Who is Ramana Borba?

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Ramana Borba: Empowering Dance and Expression with Every Move

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At just 23 years old, Ramana Borba has carved out an impressive digital career as a professional dancer and choreographer. Born and raised in Brazil, she grew up immersed in the rhythms and movement of Brazilian culture. Her passion for dance quickly evolved into a mission: to inspire self-confidence and empower women, particularly through joyful expression and Afro-Brazilian identity.

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Ramana’s charisma and bold energy shine across every frame of her content. Whether performing solo routines or collaborating with rising talents, she constantly uplifts those around her. Her personal brand, “Crie o Impossível” (“Create the Impossible”), captures her ethos of breaking boundaries—both physical and societal—through dance, fashion, and self-expression.

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In addition to her dancing, Ramana is a vocal advocate for natural beauty and organic hair care. She frequently partners with Brazilian brands like Pink Hair and Maprina Cabelos, championing curly and textured hair care. Her influence stretches beyond dance into fashion, beauty, and motivational storytelling.

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What truly sets Ramana apart is her fearless presence and authenticity. Whether sharing milestones or vulnerability, she uses her platform not just for entertainment, but for representation and resilience. For young women in Brazil and beyond, Ramana Borba is more than a performer—she’s a movement.

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An Influencer Active on Social Media

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Ramana is active across TikTok, YouTube, Instagram, and X, with a combined following of nearly 8.5 million fans.

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Ramana Borba's Social Media Strategy Analysis

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TikTok Strategy: Dance-Driven Engagement with High Consistency

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Ramana’s TikTok is her primary creative stage, where she showcases high-energy dance tutorials and choreography with an empowering message. She leverages trending audio, viral dances, and visual aesthetics to keep her content fresh and accessible to a young, dance-enthusiastic audience. Each TikTok is visually vibrant and emotionally upbeat, aligning with her message of positivity and self-expression.

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Her strategy focuses on consistency and relatability. With 3.3 videos per week, she ensures a steady presence in followers’ feeds. She often collaborates with fellow creators and spotlights Brazilian music, which not only boosts engagement but also connects her audience with cultural pride. Despite flat growth recently, her content maintains strong average views and engagement.

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Ramana’s TikToks perform especially well when they combine movement with a personal twist—like styling, humor, or transformation edits. These formats keep the viewer engaged and deliver high replay value. Her casual tone creates a bond with her audience, making her feel like both a friend and mentor.

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Brands fit naturally into her TikTok content through dance challenges, product mentions, and styling integrations. This makes TikTok the ideal channel for beauty and fashion campaigns, particularly for brands aiming to reach Gen Z and culturally engaged audiences through expressive, dance-based content.

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• Username: @ramanaborba
• Influence Score: 84.7/100
• Followers: 5.8M
• Activity: 3.3 videos/week
• Engagement Rate: 0.15%
• Growth: 0%
• Avg. Engagement: 8.6K
• Posting Habits: 3 times a week at 5 PM EST

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Instagram Strategy: Visual Identity and Empowered Lifestyle

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On Instagram, Ramana curates a lifestyle-focused version of her brand, mixing aesthetic visuals with raw, empowering messages. Her Reels often feature dance but go deeper—into family moments, fitness progress, and body confidence. Her feed is a blend of curated and spontaneous, with a storytelling approach that adds personal depth.

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With daily posts and 15 pieces of content monthly, she keeps her audience continuously engaged. Her ability to balance visual appeal with genuine connection is evident in posts that celebrate her sister’s academic achievements, promote swimwear brands, or share her workout routines. These humanize her brand and drive emotional engagement.

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The visual quality of Ramana’s Instagram content is high—strong lighting, confident poses, and coordinated colors. This not only appeals to fashion and lifestyle brands, but also supports her message of bold self-expression. The platform helps her reinforce her identity beyond the dance niche.

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Instagram is also where Ramana tags and interacts most frequently with brands. This shows that she uses it strategically for promotions, partnerships, and affiliate campaigns. With a top-performing engagement rate and Reels often exceeding 300K views, Instagram plays a key role in monetizing her brand while maintaining authenticity.

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• Username: @ramanaborba
• Influence Score: 81.2/100
• Followers: 1.1M
• Activity: 15 posts/month
• Engagement Rate: 0.9%
• Growth: -0.26%
• Avg. Engagement: 10K
• Posting Habits: Daily at 5 PM EST

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X Strategy: Real-Time Connection and Personality Highlights

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On X (formerly Twitter), Ramana gets personal. Her tweets range from scenic bikini shots to heartfelt reflections, like remembering past projects and celebrating role models. This platform allows her to connect with her audience on a conversational, emotional level that complements her visual content elsewhere.

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She uses X to share unfiltered thoughts, support social moments, and uplift other creators. This form of engagement reinforces her status as a community figure and not just a performer. Tweets about her past experiences and collaborations (like Fernanda Torres or fashion looks) generate strong emotional interaction.

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Ramana posts 1.5 tweets per week, a modest but strategic rhythm. Her tweets still reach decent visibility thanks to her profile strength and the visual appeal of her content. She tends to do well when combining short reflections with powerful images, especially around beach visuals or TV appearances.

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For partnerships, X is less about direct promotion and more about reinforcing brand affinity. It helps brands see her personality in a more intimate way—ideal for long-term collaborations or those centered on storytelling. It’s a place where fans can relate to Ramana as more than a performer, but also as a thoughtful voice.

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• Username: @borbaramana
• Influence Score: 69.2/100
• Followers: 27.4K
• Activity: 1.5 tweets/week
• Engagement Rate: 0.2%
• Growth: -0.31%
• Avg. Engagement: 54
• Posting Habits: Twice a week at 11 PM EST

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YouTube Strategy: Long-Form Potential with Short-Form Impact

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YouTube represents untapped potential for Ramana. While she has an impressive 1.6M subscribers, her activity is minimal—just one video per month. However, the content she does post aligns perfectly with her vibrant persona: Shorts that mix hair transformations, fashion reveals, and motivational dance edits.

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When active, her YouTube Shorts perform reasonably well, with some videos surpassing 10K views. She combines choreographed visuals with trending music, similar to TikTok but in slightly longer formats. Her signature energy translates well, even in under 60 seconds, keeping her audience entertained and inspired.

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The platform is a prime opportunity for brand growth. Long-form content could include behind-the-scenes of dance projects, hair care routines, or lifestyle vlogs. Ramana’s following here signals high interest—what’s missing is regularity. With more consistent uploads, she could easily convert followers into loyal subscribers.

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For brands, YouTube would allow deeper storytelling in collaborations—ideal for campaigns that require narrative, tutorials, or testimonials. While not currently a core platform, its potential remains massive, especially given her visual strength and audience loyalty across other networks.

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• Username: @RamanaBorba
• Influence Score: 58.2/100
• Followers: 1.6M
• Activity: 1 video/month
• Engagement Rate: 0%
• Growth: -1.06%
• Avg. Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Ramana Borba's Social Media Influence Summary

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Ramana Borba ranks in the Top 1% globally for Dance & Choreography and in the Top 6% on TikTok in Brazil, showcasing her strong influence in both niche and mainstream categories.

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Learn more about the Favikon Methodology here

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Content Strategy: Joy, Movement & Representation

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Ramana’s content strategy thrives on movement, empowerment, and vibrant energy. Whether she’s dancing solo, collaborating with friends, or engaging her followers in a challenge, her message is clear: confidence is contagious. Every video and post radiates self-love and cultural pride, especially for Black and Afro-Brazilian women.

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Reachability and Partnerships

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Ramana Borba is a highly approachable creator for brand collaborations, especially in the beauty, fashion, and lifestyle sectors. Her content naturally integrates products through dance routines, fitness posts, and casual storytelling. Brands like Pink Hair and Maprina Cabelos have already leveraged her authenticity to great effect. With a history of successful sponsored content, she’s open to creative partnerships that align with her values of empowerment and style.

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She is particularly receptive to partnerships that promote self-expression, health, or confidence—especially those related to hair care, activewear, swimwear, or dancewear. Ramana's collaborations feel organic because she features the products as part of her lifestyle, not just promotions. Her Instagram especially shines in brand visibility, with regular tags and styled posts. Her TikTok, meanwhile, is ideal for engaging branded challenges and movement-driven virality.

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Her follower base skews young and predominantly female, which aligns perfectly with Gen Z-targeted campaigns. Ramana’s casual yet motivational tone allows her to connect deeply with her community, increasing the likelihood of high engagement and purchase consideration. She’s also trusted—her community sees her as relatable and aspirational, a rare and valuable blend in influencer marketing.

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For international brands or artists, Ramana brings additional value through her network of collaborators, including major figures like Tyla, Ludmilla, and Beyoncé (through mutual tags and shared campaigns). With her personal brand "Crie O Impossível," she’s also positioned as a creator who can co-create, not just endorse—offering long-term ambassadorship opportunities for those looking to grow with a charismatic, empowered voice in Brazilian digital culture.

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Conclusion: Empowering the Digital Stage One Dance at a Time

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Ramana Borba is a force in the digital dance world—equal parts artist, entrepreneur, and motivator. She’s redefining what it means to be a creator by making movement a medium for empowerment. From TikTok challenges to Instagram transformations and inspiring brand partnerships, she uses every post to create impact.

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View the AI-powered profile

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