Who's Who on Social Media
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Who is Sharanbir Kaur?

Sharanbir Kaur is a results-oriented marketing expert with a proven track record in digital transformation and AI-powered strategies. With accolades like LinkedIn Top Voice and leading groundbreaking projects like India’s largest hyperlocal car sales platform, she is a trailblazer in the digital marketing industry.

January 2, 2025
Jeremy Boissinot
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Sharanbir Kaur: A Strategic Leader in Digital Marketing and AI-Powered Solutions

Sharanbir Kaur is a highly accomplished digital marketing professional with extensive expertise in digital strategy, media planning, and brand management. Over the years, she has established herself as a trusted leader in the marketing space, driving high ROI for businesses in industries such as automotive, consumer durables, and BFSI (Banking, Financial Services, and Insurance). Her strategic approach, coupled with a deep understanding of consumer behavior, allows her to craft marketing solutions that resonate with both brands and their audiences. Her ability to consistently deliver measurable results sets her apart in the competitive field of digital marketing.

In her current role at Meta, Sharanbir leads AI-powered marketing initiatives that aim to address complex business challenges and redefine customer engagement. By integrating cutting-edge AI tools into her strategies, she has successfully enhanced the efficiency and scalability of marketing campaigns. One of her most notable achievements includes setting up India’s largest hyperlocal platform for car sales, an innovation that revolutionized the automotive industry’s approach to digital marketing. This accomplishment underscores her forward-thinking mindset and ability to lead transformative projects.

Sharanbir Kaur at Meta’s Exclusive Automotive Event, “Rev up your festive,” discussing festive demand generation with hyperlocal models, creators, and WhatsApp solutions.
(Source:
@sharanbirkaur, LinkedIn, 02/09/2024)

An alumnus of the prestigious Indian Institute of Management, Calcutta, Sharanbir combines academic rigor with hands-on experience to create impactful marketing strategies. Her recognition as a LinkedIn Top Voice speaks volumes about her ability to articulate complex marketing concepts in a way that is both insightful and actionable. She has become a go-to resource for professionals seeking guidance on navigating the rapidly changing landscape of digital marketing. Her thought leadership extends beyond professional accolades, positioning her as a mentor and inspiration for aspiring marketers worldwide.

In addition to her professional endeavors, Sharanbir is deeply committed to fostering collaboration and innovation within the marketing community. She actively mentors young professionals, providing them with the knowledge and tools needed to excel in their careers. Her focus on knowledge-sharing and inclusivity has helped build a community of creative thinkers and problem-solvers who are equipped to tackle the challenges of the digital age. By nurturing future leaders, she is ensuring that the marketing industry continues to evolve and adapt in meaningful ways.

Leveraging Professional Influence Through Digital Presence

Sharanbir Kaur’s social media presence is heavily centered on LinkedIn, where she has established herself as a thought leader in marketing and AI-driven solutions.

Social Media Strategy Breakdown

LinkedIn: A Platform for Thought Leadership and Professional Growth

Sharanbir Kaur leverages LinkedIn as her primary platform for sharing insights, trends, and thought leadership in digital marketing. Her posts are a mix of text, images, and videos, tailored to spark meaningful conversations and inspire her 36.5K followers. Her engagement showcases a loyal audience eager to interact with her actionable advice and industry predictions.

Her content strategy revolves around education and storytelling. Recent posts include her predictions for marketing in 2025 and critiques of industry trends, displaying her depth of knowledge and willingness to challenge norms. Additionally, her video content, such as discussions on AI innovations, garners substantial engagement, reinforcing her position as an industry influencer.

  • Username: @sharanbirkaur
  • Influence Score: 83/100
  • Followers: 36.5K
  • Activity: Recent (10 posts last month)
  • Engagement Rate: 0.38%
  • Growth: +0.84% (282 new followers in the past 30 days)
  • Average Engagement: 133 interactions per post
  • Posting Habits: Twice a week at 4 PM

Podcast Feature: Planning, Possibilities & Discovering Yourself

Sharanbir Kaur was featured in the podcast “Everything Falls in Place” alongside Akshansh Gupta, where she shared insights on planning, possibilities, and self-discovery. In the episode, Sharanbir discussed her professional journey and how her strategic mindset has helped her navigate challenges in the digital marketing world. Her contributions to the conversation showcase her thought leadership and offer listeners actionable takeaways for personal and professional growth.

Sharanbir's Influence Through Rankings and Authority

Sharanbir Kaur currently holds the 84th position in the Favikon rankings for digital marketing professionals in India. Her score of 6,432 points reflects her authority and strong presence within her niche, placing her in the top 6% of professionals in this competitive industry. These rankings highlight her exceptional influence and credibility in the digital marketing space, underpinned by her ability to deliver consistent value to her audience.

Content Strategy: AI-Driven Insights and Marketing Innovation

Sharanbir’s content strategy is sharply focused on providing value to her audience. Her posts are a blend of educational content, trend analysis, and personal insights. By combining data-driven predictions with relatable anecdotes, she establishes trust and credibility.

Her use of multimedia enhances her message delivery, making complex topics accessible. For instance, her analysis of AI-generated content trends is supported by clear visuals and compelling narratives. This approach not only informs but also engages her audience, encouraging discussions and collaborations.

Reachability and Partnerships

Sharanbir’s reachability score of 5/10 indicates that she is accessible for brand collaborations and partnerships. With an estimated sponsored post cost of $300, she provides an affordable yet impactful avenue for brands to tap into her well-engaged audience. Her expertise in digital marketing positions her as an ideal partner for campaigns focused on AI and performance marketing.

Sharanbir Kaur’s creator network features prominent brands and key figures in the digital marketing and sales ecosystem. Her collaborations include associations with industry leaders like Meta and influencers such as Rohit Haldankar and Jagadeesh J. The inclusion of globally recognized brands like Nike in her network further underscores her reach and relevance within the professional landscape, making her a sought-after figure for partnerships and industry connections.

Conclusion: Shaping the Future of Digital Marketing

Sharanbir Kaur is a dynamic voice in digital marketing, combining her expertise with a powerful online presence. Through her strategic use of LinkedIn, she delivers valuable content that resonates with professionals and brands alike. Her focus on AI-powered solutions and innovative strategies makes her a key influencer in the evolving digital landscape.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.