Who is Mel Firetti?

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Mel Firetti: Brazilian Beauty and Dance Content Redefined with Vibrant Energy

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Mel Firetti is a Brazilian content creator renowned for her energetic dance videos, engaging beauty tutorials, and relatable lifestyle updates. Building a robust online community, Mel has carved out a unique space, prominently using TikTok and Instagram to showcase her charisma. Her spirited presence consistently appeals to young audiences, particularly those drawn to vibrant choreography and trending aesthetics. This powerful connection has propelled her collaborations with high-profile brands such as SHEIN, KITKAT, and DeptCult.

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Mel is widely appreciated for her approachable demeanor and authenticity, allowing followers to feel a genuine connection with her content. Whether showcasing her latest dance moves or revealing beauty tips, her posts are infused with positivity and cheerful vibes. Her ability to authentically integrate brand partnerships into her everyday content further cements her credibility and amplifies campaign effectiveness. Mel consistently balances promotional and organic posts seamlessly, ensuring high engagement and trust.

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Dance remains central to Mel’s digital identity, solidifying her as a prominent figure within Brazil's thriving dance community. She actively collaborates with renowned Brazilian artists, dancers, and choreographers such as Duda Kropf and Amanda Araújo, expanding her network and influence. Mel’s role extends beyond just influencer; she actively contributes to popularizing contemporary Brazilian dance styles, reflecting her deep passion and dedication.

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Beyond dance and beauty, Mel is a style icon whose vibrant fashion choices influence thousands of followers daily. Her strategic partnership with brands like SHEIN showcases her trendsetting ability, often sparking significant engagement and discussions online. As she continues to grow and diversify her content, Mel Firetti stands as an influential voice and beloved personality among young Brazilian digital audiences.

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An Influencer Active on Social Media

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Mel Firetti maintains a dynamic presence across TikTok, Instagram, X (formerly Twitter), and YouTube, leveraging each platform strategically to amplify her influence and engagement.

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Mel Firetti's Social Media Strategy Analysis

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TikTok: Mel’s Center Stage for Dynamic Dance and Trending Moments

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TikTok is Mel’s strongest and most active platform, where she delights 2.6 million followers with consistent and lively content. Her dance routines, often featuring trending choreography and collaborations, quickly become viral sensations. By focusing on relatable humor, energetic performances, and popular music, Mel captures attention effortlessly. Each video showcases her authentic personality and skill, positioning her as a trendsetting influencer in Brazil's digital dance scene.

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Her strategic posting schedule significantly contributes to audience growth and retention, sharing nearly five videos weekly, every day at 11 AMel FirettiM. This disciplined consistency generates anticipation and enhances algorithmic visibility, boosting her average views to 177.1K per post. Her high-performing videos regularly surpass half a million views, reflecting her deep understanding of TikTok trends and audience preferences.

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Mel maintains strong engagement, achieving an average interaction rate of 0.85% and around 22.1K engagements per video. Although follower growth is stable, her content continually attracts fresh viewers through shareability and trending relevance. Her active community responds enthusiastically to collaborations and challenges, demonstrating robust content resonance and social influence.

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She successfully integrates promotional content, notably partnering with fashion brands like SHEIN, effortlessly weaving endorsements into her popular videos. Mel’s dance-centric promotional strategy maintains authenticity and viewer trust, enhancing brand perception and audience acceptance. Her TikTok presence provides valuable partnership potential for brands seeking impactful, youth-oriented exposure.

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• Username: @melfirettii
• Influence Score: 87.2/100
• Followers: 2.6M
• Activity: 4.9 Videos/Week
• Engagement Rate: 0.85%
• Growth: Stable at 0%
• Average Engagement: 22.1K
• Posting Habits: Everyday at 11 AM EST

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Instagram: Mel’s Curated Visual Diary of Beauty and Lifestyle

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Instagram offers Mel Firetti a polished, visual-centric platform, serving her community of 700.1K loyal followers.
Here, she provides followers with carefully curated insights into her daily life, personal style, beauty tips, and dance highlights.
Mel strategically utilizes reels, which regularly achieve viral status, often surpassing 1 million views, showcasing her robust visual appeal.
These high-quality visuals consistently align with trending aesthetics, significantly reinforcing her influencer status within beauty and fashion niches.

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Maintaining a well-organized content strategy, Mel posts approximately three times a week at exactly 11 AM, optimizing algorithm visibility.
Her disciplined scheduling habit creates anticipation and ensures followers regularly interact, further deepening audience bonds.
The consistency and visual excellence of her posts directly translate to a strong average engagement rate of 3.31%.
Her posts reliably generate over 23.2K engagements, indicating followers highly value and interact deeply with her Instagram presence.

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Mel expertly balances promotional content with organic lifestyle posts, seamlessly partnering with major brands like SHEIN Brasil and DeptCult.
These partnerships appear natural and credible, clearly resonating with her community due to thoughtful integration into daily aesthetics.
By carefully selecting brands aligned with her authentic style and audience preferences, Mel maintains high credibility and follower trust.
This strategic alignment significantly amplifies campaign effectiveness, delivering high ROI for partnered brands.

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Despite recent minor follower fluctuations (-0.23%), Mel successfully retains high engagement, reflecting strong audience loyalty.
She ensures consistent content quality, directly addressing follower interests in beauty, fashion, and dynamic Brazilian dance culture.
Her authentic interactions and vibrant personality continually attract new followers while maintaining core community enthusiasm.
Instagram thus remains a highly effective platform for Mel, blending visual storytelling and commercial strategy with great success.

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• Username: @melfiretti
• Influence Score: 82.7/100
• Followers: 700.1K
• Activity: 14 Posts/Month
• Engagement Rate: 3.31%
• Growth: -0.23%
• Average Engagement: 23.2K
• Posting Habits: 3 times a week at 11 AM EST

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X (Twitter): Mel’s Casual Platform for Community Interaction

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X serves Mel Firetti primarily as a supplementary channel, hosting her smaller yet engaged audience of 30.4K followers.
Her tweets mainly focus on casual personal updates, reflections, humorous observations, and spontaneous interactions with followers.
This informal, laid-back communication style complements her polished presence on TikTok and Instagram, providing followers genuine insights.
Mel's authentic voice on X enhances her relatability, reinforcing deeper emotional connections with her most devoted community members.

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Despite lower posting frequency—approximately two tweets per week, typically late-night at 2 PM—Mel maintains reliable engagement rates of 1.61%.
Each tweet receives an average engagement of 489 interactions, highlighting steady audience interest despite the platform's reduced focus.
Her casual, spontaneous interactions effectively preserve community bonds, reflecting authenticity and genuine digital presence.
This strategy keeps Mel approachable and interactive, even outside her more visually-focused platforms.

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Mel does not actively leverage X for commercial brand integrations, using the platform instead for community conversations and spontaneous thoughts.
However, occasional content supporting her main platforms (TikTok and Instagram) indirectly enhances overall audience engagement across her digital presence.
Her followers on X appreciate this organic approach, further strengthening personal connections and loyalty.
Though secondary, Mel’s approach to X effectively complements her broader digital ecosystem.

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Currently, X is experiencing slight follower declines (-0.28%), reflecting its supportive rather than growth-focused role within Mel’s strategy.
Despite this, Mel continues to nurture existing follower relationships, recognizing the platform’s value for intimate community engagement.
Her authentic communication style remains effective, maintaining platform relevance through ongoing personal interaction.
Thus, X remains an essential component, albeit modest, within her overall strategic portfolio.

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• Username: @melfiretti
• Influence Score: 73.7/100
• Followers: 30.4K
• Activity: 1.6 Tweets/week
• Engagement Rate: 1.61%
• Growth: -0.28%
• Average Engagement: 489
• Posting Habits: Twice a week at 2 PM EST

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YouTube: An Archived Platform with Future Potential

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YouTube currently represents Mel Firetti’s least active digital platform, maintaining a modest subscriber base of 12.1K.
Her channel has remained inactive for two years, reflecting a strategic decision to prioritize short-form content on TikTok and Instagram.
Despite inactivity, Mel’s existing YouTube community illustrates historical interest and potential future expansion possibilities.
This dormant channel retains a niche audience interested primarily in long-form dance tutorials and deeper personal insights.

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Previously, Mel utilized YouTube primarily for detailed dance choreography videos, tutorials, and behind-the-scenes vlogs.
This approach appealed specifically to followers seeking comprehensive insights into her dance routines and creative processes.
While this channel offered valuable long-form content, Mel strategically transitioned focus to shorter, higher-impact platforms.
This shift demonstrates her adaptability and responsiveness to evolving audience preferences and digital trends.

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• Username: @melfiretti
• Influence Score: 16.2/100
• Followers: 12.1K subscribers
• Activity: 0 Videos/month (inactive)
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM (no recent uploads)

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Mel Firetti's Social Media Influence Summary

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Mel Firetti’s Favikon Influence Score of 8,953 points highlights her substantial impact, ranking her within the top 1% globally (#359) and in Brazil (#27) within Dance & Choreography. She maintains a solid position in the top 3% of Brazilian TikTok influencers (#2487), signifying strong authority and significant audience reach within her niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Youthful Energy and Authenticity

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Mel’s digital content strategy revolves around authenticity, youthful energy, and trend-conscious creativity. Her primary focus areas, beauty and dance, consistently attract a vibrant, engaged audience, allowing her to seamlessly integrate commercial partnerships. Each platform showcases unique yet complementary elements of her persona, strategically designed to maximize engagement and community growth.

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Reachability and Partnerships

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Mel Firetti demonstrates exceptional openness to partnerships, frequently collaborating with major brands such as SHEIN, KITKAT, and DeptCult.
She seamlessly integrates promotional content, making her highly accessible for impactful, targeted influencer campaigns.

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Her strong engagement metrics and ability to connect authentically with Brazil's youthful audience significantly amplify brand messaging effectiveness.
Mel represents a strategic partner opportunity, easily reachable for collaborations seeking vibrant visibility within beauty, fashion, and lifestyle sectors.

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Conclusion: Mel Firetti—Bringing Brazilian Dance and Beauty to the Digital Forefront

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Mel Firetti powerfully redefines influencer engagement within the Brazilian digital sphere through vibrant dance content, authentic beauty advice, and relatable lifestyle narratives. Her carefully executed content strategy, impressive social media metrics, and openness to effective partnerships make her a prime influencer for brands aiming to authentically connect with young Brazilian audiences.

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View the AI-powered profile

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