may need improvement, particularly in terms of content activity and engagement. The overall Authority Score of 9,280 reflects a generally strong social media presence across the platforms evaluated.

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