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Who is Perle Btr?
Perle Btr is a vibrant content creator known for her engaging dance and beauty videos on TikTok. Based in the United States, Perle has made a name for herself with captivating dance routines and relatable lifestyle content.

Perle Btr: Redefining Dance and Beauty Content with Youthful Energy
Perle Btr is a talented content creator known for her vibrant dance videos and engaging beauty content on TikTok. Based in the United States, she has captivated her audience with a unique blend of style, creativity, and youthful energy. Her posts often feature popular music trends, showcasing her dance skills while highlighting her personal flair. With a follower count of 1.8 million on TikTok, Perle’s content resonates with a wide range of young adults and teens.
Aside from her dance videos, Perle is also known for her beauty content, where she shares makeup routines, product recommendations, and styling tips. She collaborates with well-known beauty brands, seamlessly integrating products into her everyday posts. Perle's aesthetic is both casual and chic, reflecting her natural approach to fashion and lifestyle. Her followers appreciate the way she combines beauty advice with relatable content, making her a trusted source for beauty inspiration.

Instagram serves as Perle's secondary platform, where she shares snapshots of her outfits, beauty routines, and personal moments. With a following of 156.3K, she maintains a more curated yet personal vibe compared to her dynamic TikTok presence. Her feed is filled with stylish photos, dance clips, and collaborations with beauty brands. Perle's relatable and upbeat personality shines through, making her a favorite among young fashion enthusiasts.
Her influence within the beauty and lifestyle community has led to collaborations with brands like Too Faced, Sephora France, and Yves Saint Laurent Beauty. Perle's ability to blend fun, creativity, and authenticity in her content makes her a sought-after partner for brand campaigns. As she continues to grow her online presence, Perle remains committed to delivering fresh, engaging, and stylish content that keeps her audience entertained and inspired.
An Influencer Active on Social Media

Perle Btr has a strong presence on TikTok and Instagram, with TikTok being her most followed platform. Her content mainly revolves around dance, beauty, and lifestyle trends, connecting with a youthful audience interested in fashion and relatable content.
Perle’s Social Media Strategy Analysis
TikTok: Dance and Beauty Fusion

TikTok is Perle Btr's primary platform, where she has amassed an impressive following of 1.8 million. Her content strategy focuses on creating engaging dance videos set to popular music, often incorporating beauty elements and styling tips. Perle's energetic and cheerful vibe resonates well with her audience, making her content both entertaining and relatable. She posts frequently, maintaining an activity rate of 13.3 videos per week, and her content often includes hashtags like #pourtou and #dance.
Her dance videos are typically infused with popular trends, showcasing her talent while adding a personal touch with makeup or fashion elements. Perle’s consistent participation in trending challenges keeps her content fresh and relevant. Despite the competitive nature of TikTok, her distinct blend of dance and beauty helps her maintain high visibility. She has a unique way of combining casual dance routines with fashion looks, making her profile a hub for creative inspiration.

Although her engagement rate on TikTok is 0.68%, Perle still manages to garner an average engagement of 12.3K per post. However, her growth has seen a slight decline of -2.9% in the past 30 days, indicating the challenge of keeping up with platform changes and trends. Nonetheless, her posting habits of twice a day at 11 AM EST ensure that her followers receive regular updates, keeping her presence consistent.
Perle's TikTok content appeals primarily to French-speaking young adults and teens who enjoy dance and beauty content. Her partnerships with brands like Too Faced Cosmetics, Sephora France, and Yves Saint Laurent Beauty reflect her influence in the beauty community. Her ability to seamlessly incorporate branded content into her dance videos makes her a valuable partner for lifestyle and beauty campaigns.
- Username: @perle_btr
- Influence Score: 81.5/100
- Followers: 1.8M
- Activity: 13.3 videos/week
- Engagement Rate: 0.68%
- Growth: -2.9% (last 30 days)
- Average Engagement: 12.3K
- Posting Habits: Twice a day at 11 AM EST
Instagram: Style and Everyday Moments

Instagram is Perle Btr's secondary platform, with a following of 156.3K and an influence score of 79.6/100. Her content on Instagram leans towards showcasing her personal style, beauty routines, and casual moments from her life. Perle’s aesthetic is vibrant and youthful, focusing on visually appealing photos and short videos. She posts around 4 times per month, offering a more curated glimpse into her day-to-day life.
Perle’s Instagram feed balances personal content with sponsored posts, creating a visually cohesive profile that appeals to fashion and beauty enthusiasts. Her casual yet chic style makes her content feel authentic, allowing followers to connect with her on a personal level. The platform serves as a space for showcasing her favorite beauty products, outfit inspiration, and snippets from her daily life.

Her engagement rate on Instagram is significantly higher than on TikTok, standing at 5.51%, with an average engagement of 8.6K per post. Despite the moderate growth rate of -0.11% over the past 30 days, her consistent interactions with followers help maintain a loyal community. Perle’s habit of posting once a week at 1 PM EST gives her audience a regular update without overwhelming their feeds.
Collaborations on Instagram often feature beauty brands like Too Faced and Sephora France, where Perle highlights makeup looks and product reviews. The platform's visual nature complements her beauty-focused content, making it an ideal space for sharing lifestyle updates. Her relatable approach to beauty tutorials and outfit posts resonates with her followers, making her profile a go-to for beauty inspiration.
- Username: @_perle_btr
- Influence Score: 79.6/100
- Followers: 156.3K
- Activity: 4 posts/month
- Engagement Rate: 5.51%
- Growth: -0.11% (last 30 days)
- Average Engagement: 8.6K
- Posting Habits: Once a week at 1 PM EST
Perle Btr’s Social Media Influence Summary

Perle Btr's influence score of 8,757 points places her in the top 1% of influencers in the Outfits & Styling category in the United States. She also ranks within the top 13% on TikTok in the US and the top 9% worldwide, reflecting her impactful presence. Her partnerships with beauty brands like Sephora France and Yves Saint Laurent Beauty underline her status as a notable beauty and dance content creator.
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Content Strategy: Dance, Style, and Relatable Vibes
Perle's content strategy revolves around mixing dance trends with beauty tips, creating a lively and engaging profile. Her vibrant energy and relatable fashion choices make her content appealing to a youthful demographic. The integration of branded beauty products into dance routines is particularly effective, making promotional content feel natural and fun.
Reachability and Partnerships

Perle Btr is highly reachable for brand collaborations, especially those related to beauty and lifestyle. Her dynamic presence on TikTok and Instagram makes her an attractive choice for brands aiming to connect with young audiences. With her primary demographic being French-speaking young adults and teens, Perle’s content aligns well with brands targeting Gen Z. She has previously worked with well-known names like Too Faced, Sephora France, and Yves Saint Laurent Beauty.
Her approachable personality and consistent engagement make her a reliable partner for sponsored posts and product reviews. Perle is open to collaborations that fit her style, particularly in beauty, fashion, and dance. Her ability to seamlessly incorporate branded content into her dance videos makes partnerships feel natural rather than forced. Perle's focus on relatable and cheerful content ensures that promotions resonate with her audience.

Perle’s regular posting habits on both TikTok and Instagram increase the chances of brand visibility. She posts twice a day at 11 AM EST on TikTok and once a week at 1 PM EST on Instagram, maintaining a consistent presence. This reliable schedule is advantageous for brands looking to maintain a steady flow of content. Additionally, her ability to balance personal updates with promotional material adds authenticity to her collaborations.
Brands looking to reach a youthful and trendy audience will find Perle to be an effective partner. Her previous work with beauty and fashion brands highlights her ability to influence purchasing decisions among her followers. Perle’s casual and energetic style makes her campaigns feel organic, encouraging her audience to engage. As her influence continues to grow, Perle remains open to new opportunities that align with her vibrant online presence.
Conclusion: Dancing to the Beat of Beauty and Style
Perle Btr stands out as a dynamic content creator who effortlessly combines dance, beauty, and lifestyle content. Her ability to stay relevant with trending challenges and stylish looks keeps her audience engaged. With strategic collaborations and consistent posting habits, Perle continues to make her mark in the digital landscape, inspiring young followers with her energetic and stylish content.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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