Who is Mariah Amato?

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Mariah Amato: Merging Motherhood, Movement, and Lifestyle Influence

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Mariah Amato is a content creator and dancer from Staten Island with a growing reputation in the digital lifestyle space. She shares her life as a young mother, using everyday moments to build strong emotional connections. Her audience relates to her authenticity and family-first storytelling. This has helped her surpass 2.9M followers across all platforms.

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She stands out for her work with fashion and lifestyle brands, including Guess Jeans, Shark, and boutique studios like Eighty Eight. These partnerships blend naturally into her content, often featuring humorous family twists or candid behind-the-scenes. Mariah excels at bringing brand campaigns into real-life scenarios. Her average post generates 40K–128K in engagements.

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Mariah’s strongest platform is TikTok, where she uploads up to 3.5 times weekly and consistently reaches millions. Her reels mix motherhood humor with light choreography and viral trends, earning her spots in the top 3% of creators. On Instagram, she leans into brand-focused storytelling. Her engagement rate of 3.94% proves lasting follower interest.

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She balances casual and polished content, with her fashion-forward aesthetic making her a strong fit for visual sponsorships. Though her YouTube presence is inactive, she maintains legacy views and cross-channel links. Her influence in dance, family, and fashion spaces make her highly collaborative. Brands seeking authenticity often choose creators like her.

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An Influencer Active on Social Media

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Mariah Amato reaches over 2.9 million followers across TikTok, Instagram, and YouTube with standout influence in the family lifestyle and dance categories.

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Mariah Amato's Social Media Strategy Analysis

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TikTok Strategy: Family-Focused Trends with Fashion Integration

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Mariah’s TikTok is her largest platform with 2.2M followers, where she posts lifestyle-based videos infused with light humor and trending audio. Her uploads average 3.5 videos weekly and often blend parenting themes with brand-sponsored fashion content.

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She performs exceptionally well with brand mentions, such as her GUESS JEANS partnerships, drawing 128.1K likes and over 1.2M views on single uploads. These branded clips are organically staged and often combine humor with real-life motherhood moments.

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Engagement remains strong at 1.83%, supported by a loyal, broad audience of young U.S.-based families. Her top posts feature storytelling over dance, showing that relatability outpaces choreographic performance for her followers.

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She ranks in the top 3% globally and top 4% in the U.S. for TikTok creators, reflecting consistent viewer interaction and relevance. Her content is posted around 3 PM, aligning with early engagement peaks in lifestyle segments.

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• ‍Username: @mariah__amato‍‍
• ‍Influence Score: 87.2/100‍‍
• ‍Followers: 2.2M‍
• Activity: 3.5 videos/week‍‍
• ‍Engagement Rate: 1.83%‍
• Growth: 0%‍‍
• ‍Average Engagement: 40.4K‍
• Posting Habits: 3x/week at 3 PM EST

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Instagram Strategy: Stylized Visuals with Personal Touch

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On Instagram, Mariah maintains a highly engaged following of 719.5K, with polished reels and themed lifestyle posts. She uploads around 6 times per month, consistently generating an engagement rate of 3.94%.

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Her style showcases curated everyday looks, light choreography, and authentic family clips, often in collaboration with fashion and lifestyle brands. Posts from the brand Patrizia’s or family events receive up to 105.6K likes.

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She combines bold aesthetics with raw emotion, resonating with followers who relate to her Staten Island mom identity. Engagement averages 28.4K per post, and reel views can exceed 1.1M—especially when paired with stylized brand placements.

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Her highest-performing content integrates fashion partnerships in casual formats. Posting around 11PM aligns with audience activity, sustaining her top 3% global rank in Instagram’s dance/lifestyle crossover.

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• ‍Username: @mariahamato‍
• Influence Score: 86.2/100‍
• Followers: 719.5K‍
• Activity: 6 posts/month‍
• Engagement Rate: 3.94%‍‍
• ‍Growth: 0%‍
• Average Engagement: 28.4K‍
• Posting Habits: 3x/week at 11 PM EST

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YouTube: Dormant But Branded

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Mariah’s YouTube has 22.8K subscribers, but the platform is no longer actively used; last upload was 3 years ago. Despite no recent videos, the channel still provides brand linking and nostalgic cross-traffic.

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The archive includes family moments and casual vlog-style content, highlighting her early digital storytelling style. She has since shifted entirely to short-form platforms for her main growth and reach strategy.

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• ‍Username: @mariahamato‍
• Influence Score: 18.2/100‍
• Followers: 22.8K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍‍
• ‍Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: once a year

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Mariah Amato's Social Media Influence Summary

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Mariah ranks in the Top 3% globally on TikTok and Top 1% worldwide in Dance & Choreography, affirming her place among influential mom-dance creators. Her performance on Instagram keeps her in the Top 25% worldwide, with consistently strong engagement. She holds Rank #121 for Dance & Choreography U.S. and #369 worldwide—proving her choreography roots remain a core element of her persona.

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Learn more about the Favikon Methodology here

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Content Strategy: Bridging Everyday Life with Influencer Polish

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Mariah’s content excels in balancing raw and refined. She posts humorous mom moments alongside professional fashion shoots. Her “family first” narrative gives sponsors an emotional layer, especially when brand deals feel integrated into her day-to-day. She's mastered dual storytelling—being both relatable and aspirational.

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Reachability & Partnerships

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Mariah’s brand profile shows solid trust signals: high activity, consistent engagement, and visible collaborations with Shark, Guess, and boutique fashion studios. She’s tagged partners like Pleasantdale Château and Eighty Eight Studios, confirming her professional brand network is evolving.

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Given her high brand safety and emotionally engaging tone, she is well-suited for campaigns centered on family, motherhood, wellness, or modern fashion. She’s likely accessible through DMs or agent contact via Instagram and shows high receptivity to sponsored posts—especially when they allow creative freedom.

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Conclusion: Mariah Amato Is Rewriting Relatable Influence with Style

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Mariah’s trajectory proves that influence isn’t always about going viral—it's about staying visible, trustworthy, and emotionally resonant. With strong branding, balanced content, and consistent engagement, she is well-positioned for long-term relevance in the mom-influencer space. Whether through dance, fashion, or real-life storytelling, Mariah leads with connection.

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