Who is Enaldo Lopes aka Enaldinho?

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Enaldo Lopes aka Enaldinho: Mastering Pranks and Challenges for Brazil's Youth

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Enaldo Lopes, professionally known as Enaldinho, is a Brazilian YouTuber and entertainer who has built a subscriber base of over 42.5M on YouTube. His channel is renowned for energetic prank challenges, elaborate 24-hour contests, and visually dynamic videos that appeal to younger Brazilian audiences. Starting his career at a young age, Enaldo evolved from simple home-filmed pranks into one of Brazil’s largest youth content creators. His signature style involves colorful props, suspenseful editing, and exaggerated comedic setups.

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Enaldinho’s YouTube presence is distinguished by his daily upload schedule, typically posting at 7 PM EST, creating a morning ritual for his core audience. His most successful videos often feature group challenges, transforming friends into competitors for exaggerated dares and rewards. Unlike traditional pranksters, Enaldo integrates competition frameworks into his videos, maintaining narrative arcs that boost watch times. This storytelling approach helps him sustain 2.1M average views per video with strong session times.

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On TikTok, Enaldo converts his high-energy challenges into rapid 15-30 second snippets, reaching 12.3M followers. His TikTok strategy revolves around punchy setups that lead to quick payoffs, mirroring the fast-paced humor seen on his YouTube channel. Despite a lower engagement rate, his average 225.4K views per TikTok ensures continuous brand presence and recall among Brazilian teens. His posting consistency around 6 PM EST aligns with morning activity peaks for his audience demographic.

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Beyond digital platforms, Enaldinho has collaborated with major brands like Coca-Cola Brasil and Hot Wheels, integrating products into his challenge themes rather than isolated ads. His content consistently maintains high brand safety and positivity scores, positioning him as a first-choice partner for youth-targeted campaigns. With an Influence Score of 9,589 points, he ranks #2 for Pranks & Challenges creators in Brazil, emphasizing his specialization and dominance in a highly competitive category.

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An Influencer Active on Social Media

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Enaldinho dominates Brazilian entertainment with prank-based storytelling across YouTube, Instagram, and TikTok, maintaining top-tier engagement in youth markets.

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Enaldo Lopes’ Social Media Strategy Analysis

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YouTube: The Heart of Enaldinho’s Global Growth

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Enaldo Lopes’ YouTube channel (@enaldinho) stands as the core of his content empire, publishing 21.2 videos per month with a posting time around 7 PM EST. His videos focus on colorful, exaggerated pranks and high-energy challenge setups that often involve large friend groups. Signature content includes "24-hour" dares, "last to leave" challenges, and prize-based competitions with strong suspense arcs. His ability to generate 2.1M average views despite daily uploads underscores exceptional audience retention.

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One of Enaldo’s trademarks is the use of customized props like oversized toys, slime pools, or makeshift obstacle courses built specifically for each video. This focus on large-scale production value distinguishes him from prank creators who rely solely on street reactions or candid setups. Enaldo often structures episodes around escalating difficulty, building tension that sustains viewer attention for videos exceeding 10 minutes. His careful editing preserves fast pacing without losing narrative clarity.

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Brand integrations on YouTube are subtle but omnipresent, often embedded within the challenge environment rather than presented as overt sponsorships. For example, Hot Wheels integrations appear through challenge rewards or obstacle setups rather than separate ads. This technique allows Enaldo to maintain audience immersion while still fulfilling promotional objectives. His high brand safety score supports a wide range of potential collaborations, from youth products to FMCG brands.

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In the Brazilian YouTube rankings, Enaldo consistently sits at #10, outperforming many competitors in the entertainment space. His ability to combine prank humor with structured storytelling grants him cross-generational appeal, especially for parents seeking safe but exciting content for their kids. His YouTube success is not just driven by volume but by the strategic layering of comedy, competition, and loyalty-driven community building. The platform remains his primary growth engine and sponsorship magnet.

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• Username: @enaldinho
• Influence Score: 94.7/100
• Followers: 42.5M subscribers
• Activity: 21.2 videos/month
• Engagement Rate: 0.09%
• Growth: +0.77%
• Average Engagement: 38.5K
• Posting Habits: Everyday at 7 PM EST

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TikTok: Short-Form Prank Highlights

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On TikTok (@enaldinho), Enaldo distills the energy of his YouTube content into fast, vertical clips that drive high-volume casual consumption. Posting 5.8 videos per week, he typically schedules uploads around 6 PM EST, optimizing visibility during morning browsing windows for teenagers. His TikTok videos frequently feature pranks condensed into single reactions, short challenges, or "mini-dares" filmed in the same visual style as his YouTube productions. The focus remains on speed, color, and immediate payoff.

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Despite a massive 12.3M follower count, TikTok engagement is lighter at 0.09%, reflecting a platform strategy aimed at reach over deep interaction. His videos often mirror the best-performing segments from longer YouTube episodes, effectively creating a content recycling loop that boosts overall brand visibility. Average view counts sit at a healthy 225.4K per video, keeping him consistently present on Brazilian TikTok feeds. His content avoids heavy dialogue, relying on visual humor for cross-platform understanding.

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Brand content on TikTok is integrated through recognizable props or visual cues rather than dedicated sponsor shoutouts. This fits the quick-scroll behavior of TikTok users, ensuring promotions feel native rather than disruptive. Enaldo’s prank themes, such as "gift trap" pranks or quick slime games, are ideal for visually embedding product placement without interrupting the comedic flow. This format makes TikTok an efficient extension arm for larger YouTube campaign efforts.

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Enaldo’s TikTok strategy also leverages collaborations with other influencers or guest appearances from his main YouTube cast. This ensures continuity across platforms, building multi-touchpoint recognition among Brazilian teens. His consistency in posting and thematic cohesion keeps TikTok an active discovery platform for new fans, many of whom are later funneled toward his longer YouTube content. TikTok thus functions both as a standalone entertainment channel and a promotional pipeline.

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• Username: @enaldinho
• Influence Score: 87.2/100
• Followers: 12.3M followers
• Activity: 5.8 videos/week
• Engagement Rate: 0.09%
• Growth: 0%
• Average Engagement: 10.5K
• Posting Habits: Everyday at 6 PM EST

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Instagram: Lifestyle and Challenge Promotion Hub

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On Instagram (@enaldinho), Enaldo presents a curated mix of behind-the-scenes challenge setups, casual lifestyle shots, and polished brand partnerships. With 7.3M followers, his posting frequency of 10 times a month, typically three times a week at 6 PM EST, creates a reliable pattern for fans seeking visual updates outside of video content. Instagram Stories often feature sneak peeks of upcoming YouTube challenges, generating cross-platform anticipation. His feed emphasizes vibrant visuals matching his prank persona.

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Enaldo’s Instagram content strategy heavily uses carousels and Reels to drive engagement, particularly when teasing multi-phase YouTube projects. His average engagement rate of 0.46% with 33.2K average interactions highlights sustained loyalty rather than viral dependence. Behind-the-scenes shots of prop construction, cast rehearsals, or costume fittings bring fans into the preparation process. This makes the audience feel like insiders to the larger spectacle, not just passive viewers.

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Brands like Coca-Cola Brasil and GSK Brasil appear naturally within Instagram Reels that mimic challenge formats or lifestyle moments. Rather than static product endorsements, Enaldo often stages casual "challenge moments" using the brand as context or reward triggers. This integration strategy prevents promotional fatigue and keeps feed authenticity intact. Limited promotional density also preserves fan trust and boosts baseline organic engagement.

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Instagram serves as Enaldo’s primary brand storytelling platform outside of YouTube, allowing a deeper, visual-first relationship with his audience. While TikTok captures quick laughs and YouTube drives long-form loyalty, Instagram creates narrative texture through polished lifestyle storytelling. Enaldo’s careful balance between polished and playful content ensures a vibrant, inviting presence that enhances both fan loyalty and commercial appeal. This channel strengthens his multi-platform branding strategy effectively.

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• Username: @enaldinho
• Influence Score: 92.9/100
• Followers: 7.3M followers
• Activity: 10 posts/month
• Engagement Rate: 0.46%
• Growth: +0.51%
• Average Engagement: 33.2K
• Posting Habits: 3 times a week at 6 PM EST

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X (Twitter): Dormant Legacy Channel

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Enaldo Lopes’ X account (@enaldinho) has shifted into a dormant status, with no active tweets posted over the last eight months. Holding 91.8K followers, the platform now serves primarily as a legacy archive rather than an active engagement tool. His engagement rate is recorded at 0%, reflecting a full strategic pivot toward video and visual-first channels. Despite inactivity, his X handle remains branded, protecting his identity across all major social platforms.

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When active, Enaldo’s X usage focused mainly on promoting YouTube milestones, teaser announcements, and quick fan interactions. However, the platform’s shift toward discourse-heavy engagement made it less suited for his prank-driven, visual-first content strategy. Rather than adapting X content to fit evolving platform norms, Enaldo chose to concentrate resources on YouTube, Instagram, and TikTok where his entertainment style thrives. This decision streamlined his brand consistency.

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• Username: @enaldinho
• Influence Score: 8.4/100
• Followers: 91.8K followers
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: -0.1%
• Average Engagement: 0
• Posting Habits: Inactive

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Enaldinho’s Social Media Influence Summary

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Enaldo Lopes holds a Favikon Influence Score of 9,589 points, solidifying his position among the top creators globally. He ranks #10 in YouTube Brazil and #247 worldwide, with even higher dominance in the prank category, holding #2 in Pranks & Challenges Brazil and #22 worldwide. These elite rankings confirm his massive traction among youth entertainment audiences and his continued dominance as a top-tier Brazilian entertainer.

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Learn more about the Favikon Methodology here

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Content Strategy: Bright, Competitive, and Safe Entertainment

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Enaldo’s content is carefully crafted to maintain high positivity and maximum brand safety, essential traits for youth-targeted collaborations. His videos blend bright visuals, playful competition, and suspense-driven formats to maximize engagement without alienating younger viewers. Rather than relying on controversial or prank extremes, Enaldo focuses on the comedy of situation and playful exaggeration, appealing to family audiences. This strategic moderation has allowed him to partner seamlessly with major global brands while maintaining fan loyalty across all platforms.

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Reachability and Partnerships

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Enaldo Lopes is highly reachable for brand campaigns focused on entertainment, youth products, and mainstream Brazilian audiences. His history of partnerships with Coca-Cola Brasil, Hot Wheels, and GSK Brasil demonstrates a proven ability to integrate products into challenge-based content without breaking immersion. His consistent posting rhythms across YouTube, Instagram, and TikTok allow brands to plan launches around his 7 PM EST YouTube drops and 6 PM EST social media activity. Campaigns benefit from his naturally bright, competitive content tone that fits merchandise-driven promotions.

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Brand collaborations with Enaldo often achieve organic visibility by embedding products into obstacle setups, game rewards, or visual props. He avoids disruptive ad reads, favoring storyline integrations that maintain entertainment pacing, which enhances campaign acceptance among his youthful audience. His 9,589 Influence Score and Top 2 ranking in Pranks & Challenges Brazil confirm his dominance in a niche highly receptive to playful brand storytelling. Enaldo’s campaigns achieve high trust retention, positioning him as a strategic partner for large-scale youth market activations.

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Conclusion: Enaldo Lopes’ Impact on Youth Entertainment in Brazil

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Enaldo Lopes, aka Enaldinho, has cemented his status as a top entertainment creator by building an empire of humor, challenge, and positivity. With over 62M followers across platforms and elite influence scores, he continues to lead the prank and youth entertainment spaces in Brazil and beyond. His ability to sustain momentum while keeping content bright, brand-safe, and relatable ensures a promising future filled with even broader collaborations and audience expansion.

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