Who is Victória Collen?

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Victória Collen: Championing Beauty, Identity, and Visibility Through Digital Influence

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Victória Collen is a Brazilian influencer and advocate who uses her platform to promote visibility and voice for the trans community. With over 4.4 million followers on TikTok, she creates content that blends style with empowerment. Her storytelling is rooted in truth and bold representation. Every post champions self-expression and strength.

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Her journey as a digital creator began by sharing authentic stories and beauty routines. She balances activism and glam through consistent videos, often integrating cultural identity. Her TikTok audience engages with topics around femininity and acceptance. She posts around 3 times a week to keep engagement active.

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Victória’s Instagram presence reveals a curated mix of fashion and beauty, with brand partnerships that amplify her mission. From makeup reels to brand campaigns, she uplifts marginalized voices through visuals. Posting around 7 times monthly, she keeps content fresh and elegant. Her influence reaches over 952K followers on the platform.

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As a trans visibility icon, she merges purpose and content for lasting impact. Her network includes creators and organizations aligned with empowerment causes. Collaborating with brands like Coca-Cola and MAC, she fosters trust and awareness. Her overall influence score stands at 8,605, ranking her in the top tier globally.

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An Influencer Active on Social Media

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With a combined audience of over 5.3 million followers across TikTok and Instagram, Victória Collen fuses social activism, beauty tutorials, and lifestyle content to connect with a wide-reaching and loyal community.

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Victória Collen's Social Media Strategy Analysis

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TikTok: Advocacy Meets Aesthetics in Viral Form

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Victória uses TikTok as her main platform to connect through short-form content that blends beauty and activism. With over 4.4 million followers, she shares tutorials, lip-syncs, and empowerment themes. Her voice champions representation while keeping things light and trendy. Posting about 3 times per week, she maintains consistency and relevance.

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Her average engagement stands at 6.4K, with views hitting around 51.1K monthly, reflecting strong audience interaction. The strategy focuses on casual tones and relatable storytelling rather than high production. This encourages organic reach and loyal community building. Her growth rate currently remains steady at 0%.

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She utilizes audio trends and social topics to boost visibility, while her identity-based content fosters powerful dialogues. Videos often celebrate moments like Trans Visibility Day or showcase a personal transformation. Her goal is to entertain while educating and advocating. Engagement thrives on authenticity and routine.

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In terms of content, she posts early, typically around 7PM, aligning with user behavior. Her TikTok profile reflects a clear niche of glam meets voice. Victória’s TikTok remains the most impactful channel for both message and reach. Her influence score on the platform is a strong 83.7/100.

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• Username: @vecollen
• Influence Score: 83.7/100
• Followers: 4.4M
• Activity: 3 videos/week
• Engagement Rate: 0.15%
• Growth: 0%
• Average Engagement: 6.4K
• Posting Habits: 3 times/week at 7 PM EST

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Instagram: Elegance, Identity & Advocacy in Still Frames

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Instagram allows Victória to showcase a refined aesthetic, blending fashion, sponsored content, and occasional activism. With 952.5K followers, her visual feed tells stories through bold visuals and confident energy. She posts around 7 times monthly, focusing on consistency and polish. Her brand partnerships stand out in this space.

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Victória’s average post brings in about 851 engagements, with her top Reels crossing 99K views. She prioritizes clean visuals, expressive captions, and empowering themes. The platform is also ideal for long-form stories, beauty collaborations, and product tags. Her engagement rate holds at a modest 0.09%.

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She collaborates with brands like MAC, Oreo, and Coca-Cola, ensuring each sponsored post feels aligned with her values. She has tagged Coca-Cola 4 times, showing strong partnership consistency. This platform plays a key role in reaching luxury audiences. She typically posts around 5PM, targeting early scrollers.

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Instagram remains her polished storytelling hub, where each post amplifies personal and professional identity. It supports content that demands visual presence—from GRWMs to activism. Her audience values elegance and voice in every post. Her Instagram influence score stands at 74.7/100.

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• Username: @vecollen
• Influence Score: 74.7/100
• Followers: 952.5K
• Activity: 7 posts/month
• Engagement Rate: 0.09%
• Growth: -0.91%
• Average Engagement: 851
• Posting Habits: Twice a week at 5 PM EST

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Victória Collen's Social Media Influence Summary

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Victória Collen ranks in the Top 1% for Skincare influencers in Brazil and the Top 7% on TikTok Brazil, solidifying her status as a powerful voice in beauty and activism.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowerment Through Expression

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Victória’s content strategy is deeply intentional, merging makeup artistry with social storytelling. She frequently leverages trending audios, celebratory posts tied to advocacy events, and style content to offer both beauty and representation. Her most viewed TikTok (859.3K) tackles personal transformation with humor and empowerment, while Instagram showcases both polished shoots and relatable looks, reflecting the balance between glam and authenticity.

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Reachability & Partnerships

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Victória’s audience is highly responsive, especially on TikTok, where her presence reaches over 4.4 million users. Her approachable content and activist tone build trust with a young, digitally native demographic. Her average video garners 51.1K views, ensuring frequent visibility. This makes her an impactful choice for advocacy-focused campaigns.

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On Instagram, her reachability centers around aesthetic appeal and brand collaboration. With 952.5K followers, her content reaches a broad base of beauty and lifestyle enthusiasts. Though the engagement rate is 0.09%, she maintains strong influence through visual branding. Her post timing—around 5AM—aligns with peak morning activity.

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Her network includes leading brands like Coca-Cola, MAC, and Oreo, reflecting her credibility and trust. Coca-Cola has been tagged 4 times, suggesting an ongoing relationship. These partnerships extend her reach across commercial and cultural spaces. She also supports causes like trans rights and empowerment with 90% alignment.

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Victória’s content style is “very safe” and “cheerful,” with minimal political resistance and outspoken advocacy. She’s considered a top-tier partner for inclusive marketing and Gen Z reach. Her audience is largely progressive, engaging around 10 times monthly across platforms. This makes her one of Brazil’s most versatile digital voices.

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Conclusion: Redefining Beauty Influence with Purpose, Pride, and Powerful Visibility

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Victória Collen is more than a content creator—she is a powerful advocate for visibility, empowerment, and authenticity in the digital space. With her consistent, engaging presence on TikTok and Instagram, she transforms beauty content into a tool for awareness and impact. Ranked in the top 1% of skincare influencers in Brazil and boasting over 5.3 million followers, her voice is both influential and deeply meaningful. Whether through a bold beauty look or a heartfelt advocacy post, Victória continues to inspire and educate, all while rewriting the rules of what it means to be a modern beauty influencer.

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View the AI-powered profile

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