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Isra: Empowering Beauty Expression with Creativity and Skill

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Isra is a beauty content creator and makeup tutorial specialist based in Madrid, Spain, known for her playful yet highly skilled transformations. She amassed over 2.7M followers across TikTok and Instagram, engaging a predominantly youthful Spanish-speaking audience. Her content is characterized by bold color palettes, intricate designs, and tutorials that break down complex looks into accessible steps. Through vibrant self-expression, she empowers followers to experiment with beauty without fear.

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Isra collaborates closely with top beauty brands like L’Oréal Paris, NYX Professional Makeup España y Portugal, and SHEGLAM. She often integrates products naturally into her tutorial formats, maintaining an authentic creator-audience relationship. Rather than isolated product showcases, her collaborations feel like organic parts of her creative process. This seamless integration ensures that branded content still resonates with her highly engaged beauty community.

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Isra’s posting cadence, focused primarily on TikTok (4.3 videos per week) and Instagram (8 posts per month), keeps her consistently top of mind among beauty enthusiasts. She balances professional-level makeup transformations with personal anecdotes and informal product hauls. Her approachable, colorful aesthetic appeals especially to Gen Z beauty fans seeking both inspiration and relatability. Her influence extends through her ability to inspire creativity in audiences of varying skill levels.

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Holding a Favikon Influence Score of 9,082 points, Isra ranks among the Top 1% in the Makeup category for Spain and Top 2% for TikTok Spain. Her visual storytelling and commitment to community engagement position her as a key figure for beauty brands aiming to connect authentically with Spanish-speaking audiences. Her focus on positive expression and skill sharing makes her a trusted voice within the beauty content world.

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An Influencer Active on Social Media

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Isra inspires Spanish-speaking beauty enthusiasts through imaginative makeup tutorials, personal storytelling, and brand collaborations grounded in creativity.

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Isra’s Social Media Strategy Analysis

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TikTok: Transformative Beauty Tutorials for a Youthful Audience

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Isra’s TikTok account (@fuuckisra) thrives on quick, highly visual beauty transformations that blend creativity with relatability. She posts 4.3 videos per week consistently around 3 PM EST, reaching early risers and maximizing international visibility. Her videos often start with a close-up of a bare face, instantly transitioning into bold, full glam reveals using trending audio. This format creates high retention, fueling her 3.25% engagement rate and 984.8K average views per post.

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Isra’s TikTok style leans into playful exaggeration and dramatic reveals rather than traditional step-by-step tutorials. She often uses bold eye makeup, colorful blush draping, and graphic liner looks to stand out in fast-scrolling feeds. Many of her posts include subtle brand integration, showcasing products mid-transformation without interrupting the entertainment flow. This style perfectly matches Gen Z’s demand for fast, engaging, visually striking beauty content.

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Brand collaborations on TikTok, particularly with NYX Professional Makeup España and SHEGLAM, are woven into her organic routines. Instead of direct promotions, products are demonstrated in action—applying a NYX lipstick during a transformation or highlighting a SHEGLAM highlighter mid-tutorial. This seamless strategy keeps the trust of her community while delivering authentic brand exposure. Product mentions are quick, natural, and visually impactful.

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Isra’s choice of trending audio is hyper-targeted to Spanish-speaking beauty enthusiasts. She often selects sounds that are already viral within the beauty and fashion niche, ensuring her videos ride algorithmic momentum. This fine-tuned use of trending culture, paired with highly recognizable makeup results, sustains her strong organic reach. TikTok is her engine for fast visibility, discovery, and growing brand leverage in Spain’s beauty scene.

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• Username: @fuuckisra
• Influence Score: 90.2/100
• Followers: 2.3M
• Activity: 4.3 videos/week
• Engagement Rate: 3.25%
• Growth: 0%
• Average Engagement: 74.7K
• Posting Habits: Everyday at 3 PM EST

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Instagram: Visual Diary of Makeup Artistry and Brand Collaborations

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Isra’s Instagram account (@fuckisra) acts as a polished portfolio where she highlights detailed makeup looks, brand collaborations, and lifestyle glimpses. Posting 8 times a month typically at 3 PM EST, she maintains a slower, editorial posting rhythm compared to her TikTok strategy. Her 4.63% engagement rate on Instagram signals strong community loyalty, despite slightly lower follower growth at +0.44%. Instagram allows her to deepen fan relationships through storytelling posts and curated carousels.

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Her Instagram feed is highly curated, dominated by vivid close-ups that capture textures like glitter, gloss, and detailed eyeliner work. She favors multi-photo slideshows, showing different angles of each look, often captioned with product details or personal reflections. Stories are used daily for unfiltered moments, brand collaborations, fan reposts, and behind-the-scenes content. This layered strategy offers both aspirational and relatable touchpoints.

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Isra’s Reels have become a key tool for maximizing Instagram reach without sacrificing her artistic voice. She adapts TikTok formats into more polished, slightly slowed-down video edits suited for Instagram’s storytelling preference. Collaborations with brands like L’Oréal Paris often appear in Reels showcasing product application in real-time transformations. Her Reels balance beauty inspiration with product education, boosting visibility without feeling over-commercialized.

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Unlike some beauty creators who isolate sponsored posts, Isra blends them into her visual ecosystem by staging full-face looks featuring branded products. Her posts often highlight the emotional experience of beauty—confidence, transformation, creativity—making products part of a personal journey rather than transactional endorsements. Instagram serves as her trust-building platform, reinforcing long-term brand partnerships.

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• Username: @fuckisra
• Influence Score: 89.7/100
• Followers: 485.8K
• Activity: 8 posts/month
• Engagement Rate: 4.63%
• Growth: +0.44%
• Average Engagement: 22.5K
• Posting Habits: Twice a week at 3 PM EST

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Isra’s Social Media Influence Summary

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Isra holds a strong Influence Score of 9,082 points, ranking #4 in Makeup Spain and #191 Makeup Worldwide, demonstrating her solid influence in beauty content. She also ranks in the Top 2% on TikTok Spain (#348), highlighting the strength of her video-driven content among national creators. Isra’s rankings and scores underline her high authority and attractiveness for beauty brands focused on the Spanish-speaking Gen Z and Millennial markets.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Bold Artistry with Relatable Storytelling

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Isra’s content strategy revolves around empowering creative experimentation while making professional-level beauty techniques accessible. She balances visually complex makeup artistry with relatable, casual storytelling that keeps her content from feeling unattainable. Her commitment to colorful aesthetics, high-energy edits, and genuine audience interaction builds a loyal, emotionally connected fanbase. Isra’s strategy perfectly positions her at the intersection of artistic expression and commercial beauty appeal.

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Reachability and Partnerships

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Isra is highly reachable for brand partnerships focused on beauty, cosmetics, and Gen Z Spanish-speaking audiences. Her proven collaborations with L’Oréal Paris, NYX Professional Makeup España, and SHEGLAM demonstrate her strong positioning with globally recognized beauty brands. Brands looking for daily visibility can align with her early morning posting habits at 3 PM EST, optimizing campaign timing for maximum exposure. Her expertise in visually embedding products into organic makeup transformations increases authenticity and audience trust.

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Isra’s very safe content style and strong engagement rates across TikTok (3.25%) and Instagram (4.63%) make her an ideal candidate for long-term brand ambassador roles. Sponsored content naturally blends into her artistic identity, reducing the risk of audience fatigue. She favors collaborations that allow creative freedom, ensuring brand messaging feels personal rather than scripted. With her current 9,082 Influence Score, Isra offers premium, community-driven visibility in the competitive Spanish beauty market.

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Conclusion: Isra’s Creative Impact on Beauty Content

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Isra has redefined beauty content creation for young Spanish-speaking audiences, merging bold creativity with accessible tutorials and storytelling. With a combined 2.7M+ follower base, strong brand trust, and top beauty rankings, she is set to continue influencing and inspiring the next generation of beauty enthusiasts. Her colorful, approachable, and skillful presence across TikTok and Instagram positions her among the most exciting beauty creators to watch.

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