Who is Tom Slocum?

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Tom Slocum: A Leading Voice in B2B Sales and Sales Training

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Tom Slocum is a seasoned sales consultant, strategic advisor, and SDR coach with over 15 years of experience in the sales industry. As the founder and CEO of The SD Lab, a business development agency, Tom has dedicated his career to helping businesses streamline their outbound sales processes and achieve consistent growth. He specializes in designing scalable sales strategies that empower organizations to improve efficiency and maximize revenue. His expertise in the field has made him a trusted advisor to sales teams and business leaders alike.

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Throughout his career, Tom has led sales teams that have generated over $12 million in revenue and scheduled more than 8,000 client appointments. He has worked with over 30 companies, enabling them to achieve an average 20% increase in their meeting bookings and pipeline conversions. These achievements highlight his ability to translate innovative sales strategies into measurable results. Tom's data-driven approach ensures that his clients see tangible improvements in their sales performance.

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Beyond his consulting work, Tom is also a dynamic speaker and trainer, known for his engaging and motivational coaching style. He regularly hosts workshops, webinars, and team-building sessions that equip sales professionals with the tools and confidence to excel. His focus on cold outreach and appointment setting has become a hallmark of his training, helping sales teams sharpen their skills and hit their targets consistently. His ability to connect with his audience ensures his sessions are both impactful and actionable.

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Tom is also an active thought leader in the sales community, frequently contributing to industry podcasts and panels. He shares his insights on sales trends, strategies, and personal development through social media and public speaking engagements. His mission is to foster a new generation of sales professionals who are equipped to tackle the challenges of modern selling. By combining cutting-edge sales tactics with his own experiences, Tom inspires others to push beyond their limits and achieve their goals.

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Leveraging Social Media to Drive Sales Impact

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Tom Slocum’s social media footprint spans LinkedIn, Instagram, X (formerly Twitter), and TikTok. His content strategy is diverse, with a heavy focus on LinkedIn for professional outreach and Instagram for personal branding.

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Social Media Strategy Analysis

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LinkedIn: Professional Authority Platform

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Tom Slocum’s LinkedIn profile has a strong following of 27,926 professionals, making it his largest and most influential platform. This platform highlights his expertise in B2B sales and his reputation as a top voice in the sales industry.

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Tom uses LinkedIn to share in-depth videos and articles about sales strategies, motivational posts, and real-life case studies. His content provides actionable advice to sales professionals and generates high levels of engagement, helping to solidify his position as a thought leader.

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• Username: @tomslocum
• Influence Score: 82.8/100
• Followers: 27.9K
• Activity: 20 posts last month
• Engagement Rate: 0.29%
• Growth: +0.99% (+260 followers)
• Average Engagement: 82
• Posting Habits: Daily at 2 AM

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Instagram: Personal Branding Hub

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With 1,229 followers, Tom’s Instagram account serves as a secondary channel that gives his audience a more personal connection to his life and career. Though smaller in size, it remains an essential part of his overall digital presence.

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On Instagram, Tom shares behind-the-scenes moments, personal milestones, and motivational reflections. This content style emphasizes authenticity and fosters a deeper emotional connection with his followers.

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• Username: @thesalesprophet
• Influence Score: 41.5/100
• Followers: 1.2K
• Activity: 1 post last month
• Engagement Rate: 1.14%
• Growth: 0% (no growth)
• Average Engagement: 14
• Posting Habits: Sporadic, typically at 2 AM

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X (formerly Twitter): Dormant Yet Valuable

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Tom’s X account has 1,904 followers, but it remains largely inactive, with no new posts in the past five months. The platform shows potential but is currently underutilized.

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When active, Tom could use X for quick insights, sharing sales tips, and engaging in trending industry conversations. However, its lack of recent content suggests a gap in his content strategy.

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• Username: @Tommy_Slocum
• Influence Score: 7.7/100
• Followers: 1.9K
• Activity: No posts in the past 5 months
• Engagement Rate: 0%
• Growth: 0% (no growth)
• Average Engagement: 0
• Posting Habits: Inactive

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TikTok: Untapped Opportunity

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On TikTok, Tom has amassed 739 followers. This platform offers tremendous growth potential, but Tom’s account is currently inactive, with no posts in the last five months.

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TikTok could be leveraged for short, engaging videos on sales techniques, industry trends, or motivational snippets. Its absence in his current strategy leaves a significant opportunity unexplored.

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• Username: @tom_slocum
• Influence Score: 6.3/100
• Followers: 739
• Activity: No posts in the past 5 months
• Engagement Rate: 0%
• Growth: 0% (no growth)
• Average Engagement: 0
• Posting Habits: Inactive

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The GTM Launchpad Newsletter

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The GTM Launchpad is Tom Slocum’s weekly newsletter designed to help sales professionals elevate their go-to-market strategies. Subscribers receive practical tips on cold calling, lead generation, and closing deals, delivered straight to their inbox. Each edition is packed with actionable advice and real-world insights to help sales teams drive results and stay ahead in competitive markets.

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This newsletter caters to both seasoned professionals and newcomers in the sales industry, offering valuable strategies to streamline outbound efforts. Whether it's enhancing productivity or mastering sales conversations, The GTM Launchpad provides the tools and knowledge necessary for sustainable growth and success.

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Podcast: Align to Dominate

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Tom is a frequent guest on industry podcasts, including the recent "Align to Dominate" episode on DesignRush Podcast. These platforms allow him to extend his influence beyond social media, offering in-depth discussions on sales strategies, revenue growth, and marketing alignment.

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Podcasts not only enhance Tom’s credibility but also introduce him to a broader audience of professionals seeking actionable advice. By positioning himself as a thought leader, Tom solidifies his role as a go-to resource for B2B sales expertise.

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Tom's Influence Through Rankings and Authority

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Tom Slocum is ranked #121 on Favikon’s authority scale in the U.S. sales niche, placing him within the top 4% of creators in his field. With a solid authority score of 6,531, Tom demonstrates a robust presence in the sales and marketing industry. His high ranking highlights his consistent impact and influence across multiple platforms, solidifying his position as a go-to expert in sales strategy.

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Content Strategy: Creating Actionable Sales Insights and Building Authentic Connections

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Tom’s content strategy revolves around three pillars: actionable sales advice, personal storytelling, and community engagement. He uses LinkedIn to deliver value-driven posts, often including videos, infographics, and real-life sales scenarios. This approach not only educates his audience but also fosters discussions in the comments, boosting his engagement rates.

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On Instagram, Tom adopts a more casual tone, sharing life moments and celebrating personal milestones to create an emotional connection with followers. His content mix ensures that his audience perceives him as both a credible professional and a relatable individual.

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Reachability and Partnerships

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Tom’s reachability is categorized as “Very Easy,” with an estimated sponsored post cost of $175. His approachable online persona makes him an attractive partner for brands in the sales, marketing, and technology sectors. Given his niche expertise, Tom has the potential to collaborate with platforms like Salesforce, HubSpot, or outreach tools, amplifying his and his partners' visibility.

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Tom Slocum’s creator network includes a wide range of prominent brands and industry leaders, showcasing his extensive connections. He collaborates with major brands like Sendoso, Sendspark, and Potion, all known for their innovative sales tools. Additionally, his network features top influencers such as Morgan J. Ingram and Jamie Neubeck, who are recognized voices in the sales and marketing space. This diverse network strengthens his authority and enhances his reach.

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Conclusion: Cementing Authority in the Sales Industry Through Consistent Growth

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Tom Slocum has positioned himself as a top voice in B2B sales, blending practical insights with personal experiences to create a lasting impact. His social media strategy leverages the strengths of each platform, with LinkedIn as the central hub for professional influence. As he continues to expand his presence, Tom has the opportunity to unlock greater potential on platforms like TikTok and X, solidifying his status as a leader in the sales industry.

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