Who is Sebastien Andrade?

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Sebastien Andrade: Elevating Dance and Humor Through High-Impact Digital Storytelling

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Sebastien Andrade is a Miami-based content creator, best known for his comedic dance content and spontaneous online persona. With his self-coined phrase “hello I am number 1 dancer man,” Andrade has turned personality quirks into brand identity, drawing fans into a mix of improvisation and rhythm-based storytelling. His humor-first approach sets him apart in a saturated dance space, where followers tune in not just for moves—but for moments.

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Andrade’s content thrives on raw, unfiltered expression. He often records in casual home or outdoor settings, stripping away overproduced visuals in favor of authentic energy and timing. This spontaneous aesthetic has helped him build a sense of closeness with his audience, making each dance or joke feel personal. His physicality—through exaggerated gestures or stylized movement—has become a signature trait.

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He collaborates regularly with major brands such as CELSIUS Energy Drink, with whom he’s posted over 13 sponsored pieces, seamlessly integrating product mentions into skits or dance transitions. Andrade’s talent lies in balancing sponsor deliverables with comedic flair, ensuring content remains entertaining even in branded formats. His ability to maintain natural flow across product-centric content has made him a repeat partner for lifestyle and beverage brands.

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Outside of dance, Sebastien’s influence extends into fashion partnerships with Hot Topic and occasional beauty collabs with Armani. His casual style, expressive delivery, and meme-like humor position him at the intersection of youth culture and brand marketing. Whether dancing in oversized hoodies or reacting with exaggerated faces, Andrade has crafted a brand that’s loud, likable, and unmistakably Gen Z.

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An Influencer Active on Social Media

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Sebastien Andrade engages over 11 million followers through high-energy dance, comedic expression, and youth-targeted brand collaborations on TikTok and Instagram.

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Sebastien’s Social Media Strategy Analysis

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TikTok: The Playground for Personality and Precision

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Sebastien Andrade’s TikTok (@ayesebastien) thrives on exaggerated physical humor paired with unpredictable dance moves. His uploads often feature uncoordinated footwork, dramatic facial reactions, and intentionally clumsy timing that turn choreography into a punchline. The spontaneity is calculated—he rarely repeats formats and introduces unexpected edits mid-routine. This keeps his content from feeling formulaic despite using recurring sound trends.

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He posts around 2.2 videos weekly at 7 PM EST, targeting early scrollers when platform competition is lower. Instead of polished lighting or transitions, most clips are shot in casual indoor spaces or in public areas with chaotic, lo-fi energy. The imperfections are part of his charm, creating content that feels accessible and memeable rather than aspirational. Followers see themselves in the chaos—not just the dance.

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His engagement rate of 11.49% is driven by fans who treat his posts like reaction content—commenting on his expressions, tagging friends, or remixing his moves. Even with 0% growth in recent weeks, he still maintains 7.1M average views and 1.3M engagements per post, proving replay value and platform stickiness. TikTok remains his main identity anchor where every post feels like a punchline with rhythm.

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Brand collabs, particularly with CELSIUS, are often disguised as skits where he reacts to the product before jumping into a dance. This narrative-first method helps him embed sponsored content without breaking tone. While many dance influencers rely on choreography precision, Sebastien's content succeeds by leaning into imperfection and personality, letting his unpredictability be the draw.

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• ‍Username: @ayesebastien‍
• Influence Score: 95.2/100‍
• Followers: 10.9M‍
• Activity: 2.2 videos/week‍
• Engagement Rate: 11.49%‍
• Growth: 0%‍
• Average Engagement: 1.3M‍
• Posting Habits: Twice a week at 7 PM EST

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Instagram: Amplifying Dance and Expression in a Visual Feed

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Sebastien’s Instagram (@sebastienandrade) serves as a more curated yet still chaotic companion to his TikTok. His 13 monthly posts are scheduled at 2 PM EST, favoring early visibility across global time zones. Reels on this platform often repurpose TikTok clips with minor edits—slower pacing, caption tweaks, or visual enhancements tailored to Instagram’s aesthetic-heavy environment. Still, the core remains raw and exaggerated.

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His grid mixes skit thumbnails, vintage-looking photos, and quirky candid shots, building a visual identity that’s intentionally mismatched and loud. Many images are off-centered or blurred, mimicking disposable camera styles. This unfiltered aesthetic contrasts with typical influencer perfection and mirrors his brand’s humor. He avoids overly branded visuals, keeping sponsored content aligned with the same erratic tone.

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Andrade’s 10.31% engagement rate on Instagram confirms that followers are highly reactive to his humor and authenticity. His posts average 56.6K engagements and 1.1M views, especially when paired with pop culture references or comedic dance challenges. Even when not posting dance content, his exaggerated facial reactions and captions keep posts humorous and visually engaging.

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Partnerships with Hot Topic and Armani Beauty often blend into Reels via wardrobe switches or exaggerated poses, not overt product showcases. This method keeps content in his voice, avoiding commercial fatigue. Sebastien’s Instagram is less a lifestyle showcase and more an extension of his comedic expression—chaotic, endearing, and consistently on-brand.

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• ‍Username: @sebastienandrade‍
• Influence Score: 92.6/100‍
• Followers: 549.2K‍
• Activity: 13 posts/month‍
• Engagement Rate: 10.31%‍
• Growth: +1.95%‍
• Average Engagement: 56.6K‍
• Posting Habits: 3 times a week at 2 PM EST

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Sebastien Andrade’s Social Media Influence Summary

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Sebastien Andrade ranks in the Top 1% across all key categories, including TikTok U.S. (#242) and Video Entertainment U.S. (#37). His global position remains elite, with a #1012 TikTok worldwide and #183 in Video Entertainment worldwide. With an Favikon Influence Score of 9,530 points, he ranks among the highest-performing U.S. creators by engagement and reach in the lifestyle-entertainment space.

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Learn more about the Favikon Methodology here

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Content Strategy Deep Dive: Humor, Dance, and Unexpected Timing

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Sebastien’s content strategy centers on unexpected delivery, blending dance with humor in a way that feels low-effort but is intentionally structured. His choreography often looks casual but lands at precise comedic beats, keeping each video dynamic without requiring high production. The formula is simple: short clips, sudden gestures, punchlines via movement. He avoids political themes, leans heavily into cheerful energy, and maintains consistent brand-safe formatting across platforms. His visual style includes chaotic framing, off-angle edits, and zooms that enhance the comedy without detracting from clarity. This makes his content universally appealing but distinctly “Seb”—fans instantly recognize the tone and delivery.

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Reachability and Partnerships

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Sebastien Andrade is highly reachable for youth-focused partnerships, especially in fashion, beverages, and humor-based activations. He has tagged CELSIUS 13 times, often integrating the brand into comedic skits that revolve around exaggerated product use or sudden energy bursts. His storytelling format allows brands to be part of a punchline rather than a standalone placement. This approach keeps branded posts authentic while driving high replay and comment engagement.

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He collaborates frequently with culturally aligned companies like Hot Topic and 7-Eleven, positioning them in chaotic Reels that match his comedic energy. Andrade’s posts typically go live at 2 PM EST or 7 PM EST, giving sponsors predictable time slots for audience targeting. His partnerships tend to feel improvised, with physical comedy or facial reactions taking precedence over formal product shots. This spontaneity makes him a strong fit for campaigns that prioritize tone over polish.

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Conclusion: Sebastien Andrade Is Rewriting Viral Dance Culture with Humor and Authenticity

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Sebastien Andrade’s rise to the top of TikTok and Instagram reflects more than just follower count—it’s about consistent delivery, brand alignment, and cultural fluency. By fusing humor and dance into a seamless package, he’s built a personal brand that resonates deeply with Gen Z audiences and top-tier lifestyle companies. His ability to make each post feel casual, yet calculated, cements him as one of the most effective and engaging creators in entertainment today.

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