Who's Who on Social Media
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Who is Susan Valdovinos?

Susan Valdovinos has established herself as a notable lifestyle content creator with a growing presence on social media. With a playful and lighthearted approach, she connects with a youthful audience through engaging videos, stylish visuals, and references to pop culture.

February 19, 2025
Jeremy Boissinot
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Susan Valdovinos: Blending Lifestyle, Humor, and Social Influence

Susan Valdovinos is a Mexican content creator known for her engaging and vibrant online presence. She specializes in lifestyle and reality-based content, using her platforms to connect with her audience through humor, fashion, and personal experiences. Her content often reflects her outgoing personality, making her relatable to her followers. With a unique blend of aesthetic appeal and authenticity, she has built a loyal and growing fanbase.

Her social media journey started with TikTok, where she quickly gained traction due to her lighthearted and fun content. By embracing popular trends and sharing glimpses of her life, she became a well-known figure in the Mexican digital entertainment scene. Over time, she expanded her reach to Instagram, where she showcases curated lifestyle posts and brand collaborations. This strategic move helped her establish herself as more than just an entertainer but also a social media influencer with commercial appeal.

Susan Valdovinos: Aesthetic Elegance in a Bold Red Glow (Source: @susan_valdo25, Instagram, June 2023))

A key element of Susan’s success is her ability to maintain a strong connection with her audience. She shares moments from her daily life, giving her followers an inside look into her personality beyond the screen. Whether through interactive posts, engaging TikTok videos, or stylish Instagram updates, she creates content that feels both aspirational and accessible. This mix of real-life moments and digital entertainment keeps her audience engaged and invested in her journey.

Susan’s rise as a lifestyle and reality content creator has positioned her as an ideal partner for brands in the fashion, beauty, and entertainment industries. Her influence extends beyond social media, as she continues to shape digital trends and collaborate with well-known brands. With consistent engagement and a unique approach to content, Susan Valdovinos is solidifying her spot as a top-tier influencer in Mexico’s online entertainment landscape.

An Influencer Active on Social Media

Susan Valdovinos maintains an active and engaging social media presence across TIKTOK and INSTAGRAM, with a growing follower base and strong engagement rates.

Susan Valdovinos' Social Media Strategy Analysis

TikTok: Fun, Engaging, and Trend-Driven Content

Susan Valdovinos has built a strong presence on TikTok, where she shares entertaining and relatable videos that appeal to a youthful audience. Her content includes humor, lifestyle vlogs, fashion showcases, and collaborations with other influencers. By leveraging trending sounds, challenges, and popular formats, she keeps her content fresh and engaging. Her ability to stay up-to-date with trends ensures that her audience remains entertained and eager for more.

One of Susan’s strengths on TikTok is her interactive approach. She engages with her followers through comments, duets, and stitches, creating a sense of community within her audience. Her content often includes playful reactions and viral moments that resonate well with Spanish-speaking users, particularly in Mexico and Latin America. This direct engagement with fans helps her maintain a high level of activity and interaction.

Her growth on TikTok has been steady, with a 1.95% increase in followers over the past 30 days, gaining nearly 68.8K new followers. She maintains a consistent posting schedule, averaging around 5.4 posts per month, allowing her to keep her audience engaged without overwhelming them. Her content’s casual and entertaining nature keeps her videos performing well, often generating hundreds of thousands of views.

Susan’s TikTok engagement rate is 1.25%, with an average of 45K interactions per post and 365.9K average views per video. She posts daily at 7 PM, ensuring her content reaches audiences at an optimal time. Her ability to blend lifestyle content with viral trends has made her a strong figure in Mexico’s TikTok community, ranking #351 in TikTok Mexico and #6554 worldwide.

  • Username: @susanvaldo25
  • Influence Score: 92/100
  • Followers: 3.6M
  • Activity: 5.4 posts/month
  • Engagement Rate: 1.25%
  • Growth: +1.95%
  • Average Engagement: 45K
  • Posting Habits: Everyday at 7 PM EST

Instagram: Personal Branding and Lifestyle Influence

Susan Valdovinos’s Instagram serves as a platform for showcasing her personal brand and curated lifestyle content. While her TikTok presence is more casual and humor-focused, Instagram allows her to highlight fashion, beauty, and day-to-day moments with an aesthetic appeal. She frequently shares outfit inspirations, travel moments, and personal milestones, giving her audience a more polished and aspirational view of her life.

Unlike her fast-paced TikTok content, Susan’s Instagram posts are more structured and brand-friendly. She engages her audience through high-quality photos, curated captions, and occasional sponsored collaborations. Her posts often focus on her fashionable looks and seasonal themes, as seen in her recent holiday posts. This approach aligns her with brands looking for influencers with strong aesthetic appeal and a dedicated following.

However, her activity on Instagram is low, with only one post in the past two months. This affects her engagement, which currently stands at 0%, and limits her ability to build consistent interaction on this platform. Despite this, her follower count has still grown by 0.62% in the past 30 days, adding 4K new followers. Her total Instagram following is 654.2K, which makes it a valuable platform for future growth.

Susan posts once a year at 5 PM, making her Instagram presence highly inactive compared to TikTok. However, her ability to generate high engagement on select posts, such as her Christmas and fashion-related content, shows that her audience is still interested in her updates. If she increases her activity, her Instagram influence could grow significantly, making it a stronger platform for lifestyle-focused brand deals.

  • Username: @susan_valdo25
  • Influence Score: 37.7/100
  • Followers: 654.2K
  • Activity: 0 posts last month
  • Engagement Rate: 0%
  • Growth: +0.62%
  • Average Engagement: 0
  • Posting Habits: Once a year at 5 PM EST

Susan Valdovinos' Social Media Influence Summary

Susan Valdovinos ranks among the Top 1% of TikTok creators in Mexico, demonstrating her strong presence in the country's digital space. She also holds a #351 ranking in TikTok Mexico and #6554 worldwide, proving her influence extends beyond her home country.

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Content Strategy: Engaging and Trend-Focused

SUSAN VALDOVINOS’s content strategy is designed to blend entertainment, lifestyle, and relatability. Her ability to stay on top of trends and create engaging content has allowed her to build a loyal following. She consistently produces videos that balance humor with aspirational visuals, making her content highly shareable.

Reachability and Partnerships

Susan Valdovinos is an accessible and brand-friendly content creator, making her a valuable partner for collaborations. Her presence on TikTok and Instagram allows her to reach diverse audiences, from casual viewers to dedicated followers. She is particularly suited for lifestyle, beauty, and fashion brands, given her engaging personality and stylish content. Brands looking for authentic promotion benefit from her ability to integrate products naturally into her posts.

Her TikTok activity and engagement rate make her an ideal candidate for sponsored posts and brand deals. With a 1.25% engagement rate and 365.9K average views per post, she ensures a strong return for brands partnering with her. She has a track record of working with well-known names and can seamlessly incorporate advertisements into her usual content style. Her ability to create viral content enhances visibility for brands, increasing the reach of sponsored campaigns.

An overview of Susan Valdovinos' top influential connections across key industries. (Source: Favikon)

Despite her low Instagram activity, Susan’s well-curated aesthetic makes her an attractive option for visual brand collaborations. Luxury fashion brands, beauty products, and lifestyle companies can benefit from her stylish and aspirational content. Although she currently posts infrequently, her past content has proven effective in engaging her audience. With a stronger posting schedule, she could significantly increase her reach and appeal to more high-profile brands.

For direct communication, Susan can be reached via Instagram DMs and potential business inquiries on TikTok. Her growing audience, increasing TikTok presence, and brand-safe content make her a solid choice for long-term partnerships. Companies interested in working with her can expect engaging, relatable, and visually appealing promotional content. With more frequent updates, she could expand her influence even further, making her a dominant figure in lifestyle marketing.

Conclusion: A Lifestyle Influencer on the Rise

Susan Valdovinos continues to establish herself as a rising digital influencer in lifestyle and reality TV content. With a growing presence on TikTok and a strong engagement rate, she remains a top-tier creator in the Mexican digital space. Her ability to create relatable yet aspirational content has allowed her to build an engaged and loyal community.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.