Who's Who on Social Media
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Who is Salima Sánchez?

Salima Sánchez is a psychologist and neuromarketing specialist who uses her expertise in human behavior to create innovative marketing strategies. Through her workshops, content, and newsletter, she simplifies complex psychological concepts, helping businesses enhance productivity, emotional resonance, and customer engagement.

December 25, 2024
Jeremy Boissinot
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Salima Sánchez: Mastering Neuromarketing to Revolutionize Persuasive Communication

Salima Sánchez is a psychologist and marketing expert with a unique specialization in neuromarketing and neurocopywriting. Her expertise lies in understanding the intricacies of human behavior and applying these insights to improve marketing strategies. With a deep foundation in psychology, Salima has carved a niche for herself by blending scientific knowledge with practical marketing tactics, making her an influential voice in her field.

Her career journey has been driven by a passion for helping individuals and businesses connect more effectively with their audiences. Salima is known for her ability to break down complex psychological concepts into actionable strategies that marketers can easily implement. She has worked with numerous brands, offering tailored solutions that enhance their messaging and foster meaningful customer relationships.

Salima Sánchez at the second edition of TRAFFFIC, sharing insights on neuromarketing. (Source: @salimasanchez-neuromarketing, LinkedIn, 19/04/2024)

Beyond her professional work, Salima is an educator and content creator who regularly shares her expertise on platforms like LinkedIn, TikTok, and through her newsletter. Her content focuses on topics such as understanding emotional decision-making, leveraging empathy in marketing, and optimizing productivity through psychological principles. This commitment to sharing knowledge has established her as a trusted resource for marketers, entrepreneurs, and business professionals.

Salima’s influence extends beyond her social media presence. She frequently participates in podcasts, workshops, and webinars to empower others with the tools to succeed in marketing and personal branding. Her ability to connect with audiences on both a professional and personal level has made her a sought-after thought leader, bridging the gap between psychology and marketing with authenticity and expertise.

Insights into Salima Sánchez’s Digital Influence

Salima Sánchez demonstrates strong authority across LinkedIn, TikTok, and X, combining educational content with practical insights into marketing and customer psychology.

Social Media Strategy Analysis

LinkedIn: A Hub for Professional Insights and Tools


LinkedIn is Salima Sánchez’s most influential platform, with over 37,000 followers and high engagement rates. She consistently shares value-driven content, including tools, templates, and practical advice, like "90 tools for creating great content." Her focus on providing actionable insights has made her posts highly popular among marketing professionals.

Her audience, composed of marketers, business owners, and copywriters, actively engages with her posts, which often feature visually appealing carousels and infographics. With 23 posts per month and an engagement rate of 0.51%, Salima demonstrates consistent value and reliability on LinkedIn, reinforcing her position as a leader in her niche.

  • Username: @salimasanchez-neuromarketing
  • Influence Score: 85.8/100
  • Followers: 37,100
  • Activity: 23 posts/month
  • Engagement Rate: 0.51%
  • Growth: +2.48% (+887 followers in the last 30 days)
  • Average Engagement: 188 likes/comments
  • Posting Habits: Consistent, high-frequency posts focused on professional development

TikTok: Engaging Short-Form Content

Salima has carved a niche on TikTok with her informative and engaging short-form videos. With 7,400 followers and over 64,200 likes, her TikTok presence highlights neuromarketing tips and content creation tools. Her approachable tone and creative content resonate well with a younger, digital-savvy audience, providing practical tips in a relatable format.

  • Username: @salimasanchezneuro
  • Followers: 7,400
  • Activity: N/A
  • Engagement Rate: Data not available
  • Growth: N/A
  • Average Engagement: N/A
  • Posting Habits: Focused on digestible, engaging short-form videos

X (formerly Twitter): Thought Leadership in Brief

Salima’s X profile, with 7,320 followers, focuses on concise and thought-provoking insights. Her tweets often mirror her LinkedIn content, repurposed for a conversational audience. While engagement is relatively low (0.06%), her content adds depth to her overall strategy by reaching audiences who prefer short, text-based updates.

Salima Sánchez utilizes her X platform to share concise, visually engaging, and value-packed insights about neuromarketing and content creation. Her posts often highlight actionable resources, such as tools for creating infographics or guides for structuring persuasive content, providing her audience with practical tips. While engagement rates are relatively modest, her content is consistent and focused on delivering professional value in a digestible format.

  • Username: @SalimaSanchez
  • Influence Score: 57.6/100
  • Followers: 7,300
  • Activity: 0.7 tweets/week
  • Engagement Rate: 0.06%
  • Growth: +0.04% (+2 followers)
  • Average Engagement: 5 likes/comments per post
  • Posting Habits: Infrequent but focused on high-value content

YouTube: A Platform with Untapped Potential

Salima’s YouTube presence is still developing, with 793 subscribers and 67 videos. Her content focuses on neuromarketing and consumer psychology, providing longer, in-depth insights. Although her activity is sporadic, the potential for growth is significant, especially with the demand for detailed educational content in her niche.

  • Username: @salimasanchez-neuromarketing
  • Influence Score: 6/100
  • Followers: 793
  • Activity: 0.7 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Sporadic

Newsletter: "Marketing con Cerebro"

Salima’s newsletter, "Marketing con Cerebro," is a standout resource in her content ecosystem. With over 17,000 subscribers, this monthly publication dives deep into the intersection of neuroscience and marketing. Each edition provides readers with actionable strategies to better understand their customers and create impactful campaigns.

Her ability to simplify complex topics and present them in an engaging way has earned her a loyal readership. Topics such as emotional triggers in decision-making and effective storytelling resonate with her audience of marketers and business owners. The newsletter is a testament to Salima’s authority and ability to educate her audience beyond social media.

Digital Talks by t2ó Podcast: "Neuromarketing and Emotions: Impact on Customer Experience"

Salima Sánchez appeared on the podcast "Digital Talks by t2ó" to discuss the intersection of neuromarketing and emotions, focusing on their impact on customer experience. During this 29-minute episode, she shared valuable insights on how understanding consumer emotions can enhance marketing strategies and improve audience connection. Her expertise highlighted practical applications of neuroscience in creating more engaging and effective customer interactions.

Salima's Influence Through Rankings and Authority

Salima Sánchez’s Favikon authority score of 7,433 places her as a recognized expert in neuromarketing and customer behavior. Ranked #71 in the mental health category in Spain and in the top 1% of LinkedIn professionals, she effectively leverages her platforms to deliver high-value content.

Content Strategy: Bridging Psychology and Marketing for Maximum Impact

Salima’s content strategy is defined by consistency, depth, and a focus on value. Her LinkedIn posts are particularly impactful, combining well-researched advice with visually engaging formats. She effectively repurposes her content across platforms, adapting the tone and format to fit each audience.

Key themes in her content include understanding customer needs, using tools for productivity, and integrating psychological insights into marketing strategies. She balances promotional posts with educational content, maintaining her credibility while growing her influence.

Reachability and Partnerships

Salima Sánchez’s partnerships are accessible but tailored to align with her expertise and niche. Sponsored collaborations typically start at an estimated €1,500 per campaign, reflecting her strong engagement and credibility in neuromarketing. Her reachability ensures that brands targeting marketers and business professionals can achieve impactful results with a strategic partnership.

Salima Sánchez’s creator network features a robust lineup of professionals and thought leaders in marketing, sales, and business development, including notable figures like Miguel Florido and Jessica Quero. Collaborating with these individuals, Salima connects with industry experts who bring expertise in digital marketing, content strategy, and personal branding. Her associations with prominent professionals and brands strengthen her authority and provide opportunities to exchange insights, fostering growth and innovation in her niche.

Conclusion: Redefining Marketing Through Neuromarketing Expertise

Salima Sánchez exemplifies the power of blending psychology with marketing to create content that educates, inspires, and empowers. With a strong presence on LinkedIn and a dedicated audience for her newsletter, she continues to solidify her position as a thought leader in neuromarketing and neurocopywriting. Her consistency, reach, and authority make her a valuable voice in the marketing world.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.