Who's Who on Social Media
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Who is Robert Herjavec?

Robert Herjavec, CEO of the global cybersecurity firm Cyderes, is not only a celebrated entrepreneur but also a prominent figure on ABC’s Shark Tank. His journey from escaping communism in Eastern Europe to building a successful empire in North America embodies resilience and vision.

November 14, 2024
Jeremy Boissinot
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Robert Herjavec, CEO of the global cybersecurity firm Cyderes, is not only a celebrated entrepreneur but also a prominent figure on ABC’s Shark Tank. His journey from escaping communism in Eastern Europe to building a successful empire in North America embodies resilience and vision. Known for his expertise in cybersecurity, Robert blends his passion for business with a strong family-oriented outlook. His social media reflects his entrepreneurial insights, motivational advice, and a behind-the-scenes glimpse into his life as a “shark” on one of America’s most-watched business shows.

Robert Herjavec: The Entrepreneurial Powerhouse Behind Cybersecurity and Shark Tank Fame

Robert Herjavec’s journey to becoming a top-tier entrepreneur and television personality began with a humble start. Born in former Yugoslavia, he arrived in North America as an immigrant and quickly adapted to his new life, driven by a desire for success. In 2003, Robert founded the Herjavec Group, which later merged with Fishtech Group to form Cyderes, a leader in global cybersecurity services. His business acumen and dedication have not only earned him accolades but also led him to become a key figure in Shark Tank, where he invests in promising startups and offers advice to aspiring entrepreneurs.

Beyond his business ventures, Robert is an author, speaker, and dedicated family man. His posts frequently highlight the importance of family and work-life balance, offering his followers insights into his values and priorities. Robert’s media presence, especially on Shark Tank, has solidified his reputation as an authoritative voice in the world of startups and technology. His books and motivational posts further expand his influence, making him a relatable and respected figure for entrepreneurs globally.

Robert’s influence is amplified by his charismatic personality, which shines through in his social media content. His posts showcase not only his successes but also the lessons he’s learned from setbacks and challenges. Through his platforms, Robert is committed to inspiring others to achieve their dreams, providing his audience with a combination of practical business advice and personal reflections on resilience and success.

An Influencer active on social media

Robert Herjavec maintains a strong social media presence across LinkedIn, Instagram, YouTube, and X, where he shares insights into his life as an entrepreneur, advice on business strategy, and glimpses into his role on Shark Tank.

LinkedIn: A Platform for Professional Insights

LinkedIn is Robert’s largest platform with a following of 2.2 million. Known for his business insights and industry expertise, Robert uses LinkedIn to connect with other professionals, share career advice, and post updates about the cybersecurity industry. His posts often include reflections on his experiences, motivational messages, and lessons learned from fellow entrepreneurs. LinkedIn serves as a vital tool in his content strategy, allowing him to reach an audience deeply interested in business and professional development.

Robert is highly active on LinkedIn, with 61 posts in the past month, averaging twice daily at 6 AM. Despite a relatively low engagement rate of 0.03%, each post garners a strong response from his audience, with an average engagement of 754 and an impressive average view count of 413.9K. This platform allows Robert to solidify his position as a thought leader, with content that resonates well with an audience looking for professional insights.

  • Username: @robertherjavec
  • Influence Score: 93/100
  • Followers: 2.2M
  • Activity: Twice a day at 6 AM
  • Engagement Rate: 0.03%
  • Growth: +0.19%
  • Average Engagement: 754
  • Average Views: 413.9K

Instagram: Entrepreneurial Glimpses and Personal Moments

With 1 million followers, Instagram is Robert’s second-largest platform, where he shares a mix of business insights and personal moments. His content includes Reels and posts that highlight key moments from Shark Tank, motivational advice, and snapshots of his family life. Robert’s posts are visually engaging, reflecting both his professional achievements and personal values. By showcasing his balanced approach to life, he provides followers with an inspiring look at the man behind the business.

Robert’s engagement rate on Instagram stands at 0.25%, higher than his LinkedIn, with an average engagement of 2.6K per post. With a total of 13 posts last month, he maintains a consistent yet manageable presence, typically posting twice daily at 6 AM. His posts, especially those involving family and Shark Tank anecdotes, resonate strongly with his followers, making Instagram a crucial platform for building a relatable, multi-dimensional brand image.

  • Username: @robertherjavec
  • Influence Score: 87.5/100
  • Followers: 1M
  • Activity: Twice a day at 6 AM
  • Engagement Rate: 0.25%
  • Growth: +12.99%
  • Average Engagement: 2.6K
  • Average Views: 112.5K

YouTube: Deep Dives and Behind-the-Scenes Content

Robert’s YouTube channel, with 40.1K followers, serves as a hub for longer-form content, including videos and Shorts that provide an in-depth look at his experiences on Shark Tank and lessons from his entrepreneurial journey. His content here is a mix of motivational advice, personal anecdotes, and behind-the-scenes footage, offering a comprehensive view of his expertise and life philosophy. YouTube allows Robert to engage his followers through detailed storytelling, often sharing stories of success and failure to inspire and educate.

With an engagement rate of 14.82%, YouTube is where Robert’s followers interact most actively with his content. He posts an average of 4.5 videos monthly, usually scheduled once a week at 8 AM. This platform enables him to delve deeper into complex topics, and each video garners an average view count of 178.6K. By providing value-driven content, YouTube complements his other social media platforms, allowing followers to gain a more nuanced understanding of his perspectives.

  • Username: @robert-herjavec
  • Influence Score: 81/100
  • Followers: 40.1K
  • Activity: Once a week at 8 AM
  • Engagement Rate: 14.82%
  • Growth: +512.8%
  • Average Engagement: 5.9K
  • Average Views: 178.6K

X: Quick Insights and Business Thoughts

With 793.3K followers, X (formerly Twitter) is Robert’s platform for sharing brief thoughts and updates. His tweets often cover topics like entrepreneurship, business lessons, and motivational quotes, offering followers bite-sized insights into his perspective. X allows Robert to communicate more informally, sharing real-time reflections and interacting directly with his audience, which aligns well with his energetic and accessible brand.

Despite being less active on X, Robert’s tweets receive consistent engagement, with an average engagement of 73 and an engagement rate of 0.01%. He tweets around 13.6 times a week, typically at 6 AM, ensuring his thoughts reach his audience at optimal times. X remains a key platform for Robert to maintain a casual yet impactful presence, connecting with followers who appreciate concise, actionable advice.

  • Username: @robertherjavec
  • Influence Score: 77/100
  • Followers: 793.3K
  • Activity: Twice a day at 6 AM
  • Engagement Rate: 0.01%
  • Growth: -0.44%
  • Average Engagement: 73
  • Average Views: 11.1K

Robert Herjavec's Social Media Influence Summary

With a Favikon authority score of 8,935 points, Robert ranks among the top influencers in the business and entrepreneurship space in the United States. His strongest platform is LinkedIn, with a score of 93/100, underscoring his influence among professionals. Ranked #7 in the startups and entrepreneurship niche, Robert’s presence on multiple platforms allows him to reach a broad audience while maintaining a focused brand image. His connections to Shark Tank and his cybersecurity firm Cyderes bolster his credibility, making him a trusted figure in the industry.

Content Strategy: Blend of Business Wisdom, Motivation, and Personal Insights

Robert’s content strategy is centered around educating and inspiring entrepreneurs. Through a mix of professional insights, personal anecdotes, and motivational advice, he provides value to a diverse audience interested in business and personal growth. Each platform serves a unique purpose: LinkedIn for professional engagement, Instagram for personal and visual storytelling, YouTube for in-depth content, and X for quick insights. His consistent posting schedule keeps his audience engaged, and his content blends practical business advice with reflections on family and success.

The heart of Robert’s strategy is authenticity. His willingness to share his journey, from early struggles to current successes, resonates deeply with followers. His storytelling approach, particularly on YouTube, allows him to connect with viewers on a personal level, while his LinkedIn posts establish him as an industry thought leader. This multi-dimensional content strategy has made Robert a highly influential figure for aspiring entrepreneurs.

Reachability and Partnerships

Robert’s reachability is classified as ‘Difficult,’ with an estimated sponsored post cost of $6.8K. His collaborations are carefully selected to align with his brand as an entrepreneur and cybersecurity expert. Known for his appearances on Shark Tank, Robert has established partnerships with brands and businesses that emphasize innovation, technology, and entrepreneurship. His involvement in partnerships not only broadens his reach but also provides additional value to his followers, offering insights into successful brands and strategies.

Robert Herjavec is more than a Shark Tank star; he’s a dynamic entrepreneur, cybersecurity expert, and mentor to countless aspiring business leaders. His social media presence across LinkedIn, Instagram, YouTube, and X reflects a commitment to sharing valuable insights, encouraging others, and showcasing the life of a successful entrepreneur. With a strategic blend of business advice, personal reflections, and motivational content, Robert has built a loyal following that looks to him for both inspiration and practical guidance. His journey, from immigrant beginnings to becoming a global business leader, continues to inspire his followers, making him a powerful figure in the world of startups and entrepreneurship.

About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.