Who is Vivian aka coffeebae97?

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Vivian: Brewing Visual Coffee Creations into Viral Success

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Vivian, widely known as @coffeebae97, is a U.S.-based lifestyle creator who has captured global attention with her inventive coffee content. Her journey began on TikTok, where her whip-smart visuals and cozy drink creations resonated with caffeine enthusiasts everywhere. She crafts drinks that are not just recipes—they're experiences, layered with seasonal themes, aesthetic visuals, and playful presentation. Her viral whipped coffee post helped establish her as a mainstay in the digital coffee scene.

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With a community of over 950K followers on TikTok and 250K on Instagram, Vivian has built a dual-platform presence fueled by daily content habits. Her aesthetic ranges from espresso martini Reels to heart-shaped ice cubes, each clip timed precisely to drop in the early morning. While she rarely shows her face, her signature hand-held shots and home setup have become instantly recognizable. Her low-key yet consistent delivery style makes her a standout among coffee-focused creators.

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Vivian’s creator identity thrives on routine and simplicity—she posts like clockwork at 3 PM, reinforcing a virtual “morning ritual” for her audience. Unlike many lifestyle influencers, she focuses almost exclusively on coffee, which strengthens her brand consistency and niche authority. Her posts are clean, safe, and upbeat, earning her a “Bright” positivity score and a strong safety rating for brand partnerships. This dependable tone has attracted brands like Dove, Chillhouse, and Sixpenny.

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Beyond visuals, Vivian’s content strategy is fueled by curiosity and seasonal moments. She’s quick to respond to coffee trends, whether it’s a festive holiday twist or a two-ingredient cold foam. Her feed feels like a digital café menu—ever-changing but always inviting. With a top 5% ranking in the U.S. for coffee lovers and a growing brand circle, she continues to shape how lifestyle meets beverage culture online.

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An Influencer Active on Social Media

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Vivian holds a dominant presence on TikTok with over 950K followers, a strong engagement rate, and creative coffee content that thrives on visual appeal and community-driven themes.

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coffeebae97's Social Media Strategy Analysis

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TikTok Strategy: Turning Coffee into Viral Culture

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Vivian’s TikTok presence is the core engine of her brand, amassing over 954K followers through highly visual coffee-focused videos. Her daily uploads at 3PM create a ritualistic experience that aligns perfectly with the morning coffee habit of her audience. With a 74.7/100 score and viral content like Valentine’s coffee cubes, she’s mastered trend-based storytelling. Her aesthetic visuals paired with short, satisfying drink builds keep watch times high and swipe-throughs low.

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She maintains 3.8 videos per week, focusing on seasonal, mood-driven drinks that invite visual sharing and commenting. Each post is crafted to feel personal and replicable, with captions like “I hope he gets ice” adding light emotional humor. The format—handheld glass, curated background, minimalist text—makes her videos feel instantly familiar, building a stronger personal brand without relying on her face. This clever anonymity makes the drinks the true protagonist.

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Vivian’s engagement strategy is built on low-friction virality—easy-to-watch clips, playful drink ideas, and ingredient creativity. Though her growth dipped by -0.25%, her content still pulls in consistent traction with an average of 688 engagements and 9.7K views per video. Her posts have earned millions of views, proving she knows how to hit algorithmic sweet spots with visual punch. Sponsored content blends seamlessly into her feed without disrupting style or tone.

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Her TikTok collaborations reflect brand confidence in her content’s high shareability and brand safety. Brands like belVita and TREsemmé have appeared in her reels with product visibility that doesn’t overshadow the coffee-centric story. With a strong audience of U.S.-based food lovers and home baristas, Vivian is well-positioned for future beverage, appliance, and wellness sponsorships. TikTok remains her primary launchpad for both influence and income.

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• ‍Username: @coffeebae97‍
• Influence Score: 74.7‍
• Followers: 954.6K‍
• Activity: 3.8 videos/week‍
• Engagement Rate: 0.07%‍
• Growth: -0.25%‍
• Average Engagement: 688‍
• Posting Habits: Every day at 3 PM EST

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Instagram Strategy: Enhancing Discovery with Visual Reels

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Vivian’s Instagram complements her TikTok by offering a more curated, polished presentation of her content. She holds 251.4K followers with a 77.9/100 score, outperforming her TikTok in engagement at 0.74%, and averaging 1.9K interactions per post. The platform serves as a second touchpoint for followers who want more than the fast-scroll format of TikTok. Her posts add richer captions, collaborative tags, and deeper product visibility.

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She uploads around 10 times per month, balancing between Reels, carousel images, and seasonal stills. Her Instagram content overlaps TikTok themes, but with a clearer emphasis on sponsored drink builds and behind-the-scenes aesthetics. One standout post, a prep for National Espresso Martini Day, reached 1.9M views and 82K likes, proving her cross-platform potential when recipes hit at the right cultural moment. The vibe is cozy, bright, and premium.

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Instagram allows Vivian to tap into brand storytelling, which is less possible on TikTok’s rapid format. She uses product placements subtly—glassware, alcohol brands, and food items—often tagged without making them the main subject. Her three weekly posts continue the “3PM coffee ritual” even on Instagram, reinforcing cross-platform consistency that strengthens her creator identity. This predictability builds audience loyalty and return engagement.

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Her Instagram strategy reflects a blend of aesthetic discipline and viral intent, allowing her to cater to both brands and fans simultaneously. From heart-shaped ice cubes to elegant chocolate latte stacks, Vivian’s visuals are purposefully crafted for Reels engagement. She also tags brand partners like Chillhouse and Dove more openly here, making Instagram a strategic home for deeper collaboration rollouts. It serves as her portfolio, whereas TikTok is the proving ground.

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• ‍Username: @coffeebae97‍‍
• ‍Influence Score: 77.9‍
• Followers: 251.4K‍
• Activity: 10 posts/month‍
• Engagement Rate: 0.74%‍
• Growth: -0.07%‍
• Average Engagement: 1.9K‍
• Posting Habits: 3 times a week at 3 PM EST

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YouTube Strategy: Dormant Channel, Future Opportunity

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Vivian’s YouTube presence is currently inactive, with only 3K followers and a 54.6/100 score. Her growth is stagnant (0%) and her monthly activity shows zero uploads, which marks it as a non-priority platform for now. Despite this, she has posted a few Shorts in the past—featuring drinks like Cannoli Cold Foam and Dubai Chocolate Latte. These saw modest view counts under 12K, far below her other platforms.

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Her YouTube Shorts follow the same aesthetic formula: slow pours, close-ups, minimalist captions. However, without consistent posting, algorithmic engagement remains low, and she averages zero monthly engagements. While her visuals are YouTube-friendly, the lack of longer-form content means she’s not tapping into the platform’s full storytelling potential. There's also no evidence of community tab use or subscriber interaction.

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Despite its current dormancy, YouTube represents untapped value in Vivian’s content strategy. With her coffee recipes and seasonal themes, she could easily expand into “How-To” drink guides, kitchen product reviews, or aesthetic morning routines. These formats align with YouTube’s long-form strengths and could bring new monetization streams through ads and affiliate links. It’s a platform worth reviving with intentional strategy.

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Revamping her YouTube would also allow Vivian to diversify beyond short-form virality and create evergreen, SEO-friendly content. Recipe videos with affiliate ingredients, tutorial breakdowns, or “Monthly Coffee Series” could all thrive here. For now, YouTube remains a minor presence in her digital ecosystem—but holds real potential for growth if aligned with her successful TikTok identity.

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• ‍Username: @coffeebae97‍
• Influence Score: 54.6‍‍
• ‍Followers: 3K‍‍
• ‍Activity: 0 videos/month‍
• Engagement Rate: 0%‍‍
• ‍Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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coffeebae97's Social Media Influence Summary

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Vivian ranks in the Top 5% for Coffee Lovers in the U.S. and Top 13% on Instagram in the U.S., showcasing strong niche authority and visual content appeal.

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Learn more about the Favikon Methodology here

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Content Strategy: Crafting Coffee Rituals Through Visual Storytelling

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Vivian’s content strategy blends creativity with routine, appealing to viewers who appreciate both aesthetics and habit. Her posts are high in brand safety, consistently positive, and shot in clean, cozy settings with pastel and neutral tones. She maintains a casual tone while using clever captions, themed coffee cubes, and seasonal experiments to drive engagement.

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Reachability & Partnerships

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Vivian has worked with brands like Sixpenny, TREsemmé, Dove, Chillhouse, and belVita, indicating both food and lifestyle relevance. She is highly approachable for campaigns and product integrations, with a preferred estimated post rate between $6K–$15K. Her high engagement and visual-first strategy make her attractive for sponsored TikToks and Reels in particular.

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She shares strong creator network ties with other culinary and lifestyle creators like Violet Witchel, Clara Peirce, and Nasim Lahbichi, adding weight to her position within the aesthetic food creator community.

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Conclusion: Vivian – Sipping Her Way to the Top of Coffee Culture

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Vivian has successfully brewed a content niche that is both calming and viral, leveraging coffee visuals into mainstream appeal. Though her platform growth is currently plateauing, her audience remains loyal and deeply engaged, especially on TikTok. For lifestyle and food brands, she offers a visually rich, safe, and strategic partner—perfect for campaigns grounded in ritual, creativity, and community.

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View the AI-powered profile

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