Who is Paula Marqués?

‍

‍

Paula Marqués: Shaping Fashion Journalism with Style and Innovation

‍

‍

Paula Marqués is a fashion journalist from Madrid, known for her dynamic presence in the digital space. With a passion for style and trends, she has carved out a niche as a trendsetter and content creator. Her insightful approach to fashion allows her to blend journalism with a personal touch, making her content both informative and relatable. Paula’s ability to adapt her storytelling to various platforms has helped her build a loyal audience.

‍

With a strong presence on TikTok, Instagram, and YouTube, Paula reaches a diverse group of fashion enthusiasts and industry professionals. Her content ranges from outfit inspirations to coverage of high-profile fashion events, showcasing her versatility as a creator. Paula’s dedication to maintaining an authentic voice while collaborating with major brands has established her as a reliable fashion figure.

‍

‍

Paula's content strategy revolves around blending personal style with industry insights, making her a standout in the fashion journalism field. She shares fashion week highlights, brand collaborations, and styling tips, all while keeping her followers engaged with her upbeat personality. By maintaining a balance between professional insights and casual interactions, Paula resonates with both everyday followers and fashion insiders.

‍

Her collaborations with brands like Rhode Skin, VERAFIED NEW YORK, and SAONARA BRAND demonstrate her influence within the fashion industry. Paula’s partnerships are thoughtfully chosen, aligning with her aesthetic and values. This approach not only strengthens her personal brand but also maintains the trust of her audience. Through her creative vision and journalistic expertise, Paula continues to inspire and educate her followers.

‍

‍

An Influencer Active on Social Media

‍

‍

Paula Marqués reaches a diverse audience primarily interested in fashion trends, styling tips, and the fashion industry. Her content appeals to fashion enthusiasts, professionals, and aspiring influencers alike.

‍

‍

Paula’s Social Media Strategy Analysis

‍

‍

TikTok: Fashion Inspiration and Style Tips

‍

‍

Paula Marqués has established a vibrant presence on TikTok, where she shares fashion-related content that blends trends, outfit ideas, and behind-the-scenes glimpses from fashion events. Her videos often feature creative styling tips and highlight her personal fashion journey, allowing followers to see her authentic side. By combining humor with fashion advice, Paula keeps her audience engaged and entertained.

‍

Paula’s posting frequency on TikTok is around 2.8 videos per week, typically posted at 1 PM EST. With an engagement rate of 0.43%, her content resonates with a fashion-forward audience seeking inspiration and tips. Each video garners an average of 5.2K interactions, indicating steady interest from her community. Her TikTok strategy emphasizes visual appeal and relatable storytelling.

‍

‍

Paula’s TikTok content stands out for its spontaneous nature and vibrant fashion showcases. She often incorporates trending audio clips and challenges, making her posts highly shareable. Paula’s ability to adapt to the ever-changing platform dynamics while maintaining her unique voice helps her stay relevant in the fast-paced world of digital fashion.

‍

Brand partnerships on TikTok are carefully curated, with Paula integrating fashion and beauty products seamlessly into her content. Collaborations with brands like Rhode Skin and VERAFIED NEW YORK enhance her profile’s authenticity and influence. These sponsored posts are strategically placed among her organic content, maintaining a balance that keeps her audience engaged.

‍

• Username: @paumarquesm
• Influence Score: 83.3/100
• Followers: 1.2M
• Activity: 2.8 videos per week
• Engagement Rate: 0.43%
• Growth: 0%
• Average Engagement: 5.2K
• Posting Habits: Three times a week at 1 PM EST

‍

‍

Instagram: Visual Aesthetics and Personal Style

‍

‍

Paula uses Instagram as a more polished platform, where her fashion content is visually appealing and curated. She shares outfit inspirations, fashion week coverage, and personal style posts. By blending lifestyle elements with fashion insights, Paula creates a diverse feed that resonates with her fashion-focused audience.

‍

Her Instagram posting frequency is about 18 posts per month, typically shared daily around 8 AM EST. With an engagement rate of 0.69%, her content maintains a steady interaction from her followers. Each post averages around 2.3K engagements, reflecting her audience’s consistent interest in her style updates. Paula’s use of Instagram stories also keeps her community updated on her daily life and fashion events.

‍

‍

Paula’s Instagram strategy is characterized by high-quality visuals and concise, thoughtful captions. She uses her platform to share her thoughts on fashion trends and to showcase collaborations. By maintaining a consistent aesthetic, Paula ensures her profile stands out among other fashion creators. Her story highlights offer glimpses into events, brand partnerships, and personal moments.

‍

Her collaborations on Instagram often include well-known brands like Rhode Skin and Saonara Brand. These partnerships are seamlessly woven into her regular content, allowing for organic promotion. Paula's strategic approach to sponsored content keeps her profile credible and engaging, reinforcing her role as a fashion authority.

‍

• Username: @paumarquesm
• Influence Score: 77.8/100
• Followers: 339.6K
• Activity: 18 posts per month
• Engagement Rate: 0.69%
• Growth: -0.64%
• Average Engagement: 2.3K
• Posting Habits: Every day at 8 AM EST

‍

‍

YouTube: Long-Form Fashion Content

‍

‍

Although YouTube is not Paula’s primary platform, she occasionally uses it to share longer, more detailed content. This includes fashion hauls, event recaps, and discussions on fashion trends. By leveraging YouTube’s format, Paula offers a deeper dive into her personal style and professional insights.

‍

Her activity on YouTube is minimal, with only 0 videos per month and irregular posting habits. The platform currently holds around 1.6K followers with limited engagement, as her primary audience follows her on other platforms. Despite this, the channel serves as an archive of her older content and collaborations.

‍

‍

Paula’s YouTube videos are usually more reflective and relaxed compared to her fast-paced TikTok clips. She focuses on fashion storytelling, sharing her journey in the fashion industry and offering practical style advice. Although the platform’s impact on her overall influence is minimal, it remains a space for her to connect more personally with her audience.

‍

While YouTube is not a significant revenue stream for Paula, it adds depth to her content strategy. The platform allows her to showcase long-form content and expand on topics that are briefly touched on in her other social media posts. As her influence grows, there may be potential to revitalize her presence on this channel.

‍

• Username: @paumarquesm
• Influence Score: 39.2/100
• Followers: 1.6K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth: +1.86%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

‍

‍

Paula Marqués’ Social Media Influence Summary

‍

‍

Paula Marqués holds an Influence Score of 8,528 points, placing her among the top fashion influencers in Spain. On TikTok, she ranks in the top 14% nationally and top 8% globally. In the Outfits & Styling category, she ranks in the top 5% nationally and top 3% globally, highlighting her influence within the fashion community.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Curating Fashion with Personality

‍

Paula’s content strategy is built on blending professional insight with a personal touch. Her fashion journalism background enriches her posts with well-researched trends and thoughtful commentary. By balancing daily outfits with fashion event coverage, she keeps her audience engaged and informed. Her storytelling style makes her content relatable, while her collaborations with reputable brands add credibility. This strategy helps Paula maintain a consistent and authentic presence in the fashion space.

‍

‍

Reachability and Partnerships

‍

‍

Paula Marqués has a significant reachability through her established presence on multiple social media platforms, primarily TikTok, Instagram, and YouTube. Her ability to engage with her audience stems from her consistent content and relatable fashion insights. Brands looking to collaborate with Paula benefit from her authentic style and storytelling approach, making her a trusted voice in the fashion community.

‍

Her primary platform for brand partnerships is TikTok, where she has amassed over 1.2 million followers. Brands like Rhode Skin, VERAFIED NEW YORK, and Saonara Brand have successfully collaborated with her, leveraging her ability to connect with a fashion-driven audience. Paula’s consistent posting habits and visually engaging content ensure that sponsored posts receive high visibility and interaction.

‍

‍

On Instagram, Paula’s well-curated feed and high-quality images make her an appealing partner for lifestyle and fashion brands. With around 339.6K followers and an average engagement rate of 0.69%, she can effectively showcase products while maintaining authenticity. Brands that work with Paula on Instagram appreciate her ability to seamlessly integrate promotional content without compromising her personal style.

‍

Despite her limited presence on YouTube, Paula remains open to collaborations that align with her fashion ethos. Her audience on this platform is smaller but highly engaged when she shares in-depth videos about fashion events or personal insights. This platform allows for longer-form content that can deepen brand storytelling, although it remains secondary to her other social media channels.

‍

‍

Conclusion: A Visionary in Fashion Journalism and Digital Influence

‍

Paula Marqués has established herself as a dynamic fashion journalist and digital creator, skillfully blending style, journalism, and authenticity. Her strategic content across platforms allows her to reach a broad yet focused audience. As she continues to grow, Paula’s influence in the fashion community will likely remain strong, driven by her commitment to quality content and genuine connections.

‍

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Agata Lluch - Complete Social Media Analysis‍

✨ Rosario Cerdan Mateu - Complete Social Media Analysis

✨ Laia Fidalgo Vega - Complete Social Media Analysis