Who is Sophie Díaz?

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Sofia Diaz aka Xophiee: Merging Playful Glamour with Beauty-Focused Digital Influence

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Sofia Diaz is a Mexico-based content creator who has grown a multi-platform presence with a focus on beauty routines, lifestyle aesthetics, and casual humor. Known online as Xophiee, she has emerged as a vibrant voice in the digital beauty landscape through her ability to blend styling advice with candid personality moments. Whether sharing a skincare routine or a night-out outfit, her delivery feels conversational and familiar.

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Her identity as a Fashion Nova ambassador is a cornerstone of her brand. Sofia frequently incorporates their pieces in try-ons, GRWM (Get Ready With Me) posts, and beauty reels. The partnership isn’t just a name-drop—it’s organically tied into her visual identity and daily content strategy. She’s tagged Fashion Nova over 26 times, reflecting a consistent commercial alignment.

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Her audience is primarily made up of young, Spanish-speaking beauty fans who gravitate to her blend of glam and relatability. Sofia keeps her content vibrant, cheeky, and occasionally irreverent—often poking fun at beauty struggles while simultaneously nailing each look. This approachable glam aesthetic has helped her rise in both TikTok and Instagram’s fashion communities.

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Despite a modest YouTube presence, Sofia is still recognized across networks for her consistent visual branding and energetic tone. She’s embedded in a network of Mexican beauty creators like Michael Miranda and Ontiveros, and is featured in community maps with brands like Dossier Perfume and NOVA Intimates. Together, this forms a cohesive, cross-platform identity grounded in style and connection.

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An Influencer Active on Social Media

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Sofia Diaz delivers beauty and fashion content with charm and humor across TikTok and Instagram, supported by strong commercial partnerships and consistent visuals.

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Sophie Díaz's Social Media Strategy Analysis

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TikTok: Playful Beauty Meets Powerful Reach

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Sofia’s TikTok presence is her primary powerhouse, with 4.8M followers and a consistent stream of content focused on makeup routines, nail transitions, and fashion skits. She posts 1.8 videos per week and maintains an average view count of 43.4K per post. Her engagement strategy relies heavily on GRWM videos and interactive captions, like “Get Unready With Me,” which regularly drive over 7K+ likes and 30+ comments.

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Her visual identity—long nails, bold makeup, and distinct wardrobe choices—is central to each video. TikToks like her improvised makeup tutorial (133.3K views) or detailed nail transformation (68.2K views) showcase her eye for detail while keeping the tone conversational. These videos balance commercial intent with organic relatability, helping her retain an engagement rate of 0.07%.

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While her growth is currently flat at 0%, her content remains consistent and brand-aligned. TikTok ranks her in the Top 14% in Mexico and Top 8% worldwide in the beauty-lifestyle niche. She holds an Influence Score of 82.2/100, which supports her status as a reliable mid-tier creator for fashion and lifestyle brands aiming to engage Gen Z.

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Sofia’s TikTok content is also notably brand-safe and “Very Cheerful,” ideal for companies looking to collaborate on casual product integrations. Fashion Nova’s frequent mentions are subtly embedded in outfit reveals and captions, showing a nuanced understanding of native advertising. Her posting time of 7 PM, twice per week, helps her reach followers early in their content-scrolling routines.

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• ‍Username: @xo.phiee‍
• Influence Score: 82.2/100‍
• Followers: 4.8M‍
• Activity: 1.8 videos/week‍‍
• ‍Engagement Rate: 0.07%‍
• Growth: 0%‍
• Average Engagement: 3.1K‍
• Posting Habits: Twice a week at 7 PM EST

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Instagram: Fashion Aesthetic and Community Engagement

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With 191.8K followers, Sofia’s Instagram is a visual extension of her beauty-first persona. She posts a mix of outfit showcases, product tags, and bold photoshoots, often maintaining a polished look with high-definition visuals. Her engagement rate here is significantly higher than TikTok at 1.39%, and she posts around 6 times a month—roughly 3 times a week.

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Recent uploads show her versatility: one post in a pink corset dress (“Your dream come true”) racked up 3K likes, while another fashion set tagged to Fashion Nova landed over 3.2K likes and 27 comments. Her captions are short and styled, typically leaving room for the visuals to speak. She also leverages Instagram Reels to extend content like GRWM clips to a platform that still values aesthetic polish.

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Sofia ranks in the Top 7% of lifestyle influencers in Mexico and Top 3% worldwide under the Lifestyle & Reality TV category. Her Influence Score on Instagram is 77.4/100, reflecting high audience quality and frequent brand integration. This makes her an ideal collaborator for fashion brands seeking authentic placement with visual consistency.

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Her posting rhythm is stable and early—three times a week at 7 PM—a tactic that aligns with TikTok behavior and strengthens cross-platform consistency. This rhythm also primes her feed for brand-sponsored visuals, such as her collaboration with Dossier Perfume. Her Instagram page stands as a curated, product-friendly arm of her more casual TikTok voice.

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• Username: @xo.phiee
• Influence Score: 77.4/100
• Followers: 191.8K
• Activity: 6 posts/month
• Engagement Rate: 1.39%
• Growth: -1.5%
• Average Engagement: 2.7K
• Posting Habits: 3 times a week at 7 PM EST

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YouTube: Dormant but Branded

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Sofia’s YouTube channel, Xophiee, currently has 9.9K subscribers and 5 videos, but is largely inactive. Her last post was 2 years ago, and she currently holds a 15/100 Influence Score, with 0% engagement and 0 views. YouTube likely served as a testing ground early in her creator career but has not been updated alongside her TikTok or Instagram growth.

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Though not currently used, the platform still acts as a branded archive, reinforcing her username consistency and offering a space for potential long-form content. If reactivated, YouTube could serve as a home for makeup tutorials, behind-the-scenes vlogs, or campaign series. For now, however, it is not a core driver of traffic or partnerships.

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• Username: @Xophiee
• Influence Score: 15/100
• Followers: 9.9K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.23%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Sophie Díaz's Social Media Influence Summary

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Sofia boasts a total Influence Score of 8,602 pts, placing her in the Top 14% for TikTok Mexico and Top 8% worldwide. In the Lifestyle & Reality TV category, she shines even brighter—ranking in the Top 7% in Mexico and Top 3% globally. These numbers reflect not just content frequency, but audience affinity and branding potential.

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Learn more about the Favikon Methodology here

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Content Strategy: Casual Confidence, Consistent Glam

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Sofia’s content strategy combines high-energy visuals with a light-hearted tone. Her GRWM and beauty videos are structured, yet informal—fitting her “casual glam” brand identity. Her strong preference for short-form video allows her to regularly update followers without overextending creative production.

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Reachability and Partnerships

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Sofia Diaz is a highly brand-friendly creator, with a track record of integrating Fashion Nova into more than 26 posts and building visibility for Dossier Perfume and Todobi Hair. Her profile is optimized for partnerships—she tags, showcases, and integrates brands fluidly across platforms.

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She’s part of a tightly connected influencer network, often tagged alongside Gerardo González, Ontiveros, and Michael Miranda. This signals her reliability and trust among peers, as well as a readiness for collaborative campaigns. Her estimated sponsored post rate sits between $5K–$10K, reflecting her mid-tier influence and polished execution.

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Conclusion: Sofia Diaz – Elevating Beauty Influence with Playful Glamour

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Sofia Diaz, aka Xophiee, has created a recognizable and highly marketable niche by merging aesthetic creativity with conversational content. She dominates TikTok and Instagram with styling routines and casual humor, making her both fun to follow and effective as a brand partner. Her alignment with Fashion Nova is a case study in successful creator-brand synergy.

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