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Who is Shaira Ortile?
Shaira Ortile is a verified TikToker and Mobile Legends (ML) streamer from the Philippines, who captivates audiences with her engaging and relatable content. Her vibrant mix of gaming, lifestyle, and travel experiences has earned her a strong following on TikTok, YouTube, and Instagram.

Shaira Ortile: Bridging Gaming and Lifestyle Content with Creativity and Engagement
Shaira Ortile is a vibrant and engaging content creator from the Philippines, known for her captivating presence as a verified TikToker and Mobile Legends (ML) streamer. Her content reflects a seamless blend of gaming expertise, personal moments, and lifestyle updates, making her relatable and approachable to her growing audience. Shaira’s cheerful and casual tone resonates strongly with her followers, creating a sense of community and connection that sets her apart in the competitive influencer space.
As an ML streamer, Shaira brings her passion for gaming to life through interactive content that highlights her skills and knowledge of the game. Her streams are not just about gameplay but also about engaging with her audience, offering tips, strategies, and a glimpse into her gaming journey. Shaira’s ability to mix entertainment with education has made her a trusted figure in the Mobile Legends community. Her consistent effort to connect with her fans during livestreams showcases her dedication to her craft and audience.

Beyond gaming, Shaira incorporates elements of travel and lifestyle into her content, offering her audience a well-rounded look into her life. Her posts often feature vibrant travel destinations, candid moments, and interactions with her followers, providing a refreshing break from her gaming content. This versatility allows her to appeal to a broader demographic, further strengthening her position as a multi-dimensional influencer. Shaira’s personal and relatable approach ensures her audience feels connected to her both on and off the gaming screen.
Shaira’s influence extends to her collaborations with major brands such as OkataVerse, realme Philippines, and Mobile Legends Philippines. These partnerships reflect her ability to align with brands that share her values and resonate with her audience. By balancing sponsored content with organic posts, Shaira maintains authenticity, which has become a cornerstone of her success. Her dedication to creating high-quality, engaging content has positioned her as a key figure in the gaming and lifestyle space, with a growing reputation as one of the Philippines’ top creators.
An Influencer Active on Social Media

Shaira Ortile has an impressive following across platforms, with TikTok being her strongest channel at 4.9 million followers. Her multi-platform strategy combines gaming, lifestyle, and travel content, allowing her to maintain a broad yet focused reach.
Shaira's Social Media Strategy Analysis
TikTok: Shaira’s Gaming and Lifestyle Hub

TikTok is Shaira Ortile’s most powerful platform, with 4.9 million followers captivated by her mix of gaming and lifestyle content. As a verified creator, Shaira uses the platform to showcase her Mobile Legends expertise through entertaining gameplay videos and engaging streams. Her TikTok posts are dynamic and relatable, blending gaming content with glimpses into her daily life. This combination ensures her audience stays entertained while also feeling personally connected to her journey.
Shaira’s content on TikTok stands out for its casual yet polished style, which appeals to both gaming enthusiasts and lifestyle audiences. Her frequent posts—averaging 11 times a month—keep her content fresh and relevant. She carefully times her uploads, posting twice a day at 1 PM to maximize visibility and engagement. This strategic approach ensures her videos consistently reach her target audience during peak activity hours on the platform.

With an engagement rate of 0.28% and an average of 13,900 interactions per post, Shaira demonstrates her ability to foster meaningful connections with her followers. Her audience appreciates her authenticity, whether she’s sharing Mobile Legends highlights or updates from her personal life. Shaira’s growth rate of +1.73% in the last 30 days reflects her ability to attract new followers while maintaining her core community.
TikTok is where Shaira truly shines, leveraging the platform’s trends and tools to engage her audience creatively. Her ability to balance gaming content with relatable lifestyle posts makes her a versatile and engaging creator. This platform remains her strongest asset, driving her influence and positioning her as one of the leading gaming content creators in the Philippines.
- Username: @ortileshaira
- Influence Score: 91/100
- Followers: 4.9M
- Activity: 11 posts per month
- Engagement Rate: 0.28%
- Growth: +83.2K followers (+1.73%)
- Average Engagement: 13.9K
- Posting Habits: Twice daily at 1 PM
YouTube: Untapped Potential for Streaming Content

Shaira’s YouTube channel, with 28.3K subscribers, is currently underutilized, having been inactive for the past four years. Despite this, YouTube offers significant potential for Shaira to expand her content and engage her audience in new ways. As a gaming and lifestyle creator, YouTube’s long-form video format could allow her to explore in-depth tutorials, full-length Mobile Legends matches, and travel vlogs. These content types align with her existing strengths and would provide value to her loyal followers.
One of the major advantages of YouTube is its ability to host evergreen content, which could serve as a lasting resource for her audience. Shaira could repurpose highlights from her TikTok streams or create exclusive YouTube series to attract new subscribers and retain existing ones. By consistently uploading content, she could build a stronger presence on the platform and tap into its monetization opportunities.
Although her current activity and engagement on YouTube are minimal, the potential for growth is immense. Collaborations with other gaming creators or live-streaming tournaments could boost her channel’s visibility and bring in a wider audience. Additionally, engaging with her YouTube audience through comments and community posts could help rebuild her presence and strengthen her connection with her subscribers.
YouTube represents an untapped opportunity for Shaira to diversify her content and expand her reach. By implementing a strategic plan that includes consistent uploads and engaging formats, she could establish herself as a prominent creator on the platform. This would also allow her to cater to a different demographic that prefers long-form content over short videos.
- Username: @shairaml9868
- Influence Score: 18/100
- Followers: 28.3K
- Activity: None in the past year
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 8 AM
Instagram: A Personal Touch to Her Presence

Shaira’s Instagram, with 19.4K followers, offers her audience a more personal and visual glimpse into her life. While she has not posted in the past year, Instagram remains a valuable platform for her to share behind-the-scenes moments, travel adventures, and promotional content. The platform’s visual nature aligns perfectly with her lifestyle-focused posts, making it a great complement to her TikTok presence.
Shaira’s potential on Instagram lies in its ability to showcase her versatility as a creator. From sharing photos of her gaming setups to posting travel highlights, she could use the platform to deepen her connection with her followers. Instagram Stories and Reels, in particular, provide dynamic ways to engage her audience, offering quick updates and interactive content such as polls and Q&A sessions.
Despite her current inactivity, Shaira could easily revitalize her Instagram presence by repurposing content from her other platforms. Highlighting her brand collaborations, such as those with realme Philippines and OkataVerse, could also strengthen her professional image. Regularly posting and engaging with her audience through comments and DMs would further enhance her connection with her followers.
Instagram’s ability to combine aesthetic appeal with interactivity makes it a valuable tool for Shaira’s content strategy. By maintaining a consistent posting schedule and leveraging its features, she could re-establish her presence on the platform. This would not only enhance her multi-platform strategy but also provide additional opportunities for collaborations and partnerships.
- Username: @ortileshaira
- Influence Score: 8/100
- Followers: 19.4K
- Activity: None in the past year
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 4 PM
Shaira Ortile's Social Media Influence Summary

Shaira Ortile’s Favikon authority score of 8,867 places her among the top influencers in the gaming and streaming niche in the Philippines, ranking #189 on TikTok Philippines and #8 in Video Games & Streaming Philippines. Her high rankings reflect her ability to connect with her audience and deliver consistent, engaging content.
Content Strategy: Blending Gaming Expertise and Lifestyle Content to Engage and Inspire
Shaira’s content strategy revolves around a combination of gaming expertise, personal storytelling, and lifestyle updates. Her TikTok serves as the primary hub for her content, blending entertaining streams with relatable moments. While her other platforms are underutilized, they hold great potential for diversification and growth.
Reachability and Partnerships

Shaira Ortile’s reachability is one of her strongest assets as a content creator, making her a valuable partner for brands in the gaming and lifestyle niches. With an estimated $7.5K per sponsored post, Shaira’s influence reflects her ability to connect with a large and highly engaged audience. Her consistent growth on TikTok, where she has 4.9 million followers, underscores her reach and relevance in the competitive world of gaming and streaming. Her presence across multiple platforms ensures that her content is accessible to a wide range of audiences.
What sets Shaira apart is her ability to maintain authenticity while collaborating with brands. Her partnerships with OkataVerse, realme Philippines, and Mobile Legends Philippines highlight her alignment with brands that resonate with her niche. These collaborations are seamlessly integrated into her content, ensuring they feel natural and relatable to her audience. Shaira’s cheerful tone and interactive approach allow her to connect with her followers on a personal level, increasing the effectiveness of her brand partnerships.

Shaira’s macro-influencer status positions her as a bridge between large-scale reach and niche-specific engagement. While her TikTok content drives the majority of her visibility, her underutilized platforms like Instagram and YouTube hold significant potential for expanding her reach. By leveraging these platforms, Shaira can attract new demographics while strengthening her existing audience base. Her ability to diversify her content across gaming, travel, and lifestyle categories ensures she remains relevant to a wide array of followers.
Future opportunities for Shaira’s reachability lie in exploring partnerships outside her usual gaming collaborations. Expanding into lifestyle brands, travel campaigns, and wellness products could allow her to tap into new markets while retaining her core audience. Additionally, engaging in collaborations with fellow creators in the gaming and lifestyle communities could further amplify her reach. With her growing influence and authentic engagement, Shaira is well-positioned to become a leading creator in the gaming and lifestyle industries.
Conclusion: Pioneering the Fusion of Gaming and Lifestyle Content with Authenticity
Shaira Ortile is a rising star in the gaming and lifestyle content space, blending creativity and authenticity to connect with her audience. With a strong presence on TikTok and untapped potential on YouTube and Instagram, she has the foundation to expand her influence further. By refining her strategy and exploring new opportunities, Shaira is poised to solidify her position as a top gaming and lifestyle creator.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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