Top 20 Retail Influencers in Spain in 2025

Here’s the list of the Top 20 Retail Influencers in Spain in 2025:

20. Andrés Contreras

Andrés Contreras is the CEO for Spain, Portugal, Latin America & North Africa at BESTSELLER, a leading global fashion retailer. With extensive experience in management and marketing across 22 markets, he emphasizes sustainable practices and employee welfare. Beyond his executive role, he also teaches strategy and leadership at top business schools, contributing to the development of future retail leaders. His posts highlight company achievements, market expansions, and a commitment to diversity and sustainability in the fashion retail industry.

Favikon Authority Score: 1 793 pts

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19. Pablo Blanco Poveda

Pablo Blanco Poveda is a recognized expert in retail innovation and security, featured in Forbes' Top 100 Creatives. He specializes in advanced technological solutions to combat shrinkage in retail, focusing on AI-driven security systems. His insights on the impact of technology in retail security have been shared across various media platforms. He actively engages in discussions about theft prevention and the importance of communication among retail staff to enhance security measures.

Favikon Authority Score: 3 257 pts

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18. Juan Manuel Morales Alonso

Juan Manuel Morales Alonso is a seasoned leader in the retail and FMCG sectors, currently serving as President of EuroCommerce, a major European retail association, and Managing Director of GRUPO IFA. With over 25 years of experience across multinational and family-owned companies, he drives strategic transformation, sustainability, and digital innovation in retail. His social media presence blends professional insights with personal reflections, often drawing parallels between running and leadership, highlighting discipline, resilience, and the pursuit of continuous improvement. Morales is dedicated to strengthening the competitiveness of retail across Europe while championing team excellence and purposeful leadership.

Favikon Authority Score: 3 487 pts

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17. Jesús Hernández Esteban

Jesús Hernández Esteban is a Deputy Director at La Vaguada Shopping Centre, with a strong background in marketing and retail since 1999. He focuses on managing shopping centers, wine and spirits, and developing e-commerce initiatives. His posts highlight significant events, collaborations, and innovations in the retail sector, showcasing his expertise in enhancing customer experiences and brand engagement.

Favikon Authority Score: 3 559 pts

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16. Ainhoa Iriberri

Ainhoa Iriberri is a journalist specializing in the retail and consumer sectors, with over 20 years of experience in storytelling and news editing. At a leading professional platform in Spain, she combines her passion for journalism with a deep interest in retail trends, managing content that connects professionals to the latest industry developments. Ainhoa is also the creator of the popular newsletter 'Retail in Brief,' where she shares insights on market shifts, consumer behavior, and retail innovation. Her work reflects a commitment to building community, fostering knowledge, and highlighting the human side of the retail world.

Favikon Authority Score: 3 642 pts

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15. Manuel Estevez Estevez

Manuel Estevez Estevez is the CEO of Conforama Iberia, focusing on retail management and team leadership. His posts emphasize team engagement, customer satisfaction, and strategic planning for the company's growth. He actively communicates the company's vision and priorities, showcasing a commitment to professionalism and empathy within his teams. Estevez also highlights the importance of community support and resilience in the face of challenges, particularly in the context of recent store closures due to natural disasters.

Favikon Authority Score: 3 643 pts

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14. Mario Bombardó Martín

Mario Bombardó Martín is a seasoned retail manager with extensive experience in team leadership and business management, having worked for over a decade at Apple and Decathlon. He currently serves as the store director at Leroy Merlin, focusing on building high-performing, motivated teams and adapting strategies to local market needs. His content centers on emotional leadership, customer experience excellence, and cultivating positive, results-driven work environments. Mario emphasizes the power of effective communication, talent development, and leading by example to elevate retail operations and drive sustained success.

Favikon Authority Score: 4 046 pts

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13. Joaquin Villalba

Joaquin Villalba is the Founder and CEO of Nextail, a company recognized as a World Economic Forum Tech Pioneer for its innovative approach to sustainable fashion retail. He focuses on leveraging data science and automation to enhance decision-making in retail, aiming to reduce unsold stock and improve operational efficiency. His posts highlight trends in retail innovation, the importance of customer experience, and the integration of AI in merchandising. Joaquin is actively engaged in discussions about the future of retail and sustainability.

Favikon Authority Score: 4 083 pts

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12. Juanjo Villora Vázquez

Juanjo Villora Vázquez is a seasoned retail professional with over 15 years of experience in managing, training, and developing teams in competitive environments. Currently serving as the Retail Director at TwoJeys, he oversees store operations and ensures alignment with brand values. He is also a professor, sharing his expertise in retail through courses. His content focuses on retail strategies, KPI management, and customer experience, often highlighting the importance of team development and effective sales techniques.

Favikon Authority Score: 4 357 pts

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11. Bruno Fernandez Lores

Bruno Fernandez Lores is a seasoned Commercial Director with 23 years of experience in retail, specializing in strategic consulting and team leadership. His LinkedIn posts focus on enhancing productivity in supermarkets, effective product placement, and the importance of team motivation. He emphasizes the significance of empathy and communication in leadership, advocating for a positive work environment. His expertise lies in sales, team development, and retail strategies, particularly in the food sector.

Favikon Authority Score: 4 712 pts

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10. Marta Quiles

Marta Quiles is a business mentor specializing in the fashion retail sector. She founded Maestrienda, an educational platform aimed at helping physical clothing stores thrive through strategic management and effective sales techniques. With over 500 successful transformations, her content focuses on practical strategies, community support, and data-driven decision-making for store managers. She emphasizes the importance of leadership and analytical skills in retail management.

Favikon Authority Score: 4 749 pts

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9. Xavier Cros Benlliure

Xavier Cros Benlliure is a Shopper Knowledge Expert and CEO of Across The Shopper, specializing in retail marketing strategies. With over 25 years of experience, he helps manufacturers and retailers optimize their commercial results through actionable insights and innovative methodologies. His content focuses on the dynamics of the FMCG market in Spain, analyzing trends, consumer behavior, and the impact of retail strategies. He is also a keynote speaker, sharing his expertise at various events and universities.

Favikon Authority Score: 4 902 pts

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8. Antonio Ardid Martínez

Antonio Ardid Martínez is a Retail Consultant with over 20 years of experience in various roles, including Area Manager and business owner. He focuses on mentoring and training retail teams to enhance performance and achieve business goals. His content emphasizes the importance of people in retail, offering personalized consulting services, and sharing insights through a daily newsletter. He actively engages with his audience on LinkedIn, discussing challenges and strategies in retail management.

Favikon Authority Score: 5 361 pts

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7. Jorge Mas Velasco

Jorge Mas Velasco is a seasoned retail expert and CEO of CREARMAS, specializing in innovation and strategic growth in the retail sector. With over 25 years of experience, he focuses on helping businesses differentiate themselves and enhance customer experiences. He is a recognized speaker and author, sharing insights on leadership, team growth, and retail transformation. His content emphasizes the importance of empathy, communication, and creating value in retail, aiming to inspire leaders to foster positive workplace cultures.

Favikon Authority Score: 6 072 pts

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6. Javier Perez de Leza Eguiguren

Javier Perez de Leza Eguiguren is an Independent Advisor and Board Member with extensive experience in retail, industry, and consumer goods. He has held leadership roles in major global companies like METRO, Walmart, and Costco, and has been instrumental in strategic growth for various organizations. His expertise spans agribusiness, retail, and hospitality, focusing on operational excellence and value generation for financial institutions and business owners. He is recognized as a LinkedIn Top Voice, sharing insights on market trends and retail strategies.

Favikon Authority Score: 6 098 pts

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5. Belén Frau

Belén Frau is the Global Communication Manager at Ingka Group IKEA, focusing on purpose-led communication that enhances homes, people, and the planet. With a rich background in retail management across Spain and Italy, she has navigated challenges such as economic crises and large-scale operational transformations. Her career spans leadership roles in store operations, country management, and omnichannel retail development. On social media, Belén highlights innovative retail initiatives, champions diversity and inclusion, and shares insights on creating meaningful customer experiences, always with a strong focus on people and planet.

Favikon Authority Score: 6 115 pts

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4. Ignacio Acha García-Noblejas

Ignacio Acha García-Noblejas is a seasoned C-suite executive specializing in retail real estate, currently serving as COO of RetailCo, part of the Santander Group. With over 25 years of experience, he has led retail expansion efforts and advised top retail brands on strategic real estate development. Ignacio’s posts offer a blend of insights into the retail property sector, leadership reflections, and personal growth, highlighting the importance of patience, critical thinking, and ethical leadership in driving long-term success.

Favikon Authority Score: 6 715 pts

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3. Jose Martin Vez

Jose Martin Vez is a retail and marketing expert with a passion for running. He emphasizes creativity in marketing as essential for connecting with audiences and building brand identity. His career spans over a decade, focusing on people management and development. He shares insights on salary trends in Spain, the challenges of entrepreneurship, and the evolution of retail, particularly in response to e-commerce growth. His posts often reflect on personal growth and the importance of perseverance in both professional and personal endeavors.

Favikon Authority Score: 7 167 pts

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2. Dimas Gimeno Álvarez

Dimas Gimeno is a prominent Spanish retail leader with over 20 years of experience, specializing in digital transformation and omnichannel strategies. He served as the President and CEO of El Corte Inglés from 2014 to 2018 and is currently the Executive Chairman of WOW Concept. His social media presence reflects a deep commitment to retail innovation, customer experience, and leadership principles, often sharing insights from his professional journey and the legacy of influential figures in the retail sector.

Favikon Authority Score: 7 850 pts

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1. Laureano Turienzo Esteban

Laureano Turienzo Esteban is a prominent figure in the retail sector, recognized as a global leader and influencer in Spanish retail. He serves as CEO of RetailN1 and has advised over 200 companies. His expertise includes conducting conferences, workshops, and providing tailored reports on global retail trends. He is also the president of the Spanish Retail Association, advocating for the economic and social impact of major retailers like Mercadona, emphasizing their role in job creation and economic stability in Spain.

Favikon Authority Score: 8 266 pts

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