Who is Priscila Caliari?

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Priscila Caliari: Blending Humor, Beauty, and Relatability in Fashion Content

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Priscila Caliari is a fashion and lifestyle content creator and podcast host who has quickly become one of Brazil’s top beauty influencers. Known for her bold makeup looks, humorous videos, and authentic personality, she connects deeply with young audiences by sharing everything from fashion moments to intimate life reflections. She’s also co-creator of the podcast @naoetpm, where she blends lifestyle, communication, and casual humor.

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Her content is anchored in spontaneity and personal storytelling. Whether she’s cracking jokes about daily routines or styling high-impact makeup, Priscila keeps her tone casual and refreshingly real. This balance of creative visuals and playful honesty has helped her develop a highly engaged audience across her platforms.

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As a content creator, Priscila maintains a steady stream of cross-platform content, tailoring her posts to fit each channel’s vibe while maintaining a cohesive personal brand. From TikTok trends to more curated YouTube videos, she’s built an ecosystem of creativity that resonates broadly.

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In the digital space, Priscila stands out not only for her beauty expertise but also for her sharp comedic timing, podcast collaborations, and ability to keep her content relevant and engaging. With a strong visual identity and an equally strong voice, she represents the next-gen hybrid of influencer and entertainer.

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An Influencer Active on Social Media

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Priscila Caliari is highly active across TikTok (5.3M), Instagram (1.4M), X (183K), and YouTube (157K), with consistent posting and strong cross-platform synergy.

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Priscila Caliari's Social Media Strategy Analysis

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TikTok Strategy – Entertainment Meets Expression

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Priscila leverages TikTok as her primary playground for personality-driven content. She consistently blends trending audio with comedic acting and daily anecdotes, keeping her posts relatable and high-energy. Each video reflects a carefree tone, whether she’s joking about adulthood or celebrating with cake. Her expressive body language and strong facial cues make her content instantly scroll-stopping.

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She uses TikTok to showcase raw, unfiltered joy. Most of her high-performing videos are spontaneous, low-production, and emotionally resonant—especially her birthday celebration clip with over 4M views. Her captions are usually short and colloquial, helping maintain an intimate vibe with her audience. This keeps her community invested, not just entertained.

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Even in branded content, such as her humorous collaborations with Chango, she maintains her authentic tone. The integration of humor ensures the promotional aspect never feels forced. Her posting frequency of over 5 videos per week shows strong platform loyalty, signaling to both followers and brands that TikTok is her creative hub.

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In a space often dominated by fast trends, Priscila’s strength lies in making those trends feel personal. Instead of replicating what's popular, she injects her own twist—whether that’s exaggerated reactions, unexpected endings, or absurdist comedy. Her TikTok strategy is pure Priscila: playful, punchy, and deeply human.

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• Username: @pricaliari
• Influence Score: 87.1/100
• Followers: 5.3M
• Activity: 5.5 videos/week
• Engagement Rate: 0.38%
• Growth: 0%
• Average Engagement: 20.3K
• Posting Habits: Daily at 5 PM EST

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Instagram Strategy – A Curated Yet Candid Feed

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On Instagram, Priscila strikes a balance between curated aesthetics and everyday authenticity. Her feed showcases vibrant fashion, event highlights, close-up makeup shots, and personal moments with friends. She makes strong use of Reels for visibility, often repurposing TikTok videos that align with Instagram’s visual-first audience.

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Her visual storytelling feels intentional but never overly polished. Whether she’s sharing a group photo at a fashion event or a food flatlay from brunch, each post invites viewers into her daily world. Her Reels—like the egg dish reel with 3.6M views—are perfect examples of turning mundane moments into visual art. These relatable posts drive massive organic reach.

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Priscila’s captions are often humorous, flirty, or emotionally reflective, adding context and connection beyond the image. While her aesthetic is youthful and trendy, it also feels like an honest journal of her life. This makes her Instagram strategy highly effective for brands seeking lifestyle integration and long-term collaborations.

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By posting nearly every day, she maintains visibility without overwhelming her audience. Her 14-post monthly rhythm keeps her relevant in the algorithm while allowing space for high-quality, impactful visuals. Priscila uses Instagram not just to build a brand—but to build a lifestyle that followers want to emulate.

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• Username: @pricaliari
• Influence Score: 81.3/100
• Followers: 1.4M
• Activity: 14 posts/month
• Engagement Rate: 0.76%
• Growth: -0.93%
• Average Engagement: 10.9K
• Posting Habits: Daily at 5 PM EST

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X Strategy – Relatable Virality and Intimate Thoughts

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Priscila’s X strategy thrives on humor, intimacy, and raw commentary. She tweets spontaneous thoughts and jokes that spark engagement—especially among Brazilian youth navigating adulthood. Her viral tweet about breaking parents’ house rules reached 7.4M views, proving her power to lead digital conversations with minimal effort.

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What sets her X presence apart is the mix of humor and depth. One moment she’s making cheeky jokes about relationships; the next, she’s tweeting raw one-liners that resonate on an emotional level. This unpredictability keeps followers hooked and eager to engage. Her concise writing style enhances this, maximizing relatability per word.

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Unlike many creators who cross-post or recycle content, Priscila uses X as a distinct creative outlet. The platform becomes a safe space for stream-of-consciousness posting and in-the-moment interactions. Her responses to comments are often as witty as the original tweet, further fueling engagement and community-building.

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With an above-average engagement rate of 1.23%, Priscila proves that X is more than a side platform—it’s a powerful tool in her social ecosystem. Her thoughtful and irreverent tone works exceptionally well for casual, quick-consumption content. It’s also an ideal entry point for brands looking to build campaigns with cultural relevance.

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• Username: @pricaliari
• Influence Score: 88/100
• Followers: 183K
• Activity: 4.1 tweets/week
• Engagement Rate: 1.23%
• Growth: +0.13%
• Average Engagement: 2.2K
• Posting Habits: Daily at 12 PM EST

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YouTube Strategy – Long-Form Laughter and Lifestyle

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Priscila uses YouTube to showcase a deeper side of her personality through longer-form content. Her videos often include lighthearted challenges, kitchen chaos, and collabs with friends like Carol Biazin. Each video taps into shared cultural humor, often with exaggerated facial expressions and offbeat humor. These elements make her channel binge-worthy, even with lower posting frequency.

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Her production style is casual but clean—typically filmed in cozy home settings or with vlog-like intimacy. Titles like “Fizemos o pior shake do mundo” (We made the worst shake in the world) use bold curiosity hooks to drive clicks. While she posts around three times a month, each video maintains strong storytelling and emotional payoff.

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With a 1.68% engagement rate—the highest among all her platforms—YouTube allows Priscila to strengthen bonds with loyal followers. The space to elaborate and riff unscripted adds to her credibility. It’s here that she shows her comedic range beyond the quick cuts of TikTok or the aesthetics of Instagram.

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Even though it’s currently a secondary platform for her, YouTube has clear growth potential. As brands invest more in YouTube Shorts and creator-led storytelling, Priscila is well-positioned to scale her influence here. Her consistency in tone across platforms ensures that any new viewer instantly understands who she is—real, funny, and fearless.

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• Username: @pricaliariyt
• Influence Score: 78.6/100
• Followers: 157K
• Activity: 3 videos/month
• Engagement Rate: 1.68%
• Growth: +0.39%
• Average Engagement: 2.6K
• Posting Habits: Weekly at 8 PM EST

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Priscila Caliari's Social Media Influence Summary

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Priscila’s Favikon Influence Score of 8,973 points reflects her dynamic authority across all platforms. She ranks in the Top 1% of Fashion Industry creators in Brazil, Top 2% of X creators in Brazil, and Top 1% globally in the fashion niche. These stats place her firmly as a high-tier influencer within Brazil’s beauty and lifestyle space.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor and Honesty Wrapped in Visual Aesthetics

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Priscila’s content strategy centers on authenticity. She doesn’t rely on trends alone—her original voice, humor, and willingness to share raw experiences make her content feel personal. Her storytelling is versatile: one day she’s sharing beauty hacks, the next she’s tweeting about adulting woes or filming skits for YouTube.

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Reachability & Partnerships

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Priscila is highly reachable for collaborations, especially via Instagram and TikTok, where she tags brands and engages with audience feedback in comments. Her strong record of partnerships with Prime Video Brasil, Essence Cosmetics, and Amanda Caliari shows her brand alignment is clear: vibrant, youthful, and culturally aware.

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With a rate estimate between $7.5K and $15K per post, she’s ideal for brands looking for top-tier visibility in the Brazilian fashion and beauty space. She's likely to accept creative collaborations that allow her to bring her voice to the forefront.

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Conclusion: Priscila Caliari – Where Real Life Meets Runway

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Priscila Caliari is a bold, expressive, and emotionally intelligent creator who turns everyday moments into cultural commentary. Whether you’re laughing at her tweets, admiring her makeup, or vibing with her podcast, there’s no denying her versatility and influence.

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View the AI-powered profile

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