Who is Camilla Moraes?

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Camilla Pudim: Fusing Comedy and Creativity in Brazil’s Beauty Scene

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Camilla Pudim is a Brazilian content creator celebrated for her transformative beauty content that merges creativity with lighthearted storytelling. She first gained recognition for her makeup transition videos that blend humor, costume, and powerful visual editing. Her bold on-camera personality and highly expressive style earned her a unique place in Brazil’s influencer landscape.

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She consistently integrates cultural themes—from Carnaval to fairytales—offering playful, polished tutorials that go beyond simple beauty tips. Her approach has elevated her to a major voice among young, beauty-savvy Brazilian audiences, particularly on TikTok where she thrives.

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Beyond entertainment, Camilla actively engages in brand partnerships with industry giants like L’Oréal Paris, Natura Brasil, and Avon Brasil, creating fun yet polished content tailored to product visibility. Her reliability and unique storytelling flair make her a natural partner for high-profile campaigns.

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Currently ranked in the top 1% of creators in Brazil for both TikTok and the makeup niche, she maintains consistent growth, frequent posting habits, and one of the highest influence scores in the region at 9,741 points.

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An Influencer Active on Social Media

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Camilla Pudim has a massive social presence across TikTok, YouTube, and Instagram, combining high-volume output with playful beauty storytelling that connects with millions.

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Camilla Moraes' Social Media Strategy Analysis

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TikTok Strategy: Where Theatricality Meets Trend-Driven Beauty

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Camilla Pudim’s TikTok content thrives on elaborate makeup transitions, with theatrical flair and strong hooks. Her use of facial expressions, costume design, and pop culture motifs (like Cinderella or Carnaval) draws immediate attention. This distinctive visual language turns ordinary tutorials into cinematic shorts. Each post functions not only as a beauty tip, but a creative performance.

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She maximizes trends by localizing them for her Brazilian audience—often remixing global audio with festive or fantasy aesthetics. Her collaboration with other creators, such as transition duets or tributes (e.g., Vanessa Gyimah), amplifies virality and curation power. The result is high discoverability on both #makeup and #trend-based feeds. Her strategy focuses on building moments, not just views.

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Her TikTok grid displays consistent visual tone and high pacing, often edited to maintain rhythm with sound cues. She integrates Brazilian cultural moments (Carnaval, holidays) into her strategy, which resonates deeply with national audiences. These videos aren’t just makeup—they’re identity statements that blend humor and art direction. This thematic consistency sustains audience loyalty.

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She posts at 6 PM daily, which appears optimized for algorithmic freshness and routine viewer engagement. With 6.5 videos per week, she maintains both volume and quality. Her best-performing videos exceed 35M views, reflecting virality fueled by emotion, storytelling, and performance. Camilla’s TikTok is the creative heart of her brand—and her most powerful growth driver.

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• Username: @camilapudim
• Influence Score: 99.1/100
• Followers: 25.9M
• Activity: 6.5 videos/week
• Engagement Rate: 2.77%
• Growth: +1.94%
• Average Engagement: 717.9K
• Posting Habits: Everyday at 6 PM EST

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YouTube Strategy: A Secondary Stage for Visual Refinement

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Though less frequent, Camilla’s YouTube Shorts serve as a curated gallery of her strongest makeup concepts. She publishes around 2.3 videos per month, focusing on recreating TikTok hits or exploring alternate edits. This strategy keeps her channel artistically in sync while offering content variety. YouTube is not her volume platform—but it boosts search visibility.

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The content structure remains short-form, fast-paced, and vertical—mimicking TikTok energy but tailored for a different discovery algorithm. She repurposes high-performing themes like Carnaval Makeup or Snow White, ensuring cohesion across channels. Her approach here is less experimental and more archival—perfect for fans revisiting iconic looks.

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Her YouTube engagement is relatively low at 0.03%, but she still averages 42.8K views per short, indicating a solid passive viewer base. These views often stem from trending keywords or suggested content pipelines. While interaction is limited, brand visibility benefits from her Shorts being shareable across beauty playlists.

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The posting habit—twice a month at 8 PM—reflects a strategic but low-commitment channel management. For future expansion, this platform could host longer-form tutorials or behind-the-scenes content. As it stands, YouTube acts as a visual repository and SEO anchor for her top beauty performances.

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• Username: Batom Atrevido
• Influence Score: 86.8/100
• Followers: 8.1M
• Activity: 2.3 videos/month
• Engagement Rate: 0.03%
• Growth: +0.49%
• Average Engagement: 2.1K
• Posting Habits: Twice a month at 8 PM EST

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Instagram Strategy: Polished Reels with Emotional Intimacy

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Instagram is where Camilla Pudim brings polish and intimacy to her audience. Her 13 posts per month include Reels that double as both editorial content and micro-vlogs. She often writes reflective or funny captions, adding narrative depth to what starts as pure visual entertainment. It’s where she personalizes the spectacle.

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She uses Instagram Reels to repackage TikTok content with a focus on elegance and engagement. Posts like her Cinderella transformation or mirror-smashing transition are accompanied by heartfelt or humorous insights. This extra emotional layer increases shareability and saves—key for Instagram’s algorithmic reach. The format feels less explosive but more relatable.

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Her visuals on Instagram lean into high-quality photography, neutral tones, and recognizable motifs like mirrors, glitter, or princess dresses. These create a recognizable brand language that’s aspirational but not inaccessible. Her 2.99% engagement rate and 188.3K average engagement per post indicate strong traction with loyal fans.

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She also benefits from daily posting at 6 PM, signaling reliability and setting morning engagement habits for her community. Compared to TikTok’s performance-first approach, Instagram becomes a community hub. Here, Camilla is not just a performer—but a friend, muse, and commentator, creating brand intimacy and trust.

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• Username: @camilapudim
• Influence Score: 96.5/100
• Followers: 6.3M
• Activity: 13 posts/month
• Engagement Rate: 2.99%
• Growth: +2.19%
• Average Engagement: 188.3K
• Posting Habits: Everyday at 6 PM EST

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Camilla Moraes' Social Media Influence Summary

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Camilla Pudim is currently ranked in the Top 1% of TikTok and Makeup creators in Brazil, holding the #2 spot in both categories. Globally, she ranks #34 for TikTok and #3 in the Makeup category, reflecting her ability to appeal to both local and international audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Visual Storytelling with Humor, Glam, and Cultural Flair

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Camilla’s content strategy revolves around narrative makeup transformations driven by seasonal, cultural, or fantasy-based themes. She skillfully blends high visual production with humor, turning each video into an experience rather than a mere tutorial. These themes often intersect with festive seasons (Carnaval, Halloween) or iconic characters (Snow White, Cinderella), creating viral moments.

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Reachability and Brand Partnerships

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Camilla Pudim is highly reachable for collaboration, especially with beauty and lifestyle brands targeting Gen Z and millennial women in Brazil. Her content style is brand-safe, bright, and non-political, making her suitable for mainstream campaigns.

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She has a proven track record with L’Oréal Paris, Natura Brasil, Avon Brasil, Netflix, Sephora, Fenty Beauty, Colorama, and SHEGLAM, among others. Tagged more than 20 times in brand collaborations, she is seen as a reliable, conversion-friendly partner.

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Conclusion: Camilla Pudim – A Storyteller Behind the Brush

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Camilla Pudim redefines beauty influencing in Brazil by adding layers of storytelling, cultural nuance, and humor to every post. Whether she’s transforming into Cinderella or creating Carnaval glam, her artistic direction, comedic flair, and visual excellence make her a dominant force on social media.

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