Who is Micarah Tewers?

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Micara Tewers: Stitching Creativity and Humor into the DIY Fashion World

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Micara Tewers is a fashion creator from the United States known for her unique blend of humor and craft. With 2.5M subscribers on YouTube, she brings DIY style into the spotlight. Her love for design and sustainable techniques sets her apart. Audiences follow her for creativity and authenticity.

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Her YouTube channel is a hub of handmade gowns and sewing experiments. Projects like the Grammy look hit over 7.8M views, going viral across platforms. She turns thrifted materials into couture-level content. Her sewing process is both theatrical and educational.

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On TikTok, Micara’s snippets reach over 531.3K followers with witty, condensed tutorials. From corsets to cosplay, her videos rack up thousands of reactions. She thrives on mixing real talk with real technique. Her eye for detail and signature edits grab attention fast.

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Beyond numbers, her content promotes sustainability and redefines style with repurposed fashion. Partnered with brands like Barbie and Mouldlife, she stays true to her mission. Her growth rate of +0.43% proves the strength of her niche. Micara turns every thread into a statement.

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An Influencer Active on Social Media

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Micara Tewers reaches a dedicated community of over 3.5 million followers across YouTube, TikTok, and Instagram with her sustainable fashion creations and comedic storytelling.

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Micarah Tewers' Social Media Strategy Analysis

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YouTube Strategy: Where DIY Meets Drama

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Micara’s YouTube channel is her most powerful platform, with 2.5M subscribers and a creative mix of DIY fashion, tutorials, and vlogs. Her videos often go beyond tutorials—they tell stories, merging costume design with emotional narratives.

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She posts an average of 0.6 videos per month, each crafted with a strong sense of aesthetic and storytelling. Her most viral content like "Grammys Through The Years" reaches up to 7.8M views. These high-impact releases make up for her lower upload frequency.

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With a strong engagement rate of 1.21%, Micara’s content consistently performs thanks to her unique value. Her audience values craftsmanship, originality, and her comedic touches—making each post a blend of entertainment and knowledge.

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Her posting habits are monthly, often at 8 PM, giving her time to focus on quality over volume. She maintains a growth of +0.41%, proving how niche creators can still rise with the right creative structure. Each video functions like a mini short film.

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• ‍Username: @MicarahTewers‍
• Influence Score: 88.4/100‍
• Followers: 2.5M‍
• Activity: 0.6 videos/month
• Engagement Rate: 1.21%
• Growth: +0.41%‍
• Average Engagement: 29.9K‍
• Posting Habits: Once a month at 8 PM EST

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Instagram Strategy: Couture Meets Aesthetic Reels

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Micara’s Instagram presence caters to fashion lovers who value both visuals and process. With 526.5K followers, she keeps the content strategy focused on high-resolution reels, especially sewing transformations.

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Her activity is around 1 post per month, but her engagement rate shines at 6.85%, which is exceptional. This means that while she posts less, the visual storytelling and edits have major impact on her audience.

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Her best reels hit up to 8.6M views, blending editorial style with DIY commentary. She features full outfit transitions, pattern layouts, and thrift-to-runway makeovers. These visuals are gold for brands looking for premium creative work.

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Micara posts around 11 AM, maintaining a late-night aesthetic that mirrors her dramatic visuals. With +0.66% follower growth and a loyal fashion-driven community, her Instagram is a curated gallery of couture and creativity.

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• ‍Username: @micaraht‍
• Influence Score: 88.1/100‍
• Followers: 526.5K‍
• Activity: 1 post/month‍
• Engagement Rate: 6.85%‍
• Growth: +0.66%‍
• Average Engagement: 36.1K‍
• Posting Habits: Once a month at 11 AM EST

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TikTok Strategy: Snappy Sewing & Viral Style

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On TikTok, Micara uses short-form videos to build immediate audience connection through humor and fashion. With 531.3K followers and viral series, she provides quick, eye-catching sewing clips that hold attention instantly.

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Her activity sits at 0.4 videos per week, yet she garners an engagement rate of 1.44%, signaling strong performance. Her visuals—layered outfits, behind-the-scenes shots, and stitched transitions—create viral potential.

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Micara's content mixes tutorials, outfit reveals, and funny commentary on trends, fashion fails, and personal experiences. Her top TikToks rack up 248.2K+ likes, often outperforming peers with double her following.

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She usually posts around 1 PM, contributing to an alternative vibe that fits her branding. Although she doesn't publish daily, each post draws thousands of views, cementing TikTok as her viral playground with +0.34% growth.

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• ‍Username: @micaraht‍
• Influence Score: 82.1/100‍
• Followers: 531.3K‍
• Activity: 0.4 videos/wee‍
• Engagement Rate: 1.44%‍
• Growth: +0.34%
• Average Engagement: 7.7K‍
• Posting Habits: Twice a month at 1 PM EST

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X (Twitter) Strategy: Dormant but Quirky Vibes

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Micara’s Twitter (X) presence is minimal, but her bio “I'm not very relatable” still aligns with her brand. She holds 14.4K followers and posts very infrequently—her last activity was 9 months ago.

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With 0 tweets per week, this platform has an engagement rate of 0%. Still, fans occasionally engage through archived content or to revisit her witty online persona.Micara’s profile here functions more like a digital relic of her personality. It showcases her offbeat sense of humor and makes her more human to her community, rather than just a tutorial machine.

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• Username: @micarahtwers
• Influence Score: 10.6 / 100
• Followers: 14.4K
• Activity: 0 Tweets / week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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Micarah Tewers' Social Media Influence Summary

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Micara holds an influence score of 8,982 pts, placing her comfortably among the Top 1% of creators in Fashion Artists & Designers – United States, currently ranking #15 in the U.S. and #104 worldwide. She also holds strong YouTube rankings: #1536 in the U.S. and #7106 worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Humor Meets Haute Couture

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Micara’s content strategy is clear: combine craftsmanship with comedy. Whether she’s constructing a Grammy-worthy dress or thrifting an old jacket, she layers her process with commentary, behind-the-scenes moments, and engaging captions. She doesn’t just show the result—she shows the chaos that came before it, and that’s what her audience loves.

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Reachability and Partnerships

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Micara Tewers is highly approachable for partnerships, with a content style that feels both authentic and intentional. Her influence score of 8,982 and humorous storytelling make her a strong fit for fashion-forward brands. With a consistent presence across YouTube, TikTok, and Instagram, she remains accessible despite a niche approach.

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Her reach extends through valuable collaborations like those with Barbie, The Monster Makers, and Mouldlife. These branded moments align well with her DIY and thrift-core audience. Posting quality over quantity, she keeps sponsored content rare and effective. Most collaborations are styled around personal storytelling and custom creations.

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Micara maintains safe brand alignment with “Very Safe” rating, scoring high on positivity and staying clear of politics. This makes her ideal for long-term ambassadorships, especially within sustainable fashion or entertainment-related markets. Her engagement trends are positive, even with fewer posts per month.

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With a rate estimate of $20K–$40K per sponsored post, Micara is well-positioned for mid-to-premium campaigns. Her top-performing videos achieve millions of views, offering high impact in fewer drops. Though her frequency is low, her high value-per-post makes her a standout creator for targeted, aesthetic campaigns.

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Conclusion: Micara Tewers – Weaving a New Path in DIY Fashion

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Micara Tewers isn’t just building clothes—she’s building a community. By blending authenticity, humor, and technical talent, she’s carving out a unique space in the digital fashion world. Her influence doesn’t come from quantity—it comes from quality, consistency, and genuine engagement.

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View the AI-powered profile

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