Who is Neha K Puri?

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Neha K Puri: A Driving Force in Influencer Marketing and Digital Leadership

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Neha K Puri is a trailblazing entrepreneur and the founder and CEO of Vavo Digital, a leading influencer marketing agency based in India. With a focus on connecting brands with influencers, Neha has built a reputation for delivering high-impact marketing campaigns that drive measurable results. Her approach prioritizes ROI-driven content, saving over ₹200M in ad spends for clients while doubling marketing returns. Through her leadership, Vavo Digital has emerged as a go-to platform for brands seeking creative and data-backed influencer partnerships.

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Neha’s academic journey began at the University of Warwick—Warwick Business School, where she developed a strong foundation in business and management. Her international education equipped her with the skills and global perspective necessary to navigate the competitive marketing landscape. Her transition from academic success to entrepreneurial leadership showcases her ability to apply theory to practice, creating innovative solutions tailored to client needs. This academic rigor, combined with hands-on experience, laid the groundwork for her achievements.

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A regular speaker and featured expert on platforms such as Forbes, BBC, and Entrepreneur India, Neha leverages her influence to share insights on the ever-evolving digital marketing space. Her thought leadership extends to topics such as diversity in marketing, the importance of personalized storytelling, and effective audience engagement. This has earned her a spot in the "Entrepreneur India 35 Under 35," an accolade that highlights her significant contributions to the industry and her commitment to innovation.

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Neha’s leadership style is characterized by a people-first approach, emphasizing the importance of strong relationships both within her team and with clients. Her vision for Vavo Digital includes fostering an inclusive work environment while pushing boundaries in digital marketing. Recently, her strategic expansion into the Dubai market marked another milestone in her journey to scale her impact globally. Neha’s ability to balance creativity with analytical precision ensures that her campaigns not only resonate but deliver lasting results.

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Professional Influence Across Platforms

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Neha K Puri’s social media presence highlights her expertise in influencer marketing and her thought leadership in business, with a strong emphasis on professional growth and impactful storytelling.

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Social Media Strategy Analysis

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LinkedIn: Establishing Thought Leadership in the Professional Sphere

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Neha’s primary social media platform is LinkedIn, where she boasts an impressive following of 176.8K users. Her LinkedIn strategy revolves around posting thought-provoking content, ranging from motivational messages to professional advice. She engages her audience by sharing her experiences as CEO, offering insights into influencer marketing, and addressing contemporary workplace dynamics.

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Her posts frequently gain significant traction, as evidenced by thousands of likes and hundreds of comments. By using clear and relatable messaging, Neha effectively connects with her audience, establishing herself as a thought leader in her industry. She maintains an active presence with approximately 10 posts per month, which ensures consistent engagement.

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• Username: @nehakpuri
• Influence Score: 88.4/100
• Followers: 176.8K
• Activity: Recent (10 posts last month)
• Engagement Rate: 0.43%
• Growth: +0.84% (+1.5K followers in 30 days)
• Average Engagement: 758 per post
• Posting Habits: 3 times a week at 12 PM

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X (formerly Twitter): Insights and Reflections in Real-Time

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Neha K Puri’s X account has a follower count of 20.3K, showcasing her growing influence within the digital marketing sphere. While her follower base is relatively smaller compared to her LinkedIn, it reflects a loyal audience interested in her professional insights and updates.

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Her posting style on X leans towards concise and impactful updates, often sharing quick thoughts, professional milestones, and snippets of industry trends. Though currently inactive, her past content emphasized thought leadership, engaging followers through relatable and informative tweets.

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• Username: @NehaKPuri_
• Influence Score: 9.9/100
• Followers: 20.3K
• Activity: Inactive (no tweets in the last two months)
• Engagement Rate: 0%
• Growth: -0.05% (-10 followers in 30 days)
• Average Engagement: 0
• Posting Habits: Inactive

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Newsletter: Keeping the Audience Informed

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Neha K. Puri’s newsletter acts as an extension of her brand’s mission to educate and inspire. The newsletter provides subscribers with insights into the latest trends in influencer marketing, tips for creating impactful campaigns, and updates on Vavo Digital’s achievements. By delivering value-driven content, the newsletter strengthens her relationship with her audience.

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The newsletter features a clean, user-friendly design, making it accessible to readers across all demographics. Its content is carefully curated, balancing actionable advice with industry news. For professionals in marketing and aspiring entrepreneurs, it serves as a valuable resource for staying updated in a fast-evolving digital landscape.

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Neha’s ability to blend her professional expertise with personal storytelling in the newsletter fosters a strong sense of community. This approach ensures that her subscribers remain engaged, loyal, and consistently tuned into her brand's initiatives.

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Neha’s Influence Through Rankings and Authority

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Neha K Puri ranks #55 on the Favikon Marketing & Sales leaderboard in India, with an impressive 8,137 points. Her profile falls within the top 1% of professionals in her category, highlighting her exceptional authority and influence in the digital marketing and creator economy sectors. This ranking reflects her consistent growth, impactful strategies, and leadership in driving innovative campaigns.

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Content Strategy: Driving Engagement Through Thought Leadership and Authenticity

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Neha’s content strategy is a masterclass in audience engagement. On LinkedIn, she leverages professional storytelling to share lessons learned from her entrepreneurial journey. Her posts, which focus on leadership, workplace dynamics, and marketing insights, resonate with a wide range of professionals.

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Visual content plays a significant role in her strategy. Neha’s posts often feature images of her holding motivational messages, adding a personal touch that enhances relatability. Her ability to translate complex marketing concepts into digestible advice has made her a favorite among industry professionals.

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Neha's content also reflects her commitment to values such as authenticity and inclusivity. By addressing real-world challenges faced by businesses and professionals, she creates a space for meaningful dialogue. Her strategic posting times ensure maximum visibility, further boosting engagement.

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Reachability and Partnerships

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Neha’s approachable online persona makes her highly reachable for collaborations and partnerships. With an estimated sponsored post cost of $750, she presents an attractive opportunity for brands looking to amplify their message. Her established network includes partnerships with leading companies like Airbnb, Netflix, and Swiggy, demonstrating her credibility in the industry.

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Her ability to connect with both startups and established brands speaks to her versatility. By fostering mutually beneficial partnerships, Neha ensures that her collaborations deliver value to all parties involved.

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Neha K Puri’s creator network spans a wide range of prominent brands and professionals, showcasing her strong industry connections. Her collaborations include leading companies like Netflix, Swiggy, Airbnb, and Coca-Cola, reflecting her credibility and influence. This diverse network positions her as a pivotal link between global brands and influencers, facilitating impactful partnerships that drive measurable results.

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Conclusion: Revolutionizing Influencer Marketing with Vision and Impact

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Neha K Puri’s journey from a visionary entrepreneur to a leading voice in influencer marketing is a testament to her dedication and expertise. Her impactful social media presence, combined with her innovative content strategy, has solidified her status as a thought leader. With a proven track record of delivering results, Neha continues to inspire and lead the way in the creator economy. As she expands her influence globally, she remains an exemplary figure for aspiring marketers and entrepreneurs alike.

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