Who's Who on Social Media
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Who is Shama Hyder?

Shama Hyder is an influential figure in the digital marketing landscape, combining her expertise as the founder and CEO of Zen Media with her dynamic presence across various social media platforms. Recognized by Forbes and Businessweek as a leading entrepreneur under 30, Shama uses her platforms to inspire brands and professionals globally.

December 21, 2024
Jeremy Boissinot
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Shama Hyder: Redefining Digital Marketing Leadership with Innovation

Shama Hyder’s career exemplifies innovation in marketing, grounded in a profound understanding of digital trends and consumer behavior. As the founder and CEO of Zen Media, she has transformed the way businesses approach digital marketing, offering cutting-edge strategies to help brands thrive. Her work has earned her a spot among Forbes’ 30 under 30 and recognition as a global keynote speaker. Shama’s ability to turn complex marketing challenges into actionable solutions has positioned her as a trusted leader in the industry.

Her accolades extend beyond corporate success, including authoring bestselling books that delve into the nuances of modern marketing. Shama’s publications offer practical insights and innovative ideas, solidifying her reputation as a thought leader. Through her engaging writing and expert interviews, she demystifies digital marketing, making it accessible to businesses of all sizes. Her unique blend of entrepreneurial spirit and academic rigor continues to influence the marketing landscape.

Shama Hyder: Celebrating Women Who Inspire and Lead
(Source:
@shamahyder, Instagram, March 2023)

A key to Shama’s influence is her approachable communication style and ability to connect with diverse audiences. From guiding startups to advising Fortune 500 companies, she tailors her insights to address unique challenges. Her highly regarded newsletter and popular podcasts showcase her thought leadership, providing actionable advice that resonates with professionals worldwide. Shama emphasizes the importance of building authentic brand-consumer relationships, making her guidance both timely and impactful.

Shama’s work reflects a commitment to data-driven strategies and fostering meaningful connections. By combining analytics with human-centered approaches, she has revolutionized how brands interact with their audiences. Her dedication to empowering businesses and individuals ensures her place as a leader in marketing’s evolving future. Through Zen Media and her thought leadership initiatives, Shama Hyder continues to inspire the next generation of marketers.

An Influencer active on social media

With a dominant presence on LinkedIn and active engagement on Instagram and Twitter, Shama covers a wide spectrum of platforms to reach various audience demographics. Her consistent and strategic approach amplifies her influence across marketing and sales.

Shama's Social Media Strategy and Performance Analysis

LinkedIn: The Core of Professional Influence

Shama Hyder’s LinkedIn presence stands out as her most influential platform, boasting 648.8K followers and an impressive influence score of 88.2/100. Her content strategy revolves around posting three times a week at 8 PM, ensuring consistency in delivering thought-provoking and relevant updates. With a mix of thought leadership, case studies, and corporate announcements, Shama maintains a professional tone that attracts a wide audience. Her focus on engaging professionals across industries solidifies her position as a leader in the digital marketing sphere.

Despite a modest engagement rate of 0.06%, her vast follower base ensures significant interaction on each post, amplifying her reach and influence. Notable posts include announcements like the acquisition of Sevans PR, which highlight her business acumen and strategic insights. By sharing reflections on marketing trends and strategies, Shama provides valuable takeaways for executives, marketers, and entrepreneurs alike. Her ability to deliver impactful messages ensures her content is both informative and thought-provoking.

Shama’s updates are tailored to resonate with her audience, ranging from C-suite executives to emerging entrepreneurs, creating a professional yet approachable online persona. Through posts that highlight both her expertise and industry insights, she inspires her audience to stay ahead in the competitive digital landscape. Her reflections on marketing innovation and leadership approaches distinguish her as a trusted source of knowledge in her field.

While her growth rate this month is a modest +0.21%, it reflects the consistent interest in her content, underscoring her ability to maintain a strong presence on LinkedIn. Shama’s focus on quality over quantity ensures her audience remains engaged and looks forward to her updates. This steady growth further validates her relevance and influence in the ever-evolving world of digital marketing.

  • Username: @shamahyder
  • Influence Score: 88.2/100
  • Followers: 648.8K
  • Activity: 14 posts/month
  • Engagement Rate: 0.06%
  • Growth: +0.21%
  • Average Engagement: 385
  • Posting Habits: 3 times a week at 7 AM EST

Instagram: A Blend of Professional and Personal Branding

Shama Hyder’s Instagram presence is built on a foundation of sharing professional insights, lifestyle moments, and motivational content with her 23.2K followers. With an influence score of 62.2/100, the platform plays a secondary role in her overall strategy. However, her curated posts demonstrate her ability to engage a niche audience interested in both digital marketing and her personal brand. This mix of content helps her maintain a balanced and authentic connection with her followers.

Shama’s posting schedule of three times a week at 6 AM ensures regular touchpoints with her audience while aligning with optimal engagement windows. Her content often includes event highlights, motivational quotes, and glimpses into her professional journey, blending expertise with relatability. By showcasing moments from events like Art Basel, she positions herself as a thought leader while connecting with cultural trends, making her content resonate beyond the business domain.

With an engagement rate of 0.3% and an average of 69 interactions per post, her audience demonstrates a consistent level of loyalty. While these numbers may appear modest, they reflect a focus on quality engagement rather than quantity. Her ability to maintain this level of interaction highlights her commitment to creating content that resonates with her community, ensuring her authenticity remains a cornerstone of her Instagram presence.

Shama’s coverage of events like Art Basel underscores her ability to integrate expertise with cultural relevance, a key differentiator in her strategy. These posts not only highlight her thought leadership but also expand her appeal to audiences who value both industry insights and lifestyle inspiration. Through this approach, she leverages Instagram as a platform to blend her professional achievements with her vibrant personality, creating a compelling narrative for her followers.

  • Username: @shamahyder
  • Influence Score: 62.2/100
  • Followers: 23.2K
  • Activity: 11 posts/month
  • Engagement Rate: 0.3%
  • Growth: +0.02%
  • Average Engagement: 69
  • Posting Habits: 3 times a week at 5 PM EST

X (Twitter) Strategy: Strategic Thought Leadership

On X (formerly Twitter), Shama Hyder adopts a strategic approach to building thought leadership, leveraging her platform of 42.8K followers to share concise insights and updates. Her influence score of 70.3/100 underlines her relevance on this platform. Although her activity has been less frequent with an average of 0.7 tweets per week, her content typically aligns with industry discussions and trending topics.

Shama’s engagement rate of 0.05% and 23 interactions per post indicate that her Twitter strategy focuses more on maintaining visibility rather than driving high interaction rates. Her content includes quick takes on marketing trends, business updates, and highlights from her public speaking engagements. Despite a lack of significant growth recently, Shama’s presence on Twitter keeps her connected to professionals seeking bite-sized insights.

Shama Hyder’s Twitter strategy revolves around posting once a week at 6 AM, strategically targeting professional audiences during their morning routines. This timing allows her to capture early-day engagement, ensuring her content remains relevant and visible. Her tweet about Zen Media’s recent corporate acquisition demonstrates her knack for sparking meaningful discussions on pivotal marketing developments.

While Twitter serves as a secondary platform, its untapped potential to amplify her reach and complement her other channels is significant. By increasing her posting frequency and incorporating more multimedia content, Shama could further solidify her position as a thought leader in the industry on this platform.

  • Username: @shama
  • Influence Score: 70.3/100
  • Followers: 42.8K
  • Activity: 0.7 tweets per week
  • Engagement Rate: 0.05%
  • Growth: 0%
  • Average Engagement: 23 interactions per post
  • Posting Habits: Once a week at 5 PM EST
  • YouTube Strategy: A Digital Knowledge Hub

    Shama Hyder’s YouTube channel serves as a valuable resource for marketing insights and professional development, attracting 9.4K subscribers who seek actionable strategies. Despite an influence score of 22.8/100, which reflects the platform’s secondary role in her content strategy, Shama leverages it effectively to complement her LinkedIn dominance. Her consistent posting frequency of 2.1 videos per month showcases her dedication to sharing high-quality content. Through her channel, she educates and inspires a professional audience looking for innovative marketing solutions.

    Despite a low engagement rate of 0.01% and an average of 1 interaction per video, the content on Shama’s YouTube channel delivers immense value. Her videos feature interviews with industry experts, in-depth marketing analyses, and practical tips for navigating the digital landscape. These elements establish her channel as a trusted source for learning and professional growth. Notable videos, such as her appearances on Fox Business, solidify her reputation as a media-savvy thought leader, adding credibility and prestige to her channel’s offerings.

    Shama’s twice-a-month posting schedule at 8 AM ensures a steady stream of educational content while maintaining high production quality. Her use of visually engaging graphics and real-world examples makes complex marketing concepts accessible to a broader audience. By presenting ideas through storytelling and case studies, she engages her viewers in a meaningful way. This strategy highlights her ability to blend expertise with relatability, making her channel an invaluable tool for professionals seeking to enhance their marketing knowledge.

    While YouTube may not yet rival Shama’s LinkedIn presence, it holds significant potential as a platform for thought leadership. Increasing her posting frequency and incorporating interactive formats like Q&A sessions or live webinars could drive higher engagement and attract a larger audience. As YouTube continues to grow, Shama has the opportunity to position her channel as a cornerstone of her brand, expanding her influence and solidifying her reputation as a marketing expert.

    • Username: @ShamaTV
    • Influence Score: 22.8/100
    • Followers: 9.4K
    • Activity: 2.1 videos per month
    • Engagement Rate: 0.01%
    • Growth: 0%
    • Average Engagement: 1 interaction per post
    • Posting Habits: Twice a month at 7 PM EST

    Newsletter: "It’s Not Magic. It’s Marketing."

    Shama Hyder’s newsletter, "It’s Not Magic. It’s Marketing," boasting 163,950 subscribers, is a cornerstone of her thought leadership in the digital marketing space. Published weekly, the newsletter serves as a digest of actionable marketing strategies, emerging industry trends, and innovative insights. This consistent schedule allows her to establish a reliable channel for professional engagement. By delivering concise and impactful content, she keeps her audience informed on cutting-edge developments in the field.

    The newsletter’s content spans diverse topics, such as AI integration, consumer behavior, and digital transformation, demonstrating Shama’s broad expertise. These discussions are tailored to address the challenges and opportunities professionals face in today’s dynamic marketing landscape. Her ability to simplify complex ideas into practical advice resonates deeply with her subscribers. This skill reinforces her reputation as an industry authority while providing valuable resources for her global audience.

    Subscribers consistently highlight Shama’s clarity, foresight, and relevance as reasons for their continued engagement. Her insights not only inform but also empower decision-makers to implement innovative strategies in their respective industries. By tackling timely issues and offering forward-thinking perspectives, her newsletter cultivates a loyal and engaged readership. This connection further enhances her influence as a thought leader in marketing.

    Beyond reinforcing her expertise, the newsletter complements her social media presence, serving as a bridge to key decision-makers and executives worldwide. While her social media platforms engage a broader audience, the newsletter allows her to delve deeper into topics, offering in-depth analysis and strategic advice. This dual approach amplifies her impact and positions her as a trusted advisor in marketing and business innovation.

    "It’s Not Magic. It’s Marketing": Shama Hyder’s Podcast Redefining Marketing Excellence

    Shama Hyder’s podcast, "It’s Not Magic. It’s Marketing," serves as a thought-provoking platform for marketing professionals and entrepreneurs. The podcast dives into transformative topics, such as digital innovation, branding strategies, and the future of marketing. Through engaging conversations and solo episodes, Shama simplifies complex industry trends, making them accessible to a global audience. Her unique ability to blend inspiration with practical advice resonates deeply with listeners.

    The podcast’s focus on real-world applications and actionable insights makes it a valuable resource for marketing enthusiasts and professionals alike. From AI integration to consumer psychology, Shama provides deep dives into relevant topics that shape the business world. Her expertise and storytelling skills ensure each episode is engaging and filled with actionable takeaways. This combination positions the podcast as a must-listen for those seeking to elevate their marketing strategies.

    Shama often invites industry leaders, innovators, and entrepreneurs to share their expertise and perspectives. These collaborations add depth to the discussions and expand the audience’s understanding of diverse marketing approaches. The guest-driven episodes create a dynamic learning environment, offering listeners a well-rounded view of emerging trends and challenges in the marketing landscape. This format ensures a fresh and engaging experience for every episode.

    The podcast seamlessly complements Shama’s broader digital presence, tying into her newsletter, social media channels, and YouTube content. Together, these platforms form a cohesive ecosystem that amplifies her thought leadership in marketing. By leveraging the power of audio content, Shama reaches a wider audience while maintaining her trademark focus on authenticity and actionable insights

    Shama Hyder's Favikon Authority Score and Rankings Summary

    With a Favikon Authority Score of 8,328 points, Shama Hyder ranks among the top marketing and sales professionals. Her #5 ranking in the U.S. Advertising & PR category showcases her widespread recognition. Her strategic engagement on LinkedIn, combined with her diverse social media presence, underpins her reputation as a marketing innovator.

    Content Strategy: Thought Leadership with Authentic Connections

    Shama’s content focuses on educating, inspiring, and connecting with her audience. From LinkedIn’s professional updates to Instagram’s cultural highlights, she tailors her approach to each platform. Her thoughtful posts emphasize authenticity and actionable value, making her a trusted resource in marketing.

    Reachability and Partnerships

    Shama Hyder’s estimated sponsored post cost of $875 positions her as an accessible yet valuable collaborator for brands looking to work with a seasoned marketing expert. This pricing reflects the combination of her reach across platforms and her ability to deliver content that resonates with a professional audience. For businesses aiming to align with a credible thought leader in digital marketing, Shama presents a cost-effective partnership option. Her value lies not just in her audience size but in the quality and relevance of her content.

    Her partnerships with industry giants like Adobe showcase her proven ability to craft and deliver impactful campaigns. By collaborating with globally recognized brands, Shama demonstrates her expertise in connecting marketing strategies with cutting-edge innovations. These partnerships highlight her ability to position brands as leaders in their respective industries. Her association with Adobe underscores her alignment with companies that prioritize creativity, technology, and a forward-thinking approach.

    An overview of Shama’s top influential connections across key industries. (Source: Favikon)

    Shama’s consistent focus on aligning with brands that prioritize innovation allows her to maintain her credibility as a marketing leader. She collaborates with organizations that have a strong global outlook, ensuring her campaigns resonate across diverse markets. This ability to adapt and cater to varying demographics makes her a sought-after partner for multinational brands. Her expertise ensures that every collaboration adds measurable value, both for her clients and her audience.

    Her partnerships reflect a strategic emphasis on innovation, global relevance, and audience impact. By delivering tailored marketing solutions, she enhances brand visibility while aligning with her mission to inspire creativity and excellence in the marketing field. For brands seeking a reliable partner with a strong digital presence, Shama offers a unique blend of thought leadership, global reach, and marketing expertise. This makes her collaborations not only impactful but also strategically significant.

    Conclusion: Shama Hyder—A Visionary Leading the Digital Age

    Shama Hyder exemplifies modern digital marketing through her innovative strategies and consistent online presence. By leveraging her platforms to educate and inspire, she remains a thought leader and trusted voice in marketing and sales.

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    About the author

    Jeremy Boissinot

    Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.