Who is Tobias "Toby" Smith aka Tubbo?

Tubbo, also known as Toby Smith, is a prominent content creator known for his engaging Minecraft gameplay and collaborations with major creators like TommyInnit, Ranboo, and Wilbur Soot. He’s built a substantial online presence through his humorous and interactive streaming style, capturing the attention of fans across platforms such as Twitch, YouTube, Instagram, and X. Tubbo’s content is celebrated for its entertainment value, with highlights from his streams, personal moments, and consistent updates on his life. His reach extends beyond gameplay, creating a genuine connection with fans by sharing both his gaming experiences and his daily life.

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Tubbo: A Dynamic Force in the Minecraft and Streaming Community

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Tubbo, also known as Toby Smith, has become a staple figure in the Minecraft community, captivating millions of fans with his unique combination of humor, skill, and creativity. Originally from the United Kingdom, Tubbo’s journey into social media stardom began with his early interest in Minecraft, which he used as a creative outlet to share his adventures and ideas with others. His friendly personality and quick wit have made him a beloved figure in the gaming community, especially among younger audiences who appreciate his relatable content. Over time, Tubbo’s engaging personality has not only drawn a large fanbase on Twitch but has also expanded his reach across platforms like YouTube, Instagram, and X.

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On Twitch, Tubbo stands out for his live-streamed content, where he frequently collaborates with other well-known Minecraft creators such as TommyInnit, Ranboo, and Wilbur Soot. These collaborations have helped him amass a dedicated following, as viewers enjoy watching the camaraderie and spontaneous humor that arise during gameplay. Tubbo’s streams are known for their unpredictability; while they may start with a structured game plan, they often evolve into hilarious and chaotic sessions that keep viewers entertained. His streams create a lively and interactive environment where fans can engage with Tubbo directly, making each broadcast feel like a shared experience with his community.

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Beyond gaming, Tubbo has started to share glimpses of his personal life and future aspirations with his fans. He often updates his audience on his daily life, travel experiences, and even new ventures, such as launching his own merchandise line. This willingness to open up has strengthened his connection with his followers, who feel they’re part of his journey both on and off the screen. Tubbo’s popularity continues to grow as he explores new ways to entertain and engage with his fans, cementing his position as one of the most influential content creators in the gaming sphere.

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An Influencer active on social media

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Tubbo’s presence spans multiple platforms, with a strong following on Twitch, YouTube, Instagram, and X, allowing him to connect with fans through diverse content formats.

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Toby Smith's Social Media Strategy

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Twitch: The Primary Hub for Minecraft Streaming

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Tubbo’s Twitch account is the core of his online activity, where he shares live Minecraft gameplay, collaborates with other creators, and engages with fans in real-time. His streams are known for their interactivity, with Tubbo often responding to comments, creating a lively atmosphere that keeps fans entertained. Twitch is where Tubbo's personality shines, as he improvises through gameplay, making each stream a unique experience for his viewers. His popularity on Twitch stems from his high-energy streams, where he skillfully balances gameplay with humor and interaction.

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• Username: Tubbo
• Influence Score: 82.2/100
• Followers: 5.2M
• Activity: High
• Engagement Rate: 7.15%
• Growth: -0.26% (-7.3K followers in the last 30 days)
• Average Engagement: 176.7K
• Posting Habits: Streams frequently, typically multiple times a week

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YouTube: Highlights and Viral Moments

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Tubbo’s YouTube channel complements his Twitch content, where he shares stream highlights, funny moments, and edited gameplay that distills his best Twitch content into more accessible, bite-sized videos. This platform allows Tubbo to reach fans who may miss his live streams, providing a way to relive iconic moments. His YouTube strategy focuses on sharing entertaining clips and milestone achievements, attracting a broad audience with polished and engaging content. His most popular videos capture relatable or humorous scenarios, resonating with fans and boosting his visibility within the Minecraft community.

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• Username: Tubbo
• Influence Score: 77.8/100
• Followers: 2.8M
• Activity: Low (0.6 videos per month)
• Engagement Rate: 7.15%
• Growth: -0.26% (-7.3K followers in the last 30 days)
• Average Engagement: 176.7K
• Posting Habits: Irregular, sharing highlights when significant moments occur

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Instagram: Personal Insights and Lifestyle Moments

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On Instagram, Tubbo shares a mix of lifestyle content, updates, and snapshots from his travels and daily activities. His posts provide fans with a behind-the-scenes look at his life outside of gaming, showing him in real-world settings with friends and collaborators. With his photos capturing trips, events, and personal milestones, Tubbo uses Instagram to foster a closer connection with fans by sharing moments that reveal his personality beyond the gaming screen. His followers engage actively, with each post receiving substantial interactions, demonstrating his influence on this visual platform.

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• Username: tubbolive
• Influence Score: 82.2/100
• Followers: 1.7M
• Activity: Moderate (posts twice a month)
• Engagement Rate: 6.22%
• Growth: -0.76% (-13.2K followers in the last 30 days)
• Average Engagement: 106.8K
• Posting Habits: Twice a month, focusing on travel and lifestyle updates

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X (formerly Twitter): Quick Updates and Interactions

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Tubbo’s presence on X is characterized by quick, humorous updates and interactions with fans. Here, he shares snippets of thoughts, links to his content, and glimpses into his day-to-day life. His followers engage with his posts, enjoying his wit and informal updates that provide a different facet of his personality. Although X is not his main platform, Tubbo uses it effectively to keep fans informed and entertained with short, relatable tweets.

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• Username: tubbolive
• Influence Score: 79.7/100
• Followers: 3.6M
• Activity: Moderate (3.2 tweets per week)
• Engagement Rate: 0.92%
• Growth: -0.15% (-5.4K followers in the last 30 days)
• Average Engagement: 33.6K
• Posting Habits: Three tweets per week, focusing on updates and quick insights

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Toby Smith's Social Media Influence and Authority Summary

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Tubbo holds an impressive authority score of 9,046 on Favikon, positioning him among the top influencers in the gaming and Minecraft communities. His reach on Twitch and YouTube, combined with substantial Instagram and X followings, reflects his broad influence. His authority in the Minecraft niche is further emphasized by his rank as #7 in Minecraft influencers in the United Kingdom, showcasing his standing in the gaming world.

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Content Strategy: Engaging Fans Through Interactive Gameplay and Humor

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Tubbo’s content strategy revolves around his ability to entertain through interactive, live gameplay. His streams often feature humorous, spontaneous interactions with other creators, keeping fans engaged with unpredictable and lively content. By highlighting his personality and comedic timing, Tubbo ensures that his audience is consistently entertained. His humor extends to his posts on other platforms, where he shares snippets of his life, humorous thoughts, and highlights from his gaming sessions, creating a well-rounded and appealing brand for his followers.

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Reachability and Partnerships

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Tubbo’s reachability is classified as "Very Difficult" with an estimated post cost of $21K, reflecting his high influence and value as a premium content creator in the gaming industry. His partnerships often align with his gaming persona, catering to brands that appeal to his youthful, enthusiastic audience. His collaborations with major Minecraft and streaming personalities have broadened his appeal and established him as a valuable partner for brands targeting the gaming and streaming demographics

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Tubbo’s journey from Minecraft enthusiast to prominent content creator highlights his talent and dedication to engaging fans with humor and authenticity. His influence on platforms like Twitch and YouTube allows him to connect with fans through immersive gaming content, while his active presence on Instagram and X offers a glimpse into his personality and life outside of streaming. Tubbo’s ability to entertain and relate to his audience has positioned him as a leading figure in the gaming community, with a promising future as he continues to evolve his content and partnerships.

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