Who is Nati Uboldi?

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Nati Uboldi: Leading the Wave of Relatable Video Entertainment in Argentina

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Nati Uboldi is a prominent Argentine YouTuber and content creator who has carved a niche by making everyday humor resonate on a massive scale. She consistently shares comedic sketches, relatable rants, and lifestyle snippets, gaining traction among young audiences across Latin America. Her rapid growth and high influence score—9,586 points—reflect her position as a cultural touchstone in the online video entertainment space.

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Born and raised in Argentina, Uboldi’s content celebrates local customs and daily challenges, all filtered through a comedic lens. Her personal storytelling is a recurring thread, whether she’s sharing childhood memories or modern misadventures. She builds genuine rapport with fans by frequently posting comments of gratitude and emotional connection—like thanking her audience for voting her into the top spot.

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Beyond content creation, Nati has leveraged her rising profile for brand deals and collaborations, notably with Feastables, Inc., showing that she’s not just popular—she’s commercially viable. Her charisma has also translated into physical awards, positioning her as more than a creator—she’s a household name among Argentina’s online youth.

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In addition to her influence, Uboldi is well-integrated into a powerful creator network that includes figures like MrBeast, Néstor Clemente, and Meli Rico, confirming her strategic social positioning and collaborative reach. This interconnectivity keeps her brand dynamic and her visibility high.

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An Influencer Active on Social MediaCoverage

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Nati Uboldi ranks in the Top 1% of creators worldwide in YouTube and Video Entertainment, with a stronghold in Argentina and Latin America.

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Nati Uboldi's Social Media Strategy Analysis

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YouTube Strategy: Viral Velocity Through Shortform Comedy

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Nati Uboldi’s YouTube channel is her most powerful platform, housing over 18.2M subscribers and generating consistent viral hits. She focuses on Shorts, which maximize reach with humorous, fast-paced content that’s easy to consume and widely shareable. Videos like “cuando querías un huevo de pascua XDDD” reach up to 26.5M views, proving her mastery of algorithm-friendly formats.

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Her content taps into hyper-relatable topics like local traditions, food cravings, and family dynamics, which connect instantly with Spanish-speaking viewers. The thumbnail expressions and exaggerated visuals increase click-through rates, contributing to an average 1.2M views per upload despite a modest 2.2 videos per month output.

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Uboldi posts at strategic times—once a week at 8 PM—targeting young students and early risers in Argentina. Her upload cadence ensures anticipation, allowing each video to gain traction before the next one drops. This rhythm is designed not for frequency, but for longevity in the feed and sustained engagement.

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Despite a low 0.08% engagement rate, her high view counts and replay value drive strong brand exposure. Her storytelling style doesn’t rely on call-to-action prompts, but on authenticity, making her videos feel less like promotions and more like shared experiences.

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• Username: @natupuboldi
• Influence Score: 95.5/100
• Followers: 18.2M
• Activity: 2.2 videos/month
• Engagement Rate: 0.08%
• Growth: +1.69%
• Average Engagement: 15.4K
• Posting Habits: Once a week at 8 PM EST

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TikTok Strategy: Punchy, Daily Humor for Gen Z

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On TikTok, Nati thrives with 5.4M followers and a highly active posting routine of 5 videos per week. She uses the platform for its intended purpose—casual humor that mimics real-life quirks. Videos like “palabras en chino vs en español” rack up 9.3M views, revealing her ability to turn niche language moments into mass appeal.

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TikTok’s algorithm favors quick engagement, and Nati capitalizes on this with short skits, cultural mashups, and playful interactions. Her engagement rate of 1.19% and 64.4K average engagements show that her fans not only watch but interact—leaving comments, shares, and reactions.

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The platform is also her testing ground. Here she introduces new characters, edits, and comedic tones, which are later repurposed for YouTube or Instagram. This pipeline allows her to optimize content without overproducing, keeping her presence authentic and responsive to trends.

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Posting every day at 6 PM aligns her uploads with school breaks and morning routines, catching users in their first scroll of the day. Her visual editing style is loud, meme-like, and tailored for mobile screens—fitting TikTok’s native consumption pattern perfectly.

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• Username: @natiiuboldi
• Influence Score: 93.6/100
• Followers: 5.4M
• Activity: 5 videos/week
• Engagement Rate: 1.19%
• Growth: +3.87%
• Average Engagement: 64.4K
• Posting Habits: Everyday at 6 PM EST

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Instagram Strategy: Aesthetic Recap and Lifestyle Extension

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Nati’s Instagram (@natiiuboldi) provides a more curated look into her daily life while maintaining her signature humor. With 1.2M followers and 13 posts per month, she uses the platform for Reels, lifestyle selfies, event appearances, and brand integrations. Her top posts hit over 800K views, demonstrating cross-platform consistency.

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Reels often repurpose her TikTok content but are framed differently—with more focus on aesthetics, captions, and relatable messaging. Instagram allows her to showcase milestones, like attending awards shows or collaborating with fashion brands, which helps establish her personal brand credibility.

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Despite being her smallest platform, her 1.01% engagement rate is the highest proportionally, indicating a loyal niche audience. Her captions often include emojis and emotional language, like “los amo con mi almaaaa 😭❤️,” deepening emotional connection with followers.

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She posts daily at 6 PM, keeping alignment with her TikTok rhythm. Unlike TikTok’s experimental nature, Instagram is a high-trust space for partnerships—perfect for product placements, affiliate links, and fan engagement beyond just comedy.

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• Username: @natiiuboldi
• Influence Score: 90/100
• Followers: 1.2M
• Activity: 13 posts/month
• Engagement Rate: 1.01%
• Growth: +0.91%
• Average Engagement: 12.2K
• Posting Habits: Everyday at 6 PM EST

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Nati Uboldi's Social Media Influence Summary

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With an Influence Score of 9,586 points, Nati is ranked #4 on YouTube Argentina and #8 in Video Entertainment Argentina, placing her in the Top 1% across both. Her global rankings—#137 on YouTube Worldwide and #120 in Video Entertainment Worldwide—highlight her growing international relevance, driven by content that transcends borders.

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Learn more about the Favikon Methodology here

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Content Strategy: Everyday Stories Made Epic

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Nati’s success is rooted in her hyper-local but universally funny content. She turns daily situations—like school outfits or family dinners—into viral sketches, appealing especially to school-aged users and early Gen Z. Her strategy emphasizes repetition of themes (e.g., capybaras, cultural language play) and consistent posting rhythms to maintain top-of-mind presence.

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Reachability and Partnerships

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Nati’s digital presence is ripe for brand collaborations, with a sponsored post range of $40K–$160K. Her audience, primarily Spanish-speaking youth in Argentina, is especially receptive to lifestyle, entertainment, and youth-targeted products. This demographic trust, combined with her safe and bright content style, makes her ideal for retail, snacks, and streaming services.

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Her tagged partnership with Feastables, Inc. shows initial steps into branded content, with seamless integration into her comedy routines. Nati is also known to engage with creators and fans alike, signaling a high potential for co-branded content, giveaways, and event promotion.

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Conclusion: From Local Laughs to Global Recognition

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Nati Uboldi is redefining what it means to be a creator in Argentina: blending humor, lifestyle, and cultural relevance into a globally appealing content model. With her multi-platform dominance, strong engagement metrics, and a clear understanding of her audience, she’s positioned for long-term impact and international collaborations. Whether through viral sketches or branded posts, Nati is not just entertaining—she’s becoming unmissable.

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