Who's Who on Social Media
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Who is Raul Montalvo?

Raul Montalvo is a seasoned marketing professional and CEO of Esmartia, renowned for his expertise in inbound marketing and CRM integration. With over 14 years of experience, he delivers innovative strategies that drive business growth and automation, earning recognition as a thought leader in the industry.

December 27, 2024
Jeremy Boissinot
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Raul Montalvo: Transforming Digital Marketing Through Bold Strategies

Raul Montalvo is a seasoned expert in the marketing industry with over 14 years of experience, dedicated to transforming businesses through innovative and customer-centric strategies. As the CEO of Esmartia, he specializes in inbound marketing, CRM integration, and digital strategy. His leadership has helped countless organizations streamline their processes, improve sales, and establish a strong foothold in competitive markets. Raul’s mission is clear: to help businesses stand out by crafting strategies that deliver measurable and sustainable growth.

Raul’s expertise extends beyond the traditional realms of marketing. He is a thought leader in social selling, blending the power of content creation with data-driven methodologies to create impactful campaigns. His ability to identify and address the pain points of his audience has made him a trusted voice in the digital marketing community. Raul also offers a course on implementing CRM systems using HubSpot’s free version, emphasizing the importance of automation in modern business operations.

In addition to his professional accomplishments, Raul is an influential creator on LinkedIn, where he has earned the prestigious designation of LinkedIn Top Voice. His platform serves as a hub for engaging discussions on marketing trends, sales techniques, and ethical practices in the industry. Through his candid critiques and thought-provoking posts, Raul has cultivated a community of professionals who value his expertise and unfiltered approach.

Raul’s impact is further amplified by his newsletter, "A contracorriente," where he explores marketing, sales, and life’s broader philosophies. His writing reflects his commitment to challenging the status quo, providing actionable insights that resonate with readers. By consistently delivering value across his platforms, Raul has solidified his reputation as a forward-thinking leader dedicated to elevating the standards of digital marketing.

Dominating Digital Marketing Conversations

LinkedIn: A Leading Voice in Professional Marketing Insights

Raul Montalvo’s LinkedIn presence is undoubtedly his strongest asset, where he has amassed 33.2K followers. Through this platform, Raul shares a mix of carousel posts, articles, and videos that spark meaningful discussions on marketing trends, sales strategies, and digital transformation.

One notable feature of Raul’s LinkedIn strategy is his ability to engage his audience with thought-provoking posts that challenge conventional norms. His posts regularly generate hundreds of reactions and comments, reflecting a deeply engaged community. Raul’s posting frequency is consistent, with daily updates around 2 PM, a time optimized for audience engagement. His unique voice, coupled with his candid critiques of industry practices, sets him apart from other creators in the space.

  • Username: @raul-montalvo
  • Influence Score: 84.9/100
  • Followers: 33.2K
  • Activity: 27 posts per month
  • Engagement Rate: 0.42%
  • Growth: +1.45% (+472 followers in 30 days)
  • Average Engagement: 139 interactions per post
  • Posting Habits: Daily at 2 PM

X (Twitter): Strategic Communication Hub

Raul Montalvo's X (formerly Twitter) account has a modest following of 1,113, making it a secondary platform in his digital presence. While less active compared to LinkedIn, this platform serves as a channel to share key updates, promote his newsletter, and engage with his audience on a broader scale.

On X, Raul primarily focuses on sharing links to his newsletter and brief updates that reflect his expertise and thought leadership. His posts tend to be concise and informative, often directing followers to external resources or encouraging further engagement. Although activity is infrequent, the content aligns with his overarching professional narrative.

  • Username: @raul_montalvo
  • Influence Score: 6.3/100
  • Followers: 1.1K
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: -1.46% (-16 followers in 30 days)
  • Average Engagement: 0 interactions per post
  • Posting Habits: Irregular

The Newsletter: “A contracorriente”

Raul’s newsletter, "A contracorriente," is a cornerstone of his personal brand, boasting over 8,037 subscribers. Published weekly, this newsletter delves into critical analyses of marketing practices, sales techniques, and broader life philosophy. Raul’s ability to weave together storytelling and actionable insights makes his newsletter a must-read for professionals seeking a fresh perspective.

In his latest editions, Raul has covered topics such as the pitfalls of ineffective marketing strategies and the nuances of CRM integration. The newsletter’s engaging tone and practical advice have contributed to its steady growth. Readers appreciate Raul’s willingness to challenge the status quo, making "A contracorriente" an essential resource for marketers.

Podcast Appearance: "Marketers on the Couch"

Raul Montalvo made a notable appearance on the podcast "Marketers on the Couch," where he shared insights into his journey as the CEO of Esmartia. Over the course of 35 minutes, Raul discussed key trends in digital marketing, the importance of inbound strategies, and his philosophy on authentic brand growth.

Raul’s Influence Through Rankings and Authority

Raul Montalvo’s Favikon authority score places him in the top tier of digital marketing professionals, ranking #19 in Spain for digital marketing and #139 on LinkedIn in Spain. With an influence score of 84.9/100, Raul’s LinkedIn dominance showcases his ability to drive meaningful conversations and inspire action among his followers.

Content Strategy: Balancing Critique with Value

Raul’s content strategy revolves around authenticity and thought leadership. His LinkedIn posts often tackle controversial topics, encouraging discussions and fostering a sense of community. By blending personal anecdotes with professional insights, Raul creates content that resonates deeply with his audience.

On Twitter, his content has focused on promoting his newsletter and sharing succinct thoughts on marketing trends. However, there is untapped potential for Raul to grow his presence on this platform by increasing activity and leveraging multimedia content.

Reachability and Partnerships

Raul Montalvo’s reachability is rated as moderate, requiring well-aligned proposals to secure partnerships. His estimated sponsored cost is approximately $2,400 per post, reflecting his high-value audience and authority in digital marketing.

Raul Montalvo’s creator network is a dynamic mix of influential professionals and leading brands, reflecting his strong presence in the marketing and sales landscape. It includes prominent figures such as Luz Muñoz Asenjo and Marta Calvo, as well as notable organizations like LinkedIn and Nike. This diverse network highlights his ability to collaborate and engage with both individuals and corporate entities, showcasing expertise in fostering meaningful connections across industries.

Conclusion: Redefining Excellence in Digital Marketing

Raul Montalvo exemplifies the power of combining authenticity with expertise in the digital marketing world. His influence on LinkedIn, paired with his compelling newsletter, solidifies his role as a thought leader driving innovation in marketing and sales. As Raul continues to expand his reach, his commitment to challenging norms and providing actionable insights will undoubtedly inspire professionals across industries.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.