Creator Campaings
Discover +10 Million creators across all industries and niches.
Get Al-Powered and activable insights around creator's profiles.
Manage influencers effortlessly at one place.

Reach out to millions of creators directly on the platform.
Social Media Insights
Favikon for Creators
Grow as a creator on social media
Grow
Get Noticed
Blogs Articles
Methodology & Rankings
About Favikon, rankings, tools & much more.
Methodology
The recipe behind Favikon's viral & coveted rankings.
Free tools to power your influencer marketing workflows.
The people & mission that fuels Favikon.
Get access to all Favikon rankings.
Become a select Favikon Partner
Become a select Favikon Affiliates
Featured Rankings
Highlighting the most influential creators on X, shaping global conversations and trends
Showcasing top creators in the sales niche, driving innovation and engagement across the U.S.
Recognizing global leaders on LinkedIn for their impactful thought leadership and professional insights.
Who is Willy Wonka aka SwagBoyQ?
Willy Wonka, popularly known as SwagBoyQ, has built a digital empire through his engaging pranks, comedy skits, and lifestyle content. With a massive following across multiple platforms, he has mastered the art of viral entertainment, leveraging humor, relatability, and high-energy videos to captivate millions of viewers.

Willy Wonka aka SwagBoyQ: Mastering the Art of Viral Entertainment with Comedy and Charisma
Halle Burns is a cookbook author and creator who has built a strong presence in the vegan community. Her innovative recipes bring plant-based eating to a broad audience, emphasizing simplicity and flavor. With a unique blend of creativity and authenticity, she captivates followers with engaging content. Her journey in food blogging has established her as a trusted voice in the space.
Through her videos, Halle showcases step-by-step guides to preparing nutritious meals, making plant-based living more accessible. She has cultivated an audience of 2.4M on TikTok, where her content is both educational and entertaining. Her engaging personality and dedication to health-conscious eating keep her followers engaged. The combination of storytelling and expert knowledge has solidified her online influence.

Beyond social media, Halle is expanding her brand with collaborations and partnerships in the food industry. She has worked with leading companies that align with her values, promoting ethical and sustainable products. Her approach to influencer marketing is genuine, ensuring that her audience trusts her recommendations. As a result, she continues to attract brands interested in impactful storytelling.
Halle’s influence extends into the publishing world with her debut cookbook, further reinforcing her role as a culinary expert. She has leveraged her online presence to generate excitement around its release. With over 163K followers on Instagram, she connects with fans through engaging posts. Her ability to bridge digital content with traditional media highlights her versatility and growing impact.
An Influencer Active on Social Media

With over 27.2 million followers on TikTok and a significant presence on Instagram and YouTube, SwagBoyQ dominates the entertainment space on social media, consistently delivering high-impact viral content.
SwagBoyQ's Social Media Strategy Analysis
TikTok: The Core of Her Vegan Influence

Halle Burns' TikTok presence is her most significant, with an audience of 2.4M engaged followers. She creates short-form videos showcasing easy-to-follow recipes, emphasizing simple ingredients and innovative cooking. Her content frequently goes viral, with top posts reaching millions of views. By maintaining consistency, she strengthens her authority in the plant-based food space.
Her videos often include hands-on cooking demonstrations, where she simplifies vegan recipes for her audience. She experiments with unique ingredients, making plant-based food more appealing and accessible. The platform’s algorithm favors her engaging, high-retention content, boosting her reach. With an engagement rate of 2.66%, her audience is highly interactive with her posts.

Halle’s TikTok strategy involves a mix of educational and aesthetic content, making plant-based eating exciting. She leverages viral trends while staying true to her niche, ensuring her content remains relevant. The growth of her profile has been stable, with her influence remaining strong in the food creator space. Her posting habit of once a week ensures quality over quantity, keeping engagement high.
Her top-performing TikTok videos include simple recipes that can be made with minimal effort. A notable example is her chickpea cocoa puffs video, which garnered over 900K views. By sharing creative ideas, she encourages followers to try new plant-based meals. Her ability to mix entertainment with education makes her content widely appealing.
- Username: @swagboyq
- Influence Score: 88/100
- Followers: 27.2M
- Activity: 5 videos per week
- Engagement Rate: 0.1%
- Growth: 0%
- Average Engagement: 26.4K
- Posting Habits: Every day at 4 PM EST
Instagram: Strengthening Community Engagement

With 163K followers, Halle’s Instagram serves as an extension of her food content. She posts a combination of reels, carousel images, and interactive stories to maintain engagement. Her vegan recipes are visually appealing, drawing in both food enthusiasts and health-conscious individuals. Her carefully curated aesthetic keeps her profile visually cohesive and inviting.
Halle maintains a strong engagement rate of 5.3%, showing that her audience is highly interactive. She shares behind-the-scenes content, providing insight into her cooking process and daily life. Her growth rate is +3.8%, proving that her community continues to expand. Her personal, storytelling-driven approach allows her to build deeper connections with followers.

She posts about three times a week, ensuring a balance between consistency and quality. Her content strategy includes a mix of in-depth recipes, lifestyle updates, and promotional posts. Collaborations with brands like Ecologie Vintage & Resale add a sustainable fashion aspect to her presence. Her cross-platform synergy between Instagram and TikTok helps maximize reach.
Her Instagram reels often replicate her top-performing TikTok content, adapted for a different audience. For example, her chickpea cocoa puffs recipe received 101K likes, showing strong reception. She effectively repurposes content while ensuring it feels native to each platform. This strategy keeps her engagement levels high and her brand relevant.
- Username: @swagboyq
- Influence Score: 90.9/100
- Followers: 2.9M
- Activity: 6 posts per month
- Engagement Rate: 0.94%
- Growth: +1.26% (+35.4K)
- Average Engagement: 26.8K
- Posting Habits: Twice a week at 7 PM EST
YouTube: Expanding Her Vegan Storytelling

Halle’s YouTube presence is growing, with 730K subscribers tuning into her longer-form content. She shares recipe breakdowns, kitchen vlogs, and personal reflections, offering more in-depth insights. Unlike her shorter TikTok clips, YouTube allows for more detailed storytelling. Her videos provide value by diving deeper into her plant-based lifestyle.
Her engagement rate on YouTube is 0.22%, indicating a shift toward a more passive audience. However, her views remain strong, averaging 26.4K per post. She shares step-by-step guides, making it easier for subscribers to follow along. Her cooking tutorials stand out for their detailed yet relaxed presentation.

She uploads content about once a week, keeping a steady presence without overwhelming followers. Her videos are well-edited, featuring an organic, minimalist aesthetic that aligns with her brand. Collaborations with publishers like Simon & Schuster help cross-promote her cookbook. This strategic integration bridges her digital and traditional media presence.
Some of Halle’s top-performing YouTube videos mirror her best TikTok content. Her chickpea cocoa puffs recipe was a hit, receiving over 334K views. This cross-platform strategy ensures her most valuable content reaches a wide audience. Her ability to adapt and repurpose content strengthens her overall influence.
- Username: @swagboyq
- Influence Score: 83.4/100
- Followers: 2.4M
- Activity: 0 videos per month
- Engagement Rate: 0%
- Growth: +0.42% (+10K)
- Average Engagement: 0
- Posting Habits: Once a year at 8 PM EST
X (Twitter): Minimal Presence, Occasional Engagement

SwagBoyQ’s X (formerly Twitter) account has a relatively small presence compared to his other platforms, with 27.9K followers. His tweets are sporadic, mainly consisting of short updates, promotional content, and meme-related humor. Despite the limited activity, he remains somewhat engaged with viral discussions. His focus on other social media platforms makes X a secondary priority.
His content on X aligns with his overall brand, incorporating trending topics and digital humor. He occasionally engages with followers through tweets that reference pop culture, internet jokes, and social trends. Unlike his TikTok and Instagram, where he posts high-quality videos, X serves as a space for casual interaction. His posts attract minimal engagement, reflecting his reduced effort on this platform.

Although his account lacks consistent growth, he maintains relevance by tapping into meme culture. His followers, primarily young adults, expect humor-driven content, which he provides occasionally. While he does not actively promote X, his presence ensures that his name remains visible across multiple platforms. His tweets sometimes gain traction through retweets and shared discussions.
Overall, X remains a minor part of his digital strategy, with limited effort put into content creation. His engagement rates are low, as his audience interacts more actively with his video content. While it serves as an additional touchpoint for his brand, it does not significantly contribute to his overall influence. Given his focus on short-form video content, X will likely remain a secondary platform in his career.
- Username: @theswagboyq
- Influence Score: 58.4/100
- Followers: 27.9K
- Activity: 0.8 tweets per week
- Engagement Rate: 0.01%
- Growth: -0.17% (-47)
- Average Engagement: 3
- Posting Habits: Once a week at 8 PM EST
SwagBoyQ's Social Media Influence and Rankings

SwagBoyQ’s Favikon authority score of 9,205 points reflects his strong influence in the entertainment niche. His ranking positions him within the top 1% of video entertainment influencers in the U.S. and within the top 1% globally. His ability to drive engagement across multiple platforms makes him a sought-after content creator for brands and collaborations.
Learn more about the Favikon Methodology here
Content Strategy: Mastering the Art of Prank-Based Virality
SwagBoyQ’s content strategy revolves around high-energy prank videos, social experiments, and comedic skits designed to capture immediate attention. His videos often feature unexpected interactions, public reactions, and humorous exchanges, ensuring a mix of shock value and entertainment.
Reachability and Partnerships

Halle Burns is highly reachable, making her an attractive figure for brand partnerships. She actively engages with her followers, responding to comments and sharing personal experiences. Her content style is safe, with a focus on positivity and a minimal political stance. This allows her to collaborate with brands in the food, sustainability, and publishing sectors.
Her engagement rate across platforms proves her influence, with 5.3% on Instagram and 2.66% on TikTok. She has worked with brands like Simon & Schuster, Ecologie Vintage & Resale, and Fox 5 NY. These collaborations align with her vegan and sustainability-focused brand image. Her audience, primarily health-conscious individuals, responds well to authentic promotions.

Halle’s brand collaborations extend beyond social media, with a published cookbook reaching a wider market. She actively promotes “Call Me Vegan” through engaging posts and cross-platform marketing. This strategy enhances her credibility as an authority in plant-based cooking. Her partnerships focus on long-term value, ensuring meaningful audience engagement.
She is likely to accept sponsored content, particularly from ethical food and lifestyle brands. With a posting frequency of 15 posts a month, she ensures regular visibility. Her positive content style makes her a strong candidate for family-friendly advertisements. As her influence grows, she continues to attract high-quality partnerships within her niche.
Conclusion: SwagBoyQ’s Ever-Growing Influence in Social Media Entertainment
SwagBoyQ has established himself as one of the most recognizable pranksters and content creators on social media. His ability to create engaging, viral videos has propelled him to the top of the entertainment niche, making him an influential figure for brands and advertisers. With an ever-growing audience and consistent viral hits, SwagBoyQ remains a dominant force in digital entertainment, redefining how humor and pranks captivate online audiences.
View the AI-powered profile
You might also find interesting:
✨ Clay aka Dream - Complete Social Media Analysis
✨ Valentino Bonaccio - Complete Social Media Analysis
✨ Nathan Speiser - Complete Social Media Analysis


Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
Related Articles
See all the articles
Find, analyze, and contact top influencers from a 10M+ creator database on Instagram, Linkedin, Youtube, Tiktok, and X to grow your business.
Favikon is an influencer marketing sofware. We are not affiliated, associated, endorsed by, or in any way officially connected with the Tiktok, Youtube, LinkedIn or Instagram brand, or any ot ifts subsidiaries or its affliates. The names "Tiktok", "Youtube", "LinkedIn" and "Instagram" as well as related names, marks, emblems and images are registered trademarks of their respective owners.
Copyright © 2025 Favikon | All Rights Reserved