Who is Perlla de Cássia?

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Perlla de Cássia: Empowering Brazilian Dance and Beauty Through Cultural Expression

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Perlla de Cássia is a Brazilian lifestyle content creator and entrepreneur specializing in dance, beauty, and empowerment. Known for her bold visuals and metaphoric storytelling, she draws heavily from Brazilian traditions and self-expression through movement. Her content frequently includes symbolic references—such as the phoenix—reflecting her recurring theme of personal rebirth.

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With over 1.3 million followers across platforms, she has become an influential figure in the Portuguese-speaking creator economy. Her brand voice is consistent, centered around joy, inspiration, and resilience. Her work has earned her recognition in the top 1% of Instagram influencers in Brazil, and she maintains a strong presence within the national modeling and entertainment networks.

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Perlla regularly collaborates with media entities like Sistema Brasileiro de Televisão (SBT) and local fashion/lifestyle collectives such as Rancho do Maia and FICA, which amplify her cultural narrative and reinforce her image as both a performer and muse. These brand ties have helped establish her as a familiar face across Brazil’s dance and beauty circuits.

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Her content exudes celebration of identity and artistic flair, featuring everything from bold choreography in carnival-inspired costumes to high-fashion beauty portraits. These characteristics allow her to resonate strongly with wellness, lifestyle, and personal care brands looking for an emotionally connected ambassador.

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An Influencer Active on Social Media

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Perlla de Cássia maintains a loyal and interactive audience across Instagram and TikTok, with her strongest traction coming from Brazil-based lifestyle and dance fans.

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Perlla de Cássia's Social Media Strategy Analysis

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Instagram Strategy: Bold Visual Identity Meets Consistent Performance

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Perlla’s Instagram thrives on storytelling rooted in transformation, glamour, and cultural identity. Each post is carefully curated with theatrical outfits, dance poses, or symbolic personas such as mystical characters. This visual commitment distinguishes her from typical beauty creators and aligns with performance-driven content popular in Brazil.

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Her engagement rate of 2.46% is a standout figure for a creator with over 1.2M followers, showing her ability to emotionally connect despite large-scale reach. Her captions are often poetic or metaphorical, written in Portuguese, deepening resonance with a native-speaking audience. She actively replies to comments and shares content that fuels interaction.

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She posts an average of 13 times per month, showing impressive consistency and effort. Her best-performing content revolves around Brazilian pride, dance outfits, and collaborations like @ranchodomaia. These topics not only drive engagement but also reinforce her as a hybrid of influencer and cultural figure.

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Perlla's optimal posting time—6 PM three times a week—taps into early-morning scrollers and likely mirrors the routine of her fitness and dance-focused followers. The volume of 841.7K views per post confirms that her audience is both active and loyal. She uses hashtags sparingly but effectively, focusing on relevancy over virality.

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• ‍Username: @perlladecassia‍
• Influence Score: 91.3 / 100
• ‍Followers: 1.2M‍
• Activity: 13 posts/month‍
• Engagement Rate: 2.46%‍
• Growth: +0.23%‍
• Average Engagement: 30K‍
• Posting Habits: 3 times a week at 6 PM EST

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TikTok Strategy: Casual Energy and Personal Touches with Room to Grow

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On TikTok, Perlla explores more casual and unscripted content formats that differ from her polished Instagram feed. This includes makeup routines, hair tutorials, and dance snippets in everyday settings. The tone is lighter, more humorous, and less visually stylized, appealing to followers seeking relatability.

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Despite this, her TikTok engagement is currently low at 0.15%, suggesting either a mismatch in platform content or inconsistent momentum. With only 1.8 videos per week, she is underutilizing a platform that favors volume and trend-hopping. Her follower base of 177.9K is solid but shows minor decline (-0.1% over 30 days).

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She typically posts at 12 PM, which may impact visibility, especially since dance and beauty content often performs better in midday or evening slots. Her most engaging TikToks are those that mirror her Instagram tone—featuring visual choreography or expressive transformations—but she does not replicate these enough.

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There’s strong potential for Perlla to boost TikTok performance by aligning it more with her artistic brand. Adopting trending audios, increasing frequency, and reformatting her high-performing Instagram themes (like carnival shoots or cosplay) could help grow her reach. With strategic planning, TikTok can evolve from secondary to synergistic.

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• ‍Username: @perlladecassia‍
• Influence Score: 66.5 / 100‍
• Followers: 177.9K‍
• Activity: 1.8 videos/week‍
• Engagement Rate: 0.15%‍‍
• ‍Growth: -0.1%‍‍
• ‍Average Engagement: 261‍
• Posting Habits: Twice a week at 12 PM EST

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Social Media Influence Summary

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Perlla holds an Influence Score of 8,838 pts, ranking in the Top 1% of Instagram influencers in Brazil (#963) and Top 1% of models globally (#377). These metrics confirm her rising prominence within the lifestyle and fashion verticals, especially within Portuguese-speaking communities.

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Learn more about the Favikon Methodology here

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Content Strategy: Celebrating Culture, Rebirth, and Rhythm

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Perlla’s content is heavily inspirational, with themes of positivity, self-growth, and cultural pride. She employs metaphor-rich captions and stylized visuals to convey personal evolution, often symbolizing transformation through costume design and character roleplay. Her styling aligns with theatrical and dance-centric aesthetics that resonate with a Brazilian audience deeply connected to expressive arts.

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Reachability and Partnerships: A Trusted Figure in Brazil’s Lifestyle Network

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Perlla’s brand affinity is clear through her repeated collaborations with major Brazilian media, lifestyle festivals, and television outlets. Her network includes SBT, Rancho do Maia, and fellow creators like Walesca Melo and Lucas Guimarães, creating a web of mutual amplification within Brazilian entertainment and culture niches.

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She has tagged brands like FICA and Manu Fitness, suggesting interest in fitness, fashion, and wellness. Her openness to tagging and cross-promotion shows readiness for multi-platform brand deals. The structure of her influence network and the visual network chart reflect how she’s positioned as a collaborative nucleus—visible, reliable, and socially integrated.

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Conclusion: A Cultural Muse and Emerging Powerhouse

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Perlla de Cássia is not just a dance instructor or beauty influencer—she’s a Brazilian cultural muse with a highly curated identity. Her influence rests on authenticity, rhythm, and her ability to use metaphor and movement to inspire. She is well-suited for collaborations in fashion, beauty, entertainment, and cultural campaigns, especially those seeking connection with Brazil’s Gen Z and Millennial women.

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