Who's Who on Social Media
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Who is Sebastian Moy?

Sebastian Moy stands as a multifaceted creator in the realms of TikTok and music. His journey from a humorous content creator to a musician and member of the North Star Boys (NSB) has been inspiring.

December 21, 2024
Jeremy Boissinot
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Sebastian Moy: Redefining TikTok and Music with Charisma and Talent

Sebastian Moy is a digital creator and musician who has captivated millions with his vibrant personality and creative content. With over 24 million TikTok followers, he has become one of the platform's most recognized faces, blending humor, relatability, and entertainment seamlessly. As a member of the North Star Boys (NSB), he has also delved into the music world, showcasing his versatility as an artist and entertainer. His ability to connect with fans on a personal level has solidified his place as a standout creator.

Moy's content journey began with lighthearted videos, often featuring his family and everyday adventures. His knack for creating relatable scenarios and injecting humor into everyday life quickly set him apart. Over time, he has evolved his content to include collaborations, challenges, and promotional material, appealing to a wider audience. Beyond TikTok, he has also made significant strides on platforms like Instagram, YouTube, and X, where his personality shines just as brightly.

Sebastian Moy and NSB: Capturing the Energy of a Memorable Tour Finale (Source: @sebastianmoy, Instagram, July 2024)

Music has become a vital part of Sebastian Moy's journey, particularly through his involvement with NSB. With the release of their EP "Sunshine" and other music projects, Moy has shown his dedication to expanding his creative portfolio. His musical endeavors not only highlight his artistic growth but also offer fans another way to connect with him. These efforts have been complemented by NSB’s tours and events, which bring Moy’s charisma from the screen to the stage.

Despite his online fame, Moy remains deeply connected to his followers. He uses his platforms to share personal milestones, promote positivity, and encourage inclusivity. His lighthearted, approachable demeanor has made him a role model for many, particularly among Gen Z audiences. Whether through comedic skits, heartfelt posts, or musical performances, Sebastian Moy continues to inspire and entertain a loyal fanbase.

An Influencer Active on Social Media

Sebastian Moy dominates TikTok and Instagram while building a presence on YouTube and X, showcasing his diverse talents across platforms.

TikTok: A Hub for Relatable Comedy and Music

Sebastian Moy’s TikTok strategy capitalizes on his natural humor and storytelling abilities, making him a standout creator with over 10 million followers. His content typically features comedic skits, playful interactions with his North Star Boys group, and behind-the-scenes moments from his daily life. By participating in TikTok challenges and creating trending content, Moy keeps his audience engaged while continuously reaching new viewers. His knack for storytelling through short videos ensures his posts remain entertaining and highly shareable.

Moy’s TikTok presence is amplified through strategic collaborations with other creators, often tagging friends and group members in duet videos or reaction clips. This creates a sense of community among his followers while also expanding his visibility across different audience bases. His ability to blend humor with authenticity makes his videos feel approachable, allowing fans to relate to his personality. His most viral posts often combine humor with a heartfelt twist, ensuring they stand out amidst the platform’s fast-paced content landscape.

In addition to humor, Moy uses TikTok to subtly promote his music and merchandise. Whether it’s lip-syncing to his latest songs or featuring North Star Boys merchandise in his videos, he seamlessly integrates promotion into his content without it feeling overly commercialized. This approach allows him to monetize his platform while maintaining the entertainment factor his audience expects. TikTok’s algorithm rewards his creative consistency, further cementing his status as a prominent figure in the Lifestyle and Music niche.

Moy’s posting frequency, typically once a week, ensures his audience remains engaged without feeling overwhelmed by his presence. By leveraging TikTok’s analytics to track performance, he adapts his content to meet audience preferences, resulting in higher engagement rates and consistent growth. His strategic mix of humor, music, and collaborations keeps his TikTok profile dynamic and engaging, contributing significantly to his overall social media influence.

  • Username: @sebastianmoy
  • Influence Score: 88.4/100
  • Followers: 10.2M
  • Activity: 0.9 videos/week
  • Engagement Rate: 0.81%
  • Growth: Stable
  • Average Engagement: 82.9K
  • Posting Habits: Weekly at 6 PM EST

Instagram: Showcasing Visual Appeal and Personal Connection

Instagram is where Sebastian Moy balances aspirational content with relatable moments, attracting a following of over 1.7 million fans. His carefully curated posts highlight his fashion sense, personal milestones, and professional achievements, creating a feed that resonates with his young audience. Instagram Stories and Reels are integral to his strategy, offering fans a mix of polished content and real-time glimpses into his life. This balance between aesthetic appeal and raw authenticity makes his profile visually appealing and relatable.

Reels allow Moy to repurpose his viral TikTok content for a wider audience while creating platform-specific videos. These short videos often highlight fun moments, music promotion, and collaborations, increasing his visibility on Instagram. His Stories, on the other hand, feature daily updates, interactive Q&A sessions, and behind-the-scenes looks at his creative process, fostering a deeper connection with his followers. His consistent use of interactive features like polls and quizzes strengthens his relationship with his audience.

Moy also uses Instagram as a platform to connect with his fans during tours and music promotions. Posts often highlight moments with fans, tour announcements, and sneak peeks into upcoming projects, creating excitement among his audience. His captions are designed to spark engagement, inviting followers to comment, share, and interact with his posts. By maintaining this level of interaction, Moy builds a loyal community that actively participates in his content.

His posting schedule on Instagram is consistent but not overwhelming, with an average of five posts a month. This frequency allows him to maintain audience interest while dedicating time to produce high-quality content. His thoughtful blend of Reels, Stories, and photo updates ensures he remains relevant and visible to his Instagram followers.

  • Username: @sebastianmoy
  • Influence Score: 93.6/100
  • Followers: 1.7M
  • Activity: 5 posts/month
  • Engagement Rate: 7.69%
  • Growth: +1.94% (32.7K)
  • Average Engagement: 131.7K
  • Posting Habits: Weekly at 8 PM EST

YouTube: Deeper Connections Through Long-Form Content

YouTube is the platform where Sebastian Moy provides a more in-depth look into his life, with 1.1 million subscribers tuning in for a mix of vlogs, music videos, and group collaborations. The platform allows him to showcase his creativity and connect with his audience on a deeper level. Moy’s videos often feature candid moments, North Star Boys challenges, and behind-the-scenes footage from his tours, offering fans exclusive insights into his journey as an artist and entertainer.

His long-form content focuses on storytelling, making YouTube an ideal space for Moy to delve into personal topics and experiences. Videos such as "A Day on Tour with NSB" or “Behind the Scenes of Sunshine” give fans an intimate look into his music career and the dynamics within his group. This authentic storytelling helps Moy build trust and loyalty among his viewers, who value the deeper connection offered by YouTube.

YouTube Shorts are a key part of Moy’s strategy, allowing him to repurpose popular TikTok clips for his YouTube audience. These shorter videos complement his long-form content, ensuring his channel caters to both casual viewers and loyal fans. Moy’s ability to strike a balance between entertainment and authenticity keeps his audience engaged while driving channel growth. His consistency in uploading videos ensures that his content remains fresh and relevant.

Moy uses YouTube as a platform to promote his music projects and merchandise, often including links and announcements in his video descriptions. By doing so, he transforms his channel into a one-stop destination for fans to access his music, merch, and collaborative efforts. His thoughtful approach to YouTube content strengthens his influence across platforms.

  • Username: @SebastianMoy
  • Influence Score: 79.8/100
  • Subscribers: 1.1M
  • Activity: 0.5 videos/month
  • Engagement Rate: 0.53%
  • Growth: Stable
  • Average Engagement: 6K
  • Posting Habits: Monthly

X (Formerly Twitter): A Space for Raw, Unfiltered Interaction

On X (formerly Twitter), Sebastian Moy connects with his followers on a more personal and conversational level, with 96.5k followers engaging with his daily musings and updates. This platform allows Moy to share unfiltered thoughts, humorous observations, and casual interactions, showcasing a side of him that feels more spontaneous and relatable. His tweets often reflect his sense of humor and laid-back personality, inviting fans to join in conversations.

Moy’s use of X for real-time updates makes it a key part of his promotional strategy. He shares links to new music releases, YouTube uploads, and upcoming tour dates, ensuring his audience is always informed about his latest projects. His witty and relatable tweets often go viral, amplifying his reach and increasing engagement. By tagging collaborators and using hashtags strategically, Moy ensures that his content remains visible to a wider audience.

Interactions with fans are a highlight of Moy’s presence on X, where he regularly replies to comments, retweets fan art, and participates in trending discussions. This active engagement fosters a sense of community and makes followers feel valued. Moy’s ability to balance promotional content with genuine interactions enhances his credibility and strengthens his relationship with his audience.

While his activity on X is less frequent compared to other platforms, his posts are impactful and resonate with his followers. His twice-weekly posts often include candid photos, humorous observations, or promotional updates, ensuring his presence remains consistent. By maintaining a strong, authentic voice on X, Moy complements his polished personas on other platforms, creating a well-rounded digital identity.

  • Username: @imsebastianmoy
  • Influence Score: 77.8/100
  • Followers: 96.5K
  • Activity: 2.4 tweets/week
  • Engagement Rate: 1.07%
  • Growth: -0.25%
  • Average Engagement: 1K
  • Posting Habits: Bi-weekly

Sebastian Moy's Social Media Influence Summary

Sebastian Moy's social media influence is undeniable, with a combined following of over 13 million fans across TikTok, Instagram, YouTube, and X (formerly Twitter). His presence is defined by his ability to connect with audiences through humor, relatability, and creative storytelling, making him a leading figure in the Lifestyle and Music niche. Ranked among the top 1% of influencers in the United States, his Favikon Authority Score of 9,334 reflects his strong engagement and consistent impact across platforms. Whether through TikTok’s viral trends, Instagram’s visual appeal, YouTube’s in-depth narratives, or X’s raw interactions, Moy excels at crafting content that resonates with diverse audiences, solidifying his status as a multi-platform influencer.

Content Strategy: Merging Humor with Heart

Sebastian Moy’s content strategy is a blend of humor, authenticity, and relatability. His TikTok and Instagram Reels are proof of his ability to adapt to platform-specific trends while maintaining his unique voice. By mixing personal anecdotes with promotional content, Moy keeps his followers invested in his journey. His posts often highlight his collaboration with NSB, giving fans exclusive insights into the group. This seamless integration of personal and professional content is key to his success.

Reachability and Partnerships


Despite his immense popularity, Sebastian Moy’s reachability is marked as “Very Difficult”, reflecting his high demand and selectiveness in collaborations. His estimated sponsored post cost of $15.8K highlights the premium value associated with his platform. While this may pose a challenge for smaller brands, it positions Moy as an ideal partner for established companies looking to amplify their campaigns through an influencer with proven results. His niche as both a musician and lifestyle content creator allows brands to target diverse demographics, from music enthusiasts to fans of lighthearted, relatable entertainment.


Sebastian has worked with notable entities, showcasing his alignment with premium and innovative brands. His association with North Star Boys (NSB) expands his appeal to music and lifestyle audiences, making him a compelling figure for cross-promotional partnerships. Brands seeking to tap into the music and pop culture ecosystem can benefit from his dual identity as a TikTok entertainer and musician. His willingness to integrate branded content into authentic narratives ensures collaborations feel natural and engaging, enhancing brand visibility and trust among his followers.

An overview of Sebastian Moy's top influential connections across key industries. (Source: Favikon)


Collaborating with Sebastian Moy offers brands access to his dedicated fanbase and substantial engagement across platforms. His 10.2M TikTok followers and 1.7M Instagram followers demonstrate his unparalleled ability to reach audiences globally. Brands can capitalize on his lighthearted yet genuine approach to storytelling, which appeals to younger demographics. By leveraging Moy’s influence, partnerships can achieve higher engagement rates, whether through product placements, campaign integration, or event endorsements.


While his reachability is categorized as “Very Difficult,” brands with innovative proposals or strong alignment with Moy’s values have the potential to collaborate with him successfully. His evolving career as a musician and content creator ensures a continued focus on authenticity, creativity, and audience connection. Additionally, Moy’s growing network within NSB and his partnerships with fellow creators offer new opportunities for multi-influencer campaigns. This collaborative ecosystem positions Moy as a valuable partner for brands looking to navigate the ever-evolving social media landscape.

Conclusion: Sebastian Moy’s Social Media Legacy

Sebastian Moy’s journey from a TikTok creator to a musician and influencer is a testament to his creativity and dedication. With millions of followers and an ever-evolving strategy, Moy has redefined what it means to be a digital creator in the music and social media age. His ability to connect with fans while staying true to himself ensures his legacy as a multifaceted influencer.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.