Who is Sara Davies?

Sara Davies is a highly accomplished entrepreneur and a household name in the United Kingdom, known for her role as a Dragon on the BBC's Dragons’ Den. She is the founder of Crafter’s Companion, a globally recognized company that designs and sells creative products. With a strong business acumen and a passion for innovation, Sara has been awarded multiple accolades for her contributions to the craft industry. In addition to her entrepreneurial pursuits, she remains actively involved in mentoring and investing in dynamic businesses, showcasing her commitment to real innovation.

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Sara Davies: A Leading Voice in Entrepreneurship and Innovation

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Sara Davies is a trailblazing entrepreneur and renowned public figure, celebrated for her role as an investor on BBC's Dragons' Den. As the founder of Crafter’s Companion, a globally recognized company specializing in crafting tools and products, Sara transformed her passion for creativity into a thriving business empire. Her innovative approach to crafting and design has not only revolutionized the industry but also earned her numerous accolades, including an MBE for her contributions to business and enterprise. Today, she is admired as a champion of innovation and a mentor to aspiring entrepreneurs, using her platform to empower others to turn their ideas into successful ventures.

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With a dynamic personality and an eye for detail, Sara has seamlessly blended her entrepreneurial expertise with her ability to connect with a broad audience. Her social media presence reflects her multifaceted career, offering a mix of motivational content, DIY crafting tutorials, and personal milestones. Whether she's sharing behind-the-scenes moments from Dragons' Den or viral crafting hacks that captivate millions, Sara’s content resonates with both professionals and creatives alike. Her authenticity and relatability have made her a trusted voice in entrepreneurship and lifestyle, inspiring countless individuals to pursue their passions.

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Beyond her business ventures, Sara is a passionate advocate for giving back to the community. She actively supports charitable initiatives like Comic Relief and champions projects that drive positive change. Her journey from a university graduate with a vision to a globally recognized entrepreneur and television personality exemplifies determination and innovation. Through her work, Sara continues to inspire, invest in, and uplift others, solidifying her status as a leading figure in both the business world and the creative community.

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An Influencer active on social media

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Sara Davies is a powerhouse across multiple platforms, utilizing her influence to inspire entrepreneurs and creators alike. With a growing presence, she has strategically leveraged Instagram, LinkedIn, TikTok, and X (formerly Twitter) to connect with her audience and promote her brand ethos. Her recent growth of +8% (+101.2K followers) across platforms underscores her expanding reach.

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Instagram: Where Creativity Meets Community

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Sara Davies' Instagram is her largest platform, with 573.7K followers. Here, she shares a vibrant mix of personal milestones, crafting tutorials, and entrepreneurial insights, resonating strongly with her audience. Her consistent posting schedule (14 posts in the last month) ensures regular engagement. Viral content, such as her crafting tutorials, garners impressive views, with some reels reaching over 17.2 million views.

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Her focus on high-quality, visually appealing content has earned her a 5.68% engagement rate, showcasing her ability to captivate her audience. Posts like DIY projects and behind-the-scenes moments provide a personal touch, further solidifying her connection with followers.

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• Username: @saradaviescc
• Influence Score: 92.6/100
• Followers: 573.7K
• Activity: 14 posts/month
• Engagement Rate: 5.68%
• Growth: +14.65% (+73.3K followers)
• Average Engagement: 32.6K
• Posting Habits: Every day at 3 AM

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LinkedIn: Professionalism and Inspiration

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On LinkedIn, Sara engages a professional audience of 537K followers, sharing her journey, insights, and achievements. Her content, such as reflections on receiving an MBE, resonates with followers seeking motivation and business advice. LinkedIn is also a platform where Sara shares updates about Crafter’s Companion, making it an effective channel for brand storytelling.

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Despite a lower engagement rate (0.25%), LinkedIn serves as a critical platform for connecting with other professionals and entrepreneurs. Her steady growth of +1.08% (+5.7K followers) reflects her relevance in the business community.

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• Username: @sara-davies-mbe
• Influence Score: 92/100
• Followers: 537K
• Activity: 22 posts/month
• Engagement Rate: 0.25%
• Growth: +1.08% (+5.7K followers)
• Average Engagement: 1.3K
• Posting Habits: Every day at 6 PM

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TikTok: Fun and Relatability

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With 199.5K followers on TikTok, Sara appeals to a younger demographic by sharing short, engaging videos. Her content includes crafting tutorials, humorous takes, and relatable moments, with an impressive 18.81% engagement rate. Popular videos, such as crafting hacks, often exceed 7 million views, showcasing her ability to create viral content.

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Sara's twice-weekly posting schedule ensures her content remains fresh and visible. TikTok is an excellent platform for her to showcase her personality while expanding her audience.

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• Username: @saradaviescc
• Influence Score: 90.2/100
• Followers: 199.5K
• Activity: 2.3 videos/week
• Engagement Rate: 18.81%
• Growth: +12.77% (+22.6K followers)
• Average Engagement: 37.5K
• Posting Habits: Twice a week at 3 AM

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X (Formerly Twitter): Minimal but Focused Engagement

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On X, Sara maintains a smaller presence with 56.6K followers. Her posts are less frequent (approximately 0.3 tweets/week), but they focus on significant updates and announcements. Although her engagement rate is low (0.04%), X provides her with a platform for quick updates and professional networking.

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• Username: @saradaviescc
• Influence Score: 63.7/100
• Followers: 56.6K
• Activity: 0.3 tweets/week
• Engagement Rate: 0.04%
• Growth: -0.64% (-364 followers)
• Average Engagement: 20
• Posting Habits: Once a month at 2 AM

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Sara Davies' Social Media Influence: Favikon Authority Score and Rankings Summary

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Sara Davies boasts a stellar Favikon Authority Score of 9,058, ranking her as #2 in the UK for Startups & Entrepreneurship and solidifying her position as a leading voice in business and creativity. Her social media influence spans Instagram (573.7K followers), where she shares relatable crafting tutorials, to LinkedIn (537K followers), where she inspires professionals with milestones and business insights. On TikTok (199.5K followers), her viral crafting videos showcase her versatility, while her presence on X (56.6K followers) maintains a connection with key updates. With an 8% growth rate (+101.2K followers) and high engagement—particularly on TikTok at 18.81%—Sara's ability to connect with diverse audiences across platforms underscores her status as a trusted, influential entrepreneur and content creator.

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Content Strategy: Crafting Authentic Connections

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Sara’s content strategy revolves around authenticity and relatability, balancing professional insights with personal moments. Her crafting tutorials, personal achievements, and motivational posts resonate deeply with her audience. The mix of platforms allows her to cater to diverse demographics—from professional entrepreneurs on LinkedIn to young creatives on TikTok.

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Sara’s engaging style and consistent posting schedules have positioned her as a leading voice in entrepreneurship and creativity, leveraging her influence to inspire and educate.

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Reachability and Partnerships

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Sara’s reachability is classified as difficult, with an estimated sponsored post cost of $10.5K. Her collaborations are aligned with her brand ethos, often partnering with companies and initiatives that resonate with her audience. Partnerships such as Comic Relief highlight her commitment to impactful collaborations.

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Sara Davies exemplifies the power of leveraging social media to inspire and connect. From her entrepreneurial journey to crafting tutorials, she engages millions with her content. Ranked #2 in the UK for Startups & Entrepreneurship, her influence continues to grow, solidifying her as a leader in her field. ​

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