Who is Bea Ruiz?

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Bea Ruiz: Bringing Playful Beauty and Gen Z Energy from Alicante to the Feed

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Bea Ruiz is a content creator from Alicante whose videos often begin with “qué opinan chat,” immediately setting an interactive tone with her Gen Z audience. Her delivery is rapid, expressive, and framed like a casual conversation with friends rather than a performance. She regularly inserts jump cuts, visual glitches, and front-camera monologues to mimic livestream spontaneity. This self-aware editing style has become one of her defining visual trademarks.

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She built her TikTok presence by combining makeup tutorials with chaotic humor, often parodying beauty influencer stereotypes. Instead of polished transitions, she uses low-effort green screens and exaggerated expressions to turn tutorials into mini-comedy sketches. These edits are laced with local slang and Spanish cultural references, rooting her content in a specific online subculture. Bea doesn’t just show products—she reacts to them live, often narrating her confusion or surprise.

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Bea has developed strong brand loyalty with In Print We Trust, tagging them over 30 times in content ranging from haul reviews to printed tee outfit styling. Her collaborations with SHEGLAM and SHEIN are woven into running gags or voiceovers, keeping them conversational and accessible. Instead of one-off posts, she integrates products into comment-driven requests, often making content based on what her viewers want her to test next. This reactive model strengthens trust and drives repeat engagement.

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Her connection to fellow creators like Erik | UNOERIK is part of her broader network within the Spanish creator ecosystem. These appearances often involve humorous duets or crossover product reviews filmed in informal, low-production settings. Her backdrop is often her bedroom or a simple mirror setup, making her feel more like a peer than a performer. Bea’s bio isn’t built on aesthetics—it’s driven by voice, tone, and hyper-personal audience inclusion.

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An Influencer Active on Social Media

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Bea Ruiz is a beauty and lifestyle creator from Alicante whose TikToks mix humor, trends, and Spanish culture to engage a highly active Gen Z audience.

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Bea’s Social Media Strategy Analysis

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TikTok: Humor-Led Beauty and Chaotic Community Interaction

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Bea Ruiz’s TikTok strategy thrives on improvised reactions, fast-paced edits, and sarcastic commentary layered over beauty content. Her videos are often shot using her front-facing camera with intentionally raw transitions, making them feel immediate and unscripted. She frequently breaks the fourth wall mid-tutorial, turning product reviews into punchline-heavy rants. This chaotic style has become a signature, setting her apart from polished beauty creators.

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Her uploads average 6.9 videos per week, typically going live at 2 PM EST, targeting Spanish teens during early-morning scroll sessions. Bea doesn’t follow conventional posting structures—she riffs off audience comments, reacts to her own old videos, and reuses viral audios to twist them into new punchlines. Her phrasing, like “qué opinan chat,” signals that she treats her audience like collaborators, not passive viewers. This encourages repeat interaction and inside-joke culture.

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Even sponsored content follows this energy. Her SHEGLAM and SHEIN posts often start with exaggerated skepticism or mock confusion before she transitions into trying the product. She makes frequent use of duets and stitches, usually flipping popular content formats into comedic bits about Spanish beauty habits or regional quirks. Her facial expressions—wide-eyed, annoyed, or deadpan—are central to her delivery and often replace voiceovers entirely.

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Bea’s engagement rate of 1.51% and average of 230.8K views reflect a deeply loyal base who responds to both her humor and her critiques. Her lack of follower growth (0%) doesn’t suggest stagnation—rather, it points to saturation within her niche, where she holds high retention. She doesn’t chase trends; she reshapes them to fit her tone. This makes her TikTok presence feel both familiar and unpredictable.

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• ‍Username: @btriixx‍
• Influence Score: 88.1/100‍
• Followers: 1.9M
• Activity: 6.9 videos/week
• Engagement Rate: 1.51%
• Growth: 0%
• Average Engagement: 28.6K
• Posting Habits: Everyday at 2 PM EST

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Instagram: Aesthetic Extensions and Beauty Brand Spotlights

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On Instagram, Bea Ruiz shifts to a more structured visual approach, where she highlights beauty looks and product partnerships through curated photo sets and reels. While less chaotic than her TikTok content, she maintains her identity through poses, expressions, and captions that hint at her humor. Her lighting setup is minimal—often natural light or LED strips—but the styling is on-brand and fashion-forward. Instagram is her “highlight reel,” not her sandbox.

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She posts around 11 times per month, maintaining a 3.05% engagement rate—a strong indicator of content resonance in beauty verticals. Her posts often show a single product or outfit in detail, accompanied by audience prompts like “¿cuál fue su favorito?” to encourage replies. Her 275.2K followers engage more with carousels and reels than Stories, and she rarely reposts TikTok content here, treating the platform as its own channel.

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When working with brands like In Print We Trust, she positions the product within highly visible, on-body placements—graphic tees, accessories, or styled makeup shots. Her brand visuals are clean but never sterile; she mixes humor through captions or exaggerated poses. These visual contrasts—posing seriously while joking in text—maintain consistency with her broader personality without diluting the campaign message.

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Instagram serves as her portfolio for brands, not her main source of audience development. The visual quality is higher, but the posting energy remains relaxed. She uses it strategically—timing posts to align with product drops, tagging in high visibility, and reserving her strongest reels for collabs. This approach keeps her collaborations organized and digestible for brand partners without sacrificing her tone.

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• ‍Username: @bearuiz2‍
• Influence Score: 87.6/100‍
• Followers: 275.2K
• Activity: 11 posts/month
• Engagement Rate: 3.05%
• Growth: +0.55%
• Average Engagement: 8.4K
• Posting Habits: 3 times a week at 2 PM EST

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Bea Ruiz’s Social Media Influence Summary

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Bea Ruiz holds a Favikon Influence Score of 8,884 points, ranking in the Top 3% for Video Entertainment in Spain and the Top 1% worldwide. She places in the Top 5% on TikTok Spain (#731) and Top 2% globally (#24,979), reinforcing her dominance on the platform. These rankings highlight her impact as a youth-driven creator blending humor, beauty, and cultural commentary.

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Learn more about the Favikon Methodology here

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Content Strategy: Gen Z Chaos Meets Beauty Culture

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Bea’s content strategy is built around interactive beauty, self-aware humor, and audience inclusion. She flips traditional influencer formats by keeping them raw and reactive—focusing less on polish and more on fun, unfiltered engagement. Her most effective posts blur the line between beauty and comedy, often embedding tutorials within trending audio or cultural commentary. Her partnerships are frequent and personalized. With In Print We Trust, SHEGLAM, and SHEIN, she tags organically and often integrates products into formats like “chat reacts” or POV edits. The result is sponsored content that doesn’t feel disruptive—it stays within her narrative voice.

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Reachability and Partnerships

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Bea Ruiz is highly reachable for collaborations, with an estimated rate of $5K–$10K per post and a consistent pattern of tagging long-term partners like In Print We Trust (30 tags), SHEGLAM (5 tags), and SHEIN (4 tags). Her posting habits—18 pieces per month across TikTok and Instagram—make her one of the most active mid-tier creators in Spain. She integrates brand names into commentary-based formats instead of formal product showcases. This makes her ideal for brands seeking casual, recurring exposure embedded in her fast-paced humor.

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She’s especially effective at creating audience-led content loops, often polling viewers on what to test next or reacting directly to feedback. Bea avoids hard cuts between sponsored and non-sponsored content; branded items appear mid-rant or during interactive skits. Her network includes high-frequency collaborators like Erik | UNOERIK, expanding campaign reach through crossover formats. Her very safe, cheerful tone and culturally tuned delivery give brands direct access to Spain’s Gen Z beauty consumers.

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Conclusion: Spain’s Beauty Creator Mixing Humor with High Engagement

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Bea Ruiz has created a space where Gen Z humor, beauty trends, and community interaction collide. With nearly 2 million TikTok followers and a rising presence on Instagram, her playful edits, casual tone, and loyal audience make her a standout in Spain’s lifestyle creator scene. Whether she's testing a SHEGLAM product or riffing on a trend, Bea keeps it real, funny, and always engaging.

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