Who's Who on Social Media
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Who is Zachary Hsieh, aka ZHC?

Zachary Hsieh, popularly known as ZHC, is an influential YouTube artist and entrepreneur celebrated for his innovative and customized art creations. With a dynamic approach that combines art, entertainment, and philanthropy, ZHC has captivated millions of followers across platforms such as YouTube, TikTok, and Instagram.

November 12, 2024
Jeremy Boissinot

Zachary Hsieh, popularly known as ZHC, is an influential YouTube artist and entrepreneur celebrated for his innovative and customized art creations. With a dynamic approach that combines art, entertainment, and philanthropy, ZHC has captivated millions of followers across platforms such as YouTube, TikTok, and Instagram. He is recognized not only for his extraordinary art skills but also for his collaborative spirit and his ability to connect deeply with fans and other creators. ZHC’s content is distinctively engaging, as he often incorporates challenges, giveaways, and collaborations with major brands and influencers, making him a prominent figure in the arts and culture space online.

Zachary Hsieh: An Artistic Powerhouse and Social Media Innovator

Zachary Hsieh, widely known as ZHC, began his journey with a profound passion for customized art, creating unique, larger-than-life pieces that quickly captured the attention of a worldwide audience. Starting from humble beginnings, his creative vision and bold approach to art allowed him to stand out in the crowded social media landscape. ZHC’s artistic style focuses on customization, turning ordinary objects into extraordinary works of art. From painting cars and designing entire rooms to adding intricate details to iPhones, his projects are often ambitious and awe-inspiring. This drive to push boundaries in his art has earned him a reputation as a creative powerhouse, catching the eye of both fans and industry leaders. His willingness to collaborate with high-profile brands, influencers, and celebrities has only further boosted his visibility and influence, allowing him to connect with an even broader audience.

Today, ZHC’s social media presence is nothing short of expansive, spanning multiple platforms where millions of followers eagerly anticipate each new creation. With over 28 million followers on YouTube, 15.3 million on TikTok, and 3.2 million on Instagram, he has built a community of fans who are as inspired by his creativity as they are entertained by his dynamic content. ZHC’s work is carefully crafted to strike a balance between entertainment, education, and artistic inspiration. His videos not only showcase the artistry behind each custom piece but also offer a window into his creative process, allowing viewers to witness the intricate details and effort that go into his work. This transparency and openness have contributed significantly to his popularity, establishing him as one of the most recognized and respected art influencers online. Additionally, ZHC’s dedication to philanthropy and giving back has set him apart from many other creators. His charitable efforts, such as donating art supplies to schools, surprising fans with custom gifts, and supporting causes close to his heart, have solidified his reputation as a generous and inspiring figure within the online art community.

What began as a personal hobby has blossomed into a full-fledged career, with ZHC now recognized as a renowned YouTube artist, entrepreneur, and philanthropist. His distinct style of customized art has evolved beyond individual projects; he has established a multi-platform empire that reaches a diverse audience of all ages and backgrounds. Known for his high-energy, cinematic videos, ZHC blends entertainment, community involvement, and interactive storytelling, making his content engaging and immersive. His dedication to creating a positive impact is a core part of his brand, as he often organizes elaborate challenges and giveaways to invite fans into his creative journey. Whether through collaborative efforts with other influencers, partnerships with brands, or direct fan engagement, ZHC continues to broaden his influence while making a meaningful impact. With an impressive Favikon Authority Score of 9,401, he ranks among the top creators in his niche, and his reach has attracted numerous brand collaborations and sponsorships. Today, ZHC stands as a pivotal figure in the online art world, using his platform to inspire creativity, spread positivity, and continually innovate in the realm of social media artistry.

Social Coverage: An Influencer active on social media

ZHC has a powerful social media presence across YouTube, TikTok, Instagram, and X, engaging millions of followers with his innovative art content.

Zachary Hsieh's Social Media Strategy

YouTube: The Epicenter of ZHC’s Artistic Influence

YouTube is ZHC's most significant platform, where he boasts an impressive following of 28 million subscribers. This platform serves as the foundation for his long-form content, allowing him to showcase his large-scale, intricate art projects in a detailed and cinematic manner. ZHC's YouTube videos are renowned for their high production value and immersive storytelling, often taking viewers through the entire creative process, from concept to completion. His content typically centers around custom art projects that feature massive, eye-catching designs, such as custom-painted cars, personalized gadgets, and uniquely decorated spaces. Each video is meticulously planned and executed, ensuring that viewers experience the awe-inspiring transformation of ordinary objects into extraordinary pieces of art. By combining artistic talent with entertainment, ZHC effectively engages his audience, making YouTube the cornerstone of his brand.

The engagement on ZHC’s YouTube channel is substantial, with an average engagement rate of 2.27%, equating to around 174.2K interactions per video. Although he uploads 0.6 videos per week on average, the less frequent posting schedule does not diminish the impact of his content, as each video garners millions of views and significant audience interaction. This approach highlights ZHC's commitment to quality over quantity, focusing on delivering large-scale productions that require time, effort, and resources to create. His content often includes collaborations with other creators, surprise giveaways, and audience involvement through challenges, further enhancing engagement. His Favikon Influence Score of 91.6/100 on YouTube reflects his profound influence on the platform, where his artistry, storytelling, and entertainment value resonate strongly with fans, making him a leading figure in the online art world.

  • Username: ZHCYT
  • Influence Score: 91.6/100
  • Followers: 28 million
  • Activity: 0.6 videos per week
  • Engagement Rate: 2.27%
  • Growth: +0.54%
  • Average Engagement: 174.2K
  • Posting Habits: Irregular

TikTok: High-Energy Art Challenges and Short-Form Engagement

On TikTok, ZHC reaches an extensive audience of 15.3 million followers, leveraging the platform’s short-form video format to connect with viewers through quick, high-energy art challenges and bite-sized projects. Unlike YouTube, where his content is long and immersive, TikTok allows ZHC to showcase his art in fast-paced, easily digestible clips. His TikTok videos often include trending challenges, collaborations with popular creators, and sneak peeks of his larger projects, making them both visually engaging and highly shareable. His approach on TikTok emphasizes spontaneity and interaction, with content designed to hook viewers within seconds, a critical factor for success on this platform. Through clever use of music, hashtags, and trending effects, ZHC’s videos often go viral, reaching millions of views and expanding his visibility to a broader, younger audience.

ZHC’s engagement rate on TikTok is 10.98%, with each post attracting an average of 337.5K interactions, highlighting his ability to create content that resonates deeply with his audience. He posts once a week at 10 PM, strategically timing his uploads to maximize visibility and engagement. TikTok also serves as a testing ground for new ideas and concepts, allowing him to gauge audience reactions before developing similar themes for his more extensive YouTube projects. His Favikon Influence Score of 84.6/100 on TikTok underscores his relevance and popularity on the platform, where his fast-paced, visually appealing content effectively captures the attention of his followers. This strategy of adapting his long-form content into shorter, captivating clips allows ZHC to maintain a strong presence on TikTok while diversifying his reach across multiple platforms.

  • Username: ZHCYT
  • Influence Score: 84.6/100
  • Followers: 15.3 million
  • Activity: 0.6 videos per week
  • Engagement Rate: 10.98%
  • Growth: 0%
  • Average Engagement: 337.5K
  • Posting Habits: Once a week at 10 PM

Instagram: A Curated Showcase of Artistic Excellence

On Instagram, ZHC connects with 3.2 million followers, offering a more polished and curated showcase of his artwork, along with insights into his personal life and creative process. Unlike YouTube’s long-form videos or TikTok’s rapid, viral clips, Instagram allows ZHC to share high-quality photos, Reels, and Stories that highlight individual pieces and behind-the-scenes moments. His Instagram feed features a mix of finished artwork, promotional content, and short videos that provide followers with an intimate view of his projects. This platform also allows him to engage more directly with fans through comments, likes, and direct messages, fostering a sense of community and personal connection that complements his larger-scale content on YouTube and TikTok.

With an engagement rate of 5.24% and an average of 165.6K interactions per post, ZHC’s Instagram presence is both impactful and engaging. He posts around twice a week at 10 PM, which keeps his content fresh and consistent for his followers. His Favikon Influence Score of 82.6/100 on Instagram reflects his solid engagement and influence within the art and culture community on this platform. By combining visually stunning posts with interactive features like Stories and Reels, ZHC keeps his audience captivated, making Instagram a vital part of his multi-platform strategy. This curated approach on Instagram complements his content on other platforms, reinforcing his brand’s identity as a leading source of inspiration and creativity in the online art world.

  • Username: ZHC
  • Influence Score: 82.6/100
  • Followers: 3.2 million
  • Activity: Twice a week
  • Engagement Rate: 5.24%
  • Growth: -0.39%
  • Average Engagement: 165.6K
  • Posting Habits: Twice a week at 10 PM

X: Casual Updates and Quick Engagement

ZHC’s presence on X (formerly Twitter) is more limited, with 254.1K followers who follow him for brief updates, casual thoughts, and links to his content on other platforms. Although X is not his primary channel for sharing art, it serves as a supplementary platform where he can connect with fans on a more personal level, providing real-time updates and engaging with his community. ZHC’s posts on X tend to be concise and spontaneous, often used to share news about upcoming projects, announce new videos, or respond to fan interactions. His activity here is relatively low compared to his other platforms, with no set posting schedule, and his engagement rate stands at 6.61%, indicating a moderately active and responsive fan base.

The Favikon Influence Score of 10.5/100 on X reflects a more passive presence on the platform, as ZHC primarily uses it for brief interactions rather than sharing in-depth content. However, the followers he has on X are engaged, with an average of 16.8K interactions per post, showing a loyal audience interested in staying updated on his activities. Although X doesn’t serve as a major content hub for ZHC, it plays a valuable role in his overall strategy by providing a space for quick updates and fan engagement, allowing him to maintain a well-rounded social media presence. This platform helps to amplify his reach and keeps fans informed of his latest projects, further enhancing his influence across social media.

  • Username: ZHC_YT
  • Influence Score: 10.5/100
  • Followers: 254.1K
  • Activity: Low
  • Engagement Rate: 6.61%
  • Growth: -0.24%
  • Average Engagement: 16.8K
  • Posting Habits: Infrequent

Social Media Influence and Favikon Authority Score

ZHC has a Favikon Authority Score of 9,401, positioning him as a leading figure in the online art world. His ranking within the top 1% on YouTube and top 3 in Art, Painting & Sculpture in the United States underscores his influence and reach. His authority score reflects his high engagement rates and the immense popularity of his content, making him a pivotal figure in his niche.

Content Strategy: Engaging the World through Art and Challenges

ZHC’s content strategy is rooted in large-scale art projects, interactive challenges, and collaborations. He captures his followers’ attention by blending artistic inspiration with a high level of entertainment. His content frequently includes philanthropic efforts, such as donating supplies to schools or giving away custom items, fostering a sense of community and goodwill. Each platform reflects a different aspect of his brand, with YouTube hosting his in-depth videos, TikTok showcasing quick challenges, and Instagram offering a curated look at his artwork.

ZHC’s journey as a YouTube artist and social media entrepreneur highlights the power of creativity and connection. Through engaging content that combines art, entertainment, and philanthropy, he has solidified his place as one of the most influential figures in the online art community. With millions of dedicated followers and high engagement across platforms, ZHC continues to inspire and innovate, leaving a lasting impact on the world of social media.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.