Who is Yass OOTD?

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Yass OOTD: A Rising Star in the World of Beauty and Fashion Influence

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Yass OOTD is a Parisian beauty and fashion influencer who has captivated millions with her vibrant personality and engaging content. With a focus on authenticity and relatability, she creates videos that highlight her daily routines, fashion choices, and lifestyle. Her content resonates with a diverse audience, drawing followers from across the globe. Yass’s ability to connect with her fans has made her a household name in the beauty and lifestyle niche.

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Her journey began on TikTok, where she has amassed over 4.3 million followers, making it her primary platform. Through creative short-form videos, she shares everything from get-ready-with-me routines to travel vlogs in iconic cities like New York and London. Yass’s light-hearted, visually appealing content keeps her audience engaged while reflecting her passion for fashion and beauty. Her charismatic energy has contributed significantly to her growing influence.

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Yass also has a strong presence on Instagram, with over 638,000 followers who look forward to her curated posts and engaging stories. Here, she focuses on showcasing her personal style, beauty tips, and glimpses of her entrepreneurial journey. Her posts not only inspire her followers but also position her as a trendsetter in the fashion industry. This platform allows her to maintain a closer connection with her audience by offering behind-the-scenes glimpses of her life.

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In addition to her social media presence, Yass is the founder of Princess Room, a brand that specializes in vanity products and mirrors. Her entrepreneurial journey is an extension of her personal brand, showcasing her ability to translate her passion for fashion and beauty into a thriving business. This venture has strengthened her position as a multifaceted influencer and entrepreneur, proving her capability to influence trends both online and in the retail space.

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An Influencer Active on Social Media

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Yass OOTD reaches over 5 million followers collectively, showcasing her dominance across multiple platforms.

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Yass' Social Media Strategy Analysis

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TikTok: The Epicenter of Influence

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TikTok serves as the cornerstone of Yass OOTD’s online presence, boasting a massive following of 4.3 million people. Her strategy focuses on creating relatable, high-energy videos that highlight her daily routines, travel vlogs, and beauty tips. Yass’s content feels authentic and approachable, resonating deeply with her target audience. This authenticity has built a loyal fanbase that eagerly engages with her posts.

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One of her key tactics is leveraging trending TikTok sounds and challenges to keep her content fresh and relevant. Yass ensures her videos maintain a personal touch while staying aligned with current trends. By combining popular trends with her unique style, she maximizes her reach and visibility on the platform. This approach has helped her achieve an impressive engagement rate of 10.37%.

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Consistency is central to Yass’ TikTok success. She posts 1.3 videos per week, often at midnight, optimizing her chances of reaching a global audience. Her average monthly views of 4.1 million and consistent engagement levels underscore the effectiveness of this approach. These metrics showcase her ability to stay at the forefront of TikTok’s dynamic content ecosystem.

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TikTok also serves as a primary platform for brand collaborations, allowing Yass to seamlessly integrate sponsored content without compromising her authenticity. By creatively incorporating products into her videos, she ensures her collaborations feel organic. This makes TikTok her most influential platform, not just for growth but also for building meaningful partnerships.

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• Username: @yass_ootd
• Influence Score: 91.2/100
• Followers: 4.3M
• Activity: 1.3 videos/week
• Engagement Rate: 10.37%
• Growth: 0%
• Average Engagement: 445.8K
• Posting Habits: Once a week at 11 AM EST

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Instagram: A Visual Narrative

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Instagram is Yass OOTD’s second most important platform, with a following of 638,000 people who admire her curated content. Her Instagram strategy focuses on creating visually stunning posts that showcase her personal style, beauty routines, and entrepreneurial ventures. By leveraging high-quality photography and engaging captions, she keeps her audience captivated.

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Despite a modest growth rate of -0.86%, Instagram remains pivotal to Yass’ branding efforts. She uses this platform to share more detailed and polished content compared to her TikTok videos. Her Instagram stories and reels add an interactive element, providing her followers with behind-the-scenes glimpses of her life and projects. These features help maintain her connection with her audience.

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Yass’ posting habits on Instagram are less frequent, averaging four posts per month, but this aligns with her emphasis on quality over quantity. This strategy allows her to maintain a balance between her personal life and her online presence. While her engagement rate of 0.01% is lower than her TikTok performance, Instagram plays a key role in fostering brand partnerships and showcasing her products.

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Instagram also acts as a hub for Yass’s entrepreneurial ventures, including Princess Room, her vanity-focused brand. The platform enables her to promote her business to a highly targeted audience. Her thoughtful integration of personal branding and business promotion ensures her Instagram presence remains impactful and relevant.

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• Username: @yass_ootd
• Influence Score: 40.6/100
• Followers: 638.2K
• Activity: 4 posts/month
• Engagement Rate: 0.01%
• Growth: -0.86%
• Average Engagement: 36
• Posting Habits: Once a week at 2 PM EST

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YouTube: The Untapped Potential

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YouTube is Yass OOTD’s smallest platform, with 66,600 subscribers, yet it remains a vital component of her digital strategy. Her channel focuses on long-form content, such as beauty tutorials, room décor ideas, and lifestyle tips. These videos allow her to showcase her expertise and connect with her audience on a deeper level.

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Despite her infrequent posting schedule—an average of 0.5 videos per month—Yass uses YouTube as a branding tool to establish her credibility. Her content is highly detailed and professionally produced, which contrasts with the short-form style of TikTok. This approach attracts viewers looking for in-depth guidance and inspiration.

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Her engagement rate on YouTube is low at 0%, largely due to the irregular posting schedule. However, her loyal audience appreciates the value of her tutorials and creative ideas. YouTube represents an opportunity for growth if Yass adopts a more consistent posting strategy and explores collaborations with other creators in the beauty and fashion space.

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YouTube also enhances her overall brand presence by offering a platform for storytelling and longer content formats. While it is not her primary platform, it complements her TikTok and Instagram efforts. With more focus, YouTube could become a significant driver of influence and engagement for her.

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• Username: @yass_ootd
• Influence Score: 22.4/100
• Followers: 66.6K
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: +0.9%
• Average Engagement: 0
• Posting Habits: Irregular

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Yass OOTD's Social Media Influence Summary

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Yass OOTD holds an authority score of 9,186 on Favikon and ranks in the Top 4 beauty influencers in France. Her influence is primarily driven by TikTok, with Instagram supporting her brand identity. She demonstrates a strong presence among the top 1% of influencers, showcasing her authority in the digital beauty space.

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Content Strategy: Crafting Relatable Glamour Through Authentic Content

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Yass’ content is a blend of lifestyle, beauty, and fashion delivered with authenticity. Her ability to pivot between different content styles, from daily routines to in-depth tutorials, ensures her audience remains engaged. She incorporates trendy and relatable themes into her posts, resonating with a diverse follower base. Her brand-centric approach allows her to promote her ventures, such as Princess Room, while staying consistent with her influencer persona. This dual focus on content quality and branding distinguishes her strategy.

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Reachability and Partnerships

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Yass OOTD’s reachability is marked by her status as a premium influencer, with an estimated sponsored post cost of $7,500. This high price reflects her exclusive positioning in the beauty and fashion industry. Brands recognize the significant value she brings, leveraging her massive follower base and ability to create engaging, authentic content. Her high reachability also makes her collaborations highly impactful, ensuring measurable results for her partners.

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Her partnership strategy is highly selective and diverse, featuring collaborations with major brands like Fashion Nova and SHEIN France. Yass strategically aligns herself with brands that resonate with her audience, ensuring the partnerships feel natural and relatable. This approach maintains her credibility and trustworthiness, which is critical for long-term influence. By carefully selecting her collaborators, Yass ensures her audience remains engaged and receptive.

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Yass’ cross-platform strategy amplifies her partnerships, enabling her to promote brands across TikTok, Instagram, and YouTube. This multi-channel approach ensures maximum visibility for her collaborations. On TikTok, she creatively incorporates sponsored products into her daily routines and challenges, making the content feel authentic. On Instagram, she uses high-quality imagery and detailed captions to emphasize the brand’s value, while YouTube allows her to dive deeper into product features through tutorials or reviews.

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Her ability to balance entrepreneurial ventures and brand partnerships further enhances her reachability. By promoting her own brand, Princess Room, alongside collaborations with global names, Yass showcases her business acumen and versatility. This dual focus strengthens her overall marketability, positioning her not only as an influencer but also as a business leader. Her partnerships underscore her influence and reinforce her credibility within the beauty and fashion space.

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Conclusion: A Leader in Beauty and Lifestyle Influence

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Yass OOTD stands out as a multifaceted influencer and entrepreneur, dominating TikTok while maintaining a strong presence on Instagram and YouTube. Her strategies reflect a deep understanding of her audience, solidifying her position as a leading voice in the beauty and fashion industry. Her journey showcases the power of authenticity and creativity in building a successful digital brand.

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