Who is Shagun Mahajan?

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Shagun Mahajan: A Rising Star in Personal Branding and LinkedIn Influence

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Shagun Mahajan is a Personal Branding Consultant and the founder of Brand Carving, a consultancy dedicated to helping professionals, executives, and entrepreneurs build impactful personal brands. With a mission to empower individuals through strategic storytelling, Shagun has worked with over 50 clients and has helped them generate over 40 million content views. Her work emphasizes practical, actionable solutions tailored to the unique needs of each client.

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Her academic background from Amity University laid the foundation for her expertise in marketing and communication. Combining her education with real-world insights, Shagun has developed a unique approach to personal branding that focuses on creating meaningful connections with audiences. By leveraging her understanding of social media platforms, she provides services like LinkedIn profile optimization, content creation, and consultation workshops.

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Shagun’s journey into personal branding was shaped by her own experiences of overcoming challenges and discovering the power of a well-crafted online presence. She uses her story to inspire others, demonstrating that consistent effort and authenticity can drive remarkable results. Her resilience and optimism have become hallmarks of her brand, resonating with her followers and clients alike.

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As a LinkedIn Top Voice 2024, Shagun is recognized as one of the leading authorities in personal branding in India. Her influence extends beyond her clients to a larger online audience, where she shares actionable advice, professional tips, and motivational content. With her dynamic presence and strategic acumen, she continues to push the boundaries of what’s possible in the personal branding space.

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A Snapshot of Shagun’s Online Presence

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Shagun Mahajan's social media influence is rooted in LinkedIn, where her authority score and engagement rates position her as one of the top creators in the personal branding domain.

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Social Media Strategy Analysis

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LinkedIn Strategy: A Detailed Analysis

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Shagun Mahajan’s LinkedIn profile is her strongest asset, with a follower base of 73.9K and a consistent posting schedule. Her content focuses on personal branding, audience building, and professional insights, often emphasizing actionable takeaways. Through her posts, she showcases a mix of personal reflections, professional advice, and motivational content, fostering a connection with her audience.

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Her engagement rate of 0.6%, with an average of 444 engagements per post, reflects her ability to spark meaningful interactions. Shagun’s consistency—posting 12 times a month—ensures that she stays top-of-mind for her audience. Recent content such as her reflections on milestones and professional advice has garnered significant traction, with some posts exceeding 1,500 likes.

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• Username: @shagunpersonalbrandingstrategist
• Influence Score: 87/100
• Followers: 73.9K
• Activity: Published 12 posts in the last month
• Engagement Rate: 0.6%
• Growth: +1.13% (+816 followers in the last 30 days)
• Average Engagement: 444
• Posting Habits: Active weekly with consistent posting schedules

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Shagun’s Influence Through Rankings and Authority

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Shagun Mahajan is ranked #20 in Favikon's personal branding and audience-building category, with an impressive authority score of 7,747 points. This places her in the top 6% of creators in India, showcasing her significant influence and expertise. Her consistent growth and strong engagement reflect her status as a leading figure in personal branding.

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Content Strategy: Insights into Shagun’s Approach

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Shagun’s content strategy revolves around three pillars: education, inspiration, and engagement. Her posts often highlight actionable advice, such as the “7 Agency Rules” she follows to stand out, which resonates with her audience of professionals. By balancing personal milestones with professional tips, she ensures that her content remains relatable yet authoritative.

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Visual storytelling plays a crucial role in her strategy. Her posts are accompanied by high-quality images that add a personal touch and improve engagement rates. Moreover, she effectively uses hashtags and conversational tones to foster dialogue.

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Reachability and Partnerships

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Shagun’s reachability is marked as "Easy," making her an attractive option for collaborations. With a cost of $625 per sponsored post, she offers a cost-effective opportunity for brands looking to tap into the personal branding niche. Her expertise in audience-building aligns well with industries such as professional services, education, and entrepreneurship.

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Shagun Mahajan’s creator network includes influential professionals and organizations such as Abhishek Kumar from Google, Bhavish Aggarwal of Ola Electric, and Amity University. These connections underline her credibility and demonstrate her ability to collaborate with prominent industry figures and brands, further amplifying her reach and authority.

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Conclusion: Redefining Personal Branding with Consistency and Impact

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Shagun Mahajan exemplifies the power of personal branding on LinkedIn. Through consistent effort, strategic content, and a focus on her audience’s needs, she has built a loyal following and solidified her authority in the industry. As she continues to grow, Shagun’s influence is set to expand, offering immense opportunities for both her personal brand and her collaborators.

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