Who's Who on Social Media
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Who is Rob Dance? | B2B Influencer

Rob Dance has positioned himself as a transformational figure on social media, combining his entrepreneurial expertise with a passion for building positive workplace culture and advocating for personal growth. As the founder of Rock, a major UK-based technology consultancy, Dance has not only achieved significant success in the business world but also emerged as a powerful digital voice for leadership and self-development.

November 5, 2024
Jeremy Boissinot

Rob Dance has positioned himself as a transformational figure on social media, combining his entrepreneurial expertise with a passion for building positive workplace culture and advocating for personal growth. As the founder of Rock, a major UK-based technology consultancy, Dance has not only achieved significant success in the business world but also emerged as a powerful digital voice for leadership and self-development. His content across LinkedIn, Instagram, and X (formerly Twitter) resonates with audiences who are looking to improve their leadership skills, create supportive team environments, and pursue a balanced path to success. With an expanding online presence, Rob Dance provides a unique blend of motivational insights, career advice, and candid reflections on the realities of entrepreneurship, captivating both aspiring entrepreneurs and seasoned professionals.

Rob Dance: A Transformational Leader and Influential Voice in Business Culture and Leadership

Rob Dance’s entrepreneurial journey is a remarkable story of vision, resilience, and dedication. From an early age, Dance demonstrated a natural talent and ambition for business, launching his first venture at just 13 years old. This early success laid the foundation for his future endeavors, where he continuously sought out new opportunities to grow and develop. In 2008, he made a bold move by selling his car to fund the launch of Rock, a technology consultancy that has since become a significant player in the UK market. This decision marked the beginning of a journey filled with strategic thinking and calculated risks, qualities that have defined his career. Today, Rock stands as a testament to Dance’s strategic acumen and leadership skills, employing over 100 people and generating an impressive turnover of over £10 million. Dance’s journey from a young entrepreneur to a respected business leader has not only been about personal success but also about creating a lasting impact in the industry.

Throughout his career, Dance has earned numerous accolades, solidifying his reputation within the UK business ecosystem. Recognitions such as Young Director of the Year and British Entrepreneur of the Year highlight his contributions to British business and underscore his commitment to excellence. What truly sets Dance apart, however, is his people-centered leadership style. Known for his belief in empowering his team and fostering a positive workplace culture, Dance places immense value on creating an environment where every individual feels respected and motivated. This philosophy is not just limited to his leadership style within Rock but is also a principle he shares with his online audience. Dance uses his platform to emphasize the importance of team-building, appreciation, and respect, inspiring others to adopt a similar approach in their professional lives. His leadership philosophy has made Rock a dynamic and thriving organization, with a reputation for both excellence and employee satisfaction.

As Dance embarks on new ventures, including mentoring and funding emerging entrepreneurs, his influence continues to grow within the business community. Recognizing the value of experience and guidance, he has dedicated himself to supporting the next generation of leaders. His social media platforms reflect this commitment, where he regularly shares insights, guidance, and encouragement for those navigating the challenges of modern business. Dance’s content is deeply rooted in empathy, resilience, and purpose, aiming to inspire others to pursue their goals with integrity and dedication. Through his online presence, he not only offers valuable advice but also sets an example for others to follow, proving that success in business can be achieved by leading with empathy and purpose. His ongoing journey as a mentor and thought leader cements his role as a transformative figure in entrepreneurship, empowering others to create positive change in their own careers and industries.

Social Coverage: Expanding Across Multiple Platforms

Rob Dance’s social media presence spans LinkedIn, Instagram, and X (formerly Twitter), where he shares engaging content focused on business leadership, startup advice, workplace culture, and personal growth.

Rob Dance's Social Media Strategy

LinkedIn: Building a Community of Leaders and Entrepreneurs

On LinkedIn, Rob Dance stands as a prominent and respected figure, engaging with an audience of 210.9K followers. His influence score on LinkedIn is an impressive 96.8, reflecting his strong authority and influence within the business and leadership community. Dance’s content on LinkedIn covers a wide array of business insights, leadership principles, and reflections on workplace culture, and he has a knack for presenting these topics in a way that is both visually engaging and thought-provoking. His posts, often featuring handwritten messages on whiteboards, convey powerful messages on team motivation, employee appreciation, and the importance of fostering a positive work environment.

Dance’s LinkedIn posts are not only popular but provoke deep conversations among professionals, leaders, and entrepreneurs. With an engagement rate of 3.69% and an average engagement of 7.8K per post, his content generates substantial interactions, a testament to its relevance and value to his audience. His advice on defending one’s team, building trust, and leading with empathy resonates with followers who see him as a mentor and role model. Dance posts consistently every day at 7 PM, ensuring a regular stream of content that keeps his audience engaged and returning for more insights. This daily schedule positions him as a reliable source of business wisdom, and his advice on management and team dynamics has become a staple for LinkedIn users looking to elevate their leadership game.

  • Username: @robdance
  • Influence Score: 96.8/100
  • Followers: 210.9K
  • Activity: 30 posts last month
  • Engagement Rate: 3.69%
  • Growth: +11.45%
  • Average Engagement: 7.8K
  • Posting Habits: Every day at 7 PM

Instagram: Empowering Followers Through Personal Growth and Self-Motivation

On Instagram, Rob Dance engages a dedicated community of 63.9K followers who are interested in personal growth, self-motivation, and the entrepreneurial mindset. His influence score on Instagram is 90.3, a strong indication of his ability to captivate an audience that values inspiration and practical advice. Dance’s Instagram posts often include impactful quotes, thoughtful reflections on life’s challenges, and reminders to prioritize growth and resilience. His visual content is clean, minimalist, and easy to share, making it highly engaging for his followers who enjoy motivational messages that are straightforward yet profound.

Dance’s engagement rate of 25.59% is remarkably high, especially in the business and personal development niche, with each post receiving an average engagement of 16.3K. His messages on Instagram focus on self-improvement, the importance of resilience, and the mindset required for entrepreneurial success. He emphasizes taking responsibility for one’s happiness and overcoming past regrets to move forward. Dance’s daily posting schedule at 1 AM ensures his followers have inspirational content to start their day, aligning perfectly with the platform’s peak times for motivational content. This consistent schedule and his impactful messaging make Dance a trusted and valued figure on Instagram, where followers look to him for daily encouragement.

  • Username: @robdanceofficial
  • Influence Score: 90.3/100
  • Followers: 63.9K
  • Activity: 17 posts last month
  • Engagement Rate: 25.59%
  • Growth: +46.16%
  • Average Engagement: 16.3K
  • Posting Habits: Every day at 1 AM

X (formerly Twitter): Quick Insights for the Busy Professional

Rob Dance’s presence on X offers his 22K followers a more concise format for receiving his insights on leadership, career advice, and professional challenges. His influence score of 88.8 on this platform highlights his credibility, and his tweets are often straightforward yet powerful, covering topics such as workplace resilience, mental well-being, and effective leadership. With an engagement rate of 9.78% and average engagement of 2.1K per tweet, Dance’s posts on X demonstrate his ability to spark meaningful discussions even in a condensed format. His focus here is on delivering impactful statements that resonate with followers who are looking for quick, digestible advice on navigating their careers.

Posting at 10 PM daily, Dance ensures that his content reaches followers winding down from the workday, providing a moment of reflection and encouragement. His messages on X range from addressing toxic workplace culture and the importance of psychological safety to reminders about the power of a positive mindset. Dance’s high engagement on X underscores his success in connecting with an audience that appreciates honest, actionable insights. This platform serves as a valuable space for Dance to share snippets of wisdom, reinforcing his influence as a business thought leader.

  • Username: @robdance_
  • Influence Score: 88.8/100
  • Followers: 22K
  • Activity: 7.2 tweets per week
  • Engagement Rate: 9.78%
  • Growth: +35.81%
  • Average Engagement: 2.1K
  • Posting Habits: Every day at 10 PM

Rob Dance’s Social Media Influence Summary

Rob Dance’s Favikon authority score of 8,825 places him in the upper echelon of influencers in the business and entrepreneurship space. Ranked #4 on LinkedIn in the UK and #3 in Startups & Entrepreneurship in the UK, Dance’s influence extends far beyond his consultancy firm, positioning him as a trusted and impactful figure within the UK business landscape. His authority score reflects his engaging and meaningful content, which has made him a respected voice for leadership, growth, and team dynamics. Dance’s high rankings indicate his success in building a loyal audience that values his perspectives on managing businesses, leading teams, and fostering positive workplace environments.

Content Strategy: Championing Growth, Empathy, and Effective Leadership

Rob Dance’s content strategy is centered on fostering growth, empathy, and effective leadership. His posts across LinkedIn, Instagram, and X consistently focus on building positive workplace culture, inspiring personal resilience, and providing practical advice for aspiring leaders. Dance uses visual consistency in his posts, with many featuring handwritten messages or clear, impactful typography that conveys his messages directly. His content often touches on team appreciation, overcoming self-doubt, and leading with integrity, making his advice relatable and actionable. By sharing his personal experiences, challenges, and insights on managing Rock, Dance positions himself as an approachable yet knowledgeable mentor for his followers.

Dance’s content also emphasizes the importance of mental well-being, self-worth, and resilience in both professional and personal contexts. His followers find value in his messages that encourage them to take charge of their happiness, move past regrets, and embrace growth. His consistent posting schedule across all platforms reinforces his presence as a daily source of motivation and wisdom, providing a steady stream of content that keeps his audience engaged and inspired.

Reachability and Partnerships

Rob Dance’s reachability is rated as “Normal”, with an estimated sponsored post cost of $6.8K, highlighting his value as an accessible yet high-impact influencer. His partnerships often align with his focus on business growth, leadership, and personal development, making him an ideal collaborator for brands targeting professionals and entrepreneurs. Dance’s commitment to authentic partnerships ensures that any brand collaborations resonate with his audience’s expectations of quality and relevance. As a respected figure in the business community, his endorsements carry credibility, making him an attractive partner for companies that align with his values of motivation, growth, and integrity.

Rob Dance is a transformational leader and a leading voice in business, entrepreneurship, and personal growth, using his social media platforms to deliver valuable insights on leadership, team culture, and resilience. His presence across LinkedIn, Instagram, and X provides a comprehensive view of his philosophy, emphasizing empathy, mental well-being, and effective leadership as cornerstones of success. Dance’s high Favikon authority score and top rankings reflect his credibility and influence in the UK business scene. By sharing his experiences, challenges, and insights, he inspires a broad audience, from young professionals to established entrepreneurs, to lead with purpose and empathy. His consistent engagement and impactful content solidify his role as a mentor and guide, helping others navigate their own paths to success in business and beyond.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.

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