Who is Nathalia Valente?

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Nathalia Valente: Redefining Fashion and Lifestyle Content with Brazilian Flair

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Nathalia Valente is a Brazilian lifestyle and fashion content creator who has captivated millions with her authenticity, vibrant energy, and polished aesthetic. Born and based in São Paulo, she has built a thriving digital presence by sharing relatable moments from her personal life, fitness routines, and fashion-forward content. Her audience is drawn to her casual yet confident tone, making her a standout figure among Gen Z and young Millennial viewers. She effortlessly balances emotional storytelling with aspirational visuals.

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Over the years, Nathalia has evolved from an everyday content creator to a multifaceted digital entrepreneur. She is the founder of NAVA, a brand that reflects her personal style and commitment to empowering her community through lifestyle and fashion. Her content often features her own milestones—such as her pregnancy journey—which adds a human layer to her influencer image. She inspires her audience by blending beauty, vulnerability, and self-expression in every post.

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Her platforms, especially TikTok and Instagram, are filled with fashion reels, day-in-the-life vlogs, and wellness-focused content. From pregnancy updates to couple moments with her partner Yuri Meirelles, Nathalia creates a space where followers feel like they’re part of her story. Whether she’s testing trending audio, trying out new outfits, or sharing meals, she stays rooted in relatability. This deep connection has led her to become one of the most followed lifestyle influencers in Brazil.

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Nathalia’s success is also reflected in her collaborations with major brands like SHEIN, realme Brasil, and more. Her content remains brand-safe, cheerful, and visually engaging, making her a favorite among campaign managers and followers alike. With an ever-growing follower base and influence score in the top 1% globally, Nathalia is paving the way for the next generation of lifestyle creators. She is not only influencing trends—she’s shaping how lifestyle is lived online.

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An Influencer Active on Social Media

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With a combined reach of over 27.8 million followers, Nathalia Valente is a leading digital voice in the Portuguese-speaking fashion and lifestyle space, especially across TikTok and Instagram.

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Nathalia Valente's Social Media Strategy Analysis

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TikTok Strategy: High-Impact Storytelling and Viral Aesthetics

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Nathalia Valente’s TikTok strategy is a masterclass in visual storytelling, personal branding, and consistency. With over 21.5 million followers, she’s among the most influential TikTokers in Brazil, sharing videos that range from trending challenges to personal milestones like her pregnancy. Her warm energy, polished style, and emotional transparency make her instantly likable and shareable. Nathalia’s TikTok feed is an evolving diary that blends lifestyle and performance.

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She uploads an average of 9.4 videos per week, keeping her content fresh and highly visible on the FYP. Her videos often go viral, with standout posts reaching 30M+ views, and her latest content regularly surpassing millions in both views and likes. Her engagement is elevated by storytelling—she doesn’t just “do the trend,” she makes it her own by tying it back to real life. Viewers follow along for more than just fashion—they come for her narrative.

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The production value of her TikToks is high, but the tone remains approachable. Whether she's showing off maternity outfits or dancing alongside her partner Yuri, Nathalia keeps it playful and warm. Her use of lighting, background aesthetics, and seamless edits give her content a clean and premium look. At the same time, she never feels out of reach—which is key to her loyal following.

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With a 4% engagement rate, +2.8% monthly growth, and an average of 6.1 million views per video, her TikTok presence is unstoppable. Her content is brand-safe, cheerful, and visually compelling—perfect for fashion and beauty collaborations. Posting daily at 5PM, Nathalia clearly follows a performance-optimized routine. TikTok is the heart of her brand and the launchpad for her storytelling power.

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• Username: @nathaliavalente
• Influence Score: 99.2/100
• Followers: 21.5M
• Activity: 9.4 videos/week
• Engagement Rate: 4%
• Growth: +2.8% (+585.6K)
• Average Engagement: 859.6K
• Posting Habits: Every day at 5 PM EST

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Instagram Strategy: Polished Intimacy and Branded Style

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Instagram is where Nathalia Valente delivers her most aesthetic and emotionally resonant content. With 5.8 million followers, her feed is filled with mirror selfies, baby bump updates, and reels about food, fitness, and daily life. She creates an experience that feels personal yet aspirational, inviting her audience to celebrate life’s milestones with her. The platform serves as both a photo journal and a lifestyle portfolio.

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She posts around 22 times per month, maintaining steady visibility and community connection. Her content regularly features detailed captions, relatable anecdotes, and strong visual consistency. Reels like “what I eat in a day” or “life on the beach while pregnant” receive millions of views, underscoring her ability to blend storytelling with aesthetics. Even her brand collabs feel personal and engaging.

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Nathalia’s visual identity on Instagram is cohesive: soft filters, earthy tones, and elegant framing. This curatorial approach makes her ideal for lifestyle and fashion brands aiming for long-term ambassadorships. Whether it’s SHEIN, realme Brasil, or her own brand NAVA, she integrates products fluidly into her content. Her emotional tone combined with elevated visuals makes for powerful content.

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She has a stellar 5.14% engagement rate, +7.09% monthly growth, and an average of 6.4 million views per post—metrics that place her in Instagram’s top performer category. She posts every day at 5PM, optimizing for early engagement. Instagram acts as the polished layer of Nathalia’s brand—where storytelling meets aesthetic sophistication.

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• Username: @nathaliavalente
• Influence Score: 98.4/100
• Followers: 5.8M
• Activity: 22 posts/month
• Engagement Rate: 5.14%
• Growth: +7.09% (+386.2K)
• Average Engagement: 299.9K
• Posting Habits: Every day at 5 PM EST

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YouTube Strategy: Room to Grow with Short-Form Heart

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Although YouTube is Nathalia’s smallest platform with 370K subscribers, it still holds potential as a complementary content hub. Currently, she uses it to share Shorts, mainly repurposed from TikTok, focusing on personal updates like her pregnancy and family life. These clips feel intimate and emotionally charged, resonating with her core audience even in short doses. YouTube could evolve into a long-form storytelling space for her.

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That said, she currently averages 0 videos per month, with minimal original content on the platform. Her engagement and view rates are inactive, suggesting YouTube isn’t a major priority in her strategy—at least for now. However, her visual style and emotional narratives would translate beautifully into vlogs, product reviews, or life updates. She has the right audience and aesthetic for long-form formats.

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If Nathalia were to expand here, her content could offer even deeper dives into her motherhood journey, beauty routines, and brand-building with NAVA. YouTube could also be an ideal platform to launch brand campaigns or docuseries-style content in partnership with her collaborators. With the right structure, she could activate an untapped audience segment that craves longer, more reflective videos.

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Though her current engagement rate on YouTube is 0%, and growth remains minimal, the opportunity is ripe. Her presence on other platforms gives her plenty of cross-promotional power. If integrated more fully into her ecosystem, YouTube could become a rich storytelling tool for Nathalia’s brand. For now, it remains a platform with untapped creative potential.

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• Username: Nathalia Valente
• Influence Score: 81.3/100
• Followers: 370K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +0.53%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Formerly Twitter) Strategy: Minimal Use, Legacy Presence

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Nathalia Valente’s presence on X is minimal, with her last activity dated eight months ago. Despite having 178.4K followers, the platform doesn’t factor significantly into her content strategy. Like many visual-first creators, she focuses on more dynamic formats like video and reels. Still, her X account offers legacy value and basic accessibility for business inquiries and brand associations.

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The account serves more as a digital placeholder, listing her business contact (assessorianathyvalente@gmail.com) and linking to her active Instagram. While her content is inactive, having a public profile helps with SEO and multi-platform recognition. It also allows fans or collaborators from earlier Twitter days to still find her and redirect to current content.

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• Username: @eunathvalente
• Influence Score: 8.6/100
• Followers: 178.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.33%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Nathalia Valente's Social Media Influence Summary

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Nathalia Valente ranks in the Top 1% of influencers globally and in Brazil, holding standout positions such as #2 on TikTok Brazil and #4 in Lifestyle & Reality TV Brazil.

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Learn more about the Favikon Methodology here

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Content Strategy: Aesthetic, Emotional, and Consistent

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Nathalia’s strategy is rooted in high-frequency posting, relatable storytelling, and polished visuals. She combines trending audio, lifestyle vlogs, and fashion aesthetics with personal updates—like her pregnancy journey and romantic milestones with Yuri Meirelles. This blend makes her feel like both a digital best friend and a style icon.

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Reachability & Partnerships

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Nathalia Valente is highly accessible and professionally positioned for brand partnerships. Her public business contact (assessorianathyvalente@gmail.com) is prominently listed across her platforms, ensuring seamless communication for agencies and collaborators. She maintains a consistent digital identity with aligned handles and links, making her easy to find and contact. This level of clarity reflects her professionalism as a content creator and entrepreneur.

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Her portfolio includes successful partnerships with major brands like realme Brasil, SHEIN, and SHEIN Brasil, with multiple tags across her content. These repeated collaborations signal long-term trust and performance satisfaction from her partners. Whether it’s through aesthetic product integrations or lifestyle-oriented shoutouts, Nathalia makes ads feel like part of her everyday life. Her audience doesn’t just accept her promotions—they often celebrate them.

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Nathalia’s content is cheerful, brand-safe, and visually polished, making her a reliable figure for campaigns in beauty, fashion, wellness, and tech. She adapts her messaging to suit each platform—using high-energy, viral-style videos on TikTok and curated, intimate moments on Instagram. Her visuals are clean, her tone relatable, and her style versatile, all of which boost her ability to fit into diverse brand narratives. She consistently delivers engagement while maintaining authenticity.

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She also benefits from a strong creator network, regularly interacting with fellow high-profile influencers like Yuri Meirelles, Carlão Silva, and Marina Miano Fernandes. These connections not only increase her collaborative potential but also position her within a broader, engaged creator ecosystem. Whether for long-term ambassador roles or seasonal promos, Nathalia Valente is not only reachable—she is an ideal creative partner for brands looking to make a lasting impact.

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Conclusion: A Rising Lifestyle Star with Influence to Match

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Nathalia Valente is one of Brazil’s brightest digital stars—balancing fashion, lifestyle, personal branding, and emotional storytelling in a way that feels effortless and inspiring. With a high influence score, top-tier rankings, and ever-growing engagement, she is a powerhouse for both audience impact and brand collaboration.

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View the AI-powered profile

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